Our goal: help you to get started with email marketing while sparing you the jargon
Among the most efficient marketing channels ever conceived, email marketing stands out as the best. Unfortunately, for the longest time, newsletters could be either inexpensive or professional, but not both at the same time. This was bad news for smaller companies in particular, but has completely changed since the advent of Do It Yourself newsletters tools.
They’re less expensive than most of the ageing products offered by expensive enterprise providers, and they’re also much easier to use. Robert Brandl started the EmailToolTester website in 2011 in order to provide some degree of transparency and understanding for all those smaller and medium-sized companies targeted by these products.
Two years before that, he started his career as a self-employed man by launching the sister website WebsiteToolTester.com, which helps beginners with all things related to website creation. And then there’s ChatToolTester.com, a review portal for live chat software, and AppToolTester.com, which reviews app builders.
We prefer affiliate revenue to distracting ad banners. In practical terms, this means that we receive a fixed commission from the provider whenever you click on an affiliate’s link and become a customer. This doesn’t cost you a cent beyond the product you would purchase anyway. Not all the providers we review are affiliates, but we give every provider a fair chance. And whether or not a provider is an affiliate, this does not influence our work. Being independent from the providers is the foundation of our reviews, and we pride ourselves that our review scores are plausible and make sense. Should you ever have a question regarding a review, please feel free to contact us or leave a public comment in any of our reviews.
EmailToolTester is a small company, so we know how important financing is. That’s why we would like to support people in developing countries in starting their own small businesses. We are convinced that the best way of doing that is via the platform Kiva.org.
At Kiva.org, people band together and give micro credits of $25 each in order to finance tailors, animal breeders, or taxi drivers, for example. Traditional banks usually don’t see enough revenue in small businesses – as a result, they depend on micro credits. Here’s a link to our Kiva page.