Zoho CRM Review Is it Time to Move on?

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Charlotte Evans

Charlotte Evans


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zoho crm review

Considering its ‘corporation’ status, you’ll probably be as shocked as I was to hear that Zoho turned its Austin headquarters into a fully functioning farm last year!

Yep, you heard right! In fact, in light of the farming initiative’s success, it's led Zoho to open rural offices in India, Mexico, Japan, and Canada.

Could this spark a new trend for companies who can’t afford to pay extortionately high rents downtown, and promote a greener way of living? And have these fresh surroundings had any impact on the product in question: Zoho CRM?

On the scene since 2005, this is a well-seasoned player in the CRM (customer relationship management) world, so we wanted to see if age and experience necessarily mean a better product.

In our experience reviewing email marketing tools, this is usually not the case. In fact, the new players tend to have better-designed tools (sorry Constant Contact and AWeber!). So let’s see how this CRM software performs in our detailed Zoho review.

Zoho CRM Review Summary

The fact that you can have up to three users for free and set up marketing campaigns and workflow automation for leads, deals, and tasks, makes this CRM software pretty attractive for small businesses. Paid plans start from $20 a month per user and go up incrementally depending on the features you require. Annual discounts are also available.

Zoho CRM Screenshots

Zoho CRM Pricing

$ 0


Free for up to 3 users

$ 20


Standard plan. Yearly discounts available

$ 35


Professional plan. Yearly discounts available

$ 50


Enterprise plan. Yearly discounts available

$ 65


Ultimate plan. Yearly discounts available

Zoho CRM is reasonably priced, with a free plan available for up to 3 users. Of course, this comes with some limitations, for example, you won’t be able to add any custom fields and you’ll be limited to 1 form, 10 email templates and 50 email notifications/user license.

Strangely, customer segmentation and autoresponders are reserved for the Enterprise plan ($50/user/month) – features we’d expect to see on the Standard plan.

Find out more about Zoho’s prices and features in our pricing guide.

Pros and Cons

  • Pros
  • Cons


  • Reporting

    There are tons of ready-made reports, plus you can add up to 10 custom dashboards on the Standard plan. Customization of the dashboards works with drag and drop technology, making it easy to achieve the outcome you require. The sales team will love Zoho analytics.

  • Multi-language options

    The platform is available in 26 languages and support available in 11. This is great if you have sales agents from different countries.

  • Support

    A range of support options are available 24hrs/day, Mon-Fri: live chat, email and phone support. Agents are responsive and offer helpful answers.

Is Zoho CRM the right CRM software for you?

  • Recommended if:
  • Not recommended if:
  • You have a multilingual team

    It’s always more comfortable to use a software in your native language. With the platform being available in 26, you’re sure to find your team members’ languages.

  • You like the idea of keeping all your marketing tools under one roof

    Zoho Corporation is made up of 50+ sales and marketing tools (SMS and email marketing, hosting, form builder, help desk software, survey tool, etc.).

Rating Details

Ease of Use Info popup

Zoho CRM’s interface design isn’t the most user-friendly. The two menus, which run down the left side and along the top, are a lot to process. There are also various items (live chat, reminders, etc.) at the bottom of the screen, but these are so tiny you can hardly see them. The platform can be slow to load and complete tasks.

Pipeline Management Info popup

List, kanban and canvas view are available. Your sales team can move deals around using drag and drop technology.

Every business’s sales process is different, meaning you’ll want to edit the pipeline stages. However, setting up pipelines is not a simple process; you’ll need to dig around in the setup settings, which isn’t very intuitive.

Contact/Deal Management Info popup

Managing your customer relationships is made easier due to the fact that you can store everything from notes and invoices to social media accounts. Adding custom properties is done in the setup settings (again, slightly hidden) and the amount you can add depends on the plan you’re on.

You can import contacts/deals from a file or from other CRMs. The ‘company’ field is mandatory for importing leads, which could cause issues if this is not a field you use.

Email Features Info popup

Zoho CRM’s own email marketing software, Zoho Campaigns, is a nice addition to the suite. You can send up to 12,000 emails p/m to 2,000 contacts for free. (See how it compares to Mailchimp in our comparison.)

You can also send email notifications and engage in SMS marketing – the allowance depends on your plan. Find out more about Zoho CRM’s email marketing features here.

Automation Info popup

Workflow automation rules can be set up across all plans. When you import new contacts, you can trigger configured automations and processes for new and updated records. Set up automations for segmentation, scoring rules, assignment rules, and other actions.

Email marketing automation is available through Zoho Campaigns.

Reporting Info popup

There are tons of ready-made reports. You can edit these, but be careful, as there is no back button. Add up to 10 custom dashboards on Standard plan and unlimited dashboards on higher plans. Strangely, there is no Google Analytics integration.

Lead Scoring

Lead management is facilitated by Zoho CRM’s automatic lead scoring. You can set the rules and automate this based on your own criteria.

Live Chat

Though this isn’t a feature of the Zoho CRM product, you can sign up to Zoho Desk, which offers a free plan for up to 3 agents.

Web Tracking

Website visitor tracking available across all plans.

Security Info popup

2-factor authentication available on higher plans. SOC 2 compliant. I couldn’t find a way to set up alerts. Various roles and access levels available.


Zoho CRM’s platform is available in 26 languages. Support available in 11.

Integrations & Apps

Good range of integrations with third-party tools. 50+ apps available through Zoho Marketplace.


In terms of Zoho’s customer support, you’ve got live chat, email and phone support, available 24hrs, Mon-Fri in 11 countries. The community forum is more helpful and had more relevant results than the knowledge base, but I found the live chat support very fast and helpful.

Overall Rating


It feels overly complicated and not as intuitive as other CRMs like HubSpot and Pipedrive, which is why it’s difficult to recommend it to sales and marketing teams with little experience. However, it could be a good option for an experienced CRM manager or someone who’s up for investing time in learning how everything works. An advantage is that it offers good customer support.


So, do we recommend Zoho CRM?

Though Zoho has invested a lot into developing its suite of over 50 apps, and is a pretty complete CRM, it may not be the best CRM software for your business. I come away from this review feeling that a bit more work needs to be done to modernize the CRM solution. It could really do with a UX overhaul in order to simplify pipeline management and general usability.

Thankfully, there are a number of support channels with helpful agents on hand, but even still, I’d reserve my recommendation for the more experienced CRM managers.

And even though there is a free plan, we found that other free CRM software like Hubspot or Engagebay offer much more in the way of CRM functionality and user-friendliness.

Try Zoho CRM for free




In Zoho CRM, GDPR applies to the Leads, Contacts, Vendors, and custom modules. Turn enable GDPR by clicking Setup > Users and Control > Compliance Settings and turning compliance settings on. You can decide whether your customer data is stored in its US or European data centers.

Yes! Zoho CRM’s freemium plan is for those who don’t mind putting up with the limitations on forms, email notifications and custom fields. What’s good is that you can have up to 3 users.

Zoho CRM Alternatives

​​HubSpot is the most well-known, offering a very generous free CRM plan. What’s not so attractive is the price jump when you move onto a paid plan.

Pipedrive CRM offers a very user-friendly experience, though it may be lacking some marketing features, as its focus is more on sales.

ActiveCampaign is a particularly good choice for those serious about sales and marketing automation. You can find more CRMs with automation here.

The authors

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Roberta Phillips

Marketing Manager

Hey, I'm Roberta! Having worked as a digital marketer for a host of online businesses, I've tried, tested, fallen in love with and despaired with so many marketing tools. I'm excited to help you find the email marketing and CRM tools you need to thrive.

Charlotte Evans

Content Manager

Hey, I'm Charlotte! I've always been enthusiastic about helping others. After working for various tech startups and eCommerce businesses, I developed a strong passion for email marketing. Now, at EmailTooltester, I'm putting this knowledge to good use by recommending the very best digital tools for your business.

Learn more about us

We keep our content up to date

30 Nov 2022 – Added SMS marketing feature

21 Feb 2022 – General update

Our Methodology

This review has been written and researched following our EmailToolTester methodology.

Our Methodology