Moosend Review (2023) Do we Recommend it?

The user interface was recently updated, along with the email and form builder, however, Moosend is still not quite as easy to use as other tools such as MailerLite.

In the drag-and-drop email builder, you can set your default settings for everything from text to buttons. All the important content elements are included: video, countdown timer, products, etc., and live chat is on hand to help. Since the update, Moosend has added 10 new, beautifully designed email templates. Adding your own HTML code is simple to do, and you can add a plain text version.

Collaborating on email campaigns just got a lot easier, teams can now add comments to each other’s email designs, within the “comments” mode. This allows users to add and reply to any feedback, notifying users whenever their teammates add suggestions. Users can then mark these as “resolved” or “unresolved”.

You can add custom fields to the subject line and email body.

Classic newsletters, autoresponders, A/B testing, recurring newsletters, automated workflows. No SMS marketing available.

Since the update, Moosend now offers over 70 customizable email newsletter templates, sorted by category. Another cool thing is that you can easily import professional photos from Unsplash into your templates.

18 excellent marketing automation templates available. The visual automation builder is well-designed, much better than the newsletter editor.

Import contacts via .TXT .CSV, excel import, manually, copy/paste, or via Google contacts or Salesforce integration. You can easily copy subscribers to other lists and unsubscribe or delete contacts from single or all lists.
The segmentation templates offered really speed things up. You can also create a custom segment.

There are 11 responsive signup form templates, which you can add your own custom fields to directly in the form builder. Unfortunately, because there are so many editing options, it can be a little difficult to find what you’re looking for.
You can add the form by embedding the HTML, or you can connect your site and publish it directly.

Moosend hasn’t performed particularly well in our email deliverability tests, scoring averagely in the past few rounds.

Reports are nicely designed and therefore easy to read. You have all the info you need: open, click, unsubscribe rate, bounces, etc. Data on devices, browsers, geolocation and email clients is also shown, as well as a click heatmap.
If you already have a Google Analytics account linked to your website, you can easily track any link clicks from your campaign. You can also track campaign revenue.

Available in seven languages.

Free spam and design testing are available. It checks whether your email will pass the spam filters of all major email clients and offers suggestions for improvements. Find out how to avoid spam filters here.

Shows bounces in reports. Hard bounces are added to a suppression list

Yes, this is called a ‘suppression list’. Moosend automatically adds hard bounces and complaints, but you can also upload contacts manually and export them.

There’s no central area where images are stored.

SPF, DKIM and DMARC.

Yes

Yes, 6 different options with varying levels of access and permissions.

It’s a very thin list, made up of just 18. Missing website and ecommerce builders and major CRMs.

The mobile responsive templates follow the same design themes as the email templates, so you can replicate the same branding.

Detailed, up-to-date knowledge base available. Live chat is fast and helpful.