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Moosend Review (2024) Do we Recommend it?

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This article has been written and researched by our expert tooltesters through a precise methodology. Learn more about our methodology

Charlotte Evans

Charlotte Evans

Researcher

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I suppose Moosend was taking a leaf out of Mailchimp’s book when they came up with the name for their email marketing software?

Though not quite on the same scale as Mailchimp, Moosend has seen a sharp rise in popularity in the US since September 2021. No doubt this is a result of its acquisition by Sitecore, an American software company, which took place in May of the same year.

With the potential to become a serious player in the email marketing world, it’ll certainly be interesting to see where this startup from Greece goes from here!

But what about the actual product? How does it perform, and will it serve your email marketing strategy? This detailed Moosend review will answer all of these questions and more as I take a deep dive into the email marketing software.

Moosend Review Summary

Moosend is a great option for those mindful of their email marketing budget, offering affordability without compromising functionality.

With plans starting at just $9 a month, users gain access to essential email marketing features such as the drag-and-drop email builder, landing page builder, detailed reporting, and automation. It's also possible to purchase pay-as-you-go credits, however, the smallest bundle is priced at $350, so it's not very accessible to small businesses.

But what truly sets Moosend apart in my eyes, is its automation capabilities. Alongside the standard visual workflow builder, users can build sequences with specific conditions, a feature that’s handy for many industries (e.g.affiliate marketers).

For instance, users can create personalized sequences for subscribers based on their interactions, such as clicks and actions. Additionally, Moosend recently introduced an AI-powered product recommendation tool, improving the overall user experience.

And what makes its automation capabilities even more attractive is the price. Marketing automation is often seen as a pro feature, reserved for higher-tier plans. However, Moosend gives you access for as little as $9/month. Nice that they have kept this accessible.

Another one of its key features is reporting. But is this enough to sway you? Read on to find out all the pros and cons of using Moosend as your email service provider.

  • Moosend Review
Moosend Review video

Try Moosend for free

Moosend Screenshots

Moosend Pricing

$ 9

500 Subscribers

unlimited emails

Pro plan with all features and unlimited emails

$ 16

1,000 Subscribers

unlimited emails

Pro plan with all features and unlimited emails

$ 24

2,000 Subscribers

unlimited emails

Pro plan with all features and unlimited emails

$ 32

3,000 Subscribers

unlimited emails

Pro plan with all features and unlimited emails

$ 48

5,000 Subscribers

unlimited emails

Pro plan with all features and unlimited emails

$ 64

10,000 Subscribers

unlimited emails

Pro plan with all features and unlimited emails

$ 160

25,000 Subscribers

unlimited emails

Pro plan with all features and unlimited emails

$ 750

Unlimited Subscribers

750,000 Emails

Pay-as-you-go for big senders

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Code: EMAILTOOLTESTER25 

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10% off all monthly paid plans for the first 3 months

Pros and Cons

  • Pros
  • Cons

Pros

  • Pro features included at affordable price

    Advanced features such as multi-step marketing automation workflows, tracking and SPAM and design testing are all included for as little as $9/month, as well as unlimited emails.

  • Fast and helpful support

    Support agents are on hand via live chat, which you can access from inside the editors. Responses are pretty immediate, in my experience, and have been helpful in resolving the questions I had.

  • Excellent reporting

    The reports are detailed and well laid out, including a click heatmap, geolocation insights and information on email clients and devices.

  • Track website visits

    Lets you track website visits, which in turn can trigger automations. Not many ESPs offer this.

  • Transactional emails

    Moosend supports transactional email options.

Is Moosend the right newsletter service for you?

  • Recommended if:
  • Not recommended if:
  • You’re looking for an affordable email marketing service

    With unlimited emails, pro features and branding-free emails, Moosend is an interesting email marketing service.

  • You’re in need of excellent marketing automation templates

    The 18 templates offered are detailed and varied, meaning you can set up a number of time-saving workflows in a few minutes.

  • You need detailed reports

    Offering a whole host of information, Moosend’s reports feature everything you need, including click maps, geolocation, revenue generated by campaigns and email clients.

Rating Details

Ease of Use

The user interface was recently updated, along with the email and form builder, however, Moosend is still not quite as easy to use as other tools such as MailerLite.

Editor Info popup

In the drag-and-drop email builder, you can set your default settings for everything from text to buttons. All the important content elements are included: video, countdown timer, products, etc., and live chat is on hand to help. Since the update, Moosend has added 10 new, beautifully designed email templates. Adding your own HTML code is simple to do, and you can add a plain text version.

Collaborating on email campaigns just got a lot easier, teams can now add comments to each other’s email designs, within the “comments” mode. This allows users to add and reply to any feedback, notifying users whenever their teammates add suggestions. Users can then mark these as “resolved” or “unresolved”.

Personalization Info popup

You can add custom fields to the subject line and email body.

Email types Info popup

Classic newsletters, autoresponders, A/B testing, recurring newsletters, automated workflows. No SMS marketing available.

Choice and Flexibility of Template Designs Info popup

Since the update, Moosend now offers over 70 customizable email newsletter templates, sorted by category. Another cool thing is that you can easily import professional photos from Unsplash into your templates.

Email Marketing Automation Info popup

18 excellent marketing automation templates available. The visual automation builder is well-designed, much better than the newsletter editor.

List Management Info popup

Import contacts via .TXT .CSV, excel import, manually, copy/paste, or via Google contacts or Salesforce integration. You can easily copy subscribers to other lists and unsubscribe or delete contacts from single or all lists.
The segmentation templates offered really speed things up. You can also create a custom segment.

Registration Forms/ Opt-in & Opt-out- Process Info popup

There are hundreds of free fully customizable signup form templates, which you can add your own custom fields to directly in the form builder. You can add the form by embedding the HTML, or you can connect your site and publish it directly.

They now offer a “wheel of fortune” form type, which is something we’ve seen previously with Omnisend. Coincidence? I think not, however, it’s a great way to engage users and grow your list. 

Deliverability Info popup

Moosend has improved its deliverability according to our latest deliverability tests. They came fourth out of fifteen providers in our January test, scoring 90.1%.

They were also one of the only providers to achieve a 100% delivery rate to Yahoo, Outlook, Hotmail, and AOL inboxes, which demonstrates its exceptional email delivery performance across our top email platforms.

Reports and Analysis

Reports are nicely designed and therefore easy to read. You have all the info you need: unique and total opens, clicks, unsubscribes, bounces, forwards, etc. You can deep dive with data on devices, browsers, geolocation and a click heatmap, all available in real-time.

You can easily share reports with your team with no-password-needed links, and export and download reports to help your team make better decisions.

If you already have a Google Analytics account linked to your website, you can easily track any link clicks from your campaign. You can also track campaign revenue.

Languages Info popup

Available in seven languages.

Spam- and Design-Testing Info popup

Free spam and design testing are available. It checks whether your email will pass the spam filters of all major email clients and offers suggestions for improvements. Find out how to avoid spam filters here.

Bounce Management Info popup

Shows bounces in reports. Hard bounces are added to a suppression list

Blocklist Info popup

Yes, this is called a ‘suppression list’. Moosend automatically adds hard bounces and complaints, but you can also upload contacts manually and export them.

Storage available for data and images

Unavailable

There’s no central area where images are stored.

Authentication Info popup

SPF, DKIM and DMARC.

Own Domain Info popup

Yes, Moosend allows users to use custom domains for landing page links.

Different levels of account access Info popup

Yes, 6 different options with varying levels of access and permissions.

Integrations

It’s a very thin list, made up of just 18. Missing website and ecommerce builders and major CRMs.

Landing Page Builder Info popup

The mobile responsive templates follow the same design themes as the email templates, so you can replicate the same branding.

Customer Support

Detailed, up-to-date knowledge base available. Live chat is fast and helpful.

Overall rating

4.0

Since recent improvements with their form builder and the addition of new templates and gamification features, the platform offers generous allowances and excellent marketing automation makes Moosend a great option for small businesses. The recent updates to the platform show that Moosend is serious about becoming a key email marketing player.

Moosend Mobile App

Moosend just released its mobile app version of the software. This mobile app gives marketers everything they need to access, edit and preview their email marketing campaigns.

With their mobile app, you can do the following:

  • View, duplicate, or delete any of your campaigns
  • View different campaign folders ie. Draft, Scheduled, Sent
  • Edit your email campaign settings
  • Choose a list or segment
  • Send or schedule a campaign
  • Users will be able to access all their campaigns
  • Send a test email campaign
  • Access reports
  • Activate email automation campaigns
  • Edit landing page and signup forms

As you can see, the Moosend mobile app is an extremely convenient new feature for their customers helping them to manage their email marketing tasks on the go.

AI Writer

In addition to this, users can now take advantage of their AI-driven text suggestions to enhance their email campaigns by generating ready-to-use texts for campaign subject lines, preview text, and other text items, including landing pages and subscription forms. With the ability to generate text based on specified keywords and purpose options, this feature adds a new level of efficiency for users.

 

Conclusion

Given its extensive reporting capabilities, user-friendly interface, and new and powerful audience discovery features and form templates, Moosend stands out as a great choice for small businesses and entrepreneurs seeking an affordable and effective tool to up their email marketing game. Although there are some limitations in integrations, the inclusion of unlimited emails across all plans definitely enhances its appeal. I wouldn’t overlook Moosend when deciding on the right email marketing service for your business

So what have you got to lose?

Try Moosend out for free for 30 days

FAQ

Moosend fully complies with the GDPR. They store users’ data on servers located within the European Union and offer all the necessary tools for you to fully adhere to the GDPR regulations.

Moosend is a European email marketing platform with bases in London and Athens.

Moosend has a fair subscriber policy, meaning you won’t pay for unsubscribed, archived or bounced contacts in your database.

Moosend is a legit email marketing tool for small businesses. Rest assured that your customer data will be safely stored in their data storage centers.

Moosend Alternatives

MailerLite is one of the most affordable solutions, in fact, its free plan is very generous. Its approach to email marketing design is admirable, offering modern-looking templates that are easy to edit. Overall, it’s one of the easiest tools we’ve ever used.

Brevo is another very affordable all-in-one email marketing tool. It comes with advanced automation options and a built-in CRM.

GetResponse is a powerful alternative to Moosend, with loads of pro options (e.g. a webinar tool and sales funnel software). It’s user-friendly and has a good range of well-designed templates.

Still not sure which is the right newsletter tool for you? Try our Smart Finder.

UK-based email marketing software with a focus on simplicity and affordable prices.

The authors

Learn more about us

Roberta Phillips

Marketing Manager

Hey, I'm Roberta! Having worked as a digital marketer for a host of online businesses, I've tried, tested, fallen in love with and despaired with so many marketing tools. I'm excited to help you find the email marketing and CRM tools you need to thrive.

Charlotte Evans

Content Manager

Hey, I'm Charlotte! I've always been enthusiastic about helping others. After working for various tech startups and eCommerce businesses, I developed a strong passion for email marketing. Now, at EmailTooltester, I'm putting this knowledge to good use by recommending the very best digital tools for your business.

Learn more about us

We keep our content up to date

08 April 2024 - General updated
06 Feb 2024 - Updated deliverability section
25 Aug 2023 - Note about GDPR compliance added
28 March 2023 - Added mobile app
13 Dec 2022 - Added YouTube review video
09 Nov 2022 - Pay-as-you-go prices updated
01 Aug 2022 - Prices updated, free plan removed
27 July 2022 - Editor update
17 March 2022 - Added FAQs

Our Methodology

This review has been written and researched following our EmailToolTester methodology.

Our Methodology

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