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Mailjet
3.6

Mailjet Review: Economical and Easy to Use!

roberta phillips
Professor

Mailjet has a pretty solid offering, especially when you consider that it’s one of the cheaper newsletter software providers on the market - it even comes with a cool collaboration feature we haven’t seen in other email providers.

Founded in France in 2010, Mailjet is used by tens of thousands of companies to send their email campaigns and transactional email. Recently, Mailjet has added a multi-user collaboration feature, which allows both marketers and developers to work together in real-time on the same email. Pretty cool, right?

Aside from collaboration, setting up automations, transactional email and SMS is all relatively pain free, as is A/B testing. A host of integrations are supported and there is a handy subscription widget editor that allows you to create and embed an opt-in form on your website.

But what is Mailjet missing, what could be improved and how much does it cost? Let’s find out!

6,000 SUBSCRIBERS

$0/MO

Limited to 200 emails per day

30,000 SUBSCRIBERS

$9.65/MO

Basic plan. Discount available for yearly plan.

60,000 SUBSCRIBERS

$18.95/MO

Basic plan. Discount available for yearly plan.

150,000 SUBSCRIBERS

$68.95/MO

Basic plan. Discount available for yearly plan.

450,000 SUBSCRIBERS

$166.95/MO

Basic plan. Discount available for yearly plan.

Multi-user collaboration:

Never have we seen a newsletter editor that allows various team members to collaborate on the same email in real-time. Think of Google Docs and then apply those features to email marketing – you can comment, lock sections and set up a template validation process.

Pricing:

Mailjet’s plans are very affordable compared to other email marketing software. Their Basic plan is, well, quite basic, but you’ll find it won’t be too costly to upgrade to their Premium plan where you’ll have access to features such as automation, A/B testing and segmentation.

Ease of use:

Creating contact lists, newsletter templates and setting up automation workflows are all easy tasks to perform.

Segmentation conditions are limited:

Though it’s possible to use basic conditions based on contact field criteria and behavior, you can only select between clicked/opened (or not) in a certain time frame and cannot specify which email they opened, for example. We’d like to see some more advanced segmentation options here.

List management is not as user friendly as it should be:

When looking at your campaign stats, there’s no simple way to unsubscribe users who have hard bounced, instead, you must download them and then remove them through the removal interface under Exclusion list.

Automation conditions are too limited:

The conditional options are limited to date staggering. We’d like to see some ‘if opened/unopened’ conditions for them to be classed as automations. They are more like glorified autoresponders. You also can’t edit the workflow once it’s activated nor reactivate an inactive workflow.

Deliverability:

They didn’t perform great in our deliverability test as a large portion of emails ended up in the Promotions tab for Gmail and in the junk folder for Microsoft clients. MailerLite would be a better choice.

criterion rating comments

Ease of Use

Overall we found Mailjet relatively easy to use. Their clean dashboard and easy to navigate menu and editor makes setting up email campaigns a pain-free task.

Newsletter Creation

Editor

The drag and drop editor is user-friendly, allowing for a wide range of email types.

It’s possible to collaborate on an email with other team members and update many email sections at once (i.e. the email header or footer). Page design locking means you can allow certain users different editing rights on sections.

Personalization

yes

You can easily personalize subject lines and email text using contact field data.

Email types

Classic newsletters (Basic plan), autoresponders, easy A/B testing, transactional email and SMS (Premium plan). Their automations are more like glorified autoresponders.

Choice and Flexibility of Template Designs

All templates are mobile responsive, however their template gallery is pretty limited in terms of designs. It does allow you to code your own template in HTML or MJML (Mailjet’s free open source markup language). No plain text version option or image storage.

Email Automation

Though they have a section named automation workflows where you have some ideas, i.e. welcome emails, when a contact property value is updated, on a specific date, conditional options are limited to date and time. It’s not possible to set up conditions based on whether a user has opened/clicked or not or completed an action such as buying a product. In our book, these are classed as autoresponders and lack options to be classed as automations.

You also can’t edit the workflow once it’s been activated.

List Management

You can create segments using ‘filters’ based on contact field criteria and also behavior. This is limited to just clicks and opens – you can’t be more specific about what they opened or clicked. If you unsubscribe someone this will be universal for all lists.

Registration Forms/ Opt-in & Opt-out- Process

The Subscription Widget section makes creating registration and opt-in forms very easy! You can either use the simple editor (where just one type of form is available) or edit the HTML yourself in ‘expert mode’. The code can then be embedded on your site or the pop-in subscription widget can be linked to a button, a URL link, an image link, a timer, or whatever element that can trigger a JavaScript function. Within this feature you can also create a confirmation page and email.

Deliverability

There’s definitely some room for improvement in our deliverability tests when it comes to Mailjet’s rating as we saw only about half of all mails to Gmail and Outlook make it to the main inbox.

Reports and Analysis

The reports are fairly good, giving you the detail of openers, clickers, bounces, unsubscribes, etc. (all data is exportable too). You can also see what percentage of openers clicked where.

Deliverability Expert (where you can ask your deliverability questions to industry experts) is available for Crystal Premium (60,000 emails per month) plans and up.

You can integrate Mailjet with your ecommerce, e.g. Shopify, and track the order information of each contact.

Languages

Available in 5 languages: English, German, Italian, French, Spanish. Knowledge-base is available in all the above languages apart from Italian.

Further Features

Spam- and Design-Testing

You can preview the design on both mobile and desktop devices and send a test email. Unfortunately, they don’t provide you with a spam score.

Bounce Management

yes

If your email soft bounces, Mailjet will automatically attempt to resend the email. If the email is not delivered after 3 days, it is marked as a bounce. Hard bounces are automatically blocked.

Blacklist

yes

This is called Exclusion list in Mailjet and you can import and export contacts.

Storage available for data and images

Unlimited

They don’t have a media database where you can manage your uploaded files.

Pro Features

Authentication

yes

SPF and DKIM are supported.

Own Domain

yes

It’s possible to use your own domain name to improve your newsletter’s company branding.

If you are sending more than 150,000 emails per month, you can apply for a dedicated IP address through their Customer Support team.

Different levels of account access

yes

You can invite admins and team members to your account and give them different access levels, i.e. access to campaigns, contacts, automation, transactional emails, etc.

Integrations

yes

80 integrations available, including CRM, CMS and ecommerce. Top integrations include Salesforce, HubSpot, Facebook, WordPress, Prestashop and Shopify.

Landing Page Editor

no

Not available

Support

4/5

Quite thorough knowledge base. You can open a ticket and the response rate is quite fast (within a few hours). You’ll need to upgrade to Enterprise in order to talk to a deliverability expert. No live chat.

Overall rating

3.6/5

Mailjet allows you to do a number of things (segmentation, A/B testing), though on a fairly basic level. What really let them down was their template selection and conditional options for automation and segmentation, oh and they could really improve their deliverability results.

On their site Mailjet claims to be ‘The email solution for fast-moving teams’. We can’t really fault this statement as their software is easy to use and their multi-user collaboration feature is pretty cool and will no doubt lead to other email providers incorporating something similar in their offerings.

Unlike many other email providers, Mailjet charges according to the number of emails you wish to send per month, not the number of subscribers you have. For this reason, Mailjet could be a very good option if you have tonnes of subscribers but won’t be sending more than 30,000 emails per month as the Premium plan will cost you just $18.86. It’ll be hard to beat Mailjet in terms of price, that’s for sure!

Though they may be lacking in some of the more advanced features and really need to improve their deliverability rates, for the price, ease of use, and range of features, Mailjet does a pretty good job.

Try Mailjet out for free today!

MailerLite is, along with Mailjet, one of the most budget-friendly tools we’ve tried. They offer a generous free plan as well.

GetResponse has some extra (advanced) features like a webinar hosting platform and sales funnel software. It also comes with thorough reports and useful analysis features. We are also big fans of their email automations and list management capabilities.

ActiveCampaign is a more advanced tool than Mailjet. For example, their flexible and powerful automation system can’t be compared to Mailjet’s. Additionally, it also offers better deliverability results. However, Active Campaign is more expensive and you’ll need some budget to use it – no free plan.

roberta phillips
Having worked as a digital marketer, Roberta has tried, tested, fallen in love with and despaired with so many digital tools. She is excited to be helping businesses find the email marketing tools they need in order to thrive in 2019.