Cai Ellis's Articles
DMARC Record Examples: 8 different configurations with explanations
DMARC records are TXT records in a domain's DNS that help protect email senders and recipients from spam,...
Email Usage Statistics: Latest Reports and Data
The use of email has grown rapidly over the last few decades, with an email address being an...
Email Deliverability Statistics 2024: All the data on avoiding the spam folder!
Email deliverability is a big deal if you're into email marketing; it's basically a measure of how many...
DMARC vs DKIM vs SPF What are the key differences?
DMARC, DKIM, and SPF are all email authentication methods used by senders to combat email spoofing and phishing...
Do I need a DMARC record? (No, but here’s why I highly recommend you get one!)
As an email marketer, implementing a DMARC (Domain-based Message Authentication, Reporting, and Conformance) record could be very beneficial...
What is a spam trap email address? And why are they important for email marketers?
A spam trap email address is a tool used by Internet Service Providers (ISPs), Email Service Providers (ESPs),...
How to calculate Email Delivery Rate
The email delivery rate is calculated by dividing the number of emails that have been successfully delivered to...
Emojis in Subject Lines:Should you use them? 🤔
As an email marketer, you will hear many supposed advantages of using emojis in email subject lines. These...
Email Scrubbing: Why it’s important for list hygiene, and How to do it correctly!
We all know that the potential ROI of an email list isn’t in the quantity of subscribers. It’s...
