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Source: https://www.getresponse.com/resources/reports/email-marketing-benchmarks#location-industry
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Industry subsription landing page by conversion
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What is the average landing page conversion rates generated by pages that contain particular elements or features.
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Mobile vs Desketop
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Percentage of emails opened on mobiles in comparison to desktop. 2004,040,000,000
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808,000,000,000
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Webinar invitations and reminders
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Engagement metrics generated by automated emails sent when promoting a webinar.
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Image-based vs Text-based emails
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Should you add an image to your emails or is it better to send text-based newsletters instead?
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Welcome Emails
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How important are "welcome" emails?
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Personalised Email Body
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Does tailored email = higher average engagement?
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Personalised Subject Line
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Should you pesonalise your subject line?
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Use of emojis
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Could adding emoji's in subject line help achieve higher email opening rates?
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Freqauncy of emails
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How many of your subscrivers open your emails within the first 2/4/6 hours after sending. Is it the same for click too?
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Number of emails per-week
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Whats the right emount of emails emails per-week.
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Opt-In industry
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How popular the use of confimed opt-in in different industries.
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Average results by country
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Average Results by industry
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Preheader
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Does having a prehreader increase the chances of your email being opened?
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