Review of the Versatile Newsletter2Go Newsletter Tool

The software has an extremely clear structure and is easy to use. Plus, the editor loads very quickly.

On the whole, the newsletter editor leaves a good impression. It’s very well organized and there’s even the option to edit the mobile version separately. However, it wouldn’t hurt to have the option to access the HTML code for the text blocks directly.

Customizable options can be selected with ease using if/then/else conditions. Entire content blocks can even be segmented for specific recipients.

Standard single newsletters, A/B testing (multivariate testing), regular campaigns (e.g., birthday emails), welcome emails, mass emails, and follow-up campaigns using the segmentation feature. There is also the option of sending transactional emails via API.

There are plenty of framework templates that can be customized with ease. These are all responsive (optimized for mobile devices). There are only a few ready-made templates and most are not available in the Lite plan. Newsletter2Go does offer a creation service, but this costs extra (from $649). There is also the option for users to upload their own HTML templates.

Welcome emails and date-based emails. The mass email function can also be used to set autoresponder emails, but unfortunately this is a really complicated process. Further automation is also possible thanks to API integration through the transactional email function.

It is possible to import in CSV or Excel file format or by linking up directly to a CRM system/CMS. The segmentation options are excellent. There is also the address book feature, which can be used to completely separate different recipient target groups (this will mainly be of interest to agencies that manage a range of customers).

The form editor is easy to use, but currently has limited design options (only using CSS). Recipients can change and/or add to their data themselves using the recipient profile form.

During the tests we conducted, Newsletter2Go proved to be very reliable when delivering emails to all of the main email providers (Gmail, Outlook, Yahoo).

Extensive data is provided (e.g., email clients used and click map). Alongside customizable click and opening data, there is also the option to run analyses by segments. It’s compatible with Google Analytics, and conversion targets can be set.

UTF-8 encoding is used when sending emails, which means different languages can be used. The tool itself is available in English, German, Dutch, Spanish, French, Portuguese, and Polish.

The spam test runs automated checks against the most relevant criteria. The templates have been tested for the main email clients. You can also arrange for a design test to be performed by an external provider.

Hard bounces are blocked immediately, whilst delivery is attempted three times for soft bounces.

Blocklists can be imported.

The storage space depends on the plan selected. Just 50 MB is included with the Lite package and 1 GB is included with the Standard package. The storage space is unlimited with the Pro package. It is also possible to send files as email attachments (e.g., PDF, DOC, XLS) on the Standard or Pro plan.

There is compatibility with SPF, Sender ID, and DKIM (a separate record can be added to the DNS). A dedicated IP address can be added with the Pro plan.

It’s possible for users to specify a (sub)domain of their own as a tracking link. Otherwise, the newsletter links include the account name and the domain “nl2go30.de”.

User access for team members can be set up in a very granular way (with the Standard and Pro plans).

Free integration is possible with WordPress, Salesforce, Magento, PrestaShop, Shopify, WooCommerce, and more. API is an available option.

Landing pages have to be created externally.

Our email inquiries were generally answered quickly and competently. There are also video tutorials and webinars that are suitable for beginners. Over-the-phone support is available with the Standard and Pro plans.