Focused on email marketing for ecommerce, Omnisend has become one of the most popular email marketing tools for Shopify. With its affordable prices and unique features such as wheel of fortune and product recommender, we wanted to delve further into Omnisend’s pricing and see what all the fuss was about. We also decided to compare it to popular email marketing giant, Mailchimp – more on that below!
Omnisend is an all-in-one marketing automation platform built for ecommerce brands. It lets you automate your marketing processes with growth as a goal.
Since businesses will have different needs at each stage, Omnisend offers several pricing plans: Free, Standard, Pro, and Enterprise. Each tier offers different features, available channels (e.g. SMS, Facebook, etc.), support, and a number of email credits.
|Email Credits||15,000/mo||12x contact list/mo||15x contact list/mo||Unlimited|
|Sign-up forms||Up to 3||Unlimited||Unlimited||
|Mobile-friendly email templates||Yes||Yes||Yes||Yes|
|Sales, campaign and retention reports||Yes||Yes||Yes||Yes|
|Website tracking||Yes (1 month of historical data)||Yes (3 months)||Yes (6 months)||Yes (18 months)|
|Automation Workflows (welcome emails, birthdays, abandoned carts, and more)||No||Yes||Yes||Yes|
|A/B test campaigns||No||Yes||Yes||Yes|
|Product Picker and Product Recommender||No||Yes||Yes||Yes|
|Wheel of Fortune||No||Yes||Yes||Yes|
|Multiple users for your account||2||3||5||Unlimited|
|24/7 email & live chat support||No||Yes||Yes||Yes|
|3rd party app integrations (Shopify, Woocommerce, BigCommerce, Zapier, etc.)||Yes||Yes||Yes||Yes|
|Google Ads Customer Match||No||No||Yes||Yes|
|Custom domain signature (SPF/DKIM) and deliverability support||No||No||Yes||Yes|
|Advanced User Roles||No||No||No||Yes|
|Advanced Workflows customization||No||No||No||Yes|
|Dedicated account manager & migration service||No||No||No||Yes|
|Enterprise Privacy and Security||No||No||No||Yes|
|Omnisend pricing based on list size|
|500 contacts||$o unlimited contacts, 15K emails||$16/mo for 15,000 emails||$99/mo for 15,000 emails||Custom pricing|
|2,500 contacts||$o||$36/mo for 30,000 emails||$99/mo for 37,500 emails||Custom pricing|
|5,000 contacts||$o||$60/mo for 60,000 emails||$120/mo for 75,000 emails||Custom pricing|
|10,000 contacts||$o||$102/mo for 124,800 emails||$210/mo for 156,000 emails||Custom pricing|
|25,000 contacts||$o||$240/mo for 324,000 emails||$500/mo for 405,000 emails||Custom pricing|
|50,000 contacts||$o||$330/mo for 636,000 emails||$680/mo for 795,000 emails||Custom pricing|
The Pro plan comes with everything that Standard does, plus more. For $99/month (compared to Standard’s $16/month), Pro offers options for Web push notifications, so you can re-engage your customer. You also get free SMS credits (the equivalent of the price you pay each month for your plan).
Pro also offers more customer targeting via Google Customer Match and Facebook Custom Audiences. Google Customer Match lets you use online and offline data to engage your customers across Google Products (search, Gmail, and Shopping). Facebook Custom Audiences lets you create a custom list or profile based on users who’ve visited your site, so you can target them and people with similar profiles.
Perhaps most importantly, the pro plan allows you to include a custom SPF/DKIM signature, which is crucial for improving your deliverability.
The number of messages you can send depends on the country you’re sending to. For example, in the United States, a single SMS message costs $0.15 and one MMS message costs $0.45 (as of April 2021).
Each store you connect comes with its own budget for SMS and MMS messaging, and some plans include credits in the cost of the plan:
|SMS credits||Not included||Charged at $0.15||Included in cost of plan||Included in cost of plan|
|MMS credits||Not included||Charged at $0.45||Included in cost of plan||Included in cost of plan|
Omnisend does come with a couple of free options (Starter, Trial, and Free), but these free plans come with a number of limitations.
The Starter plan is for those who want to test out the platform, but don’t yet have a store or don’t wish to connect it yet. The plan only comes with email messaging but lacks SMS/MMS messaging or automated workflows.
Omnisend’s free trial gives you 14 days to test the Pro plan. It comes with more options than Starter but doesn’t allow you to apply your own branding to your campaigns. Email credits are limited to 15,000/month and 2,000/day, and you get $1 credit for SMS messages. Once your trial is over, you’ll be automatically moved onto the Free plan.
The Free plan comes with unlimited contacts, 15,000 emails and limited forms and segments. It does not come with SMS/MMS messaging.
A free plan might work for you if your brand is just starting out. The fact it comes with unlimited contacts is particularly appealing.
While Mailchimp is one of the most popular email marketing tools out there, the company’s decision to stop native integration with Shopify was a deal-breaker for many ecommerce brands, and many turned to Omnisend as an alternative. We’ve broken down the features and pricing, so you can decide which tool is better for your business.
|Responsive email templates||Yes||Yes|
|Savable content blocks||Yes||No|
|Google Retargeting Ads||Yes||Yes|
|Visual Automation Flow||Yes||No|
Automation is where Omnisend really shines. While Mailchimp lets you automate some parts of the flow (like abandonment), Omnisend’s advanced features are truly built for ecommerce. It lets you set up conditionals, SMS, Facebook Messenger and push notifications right in the same visual flow. The fact that Omnisend offers gamification is also an advantage.
|Omnisend Standard Plan (Annual discount applied)||Mailchimp Essentials Plan|
|Free plan||15,000 emails and unlimited contacts||10,000 emails to 2,000 contacts|
Mailchimp’s plans have more limitations, but it might be fine if your brand is just starting out. Omnisend has a more generous free plan, so it’s worth giving it a shot. It’s made for growth and offers plans that grow with you and your business.
Once you move onto an Omnisend paid plan (because you want to send higher email volumes, for example), you’ll see that there isn’t much difference between Omnisend and Mailchimp’s prices, when you pay annually.
While there are plenty of email automation services out there, Omnisend is a key one that’s made for ecommerce and focused on growth. With its easy-to-use platform, advanced options, and flexible pricing tiers, it’s a good choice for those focused on growing their ecommerce brand.
Omnisend’s paid options are great for personalizing campaigns and targeting customers with the products that interest them. If you’re not ready for a paid option, its free plan is very generous, so you really have nothing to lose by trying it out.
Have you tried Omnisend? Let us know what you think in the comments below.
Omnisend offers a generous free plan which comes with 15K emails and unlimited contacts.
Integrating Omnisend with your Shopify store is pretty simple. Set up an account with both platforms. Add the Omnisend app in the Shopify app store and register your Omnisend account from Shopify admin.
That depends on what you’re looking for. If you’re looking for an email marketing tool for ecommerce, Omnisend is really worth considering due to its ecommerce specific automations. See how the two compare in the Omnisend vs Mailchimp section above.