CRM Comparison Chart: Top 5 Compared

Compare the features and prices of our top-rated CRMs for small-to-medium businesses

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activecampaign logo

4.5

hubspot logo

4.5

engagebay logo

4.3

pipedrive-logo

4

zoho

3.6
Ease of Use
Pipeline Management
Contact/Deal Management
Automation
Reporting
Lead Scoring
Live Chat
Web Tracking
Security
Languages
Integrations & Apps
Support
Prices

Sales Plus Plan: $23/mo

Sales Plus Plan: $46/mo

Sales Professional Plan: $59/mo

Sales Professional Plan: $118/mo

Sales Enterprise Plan: $TBC/mo

Free CRM: $0/mo

1,000: $20/mo

3,000: $60/mo

5000: $96/mo

7000: $128/mo

10000: $176/mo

500 contacts: $12.99/mo

20k contacts: $49.99/mo

30k contacts: $79.99/mo

Essential: $21.90/mo

Advanced: $37.90/mo

Professional: $59.90/mo

Power: $74.90/mo

Enterprise: $119/mo

Free: $0/mo

Standard: $20/mo

Professional: $35/mo

Enterprise: $50/mo

Ultimate: $65/mo

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How to choose the best CRM for your small-to-medium business

Our CRM comparison chart takes a look at some of the most popular CRMs for small-to-medium business, but how do you know which is right for you? Here are our top tips for choosing a CRM:

  • Budget-friendly options: Don’t break the bank – explore free or cost-effective CRM solutions tailored for small businesses. Avoid paying for features you won’t use.
  • User-friendly interface: Say goodbye to complex software headaches. Modern CRMs are designed for easy navigation, even for beginners. Look for platforms with robust support and training resources.
  • Customization balance: Seek a CRM with enough flexibility to fit your needs without overwhelming you with endless options.
  • Pipeline management: Opt for a CRM that streamlines lead progression, offering clear insights into your sales funnel for informed decision-making.
  • Automations: Simplify sales processes by picking a CRM that lets you automate important workflows such as assigning deals, lead scoring, and updating deal status.
  • Cloud accessibility: Access your CRM data anytime, anywhere, across all devices. Ensure the platform offers cloud-based capabilities and mobile apps.
  • Seamless integrations: Choose a CRM that effortlessly syncs with your favorite tools, from email marketing to productivity apps, consolidating your business operations.
  • Reliable support: While simplicity is key, reliable customer support is essential for troubleshooting any hiccups along the way.

Still not sure you’ve found the right CRM? See our detailed guide on the best CRMs for small business. Or, let us know what you’re looking for in the comments below – we’re happy to help!