Omnisend Pricing – Which Tier is Best For Your Ecommerce Brand?

Omnisend Pricing - Which Tier is Best For Your Ecommerce Brand?

roberta phillips
omnisend pricing

Focused on email marketing for ecommerce, Omnisend has become one of the most popular email marketing tools for Shopify. With its affordable prices and unique features such as wheel of fortune and product recommender, we wanted to delve further into Omnisend’s pricing and see what all the fuss was about. We also decided to compare it to popular email marketing giant, Mailchimp – more on that below!

How Much Does Omnisend Cost?

Omnisend is an all-in-one marketing automation platform built for ecommerce brands. It lets you automate your marketing processes with growth as a goal.

Since businesses will have different needs at each stage, Omnisend offers several pricing plans: Free, Standard, Pro, and Enterprise. Each tier offers different features, available channels (e.g. SMS, Facebook, etc.), support, and a number of email credits.

Omnisend Pricing And Plans Side-by-Side

Free Standard Pro Enterprise
Email Credits 15,000/mo 12x contact list/mo 15x contact list/mo Unlimited
Omnisend Branding Yes No No No
Sign-up forms Up to 3 Unlimited Unlimited


(Advanced forms)

Mobile-friendly email templates Yes Yes Yes Yes
Segmentation 5 20 50 200
Sales, campaign and retention reports Yes Yes Yes Yes
Website tracking Yes (1 month of historical data) Yes (3 months) Yes (6 months) Yes (18 months)
Click map Yes Yes Yes Yes
Automation Workflows (welcome emails, birthdays, abandoned carts, and more) No Yes Yes Yes
Automation reports No Yes Yes Yes
A/B test campaigns No Yes Yes Yes
Product Picker and Product Recommender No Yes Yes Yes
Wheel of Fortune No Yes Yes Yes
Multiple users for your account 2 3 5 Unlimited
24/7 email & live chat support No Yes Yes Yes
3rd party app integrations (Shopify, Woocommerce, BigCommerce, Zapier, etc.) Yes Yes Yes Yes
Google Ads Customer Match No No Yes Yes
Push Notifications No No Yes Yes
Custom domain signature (SPF/DKIM) and deliverability support No No Yes Yes
Advanced User Roles No No No Yes
Advanced Workflows customization No No No Yes
Dedicated account manager & migration service No No No Yes
Enterprise Privacy and Security No No No Yes
Omnisend pricing based on list size
500 contacts $o unlimited contacts, 15K emails $16/mo for 15,000 emails $99/mo for 15,000 emails Custom pricing
2,500 contacts $o $36/mo for 30,000 emails $99/mo for 37,500 emails Custom pricing
5,000 contacts $o $60/mo for 60,000 emails $120/mo for 75,000 emails Custom pricing
10,000 contacts $o $102/mo for 124,800 emails $210/mo for 156,000 emails Custom pricing
25,000 contacts $o $240/mo for 324,000 emails $500/mo for 405,000 emails Custom pricing
50,000 contacts $o $330/mo for 636,000 emails $680/mo for 795,000 emails Custom pricing

What is the difference between the Standard and Pro plan?

The Pro plan comes with everything that Standard does, plus more. For $99/month (compared to Standard’s $16/month), Pro offers options for Web push notifications, so you can re-engage your customer. You also get free SMS credits (the equivalent of the price you pay each month for your plan).

Pro also offers more customer targeting via Google Customer Match and Facebook Custom Audiences. Google Customer Match lets you use online and offline data to engage your customers across Google Products (search, Gmail, and Shopping). Facebook Custom Audiences lets you create a custom list or profile based on users who’ve visited your site, so you can target them and people with similar profiles.

Perhaps most importantly, the pro plan allows you to include a custom SPF/DKIM signature, which is crucial for improving your deliverability.

SMS and MMS pricing

The number of messages you can send depends on the country you’re sending to. For example, in the United States, a single SMS message costs $0.15 and one MMS message costs $0.45 (as of April 2021).

Each store you connect comes with its own budget for SMS and MMS messaging, and some plans include credits in the cost of the plan:

Free Standard Pro Enterprise
SMS credits Not included Charged at $0.15 Included in cost of plan Included in cost of plan
MMS credits Not included Charged at $0.45 Included in cost of plan Included in cost of plan

Is Omnisend Free to Use?

Omnisend does come with a couple of free options (Starter, Trial, and Free), but these free plans come with a number of limitations.

The Starter plan is for those who want to test out the platform, but don’t yet have a store or don’t wish to connect it yet. The plan only comes with email messaging but lacks SMS/MMS messaging or automated workflows.

Omnisend’s free trial gives you 14 days to test the Pro plan. It comes with more options than Starter but doesn’t allow you to apply your own branding to your campaigns. Email credits are limited to 15,000/month and 2,000/day, and you get $1 credit for SMS messages. Once your trial is over, you’ll be automatically moved onto the Free plan.

The Free plan comes with unlimited contacts, 15,000 emails and limited forms and segments. It does not come with SMS/MMS messaging.

A free plan might work for you if your brand is just starting out. The fact it comes with unlimited contacts is particularly appealing.

Omnisend vs Mailchimp

While Mailchimp is one of the most popular email marketing tools out there, the company’s decision to stop native integration with Shopify was a deal-breaker for many ecommerce brands, and many turned to Omnisend as an alternative. We’ve broken down the features and pricing, so you can decide which tool is better for your business.

Responsive email templates Yes Yes
A/B Testing Yes Yes
Savable content blocks Yes No
Product recommendations Yes No
Discount Codes Yes Yes
Gamification Yes No
Landing Pages Yes Yes
Custom tags Yes Yes
Facebook Audiences Yes Yes
Google Retargeting Ads Yes Yes
Visual Automation Flow Yes No
Cart/Browse Abandonment Yes Yes
Conditional Splits Yes No

Automation is where Omnisend really shines. While Mailchimp lets you automate some parts of the flow (like abandonment), Omnisend’s advanced features are truly built for ecommerce. It lets you set up conditionals, SMS, Facebook Messenger and push notifications right in the same visual flow. The fact that Omnisend offers gamification is also an advantage.

Omnisend vs Mailchimp Pricing

Omnisend Standard Plan (Annual discount applied) Mailchimp Essentials Plan
Free plan 15,000 emails and unlimited contacts 10,000 emails to 2,000 contacts
2,500 contacts $29 $30.99
5,000 contacts $48 $52.99
10,000 contacts $82 $78.99
20,000 contacts $183 $170

Mailchimp’s plans have more limitations, but it might be fine if your brand is just starting out. Omnisend has a more generous free plan, so it’s worth giving it a shot. It’s made for growth and offers plans that grow with you and your business.

Once you move onto an Omnisend paid plan (because you want to send higher email volumes, for example), you’ll see that there isn’t much difference between Omnisend and Mailchimp’s prices, when you pay annually.

While there are plenty of email automation services out there, Omnisend is a key one that’s made for ecommerce and focused on growth. With its easy-to-use platform, advanced options, and flexible pricing tiers, it’s a good choice for those focused on growing their ecommerce brand.

Omnisend’s paid options are great for personalizing campaigns and targeting customers with the products that interest them. If you’re not ready for a paid option, its free plan is very generous, so you really have nothing to lose by trying it out.

Try Omnisend for free


Have you tried Omnisend? Let us know what you think in the comments below.

Omnisend offers a generous free plan which comes with 15K emails and unlimited contacts.

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Integrating Omnisend with your Shopify store is pretty simple. Set up an account with both platforms. Add the Omnisend app in the Shopify app store and register your Omnisend account from Shopify admin.

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That depends on what you’re looking for. If you’re looking for an email marketing tool for ecommerce, Omnisend is really worth considering due to its ecommerce specific automations. See how the two compare in the Omnisend vs Mailchimp section above.

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