An obvious way to receive all the latest news on email marketing is through a newsletter, right?
But strangely, it’s not that easy to find them!
My Google search for “best email marketing newsletters” just brought back general marketing newsletters.
Fortunately, there is the wonderful Email Geeks Slack group, where I started a thread asking for some recommendations (despite having a bit of a love-hate relationship with Slack):
My thread on the Email Geeks Slack group
And there were a lot of great ones indeed. I am going to share the best ones I have found so far so you can get your dose of weekly or monthly email marketing knowledge.
All About Email
What is it about?
Covers a wide variety of topics: industry developments, design, interviews, deliverability etc.
Who’s behind it?
What I like about it:
The variety of content covered in this newsletter is impressive, and I enjoy the format in which it is delivered.
Where to sign up?
https://newsletter.allabout.email/
Spam Resource
What is it about?
All things email deliverability. It’s full of valuable resources taken from the Spam Resource website.
Who’s behind it?
Al Iverson, who is also actively sharing helpful insights on the Email Geeks Slack channel.
What I like about it:
It’s amazing that there is a newsletter and website solely dedicated to the topic of email deliverability. The perfect way to stay up to date on this topic (for the more advanced user).
Where to sign up?
EmailTooltester Newsletter
What is it about?
This one is our own newsletter, where we share tips and tricks for email marketers (beginners and intermediate level). We keep you up-to-date on the most important industry news and share our top software recommendations.
Who’s behind it?
Roberta Phillips, Paula Medeiros, and Robert Brandl (myself)
What I like about it:
Call me biased, but the tips are 100% applicable and based on the team’s personal and professional experience.
Where to sign up?
https://www.emailtooltester.com/en/newsletter-signup/
Newsletter Operator
What is it about?
A weekly newsletter that is all about learning how to grow and monetize your newsletter.
Who’s behind it?
What I like about it:
All tips are backed by real experience and are often unconventional (he has some great hacks for growing your list) . They are even useful for those using newsletters as a marketing channel, rather than their actual “product”.
Where to sign up?
https://www.newsletteroperator.com/
Send It Right
What is it about?
Practical lessons to improve your email deliverability
Who’s behind it?
What I like about it:
Lauren manages to make the seemingly dry topic of deliverability less boring by adding a lot of examples from her daily work.
Where to sign up?
https://send-it-right.com/newsletter
All Things Email (ATE)
What is it about?
A weekly roundup of everything that has happened in the email marketing industry. ATE also lists relevant email marketing events.
Who’s behind it?
Ben Harrington and Jenna Tiffany
What I like about it:
I was thinking that somebody should really create such a roundup newsletter. And then I found ATE – the perfect way to stay up-to-date in email marketing.
Where to sign up?
https://letstalkstrategy.co.uk/all-things-email/
Naomi West
What is it about?
Noami’s latest email marketing experiences and other tips.
Who’s behind it?
What I like about it:
Although I’ve only received one edition of it, I quite like the personal tone of this newsletter. It looks well structured and there are interesting tips in it.
Where to sign up?
https://www.naomiwest.ca/home/#slowemails
Email Love
What is it about?
Great newsletter examples and email marketing-related article recommendations.
Who’s behind it?
What I like about it:
I love the clean design of the newsletter, but most of all, I appreciate the examples they find each time. Additionally, they regularly interview people in the email industry.
Where to sign up?
https://emaillove.com/subscribe
Really Good Emails
What is it about?
Inspirational email newsletter examples, helpful articles from other voices in the email marketing industry (sent twice a week).
Who’s behind it?
Really Good Emails belongs to the BeeFree template editor. Find the team here.
What I like about it:
It’s always a great reminder to check out the latest newsletter examples on their website. And look at the subdomain they are using for their sender address – nice touch!
Where to sign up?
https://reallygoodemails.com/newsletter
Chase Dimond
What is it about?
Primarily copywriting tips and other strategic newsletter advice.
Who’s behind it?
What I like about it:
The newsletter often includes infographics that make complex concepts easier to understand. A nice touch: the metrics are transparent. Every newsletter includes the number of recipients and the open and click-through rate.
Where to sign up?
https://www.chasedimond.com/chase-email-newsletter
Final Words
I hope you find this list of email marketing newsletters as valuable as I have. Staying informed and continuously learning is crucial in the ever-evolving field of email marketing.
Whether you're a beginner looking for tips or an experienced marketer seeking the latest industry insights, these newsletters provide a wealth of knowledge.
If you have any additional recommendations or come across a gem that should be included, please feel free to share it with us.
You might also find our following round-ups useful:
Happy reading, and may your email campaigns be ever successful!
The authors
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11 Jul 2024 – Added Email Love and All About Email
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This article has been written and researched following our EmailTooltester methodology.
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