AWeber Review - Where it all began

steve lamattina

Pennsylvania-based AWeber have been in the email marketing business for 18 years. One of their biggest claims is that they invented the autoresponder, which is no small thing. With that in mind, it’s no surprise that one of their promoted features is marketing automation, also seen in a few competitors.

Customers have access to all their features from day one, and it’s only increasing subscriber numbers that increase the membership price. Apart from automation, AWeber offers split testing and their ‘Email Web Analytics’, allowing you to use your own domain for click tracking URLs and tracking product sales easily. Oh and they also have a mobile app!

Now let’s have a closer look and see if being the first also means being the best, 18 years down the track:

Try AWeber for free: http://aweber.emailtooltester.com/ Find a more detailed AWeber review here: http://www.emailtooltester.com/en/reviews/aweber/ Learn all ... AWeber Review - The Pros & Cons of the Newsletter Tool 2016-06-08 https://img.youtube.com/vi/xCHU12Q1kFk/hqdefault.jpg

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List management tools:

Keeping lists organised is simple with AWeber, as you can use their automation to automatically manage subscribers via rules you create.

Sales tracking:

Not always an option, even with advanced marketing automation, yet AWeber allows this via their automation features.


Apart from fast and friendly service, they also have great education tools for first-time users including articles, videos and podcasts.

High price and unfair subscriber count:

Their price is a bit steep, coming in close to some of the higher-rated newsletter tools, although they don’t offer the pro-features to justify the price.

The worst part is that even unsubscribed email addresses count towards your monthly quota!

Editor bugs:

The editor panel can sometimes be a pain to use as it sometimes jumps around the page when you try and edit newsletters.

criterion rating comments

Ease of Use

The menu structure mostly makes sense, although some sections are a little hidden. Where it loses points is that there are sections within, such as the editor, where strange bugs create a negative user experience. Also, their terminology could be confusing for experienced users: automations are called ‘Campaigns’ and regular emails are called ‘Broadcasts’. The fact that you need to sign up with a credit card for the free trial also feels a little archaic.

Newsletter Creation


The editor took quite a while to get my head around but, in saying that, it did allow for a number of sections I needed to create our monthly newsletter, such as triple column sections and text with in-line images. It definitely looks a little dated when compared with other email editors. And, once again, the bug-monster reared its ugly head, with the template selection panel jumping all over the page (see video).



Similar to other tools, If/Then/Else logic is available in a fairly standard format.

Email types

Classic newsletters, autoresponders, and A/B testing.

Choice and Flexibility of Template Designs

There’s quite a good selection of responsive templates available. Some of them look a bit outdated.

Email Automation

It’s good to see that they have certain automation features. It would be good to see a little more complexity within this system. It allows for creating triggered emails, limited to when someone subscribes to a list, or has a particular tag. Then you’re able to send a message, apply a tag or set a waiting period.

List Management

AWeber have good list segmentation, allowing you to manage subscribers via their automation features. You can easily set up a rule, for example, that unsubscribes someone from a particular list after leaving another.

Registration Forms/ Opt-in & Opt-out- Process

You’re given style options for pop-up, pop over and lightbox, yet this section really needs an updated design. It’s over-complicated, difficult to navigate. In regards to adding contacts, it has standard options available. One thing to be wary of, though, is that whenever you manually add subscribers, they’ll receive an opt-in email by default. This could be a problem if you’re just moving a few people that have already subscribed.


We would have liked to have seen better results from AWeber. Sadly they’ve been consistently scoring poorly in our deliverability tests. As you can see in our results, they had problems reaching contacts with Microsoft email addresses (Outlook and Hotmail).

Reports and Analysis

Reporting is good, even though it looks basic. You can get names of openers and clickers, geo-tracking info, and also conversion and ecommerce tracking info. You can also customise your own analytics dashboard easily. There isn’t direct Google Analytics integration available though.


The site is only available in English.

Further Features

Spam- and Design-Testing

These are not available.

Bounce Management


Soft bounces are counted as hard bounces after three times, then they are unsubscribed.



Not available.

Storage available for data and images


Pro Features



SPF and DKIM are supported.

Own Domain


It’s possible to use your own tracking domain via AWeber Web Analytics.

Different levels of account access


Not available.



There are quite a few integrations available, and many big names are there such as PayPal, Etsy, Facebook and more.

Landing Page Editor


Not available.



Support is fast and friendly, via all mediums. Their knowledge base is good, but it can be hard to get relevant search results at times. I’d recommend email and online chat over the knowledge base.

Overall rating


AWeber has the essentials, it just doesn’t provide enough advanced features, or a strong enough user experience, for the asking price. You can get more for your money with other email tools.

AWeber has all the basics you need for a small business, and does quite a good job at educating first-time users with its bevy of articles, videos and podcasts. They also create a sense of community via their communications, even sending an IRL letter to new users! The issue is that, apart from customer service, there isn’t a particular area they excel in beyond other tools.

This, of course, would not be a problem if it was priced for budget-conscious beginners, yet the costs are on par with other email tools like ActiveCampaign or GetResponse that offer much more for the same price. And these other tools not only offer more advanced features, but often a more visually appealing (and slightly less buggy) experience at that. One positive is that, no matter how many subscribers you have, each price tier gives customers full access to their features. But these features still might not be enough for the asking price.


Try AWeber now, free for 30 days.

ActiveCampaign comes with a very flexible and powerful automation approach and modern-looking and flexible registration forms – something AWeber should really work on. Additionally, ActiveCampaign’s deliverability is outstanding. If you need further information, check out our AWeber and ActiveCampaign comparison.

MailerLite is a cheap solution with excellent designs and a solid email marketing system. It also comes with a couple of perks (like a landing page editor) and we find their interface very easy to use.

GetResponse is an interesting alternative. It has many advanced features (e.g. a landing page editor), and comes with excellent automations and advanced design and testing tools.

steve lamattina
His career has spanned across areas such as film, digital media and literature, with the tech and mobile world remaining a personal passion. Now he’s interested in sharing that passion for email marketing, through honest reviews and good content. Oh, and he’s Australian...but don’t hold that against him.

Latest Updates

7 Jan 2019 - Deliverability rating updated
20 Mar 2018 - Deliverability rating added
19 July 2017 - Update in automations and templates.
22-31 May 2016 - Initial tests
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