AWeber Review Is it Good Value for Money?

• AWeber Review

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AWeber Pricing

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Pros and Cons

Is AWeber the right newsletter service for you?

Rating Details

A More Detailed Look Into AWeber's Main Features

As you can see from this AWeber review, it offers some good features, but it is on the pricey side. Let’s take a closer look at the pros and cons of its key features to see if it’s worth the price tag:

Drag and Drop Email Builder

Aweber’s drag-and-drop email builder offers an extensive selection of HTML email templates, and by extensive we mean a whopping 700 fully customizable email templates. What’s more, they are all responsive, automatically resizing their email design based on your device.

Building an email campaign on Aweber is particularly easy thanks to their user-friendly platform and the design options and integrations available. Compared to the email marketing competition, this is particularly appealing, but as we mentioned, it comes at a considerable cost.

Within the drag-and-drop builder, you can easily change color schemes and design layouts, add your logo, and even add free stock photos to your email templates thanks to their handy integration with Unsplash.

Their integration with Canva is also extremely useful, allowing you to stay within one platform when both designing your email marketing banners and building your campaigns. If you aren’t familiar with Canva, it’s really easy to create highly professional-looking marketing material thanks to its broad content library.

For the more advanced user, Aweber recently added a new tool to their email editor to help speed up your writing process. Markdown allows you to format your email text through symbols, scaling writing time right down. For example, you can type ** before your copy to make it bold.

Smart Designer Email Builder

The Smart Designer Email tool seems like an extremely powerful tool from the outside. Let’s see how it works in 4 easy steps:

1. First of all, you select the Smart Designer once you click on “create message”
2. Next, you’ll be asked to submit your website and will be asked for your email editing skill level. You can select Beginner, Intermediate, and Advanced.
3. From here, you are asked to define your business goal- you can choose from the following: Sell a Product Online, Build an Audience, Sell a Service, and Others.
4. Then you’ll be presented with a selection of templates to choose from, in our case, there were 7 templates. Each template featured our logo, the general color scheme, and some imagery from our website. The quality of these templates and their relevance to your brand probably depends on how well-structured your website is, but I was quite happy with the result.

The email designs generated for us by AWeber’s Smart Designer

And if the drag and drop email builder, smart designer, and plain text email marketing tools aren’t enough, there’s also the option of coding your own template.

Note: Once your campaign is ready to send, one thing that could be slightly confusing is the scheduling part, as the option for this is not very obvious. Sending your campaign out immediately, on the other hand, is much more straightforward, so I can see some people going for this option by mistake.

Landing page builder

Aweber’s landing page builder gives you a solid starting point with over 160 templates catering to different industries. While some designs might seem a bit outdated, you can still find some real winners that suit your style.

Customizing your pages is made easy with the drag-and-drop editor, although it could be a bit more flexible for those wanting more advanced options. It’s also a breeze to tweak form fields, though it would be nicer if you could do it without jumping between sections.

One standout feature is the ability to tag subscribers right from your forms, making it simple to set up automated campaigns. You can also spruce up your pages with multimedia content like images, videos, and product blocks. There’s also a handy ‘Smart Content’ feature that pulls in content from URLs, allowing you to display Facebook posts, Google Map locations, Shopify product listings, and more.

For those looking to keep things professional, you can connect your own domain to your landing pages. And if you’re a WordPress user, Aweber’s also lets you use your existing URL thanks to a seamless integration.

Overall, Aweber offers a more comprehensive landing page solution compared to most email marketing platforms. While there’s room for improvement, it’s definitely a handy tool for marketers looking to enhance their email campaigns.

Aweber Deliverability

Aweber has not had a great track record in our deliverability tests. Especially, in our most recent test they saw quite a decrease, they were one of the providers who saw the highest percentage of emails go missing.

Conclusion

It’s fair to say, AWeber has all the basics you need for a small business and does quite a good job at educating first-time users with its range of customer support articles, videos, and podcasts. The issue is that, apart from customer service and landing page solution, there isn’t a particular area where Aweber really excel in when it comes to its features.

With all things considered, this wouldn’t be a problem if it was priced for budget-conscious beginners, yet the costs are on par with other email tools like GetResponse, which offer much more for the same price. One positive thing about Aweber is that, no matter how many subscribers you have, you always have full access to their features (unless you’re on their free plan). But these features still might not be enough for the asking price.

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AWeber Alternatives

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ActiveCampaign comes with a very flexible and powerful automation approach and modern-looking and flexible registration forms – something AWeber should really work on. Additionally, ActiveCampaign’s deliverability is outstanding. If you need further information, check out our AWeber and ActiveCampaign comparison.

MailerLite is a cheap solution with excellent designs and a solid email marketing system. It also comes with a couple of perks (like a landing page editor) and we find their interface very easy to use.

GetResponse is an interesting alternative. It has many advanced features (e.g. sales funnel), and comes with excellent automations and advanced design and testing tools.