AWeber Review Is it Good Value-for-Money?

• AWeber Review

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AWeber Pricing

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Pros and Cons

Is AWeber the right newsletter service for you?

Rating Details

A More Detailed Look Into AWeber's Main Features

As you can see from this AWeber review, it offers some good features, but it is on the pricey side. Let’s take a closer look at the pros and cons of its key features to see if it’s worth the price tag:

Drag and Drop Email Builder

Aweber’s drag-and-drop email builder offers an extensive selection of HTML email templates, and by extensive we mean a whopping 700 fully customizable email templates. What’s more, they are all responsive, automatically resizing their email design based on your device.

Building an email campaign on Aweber is particularly easy thanks to their user-friendly platform and the design options and integrations available. Compared to the email marketing competition, this is particularly appealing, but as we mentioned, it comes at a considerable cost.

Within the drag-and-drop builder, you can easily change color schemes and design layouts, add your logo, and even add free stock photos to your email templates thanks to their handy integration with Unsplash.

Their integration with Canva is also extremely useful, allowing you to stay within one platform when both designing your email marketing banners and building your campaigns. If you aren’t familiar with Canva, it’s really easy to create highly professional-looking marketing material thanks to its broad content library.

For the more advanced user, Aweber recently added a new tool to their email editor to help speed up your writing process. Markdown allows you to format your email text through symbols, scaling writing time right down. For example, you can type ** before your copy to make it bold.

Smart Designer Email Builder

The Smart Designer Email tool seems like an extremely powerful tool from the outside. Let’s see how it works in 4 easy steps:

1. First of all, you select the Smart Designer once you click on “create message”
2. Next, you’ll be asked to submit your website and will be asked for your email editing skill level. You can select Beginner, Intermediate, and Advanced.
3. From here, you are asked to define your business goal- you can choose from the following: Sell a Product Online, Build an Audience, Sell a Service, and Others.
4. Then you’ll be presented with a selection of templates to choose from, in our case, there were 7 templates. Each template featured our logo, the general color scheme, and some imagery from our website. The quality of these templates and their relevance to your brand probably depends on how well-structured your website is, but I was quite happy with the result.

And if the drag and drop email builder, smart designer, and plain text email marketing tools aren’t enough, there’s also the option of coding your own template.

Note: Once your campaign is ready to send, one thing that could be slightly confusing is the scheduling part, as the option for this is not very obvious. Sending your campaign out immediately, on the other hand, is much more straightforward, so I can see some people going for this option by mistake.

Awebers Mobile App Suite

As we mentioned, Aweber offers not one, but three mobile apps, each one built with a very different purpose.

AWeber Stats

This app enables you to check your email marketing stats from your iPhone or Android device. You can view all of your campaign stats; from sent messages to scheduled broadcasts, your subscriber activity, and more.

This Aweber app is very beneficial for those who need to keep track of your email marketing activities when out and about, you even have the capability to track your customer follow-ups, and other up-to-the-minute updates such as click-through rates, open rates, etc.

Atom App

This app is essentially a mobile-hosted signup form that allows you to add new subscribers to your email list on the go. It’s extremely easy to use, all you need to do is select the mailing lists you’d like them to sign up to and job done!

This app is perfect for those who may need to gather contact information at networking events or business meetings, as you can easily add the people you meet directly to an email list without an active internet connection. Another great aspect is that you can edit the theme and the design to keep it consistent with your brand.

Curate App

Aweber customers can use this app to create an email newsletter directly from their smartphones. From the app, you can edit, preview, and send the newsletter to your subscribers, which is a really practical tool for marketers on the go. However, we’d suggest using the web version to set up more sophisticated marketing campaigns.

Aweber Deliverability

In previous years, Aweber has not had a great track record in our deliverability tests. That said, our latest test saw a significant improvement since last year, so let’s see if they can keep this up next round. They were also one of the providers who saw the lowest percentage of emails go to spam, scoring a 0.9% spam rate.

Conclusion

It’s fair to say, AWeber has all the basics you need for a small business and does quite a good job at educating first-time users with its range of customer support articles, videos, and podcasts. The issue is that, apart from customer service and landing page solution, there isn’t a particular area where Aweber really excel in when it comes to its features.

With all things considered, this wouldn’t be a problem if it was priced for budget-conscious beginners, yet the costs are on par with other email tools like GetResponse, which offer much more for the same price. One positive thing about Aweber is that, no matter how many subscribers you have, you always have full access to their features (unless you’re on their free plan). But these features still might not be enough for the asking price.

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AWeber Alternatives

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ActiveCampaign comes with a very flexible and powerful automation approach and modern-looking and flexible registration forms – something AWeber should really work on. Additionally, ActiveCampaign’s deliverability is outstanding. If you need further information, check out our AWeber and ActiveCampaign comparison.

MailerLite is a cheap solution with excellent designs and a solid email marketing system. It also comes with a couple of perks (like a landing page editor) and we find their interface very easy to use.

GetResponse is an interesting alternative. It has many advanced features (e.g. sales funnel), and comes with excellent automations and advanced design and testing tools.