About Us

Helping you get better at
email marketing

Among all the marketing channels available, email marketing still stands out as one of the best. For the longest time, companies had to choose between making do with an inexpensive newsletter solution or flashing the cash for a professional one. This was bad news, especially for smaller companies. But luckily, this has now completely changed with the advent of Do It Yourself email newsletter tools.

They’re not only less expensive than enterprise providers’ aging solutions, but also much easier to use. This is why Robert Brandl launched EmailTooltester in 2011: to demystify the topic of email marketing and offer small and medium-sized companies transparency and understanding when it comes to selecting the tools they need.

Two years before, Robert founded Tooltester.com, which helps beginners with all things related to website creation.

EmailTooltester's Story

With Tooltester rapidly taking off, Robert realized he needed to work on his digital marketing strategy and find a way to connect with readers outside the website.

Having worked in an email marketing agency, he quickly put his skills to work, building a strong email list of subscribers looking for useful information on the topic of website creation. And that is exactly what he began sending them, in the form of a free ebook and resources the team put together along the way.

The email list climbed into the thousands, and Tooltester was named one of Europe’s fastest growing companies two years in a row (2021 and 2022) by The Financial Times!

By this time, Robert had already tested a host of email marketing services and began sharing what he’d learned with other small businesses looking to grow.

EmailTooltester is now made up of over a dozen multi-talented (and multilingual) tooltesters (you can find out more about them below)!

Your Expert Buddies

Robert Brandl

Founder and CEO

Hello! I'm Robert, an email marketing expert with over 15 years of experience. After honing my skills at an agency by serving major corporations, I founded EmailTooltester as a passion project to help small and medium-sized businesses. Connect with me on LinkedIn where I regularly share my best email marketing knowledge. And feel free to ask me which ESP I'd recommend for your specific needs - I have plenty of experience with tools like ActiveCampaign, GetResponse, Mailchimp, and Brevo.

Inka Wibowo

Senior Content Manager

Hi, I'm Inka! I spent the earlier part of my career in agency land, helping businesses of all sizes get their email marketing campaigns up and running. Now, at EmailTooltester, I'm using my experience to help businesses like yours find the best email marketing services for your needs. Although I've used dozens of different tools, I'm most familiar with Mailchimp and Kit (I use the latter for my personal newsletter!).

Roberta Phillips

Marketing Manager

Hey, I'm Roberta! Having worked as a digital marketer for a host of online businesses, I've tried, tested, fallen in love with and despaired with so many marketing tools. I'm excited to help you find the email marketing and CRM tools you need to thrive. I know the ins and outs of tools like Brevo, MailerLite, and Hubspot, so let me know if you need help picking the right one!

Cai Ellis

SEO Manager

Hi! My name is Cai, and I've worked in digital marketing for many years. More recently, I've been concentrating on email marketing, through testing tools and writing guides. I have hands-on experience with WordPress email plugins like MailPoet. And I've also picked up a bit of SEO know-how along the way! If you've got questions about these or any related subjects, I'll be happy to help!

Charlotte Evans

Content Manager

Hey, I'm Charlotte! I've always been enthusiastic about helping others. After working for various tech startups and eCommerce businesses, I developed a strong passion for email marketing. Now, at EmailTooltester, I'm putting this knowledge to good use by recommending the very best digital tools for your business. I have a lot of experience with tools like Klaviyo, Omnisend, MailerLite, and Drip, so feel free to ask me your questions!

Annika Müller

Content Manager

Hello, I'm Annika. I've been testing digital tools, including email marketing software, since 2015. Learning foreign languages and getting to know other cultures have always been my passions. That's why, after completing my M.A. degree in Media Studies, I decided to move to sunny Spain. My main expertise with email marketing tools is in using Brevo, which we use for our own newsletter campaigns here at EmailTooltester. I'm excited to support you in your email marketing journey!

Paula Medeiros

Content Manager

Olá! I'm Paula, a bilingual writer passionate about newsletters and the face behind our Portuguese website. My love for books and tech inspired me to create my own newsletter and an online book club. After tirelessly searching the web for the best tools for my projects (I've used Mailchimp, Flodesk, Substack, and Beehiiv!), I'm excited to help you find the perfect ones for yours at EmailTooltester.

Asiea Ali

Office Manager

Hola, I'm Asiea, one of the Barcelona locals on the team. Since I was little, I've been passionate about traveling and other cultures. I've worked in many different sectors, assisting digital marketing teams. I love helping my Tooltester colleagues while learning from them in our sunny office!

Lucas Román

Video Specialist

Hello, I’m Lucas. I've been working in the motion graphics field since 2007, specializing in real-time performances and video mappings. I’ve been in charge of video production at Tooltester since 2018. In my free time, I focus on listening to music without any visual stimuli. I collect records, more than half of which are classical music.