I suppose Moosend was taking a leaf out of Mailchimp’s book when they came up with the name for their email marketing software?
Though not quite on the same scale as Mailchimp, Moosend has seen a sharp rise in popularity in the US since September 2021. No doubt this is a result of its acquisition by Sitecore, an American software company, which took place in May of the same year.
With the potential to become a serious player in the email marketing world, it’ll certainly be interesting to see where this startup from Greece goes from here!
But what about the actual product? How does it perform, and will it serve your marketing needs? This detailed Moosend review will answer all of these questions and more as I take a deep dive into the email marketing software.
Moosend Review Summary
Moosend is on the more affordable end of the spectrum, with prices starting at just $9/month. It's also possible to purchase pay-as-you-go credits, however, the smallest bundle is priced at $350, so not very accessible to small businesses. Features include a drag-and-drop email builder, landing page builder, marketing automation, and detailed reporting. It’s a great choice if you require automation workflows at a low cost.
Let’s talk a bit about marketing automation. This is often seen as a pro feature, reserved for higher-tier plans. What I really like about Moosend is that you can use it for as little as $9/month. What’s more, it provides you with a number of detailed automation templates, so the work is pretty much already done for you.
Another one of its key features is reporting. But is this enough to sway you? Read on to find out all the pros and cons of using Moosend as your email service provider.
Moosend screenshots
Moosend Pricing
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Pros and Cons
Pro features included for at affordable price:
Advanced features such as multi-step marketing automation workflows, tracking and SPAM and design testing are all included for as little as $9/month, as well as unlimited emails.
Fast and helpful support:
Support agents are on hand via live chat, which you can access from inside the editors. Responses are pretty immediate, in my experience, and have been helpful in resolving the questions I had.
Excellent reporting:
The reports are detailed and well laid out, including a click heatmap, geolocation insights and information on email clients and devices.
No free plan:
Unfortunately, Moosend removed its freemium plan, which was pretty generous.
The signup form templates aren’t brilliant:
The signup form and landing page templates could all do with an update. I’d also like to see more of a selection for the form templates, as you can only create newsletter subscription forms.
Is Moosend the right newsletter service for you?
Recommended if:
You’re looking for an affordable email marketing service:
With unlimited emails, pro features and branding-free emails, Moosend is an interesting email marketing service.
You’re in need of excellent marketing automation templates:
The 18 templates offered are detailed and varied, meaning you can set up a number of time-saving workflows in a few minutes.
You need detailed reports:
Offering a whole host of information, Moosend’s reports feature everything you need, including click maps, geolocation, revenue generated by campaigns and email clients.
Not recommended if:
You’re looking for an all-in-one tool:
There’s no CRM, and compared to other email services, there aren’t many direct integrations with third parties available.
You’re looking for an emailing service with excellent deliverability:
Moosend scored just averagely in our email deliverability tests. A better alternative at a similar price point would be MailerLite.
You're looking for a free email marketing service:
If this is the case, you’ll need to look elsewhere. Moosend only offers a 30-day free trial. Check out these free email marketing services.
Rating details
| criterion | rating | comments |
|---|---|---|
Ease of Use |
| The user interface was recently updated, along with the email and form builder, however, Moosend is still not quite as easy to use as other tools such as MailerLite. |
Newsletter Creation | ||
Editor |
| In the drag-and-drop email builder, you can set your default settings for everything from text to buttons. All the important content elements are included: video, countdown timer, products, etc., and live chat is on hand to help. Since the update, Moosend has added 10 new, beautifully designed email templates. Adding your own HTML code is simple to do, and you can add a plain text version. Collaborating on email campaigns just got a lot easier, teams can now add comments to each other’s email designs, within the “comments” mode. This allows users to add and reply to any feedback, notifying users whenever their teammates add suggestions. Users can then mark these as “resolved” or “unresolved”. |
Personalization | | You can add custom fields to the subject line and email body. |
Email types |
| Classic newsletters, autoresponders, A/B testing, recurring newsletters, automated workflows. No SMS marketing available. |
Choice and Flexibility of Template Designs |
| Since the update, Moosend now offers over 70 customizable email newsletter templates, sorted by category. Another cool thing is that you can easily import professional photos from Unsplash into your templates. |
Email Marketing Automation |
| 18 excellent marketing automation templates available. The visual automation builder is well-designed, much better than the newsletter editor. |
List Management |
| Import contacts via .TXT .CSV, excel import, manually, copy/paste, or via Google contacts or Salesforce integration. You can easily copy subscribers to other lists and unsubscribe or delete contacts from single or all lists. |
Registration Forms/ Opt-in & Opt-out- Process |
| There are 11 responsive signup form templates, which you can add your own custom fields to directly in the form builder. Unfortunately, because there are so many editing options, it can be a little difficult to find what you’re looking for. |
Deliverability |
| Moosend hasn’t performed particularly well in our email deliverability tests, scoring averagely in the past few rounds. |
Reports and Analysis |
| Reports are nicely designed and therefore easy to read. You have all the info you need: open, click, unsubscribe rate, bounces, etc. Data on devices, browsers, geolocation and email clients is also shown, as well as a click heatmap. |
Languages |
| Available in seven languages. |
Further Features | ||
Spam- and Design-Testing |
| Free spam and design testing is available. It checks whether your email will pass the spam filters of all major email clients and offers suggestions for improvements. |
Bounce Management | | Shows bounces in reports. Hard bounces are added to a suppression list |
Blocklist | | Yes, this is called a ‘suppression list’. Moosend automatically adds hard bounces and complaints, but you can also upload contacts manually and export them. |
Storage available for data and images | Unavailable | There’s no central area where images are stored. |
Pro Features | ||
Authentication | | SPF and DKIM. |
Own Domain | | Yes |
Different levels of account access | | Yes, 6 different options with varying levels of access and permissions. |
Integrations | | It’s a very thin list, made up of just 18. Missing website and ecommerce builders and major CRMs. |
Landing Page Builder | | The mobile responsive templates follow the same design themes as the email templates, so you can replicate the same branding. |
Customer Support |
4.5/5 | Detailed, up-to-date knowledge base available. Live chat is fast and helpful. |
Overall rating |
3.8/5 | Though it needs to find a way to make its form builder slightly more user-friendly, the generous allowances and excellent marketing automation makes Moosend a great option for small businesses. The recent updates to the platform show that Moosend is serious about becoming a key email marketing player. |
Conclusion
Despite the limited integrations and form templates, Moosend has a lot to offer for small businesses and entrepreneurs. Considering how affordable it is, and the advanced features, I wouldn’t overlook Moosend when deciding on the right email marketing service for your business. The fact that all plans come with unlimited emails is a real plus, and you won’t have to put up with any annoying branding on your emails.
So what have you got to lose?
Moosend Alternatives
MailerLite is one of the most affordable solutions, in fact, its free plan is very generous. Its approach to email marketing design is admirable, offering modern-looking templates that are easy to edit. Overall, it’s one of the easiest tools we’ve ever used.
Sendinblue is another very affordable all-in-one email marketing tool. It comes with advanced automation options and a built-in CRM.
GetResponse is a powerful alternative to Moosend, with loads of pro options (e.g. a webinar tool and sales funnel software). It’s user-friendly and has a good range of well-designed templates.
Still not sure which is the right newsletter tool for you? Try our Smart Finder.
UK-based email marketing software with a focus on simplicity and affordable prices.
FAQ
Is Moosend legit?
Moosend is a legit email marketing tool for small businesses. Rest assured that your customer data will be safely stored in their data storage centers.
Where is Moosend located?
Moosend is a European email marketing platform based in London and Athens.
About Roberta Phillips
Latest Updates
09 Nov 2022 - Pay-as-you-go prices updated
01 Aug 2022 - Prices updated, free plan removed
27 July 2022 - Editor update
17 March 2022 - Added FAQs
