Our goal: helping you get started with email marketing while sparing you the jargon
Among all the marketing channels available, email marketing still stands out as one of the best. Unfortunately, for the longest time, companies had to choose between an inexpensive newsletter solution or a professional one. This was bad news – especially for smaller companies – but luckily, this has now completely changed with the advent of Do It Yourself newsletters tools.
They’re not only less expensive than enterprise providers’ ageing solutions, but also much easier to use. This is why Robert Brandl started the EmailToolTester website in 2011: to offer smaller and medium-sized companies transparency and understanding when it comes to these new marketing products.
Two years before that, he started his career as a self-employed man by launching the sister website WebsiteToolTester.com, which helps beginners with all things related to website creation. And then there’s ChatToolTester.com, a review portal for live chat software, and AppToolTester.com, which reviews app builders.
We prefer affiliate revenue to distracting ad banners. In practical terms, this means that we receive a fixed commission from the provider whenever you click on an affiliate’s link and become a customer. This doesn’t cost you a cent beyond the product you would purchase anyway. Not all the providers we review are affiliates, but we give every provider a fair chance. And whether or not a provider is an affiliate, this does not influence our work. Being independent from the providers is the foundation of our reviews, and we pride ourselves that our review scores are plausible and make sense. Should you ever have a question regarding a review, please feel free to contact us or leave a public comment in any of our reviews.
EmailToolTester is a small company, so we know how important financing is. That’s why we would like to support people in developing countries in starting their own small businesses. We are convinced that the best way of doing that is via the platform Kiva.org.
At Kiva.org, people band together and give micro credits of $25 each in order to finance tailors, animal breeders, or taxi drivers, for example. Traditional banks usually don’t see enough revenue in small businesses – as a result, they depend on micro credits. Here’s a link to our Kiva page.