Article archive

30/09/2016 13:21
So you’ve decided to start focusing more effort on your ‘small’ business, and perhaps you’re still working out of your bedroom, but your customers don’t need to know that. You’ve been sending out emails to your list of around 50-200 recipients that you’ve built up over the last few months, but...
12/07/2016 12:28
  Table of Contents: Relevance – The Gold Standard of Email Marketing What Kinds of Email Automation Are There? Which Providers Should You Look At (And How Expensive Are They)? Conclusion   Relevance – The Gold Standard of Email Marketing I have been working in email marketing for...
18/04/2016 16:45
You might think email marketing is going out of fashion. Aren’t there too many email newsletters already? Yes, of course there are. To tell you the truth, many of them are being ignored (and rightly so). The old ‘subscribe and blast’ approach stopped working a while ago. Ever since Gmail started...
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