email marketing cost calculator

Cost Calculator

How much does an email service provider (ESP) actually cost? We’ve got a handy calculator that can help you save some serious money.

Just choose whether you want to “pay as you go” or prefer a monthly subscription, and enter the number of emails or subscribers you want to reach.

recipients
The most affordable providers for
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Provider Price Emails Recipients Remarks Plan Provider ID Rating Recipients
ConvertKit logo

ConvertKit

0 Unlimited 10000

Free 'Newsletter' plan includes unlimited emails, forms and landing pages, and 1 automated sequence.

2 1764
3.9

Read Review

Try for free

10000
Sender

Sender

0 15000 2500

Free plan offers access to all features. Sender.net branding included

2 5161

Try for free

2500
brevo logo

Brevo

0 9000 2000

Free plan. Emails include Brevo branding, with daily limit of 300 emails. Max. of 2k contacts in a marketing automation. Limited features (e.g. basic reports).

2 1250
4.3

Read Review

Try for free

2000
hubspot logo

HubSpot

0 2000 2000

Forever free plan (includes HubSpot branding). 1M contacts

2 10238
3.71

Try for free

2000
MailerLite Logo

MailerLite

0 12000 1000

Offers access to some features and caps emails at 12,000

2 1228
4.4

Read Review

Try for free

1000
GetResponse

GetResponse

0 2500 500

Free forever plan. Discounts available for 12 and 24-month plans.

2 275
4.2

Read Review

Try for free

500
Mailchimp

MailChimp

0 1000 500

Free plan has limited features

2 1156
3.9

Read Review

Try for free

500
aweber logo

AWeber

0 3000 500

Comes with limitations

2 1244
3.5

Read Review

Try for free

500
omnisend

Omnisend

0 500 250

Free plan with 500 email/month limit - unlimited contact list (reach up to 250 contacts).

2 2402
4.1

Read Review

Try for free

250
klaviyo-logo

Klaviyo

0 500 250

Free plan with 150 monthly SMS/MMS credits email support for first 60 days

2 38468
4.0

Read Review

Try for free

250
CleverReach

CleverReach

0 1000 250

Free plan with some limitations

2 5257
3.6

Read Review

Try for free

250
drip

Drip

0 - 2 1770
3.75

Try for free

Mailjet

Mailjet

0 6000 Unlimited

Limited to 200 emails per day. Unlimited contacts

2 1768
3.7

Read Review

Try for free

5000000
zoho

Zoho Campaigns

6 Unlimited 500

Subscriber-based plan. Unlimited emails

2 10240
3.7

Try for free

500
brevo logo

Brevo

9 5000 500

Starter plan (removes daily sending limit of Free plan). Can remove Brevo branding for an additional $12/month. Doesn't include landing page builder, A/B testing, or advanced reporting (need to upgrade to Business to access these)

2 1250
4.3

Read Review

Try for free

500
moosend

Moosend

9 Unlimited 500

Pro plan with all features and unlimited emails

2 2768
4.0

Read Review

Try for free

500
benchmark

Benchmark

9.99 Unlimited 500

Pro plan. Discounts applied to annual subscriptions

2 1237
3.25

Read Review

Try for free

500
zoho

Zoho Campaigns

12 Unlimited 1000

Subscriber-based plan. Unlimited emails

2 10240
3.7

Try for free

1000
Constant Contact logo

Constant Contact

12 Unlimited 500

Lite Plan. Discounts available for 12-month plans.

2 1256
3.6

Read Review

Try for free

500
Mailchimp

MailChimp

13 5000 500

Essentials plan

2 1156
3.9

Read Review

Try for free

500
MailerLite Logo

MailerLite

15 Unlimited 1000

Growing Business plan. Unlimited emails

2 1228
4.4

Read Review

Try for free

1000
ConvertKit logo

ConvertKit

15 Unlimited 300

Creator plan. Discounts available for yearly subscriptions.

2 1764
3.9

Read Review

Try for free

300
Mailjet

Mailjet

15 15000 Unlimited

Essential plan. Discount available for yearly plan. Unlimited contacts

2 1768
3.7

Read Review

Try for free

5000000
moosend

Moosend

16 Unlimited 1000

Pro plan with all features and unlimited emails

2 2768
4.0

Read Review

Try for free

1000
omnisend

Omnisend

16 6000 500

Standard plan, all features included

2 2402
4.1

Read Review

Try for free

500
brevo logo

Brevo

17 10000 1500

Starter plan

2 1250
4.3

Read Review

Try for free

1500
brevo logo

Brevo

18 5000 500

Business plan (with predictive sending and advanced reporting)

2 1250
4.3

Read Review

Try for free

500
activecampaign logo

ActiveCampaign

19 10000 1000

Starter plan. Includes 5 actions per automation.

2 1220
4.5

Read Review

Try for free

1000
GetResponse

GetResponse

19 Unlimited 1000

Email Marketing plan. Discounts available for 12 and 24-month plans.

2 275
4.2

Read Review

Try for free

1000
benchmark

Benchmark

19 Unlimited 1000

Pro plan. Discounts applied to annual subscriptions

2 1237
3.25

Read Review

Try for free

1000
activecampaign logo

ActiveCampaign

19 10000 500

Starter plan. Includes 5 actions per automation.

2 1220
4.5

Read Review

Try for free

500
aweber logo

AWeber

19.99 Unlimited 500

Annual discounts available

2 1244
3.5

Read Review

Try for free

500
omnisend

Omnisend

20 12000 1000

Standard plan, all features included

2 2402
4.1

Read Review

Try for free

1000
hubspot logo

HubSpot

20 5000 1000

Starter plan. Removes HubSpot branding

2 10238
3.71

Try for free

1000
klaviyo-logo

Klaviyo

20 5000 500

Email Plan (limited SMS/MMS credits)

2 38468
4.0

Read Review

Try for free

500
Sender

Sender

22 60000 5000

Discounts apply for yearly plans

2 5161

Try for free

5000
moosend

Moosend

24 Unlimited 2000

Pro plan with all features and unlimited emails

2 2768
4.0

Read Review

Try for free

2000
brevo logo

Brevo

25 20000 500000

Starter plan

2 1250
4.3

Read Review

Try for free

500000
MailerLite Logo

MailerLite

25 Unlimited 2500

Growing Business plan. Unlimited emails

2 1228
4.4

Read Review

Try for free

2500
omnisend

Omnisend

25 18000 1500

Standard plan, all features included

2 2402
4.1

Read Review

Try for free

1500
Mailchimp

MailChimp

26.5 5000 500

Essentials plan

2 1156
3.9

Read Review

Try for free

500
GetResponse

GetResponse

29 Unlimited 2500

Email Marketing plan. Discounts available for 12 and 24-month plans.

2 275
4.2

Read Review

Try for free

2500
benchmark

Benchmark

29 Unlimited 2500

Pro plan. Discounts applied to annual subscriptions

2 1237
3.25

Read Review

Try for free

2500
zoho

Zoho Campaigns

29 Unlimited 2000

Subscriber-based plan. Unlimited emails

2 10240
3.7

Try for free

2000
ConvertKit logo

ConvertKit

29 Unlimited 1000

Creator plan. Discounts available for yearly subscriptions.

2 1764
3.9

Read Review

Try for free

1000
aweber logo

AWeber

29.99 Unlimited 2500

Annual discounts available

2 1244
3.5

Read Review

Try for free

2500
CleverReach

CleverReach

30 Unlimited 2600

Flat Rate plan

2 5257
3.6

Read Review

Try for free

2600
omnisend

Omnisend

30 24000 2000

Standard plan, all features included

2 2402
4.1

Read Review

Try for free

2000
MailerLite Logo

MailerLite

30 Unlimited 1000

Advanced plan.

2 1228
4.4

Read Review

Try for free

1000
klaviyo-logo

Klaviyo

30 10000 1000

Email Plan (limited SMS/MMS credits)

2 38468
4.0

Read Review

Try for free

1000
Constant Contact logo

Constant Contact

30 Unlimited 1000

Lite Plan. Discounts available for 12-month plans.

2 1256
3.6

Read Review

Try for free

1000
moosend

Moosend

32 Unlimited 3000

Pro plan with all features and unlimited emails

2 2768
4.0

Read Review

Try for free

3000
brevo logo

Brevo

35 40000 500000

Starter plan

2 1250
4.3

Read Review

Try for free

500000
brevo logo

Brevo

35 15000

Business plan

2 1250
4.3

Read Review

Try for free

15000
Constant Contact logo

Constant Contact

35 500

Standard Plan. Discounts available for 12-month plans.

2 1256
3.6

Read Review

Try for free

500
Mailjet

Mailjet

35 50000 Unlimited

Essential plan. Discount available for yearly plan. Unlimited contacts

2 1768
3.7

Read Review

Try for free

5000000
Sender

Sender

38 120000 10000

Discounts apply for yearly plans

2 5161

Try for free

10000
flodesk logo

Flodesk

38 Unlimited

Flodesk's Email plan includes unlimited emails, unlimited subscribers and access to all templates, workflows, embedded forms, landing pages, segments and analytics.

2 40709
3.8

Read Review

Try for free

5000000
MailerLite Logo

MailerLite

39 Unlimited 5000

Growing Business plan. Unlimited emails

2 1228
4.4

Read Review

Try for free

5000
drip

Drip

39 Unlimited 2500

Monthly payment schedule.

2 1770
3.75

Try for free

2500
omnisend

Omnisend

40 36000 2800

Standard plan, all features included

2 2402
4.1

Read Review

Try for free

2800
omnisend

Omnisend

40 36000 2700

Standard plan, all features included

2 2402
4.1

Read Review

Try for free

2700
hubspot logo

HubSpot

40 10000 2000

Starter plan. Removes HubSpot branding

2 10238
3.71

Try for free

2000
omnisend

Omnisend

44 30000 2500

Standard plan, all features included

2 2402
4.1

Read Review

Try for free

2500
Mailchimp

MailChimp

45 25000 2500

Essentials plan

2 1156
3.9

Read Review

Try for free

2500
moosend

Moosend

48 Unlimited 5000

Pro plan with all features and unlimited emails

2 2768
4.0

Read Review

Try for free

5000
brevo logo

Brevo

49 60000 500000

Starter plan

2 1250
4.3

Read Review

Try for free

500000
benchmark

Benchmark

49 Unlimited 5000

Pro plan. Discounts applied to annual subscriptions

2 1237
3.25

Read Review

Try for free

5000
ConvertKit logo

ConvertKit

49 Unlimited 3000

Creator plan. Discounts available for yearly subscriptions.

2 1764
3.9

Read Review

Try for free

3000
activecampaign logo

ActiveCampaign

49 25000 2500

Starter plan. Includes 5 actions per automation.

2 1220
4.5

Read Review

Try for free

2500
aweber logo

AWeber

49.99 Unlimited 5000

Annual discounts available

2 1244
3.5

Read Review

Try for free

5000
CleverReach

CleverReach

50 Unlimited 5000

Flat Rate plan

2 5257
3.6

Read Review

Try for free

5000
omnisend

Omnisend

50 36000 3000

Standard plan, all features included

2 2402
4.1

Read Review

Try for free

3000
Constant Contact logo

Constant Contact

50 2500

Lite Plan. Discounts available for 12-month plans.

2 1256
3.6

Read Review

Try for free

2500
zoho

Zoho Campaigns

52 Unlimited 5000

Subscriber-based plan. Unlimited emails

2 10240
3.7

Try for free

5000
GetResponse

GetResponse

54 Unlimited 5000

Email Marketing plan. Discounts available for 12 and 24-month plans.

2 275
4.2

Read Review

Try for free

5000
Constant Contact logo

Constant Contact

55 1000

Standard Plan. Discounts available for 12-month plans.

2 1256
3.6

Read Review

Try for free

1000
hubspot logo

HubSpot

60 15000 3000

Starter plan. Removes HubSpot branding

2 10238
3.71

Try for free

3000
Sender

Sender

61 180000 15000

Discounts apply for yearly plan

2 5161

Try for free

15000
moosend

Moosend

64 Unlimited 10000

Pro plan with all features and unlimited emails

2 2768
4.0

Read Review

Try for free

10000
flodesk logo

Flodesk

64 Unlimited

Flodesk's Checkout plan includes everything from the Email plan, plus ecommerce-specific features such as unlimited sales and unlimited Checkout pages.

2 40709
3.8

Read Review

Try for free

5000000
brevo logo

Brevo

65 20000 2000000

Business plan

2 1250
4.3

Read Review

Try for free

2000000
omnisend

Omnisend

65 60000 5000

Standard plan, all features included

2 2402
4.1

Read Review

Try for free

5000
brevo logo

Brevo

69 100000 500000

Starter plan

2 1250
4.3

Read Review

Try for free

500000
aweber logo

AWeber

69.99 Unlimited 10000

Annual discounts available

2 1244
3.5

Read Review

Try for free

10000
klaviyo-logo

Klaviyo

70 30000 3000

Email Plan (limited SMS/MMS credits)

2 38468
4.0

Read Review

Try for free

3000
MailerLite Logo

MailerLite

73 Unlimited 10000

Growing Business plan. Unlimited emails

2 1228
4.4

Read Review

Try for free

10000
brevo logo

Brevo

75 40000 2000000

Business plan

2 1250
4.3

Read Review

Try for free

2000000
Mailchimp

MailChimp

75 50000 5000

Essentials plan

2 1156
3.9

Read Review

Try for free

5000
Constant Contact logo

Constant Contact

75 2500

Standard Plan. Discounts available for 12-month plans.

2 1256
3.6

Read Review

Try for free

2500
hubspot logo

HubSpot

78 20000 4000

Starter plan. Removes HubSpot branding

2 10238
3.71

Try for free

4000
GetResponse

GetResponse

79 Unlimited 10000

Email Marketing plan. Discounts available for 12 and 24-month plans.

2 275
4.2

Read Review

Try for free

10000
benchmark

Benchmark

79 Unlimited 10000

Pro plan. Discounts applied to annual subscriptions

2 1237
3.25

Read Review

Try for free

10000
CleverReach

CleverReach

79 Unlimited 7500

Flat Rate plan

2 5257
3.6

Read Review

Try for free

7500
ConvertKit logo

ConvertKit

79 Unlimited 5000

Creator plan. Discounts available for yearly subscriptions.

2 1764
3.9

Read Review

Try for free

5000
Constant Contact logo

Constant Contact

80 Unlimited 5000

Lite Plan. Discounts available for 12-month plans.

2 1256
3.6

Read Review

Try for free

5000
Constant Contact logo

Constant Contact

80 500

Premium Plan. Discounts available for 12-month plans.

2 1256
3.6

Read Review

Try for free

500
zoho

Zoho Campaigns

81 Unlimited 10000

Subscriber-based plan. Unlimited emails

2 10240
3.7

Try for free

10000
Sender

Sender

83 240000 20000

Discounts apply for yearly plan

2 5161

Try for free

20000
brevo logo

Brevo

89 60000 2000000

Business plan. Includes all advanced features.

2 1250
4.3

Read Review

Try for free

2000000
CleverReach

CleverReach

89 Unlimited 10000

Flat Rate plan

2 5257
3.6

Read Review

Try for free

10000
drip

Drip

89 Unlimited 5000

Monthly payment schedule.

2 1770
3.75

Try for free

5000
omnisend

Omnisend

90 84000 7000

Standard plan, all features included

2 2402
4.1

Read Review

Try for free

7000
Mailjet

Mailjet

95 100000 Unlimited

Premium plan. Discount available for yearly plan. Unlimited contacts

2 1768
3.7

Read Review

Try for free

5000000
hubspot logo

HubSpot

96 25000 5000

Starter plan. Removes HubSpot branding

2 10238
3.71

Try for free

5000
Sender

Sender

97 300000 25000

Discounts apply for yearly plan

2 5161

Try for free

25000
activecampaign logo

ActiveCampaign

99 50000 5000

Starter plan. Includes 5 actions per automation.

2 1220
4.5

Read Review

Try for free

5000
klaviyo-logo

Klaviyo

100 50000 5000

Email Plan (limited SMS/MMS credits)

2 38468
4.0

Read Review

Try for free

5000
Constant Contact logo

Constant Contact

100.98 5000

Standard Plan. Discounts available for 12-month plans.

2 1256
3.6

Read Review

Try for free

5000
MailerLite Logo

MailerLite

109 Unlimited 15000

Growing Business plan. Unlimited emails

2 1228
4.4

Read Review

Try for free

15000
CleverReach

CleverReach

109 Unlimited 15000

Flat Rate plan

2 5257
3.6

Read Review

Try for free

15000
Mailchimp

MailChimp

110 100000 10000

Essentials plan

2 1156
3.9

Read Review

Try for free

10000
omnisend

Omnisend

110 108000 9000

Standard plan, all features included

2 2402
4.1

Read Review

Try for free

9000
Constant Contact logo

Constant Contact

110 2500

Premium Plan. Discounts available for 12-month plans.

2 1256
3.6

Read Review

Try for free

2500
Sender

Sender

111 360000 30000

Discounts apply for yearly plan

2 5161

Try for free

30000
brevo logo

Brevo

115 100000 2000000

Business plan

2 1250
4.3

Read Review

Try for free

2000000
omnisend

Omnisend

115 120000 10000

Standard plan, all features included

2 2402
4.1

Read Review

Try for free

10000
ConvertKit logo

ConvertKit

119 Unlimited 10000

Creator plan. Discounts available for yearly subscriptions.

2 1764
3.9

Read Review

Try for free

10000
Constant Contact logo

Constant Contact

120 Unlimited 10000

Lite Plan. Discounts available for 12-month plans.

2 1256
3.6

Read Review

Try for free

10000
zoho

Zoho Campaigns

123 Unlimited 20000

Subscriber-based plan. Unlimited emails

2 10240
3.7

Try for free

20000
Sender

Sender

125 420000 35000

Discounts apply for yearly plan

2 5161

Try for free

35000
omnisend

Omnisend

130 132000 11000

Standard plan, all features included

2 2402
4.1

Read Review

Try for free

11000
CleverReach

CleverReach

134 Unlimited 20000

Flat Rate plan

2 5257
3.6

Read Review

Try for free

20000
MailerLite Logo

MailerLite

139 Unlimited 20000

Growing Business plan. Unlimited emails

2 1228
4.4

Read Review

Try for free

20000
Sender

Sender

140 480000 40000

Discounts apply for yearly plan

2 5161

Try for free

40000
omnisend

Omnisend

140 144000 12000

Standard plan, all features included

2 2402
4.1

Read Review

Try for free

12000
aweber logo

AWeber

149.99 Unlimited 25000

Annual discounts available

2 1244
3.5

Read Review

Try for free

25000
klaviyo-logo

Klaviyo

150 100000 10000

Email Plan (limited SMS/MMS credits)

2 38468
4.0

Read Review

Try for free

10000
drip

Drip

154 Unlimited 10000

Monthly payment schedule.

2 1770
3.75

Try for free

10000
Sender

Sender

155 540000 45000

Discounts apply for yearly plan

2 5161

Try for free

45000
brevo logo

Brevo

155.14 150000 2000000

Business plan. Includes all advanced features.

2 1250
4.3

Read Review

Try for free

2000000
MailerLite Logo

MailerLite

159 Unlimited 25000

Growing Business plan. Unlimited emails

2 1228
4.4

Read Review

Try for free

25000
moosend

Moosend

160 Unlimited 25000

Pro plan with all features and unlimited emails

2 2768
4.0

Read Review

Try for free

25000
Constant Contact logo

Constant Contact

160 10000

Standard Plan. Discounts available for 12-month plans.

2 1256
3.6

Read Review

Try for free

10000
Sender

Sender

168 600000 50000

Discounts apply for yearly plan

2 5161

Try for free

50000
GetResponse

GetResponse

174 Unlimited 25000

Email Marketing plan. Discounts available for 12 and 24-month plans.

2 275
4.2

Read Review

Try for free

25000
hubspot logo

HubSpot

176 50000 10000

Starter plan. Removes HubSpot branding

2 10238
3.71

Try for free

10000
omnisend

Omnisend

180 180000 15000

Standard plan, all features included

2 2402
4.1

Read Review

Try for free

15000
Mailchimp

MailChimp

180 150000 15000

Essentials plan

2 1156
3.9

Read Review

Try for free

15000
Constant Contact logo

Constant Contact

180 Unlimited 15000

Lite Plan. Discounts available for 12-month plans.

2 1256
3.6

Read Review

Try for free

15000
MailerLite Logo

MailerLite

189 Unlimited 30000

Growing Business plan. Unlimited emails

2 1228
4.4

Read Review

Try for free

30000
activecampaign logo

ActiveCampaign

189 100000 10000

Starter plan. Includes 5 actions per automation.

2 1220
4.5

Read Review

Try for free

10000
Constant Contact logo

Constant Contact

192.78 15000

Standard Plan. Discounts available for 12-month plans.

2 1256
3.6

Read Review

Try for free

15000
zoho

Zoho Campaigns

196 Unlimited 40000

Subscriber-based plan. Unlimited emails

2 10240
3.7

Try for free

40000
ConvertKit logo

ConvertKit

199 25000

Creator plan. Discounts available for yearly subscriptions.

2 1764
3.9

Read Review

Try for free

25000
benchmark

Benchmark

199 Unlimited 25000 - 2 1237
3.25

Read Review

Try for free

25000
Constant Contact logo

Constant Contact

200 5000

Premium Plan. Discounts available for 12-month plans.

2 1256
3.6

Read Review

Try for free

5000
brevo logo

Brevo

209 250000 2000000

Business plan. Includes all advanced features.

2 1250
4.3

Read Review

Try for free

2000000
benchmark

Benchmark

218 Unlimited 30000 - 2 1237
3.25

Read Review

Try for free

30000
Sender

Sender

219 720000 60000

Discounts apply for yearly plan

2 5161

Try for free

60000
MailerLite Logo

MailerLite

219 Unlimited 35000

Growing Business plan. Unlimited emails

2 1228
4.4

Read Review

Try for free

35000
CleverReach

CleverReach

219 Unlimited 30000

Flat Rate plan

2 5257
3.6

Read Review

Try for free

30000
Mailjet

Mailjet

225 250000 Unlimited

Premium plan. Discount available for yearly plan. Unlimited contacts

2 1768
3.7

Read Review

Try for free

5000000
benchmark

Benchmark

225.99 Unlimited 40000 - 2 1237
3.25

Read Review

Try for free

40000
Sender

Sender

230 840000 70000

Discounts apply for yearly plan

2 5161

Try for free

70000
omnisend

Omnisend

230 240000 20000

Standard plan, all features included

2 2402
4.1

Read Review

Try for free

20000
Mailchimp

MailChimp

230 200000 20000

Essentials plan

2 1156
3.9

Read Review

Try for free

20000
CleverReach

CleverReach

239 Unlimited 40000

Flat Rate plan

2 5257
3.6

Read Review

Try for free

40000
omnisend

Omnisend

245 300000 25000

Standard plan, all features included

2 2402
4.1

Read Review

Try for free

25000
CleverReach

CleverReach

249 Unlimited 50000

Flat Rate plan

2 5257
3.6

Read Review

Try for free

50000
MailerLite Logo

MailerLite

249 Unlimited 40000

Growing Business plan. Unlimited emails

2 1228
4.4

Read Review

Try for free

40000
benchmark

Benchmark

258 Unlimited 45000 - 2 1237
3.25

Read Review

Try for free

45000
Sender

Sender

262 960000 80000

Discounts apply for yearly plan

2 5161

Try for free

80000
MailerLite Logo

MailerLite

269 Unlimited 45000

Growing Business plan. Unlimited emails

2 1228
4.4

Read Review

Try for free

45000
omnisend

Omnisend

270 360000 30000

Standard plan, all features included

2 2402
4.1

Read Review

Try for free

30000
Mailchimp

MailChimp

270 250000 25000

Essentials plan

2 1156
3.9

Read Review

Try for free

25000
Constant Contact logo

Constant Contact

275 10000

Premium Plan. Discounts available for 12-month plans.

2 1256
3.6

Read Review

Try for free

10000
Sender

Sender

279 1080000 90000

Discounts apply for yearly plan

2 5161

Try for free

90000
benchmark

Benchmark

279 Unlimited 50000 - 2 1237
3.25

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50000
Constant Contact logo

Constant Contact

280 Unlimited 25000

Lite plan. Discounts available for 12-month plans.

2 1256
3.6

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25000
MailerLite Logo

MailerLite

289 Unlimited 50000

Growing Business plan. Discounts available for yearly contracts

2 1228
4.4

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50000
drip

Drip

289 Unlimited 20000

Monthly payment schedule.

2 1770
3.75

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20000
Sender

Sender

299 1200000 100000

Discounts apply for yearly plan

2 5161

Try for free

100000
CleverReach

CleverReach

299 Unlimited 75000

Flat Rate plan

2 5257
3.6

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75000
GetResponse

GetResponse

299 Unlimited 50000

Email Marketing plan. Discounts available for 12 and 24-month plans.

2 275
4.2

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50000
omnisend

Omnisend

300 480000 40000

Standard plan, all features included

2 2402
4.1

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40000
Mailchimp

MailChimp

300 300000 30000

Essentials plan

2 1156
3.9

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30000
Constant Contact logo

Constant Contact

310 25000

Standard Plan. Discounts available for 12-month plans.

2 1256
3.6

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25000
Constant Contact logo

Constant Contact

315 Unlimited 35000

Plus Plan. Discounts available for 12-month plans.

2 1256
3.6

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35000
Constant Contact logo

Constant Contact

325 15000

Premium Plan. Discounts available for 12-month plans.

2 1256
3.6

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15000
omnisend

Omnisend

330 600000 50000

Standard plan, all features included

2 2402
4.1

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50000
Constant Contact logo

Constant Contact

335 Unlimited 50000

Plus Plan. Discounts available for 12-month plans.

2 1256
3.6

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50000
hubspot logo

HubSpot

336 100000 20000

Starter plan. Removes HubSpot branding

2 10238
3.71

Try for free

20000
Mailchimp

MailChimp

340 400000 40000

Essentials plan

2 1156
3.9

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40000
MailerLite Logo

MailerLite

360 720000 60000

Advanced plan. Discounts available for yearly contracts

2 1228
4.4

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60000
klaviyo-logo

Klaviyo

375 200000 20000

Email Plan (limited SMS/MMS credits)

2 38468
4.0

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20000
ConvertKit logo

ConvertKit

379 55000

Creator plan. Discounts available for yearly subscriptions.

2 1764
3.9

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55000
MailerLite Logo

MailerLite

380 840000 70000

Advanced plan. Discounts available for yearly contracts

2 1228
4.4

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70000
Mailchimp

MailChimp

385 500000 50000

Essentials plan

2 1156
3.9

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50000
benchmark

Benchmark

389 1050000 75000 - 2 1237
3.25

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75000
aweber logo

AWeber

392.99 Unlimited 50000

Annual discounts available

2 1244
3.5

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50000
CleverReach

CleverReach

399 Unlimited 10000

Flat Rate plan

2 5257
3.6

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10000
MailerLite Logo

MailerLite

400 960000 80000

Advanced plan. Discounts available for yearly contracts

2 1228
4.4

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80000
omnisend

Omnisend

400 720000 60000

Standard plan, all features included

2 2402
4.1

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60000
MailerLite Logo

MailerLite

420 1080000 90000

Advanced plan. Discounts available for yearly contracts

2 1228
4.4

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90000
Constant Contact logo

Constant Contact

422.28 50000

Standard Plan. Discounts available for 12-month plans.

2 1256
3.6

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50000
Constant Contact logo

Constant Contact

425 25000

Premium Plan. Discounts available for 12-month plans.

2 1256
3.6

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25000
Mailjet

Mailjet

425 500000 Unlimited

Premium plan. Discount available for yearly plan. Unlimited contacts

2 1768
3.7

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5000000
Constant Contact logo

Constant Contact

430 50000

Lite plan. Discounts available for 12-month plans.

2 1256
3.6

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50000
MailerLite Logo

MailerLite

440 1200000 100000

Advanced plan. Discounts available for yearly contracts

2 1228
4.4

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100000
omnisend

Omnisend

450 840000 70000

Standard plan, all features included

2 2402
4.1

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70000
omnisend

Omnisend

480 840000 80000

Standard plan, all features included

2 2402
4.1

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80000
activecampaign logo

ActiveCampaign

489 250000 25000

Plus plan. Includes unlimited actions per automation, plus landing pages and generative AI.

2 1220
4.5

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25000
benchmark

Benchmark

499 1400000 100000 - 2 1237
3.25

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100000
Constant Contact logo

Constant Contact

527.85 50000

Premium Plan. Discounts available for 12-month plans.

2 1256
3.6

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50000
GetResponse

GetResponse

539 Unlimited 100000

Email Marketing plan. Discounts available for 12 and 24-month plans.

2 275
4.2

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100000
CleverReach

CleverReach

559 Unlimited 125000

Flat Rate plan

2 5257
3.6

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125000
Mailchimp

MailChimp

630 900000 75000

Standard plan

2 1156
3.9

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75000
omnisend

Omnisend

640 1080000 90000

Standard plan, all features included

2 2402
4.1

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90000
ConvertKit logo

ConvertKit

679 105000

Creator plan. Discounts available for yearly subscriptions.

2 1764
3.9

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105000
drip

Drip

699 60000 50000

Monthly payment schedule.

2 1770
3.75

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50000
omnisend

Omnisend

720 1200000 100000

Standard plan, all features included

2 2402
4.1

Read Review

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100000
klaviyo-logo

Klaviyo

720 500000 50000

Email Plan (limited SMS/MMS credits)

2 38468
4.0

Read Review

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50000
moosend

Moosend

750 750000 Unlimited

Pay-as-you-go for big senders

2 2768
4.0

Read Review

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5000000
activecampaign logo

ActiveCampaign

759 500000 50000

Plus plan. Includes unlimited actions per automation, plus landing pages and generative AI.

2 1220
4.5

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50000
aweber logo

AWeber

792.99 Unlimited 100000

Annual discounts available

2 1244
3.5

Read Review

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100000
Mailchimp

MailChimp

800 1200000 100000

Standard plan

2 1156
3.9

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100000
Mailchimp

MailChimp

1150 1950000 130,000

Premium plan

2 1156
3.9

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130,000
Mailchimp

MailChimp

1325 2250000 150,000

Premium plan

2 1156
3.9

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150,000
klaviyo-logo

Klaviyo

1380 1000000 100000

Email Plan (limited SMS/MMS credits)

2 38468
4.0

Read Review

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100000
Mailchimp

MailChimp

1600 3000000 200,000

Premium plan

2 1156
3.9

Read Review

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200,000
klaviyo-logo

Klaviyo

2300 2000000 250000

Email Plan (limited SMS/MMS credits)

2 38468
4.0

Read Review

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250000
CleverReach

CleverReach

40 1000 1000 - 1 5257
3.6

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1000
Sender

Sender

57 10000 10000 - 1 5161

Try for free

10000
CleverReach

CleverReach

70 2500 2500 - 1 5257
3.6

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2500
Sender

Sender

97 20000 20000 - 1 5161

Try for free

20000
CleverReach

CleverReach

120 5000 5000 - 1 5257
3.6

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5000
Mailchimp

MailChimp

150 5000 5000

Expensive pay-as-you-go option

1 1156
3.9

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5000
Sender

Sender

167 50000 50000 - 1 5161

Try for free

50000
Mailchimp

MailChimp

200 10000 10000

Expensive pay-as-you-go option

1 1156
3.9

Read Review

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10000
CleverReach

CleverReach

200 10000 10000 - 1 5257
3.6

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10000
Sender

Sender

277 100000 100000 - 1 5161

Try for free

100000
Mailchimp

MailChimp

300 15000 15000

Expensive pay-as-you-go option

1 1156
3.9

Read Review

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15000
moosend

Moosend

350 350000 Unlimited

Pay-as-you-go for big senders

1 2768
4.0

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5000000
CleverReach

CleverReach

400 25000 25000 - 1 5257
3.6

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25000
moosend

Moosend

500 500000 Unlimited

Pay-as-you-go for big senders

1 2768
4.0

Read Review

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5000000
Sender

Sender

547 250000 250000 - 1 5161

Try for free

250000
CleverReach

CleverReach

800 50000 50000 - 1 5257
3.6

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50000
Sender

Sender

947 500000 500000 - 1 5161

Try for free

500000
Mailchimp

MailChimp

1000 50000 50000

Expensive pay-as-you-go option

1 1156
3.9

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50000
CleverReach

CleverReach

1500 100000 100000 - 1 5257
3.6

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100000
Mailchimp

MailChimp

1500 75000 75000

Expensive pay-as-you-go option

1 1156
3.9

Read Review

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75000
Sender

Sender

1697 1000000 1000000 - 1 5161

Try for free

1000000
CleverReach

CleverReach

1900 200000 200000 - 1 5257
3.6

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200000
Mailchimp

MailChimp

2000 200000 200000

Expensive pay-as-you-go option

1 1156
3.9

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200000
Mailchimp

MailChimp

2500 2000000 2000000

Expensive pay-as-you-go option

1 1156
3.9

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2000000
CleverReach

CleverReach

2550 300000 300000 - 1 5257
3.6

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300000
CleverReach

CleverReach

3000 500000 500000 - 1 5257
3.6

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500000
CleverReach

CleverReach

4250 1000000 1000000 - 1 5257
3.6

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1000000
Mailchimp

MailChimp

5000 5000000 5000000

Expensive pay-as-you-go option

1 1156
3.9

Read Review

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5000000
CleverReach

CleverReach

5000 2000000 2000000 - 1 5257
3.6

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2000000
CleverReach

CleverReach

8500 5000000 5000000 - 1 5257
3.6

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5000000
Mailchimp

MailChimp

10000 25000000 25000000

Expensive pay-as-you-go option

1 1156
3.9

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25000000

Please note: even though we check prices regularly, we can’t guarantee that changes will be reflected immediately. We’d recommend checking the provider’s website for final prices.

With our email marketing cost calculator, you can compare the prices of MailChimp, GetResponse, Aweber, ActiveCampaign, Constant Contact, Mailerlite, Brevo, Mailjet, ConvertKit, Drip, Moosend, HubSpot, Sender, Zoho, Benchmark and Mailify. Note that our calculator displays pricing for the email service provider’s cheapest plans – some providers offer multiple tiers with different features.

* Brevo, Mailjet and Mailify charge based on number of emails sent, rather than number of subscribers – so this comparison assumes 1 email sent per subscriber per month.

A Closer Look at Email Marketing Service Costs

“Pay as you go” vs. Subscription Pricing: what’s the difference?

While most email marketing services these days use subscription-based pricing, there are also a few that offer pay as you go plans. Pay as you go means that you purchase credits before you send out email campaigns. You only pay when you use it and there is no minimum term. This is ideal if you send newsletters sporadically.

With a subscription you will be paying a fixed monthly or yearly amount that usually relates to the number of subscribers you have in the database. Very often, there is no limit with regards to the number of emails you can send. This option is ideal if you send out at least one newsletter campaign per month, or send a lot of automated email campaigns.

Which email marketing software is the cheapest?

As you can see in our calculator, some providers are more affordable than others. Below, we’ve compiled a list of the cheapest email marketing services we’ve found in our research (based on a small list of 1,000 subscribers). Not all are included in our email marketing cost calculator, so if you’d like to learn more about each one, click on the relevant provider:

Email marketing service Price per month for 1,000 subscribers
Maildroppa $5
Zoho Campaigns $8
Sender $10
SendPulse $12
MailerLite $15
Moosend $16
GetResponse $19
Omnisend $20

TIP: Two other great low-cost options are Brevo and Mailjet, who charge based on number of monthly emails sent, rather than your list size. Brevo's prices start at $25 a month for 20,000 emails, while Mailjet's start at $15 a month for 15,000 emails. This makes them ideal if you have a large list but only send a handful of campaigns each month.

Which of the email marketing services you have reviewed is the best?

Our tests show ActiveCampaign, GetResponse, and MailerLite at the top of the list. In the table above you can also see our current star rating for each of them (if available). Check out our comparative overview for more information, and see how these providers compare to Mailchimp here.

Do email marketing platforms offer discounts for nonprofit organizations?

Some of them do, yes. In fact, you can usually get a discount of between 15-50% if you're a nonprofit organization. To find out which providers offer this, read our guide on the best email marketing platforms for nonprofits.

Why is provider XYZ not included?

Some providers don’t publicize their prices. Enterprise level email providers have a different target group, mainly large corporations, and use individual pricing schemes for each customer. As a result, we can’t comment on those providers.

Should you be missing a provider on our list despite this explanation, send us a message!

Other Email Marketing Campaign Costs

Because of the affordability of email marketing services, an email marketing strategy can be a very cost-effective method of reaching your audience, especially compared to traditional channels like print advertising or direct mail. With an estimated ROI of 3600%, even a modest investment can yield impressive results.

However, like any other marketing strategy, it does come with additional costs. When calculating your email marketing campaign costs, these should all be taken into account.

Email Design Costs

Email design is a key cost factor to consider in email marketing. The appearance of an email or newsletter helps make the first impression, and can drive customer engagement and trust. A well thought-out design also ensures a good user experience, guiding readers through the content and making your message and calls to action clear.

Luckily, you have several different options when it comes to designing your email newsletters:

Option 1: Use your email marketing service’s templates

The majority of email marketing platforms include ready-made newsletter templates, which can be easily personalized with your branding. This enables you to generate professional, eye-catching emails with no extra expense, except the time you’ve spent modifying the templates.

But, if you're looking to go above and beyond what your email service gives you, you might need to invest a little extra in one of the following options.

Option 2: Building your own template using a template builder

There are many external template builders available, one of which is Stripo. This platform allows you to design professional-looking email templates without the need for any coding knowledge, which can be uploaded to your email service provider.

However, while Stripo and similar builders are user-friendly, designing attractive and effective emails still requires time and a keen eye for design. The cost will also vary depending on the plan you choose, with more advanced features and templates typically costing more.

Cost: From $15 per month, depending on how many templates/features you need (based on Stripo prices)

Option 3: Purchasing a Template from an online marketplace

Marketplaces like Themeforest offer pre-designed email templates for sale. These templates are usually created by professional designers and come in a variety of styles to match your brand.

They can be a good option if you want a professional design without hiring a designer, as they're generally affordable. However, the cost can vary depending on the complexity and quality of the design.

One downside is that you might find other companies using the same template, which could dilute your brand uniqueness. You'll also need to ensure the template is compatible with your email marketing software and adjust the template to fit your brand and content.

Cost: From $20-120 per template (based on Themeforest prices)

Option 4: Hiring a Designer to Create New Templates

Hiring a designer (or a design agency) allows you to get an email design that's tailor-made to fit your brand and your goals. The designer can work with you to create a unique and effective layout, choose the right colors and typography, and optimize the design for different devices and email clients.

However, this is generally the most expensive option. Costs can vary widely depending on the designer's experience and the complexity of the design. You'll also need to factor in the time it takes to communicate with the designer and provide feedback on the design.

Cost: From $300-1,200 per template (based on 99design prices)

Email/Newsletter Content Creation

Creating content is a significant part of the process, and can be quite an investment. If you're putting together newsletters in-house, you need to account for the time required to brainstorm, draft, proofread, and refine each piece. Even if you’re using tools like ChatGPT, writing top-notch copy isn't a walk in the park – it demands time and skill, especially if it isn't something you do regularly.

That's where a professional copywriter comes into the picture. A copywriter understands how to craft engaging, persuasive content. They know how to write compelling subject lines that increase open rates, and they understand how to create content that motivates readers to take action.

If you're considering bringing a copywriter or content marketer on board to handle your email content, remember to factor in these costs.

Cost of hiring a freelance writer: From $150-500 per email, depending on email length (based on Upwork prices)

List Building

While building an email list is crucial for email marketing, it's important to remember that it can involve various costs, from running ads and creating content, to investing in technology and cleaning the list. Each of these steps requires either time, money, or often both. And unlike the previous costs we’ve discussed, these aren’t “either/or” options – often, you’ll need to invest in various tactics to build your email list.

Paid advertising

One common way to build an email list is through running paid advertisements, such as sponsored posts, search engine ads, or display ads. The cost of these ads can vary widely based on your targeting options, competition, and the platforms you choose.

Costs: Around $1-4 per click for a Google Ads campaign

Lead magnets

Lead magnets are the incentives you offer to potential subscribers to encourage them to sign up. Common lead magnets can include eBooks, white papers, discount codes, or exclusive content. Creating these can take time or require hiring a professional.

Cost of professionally writing and producing an ebook: From $400-3000, depending on length and design

Webinars

Hosting webinars to attract subscribers is another popular method for growing an email list. However, you’ll need to invest in a reliable webinar platform. If you're hiring expert speakers or producing high-quality content, these could also add to your costs.

Cost of webinar hosting software: From $50-500 per month, depending on number of attendees

TIP: If you’re looking for an email marketing service that includes webinar hosting, check out GetResponse – one of the few email platforms to offer this niche feature.

Content marketing and search engine optimization (SEO)

Content marketing and SEO involve creating valuable content that attracts potential subscribers to your website, but it requires either time to create the content yourself, or money to hire content creators.

Cost of an SEO-optimized blog post written by freelance writer: From $250-1,000 per post

Landing pages

Finally, you might also need campaign-specific landing pages to capture email addresses. If your email marketing platform doesn’t provide a landing page builder, you’ll need to invest in additional software, which often comes with monthly or annual fees.

Cost of landing page software: From $50-200 per month

TIP: Most of the email marketing services we review include landing page features. There are also a number of landing page builders that can be used for free, with some restrictions.

What about buying or renting an email list?

Although it used to be fairly common practice, we wouldn't recommend buying or renting an email list. This could put you at risk of violating privacy laws like the GDPR and CAN-SPAM Act, since the recipients haven't explicitly agreed to receive my emails.

Additionally, these lists can result in low engagement and high bounce rates, which could harm your sender reputation and negatively affect the deliverability of your emails.

Analytics and Testing Costs

Testing marketing emails is an important step in ensuring their effectiveness and deliverability. Unfortunately, testing tools aren’t usually included within the offering of most email marketing services.

Here are some common types of email testing, and the costs you can expect to incur when running them:

Spam testing

Spam testing involves checking the email content and structure to ensure it doesn't trigger spam filters, and is more likely to reach the recipient's inbox rather than the spam folder.

Providers like Litmus and Email on Acid offer spam testing features that include simulating spam filters, deliverability insights, and content checks, helping marketers optimize their email content and structure to improve deliverability and avoid spam folders.

Cost of spam testing software: From $80-150 per month

Design testing

Design testing ensures that the email looks and functions as intended across different devices, email clients, and screen sizes. This testing helps maintain consistent branding and a positive user experience. Again, these services are available from providers like Litmus and Email on Acid, so they’re included in the cost of the above spam testing software.

Deliverability testing

Deliverability testing ensures that emails are successfully delivered to the recipients' inboxes and don't end up in spam folders. While they may be included in your spam testing software (e.g. as in the case of Email on Acid), you can expect to pay the following for a standalone service like GlockApps:

Cost of deliverability testing software: From $50-100 per month

Training Costs

If you or your team aren't experienced with email marketing, you may need to invest in training or courses to understand best practices and strategies. Online learning platforms like Udemy, Coursera, LinkedIn Learning, and HubSpot Academy offer comprehensive courses taught by industry experts, covering various aspects of email marketing. However, costs may vary, and some courses can be relatively expensive.

Additionally, email marketing software providers like ActiveCampaign, Hubspot, Mailchimp, and ConvertKit offer resources, guides, and workshops to help users maximize their platforms' potential. While these are often free, they may not cover more advanced or in-depth topics outside of the software's features.

Cost of email marketing training course: Can range from free to around $500 per participant, depending on provider and course content

Email Marketing Agency Costs

If you lack the expertise or resources to run effective email marketing campaigns in-house, considering the option of hiring an email marketing agency can be beneficial. These specialized agencies can handle the entire implementation of your email marketing strategy, from planning and selecting appropriate services, to launching your campaigns.

By partnering with an agency, you gain access to their experience, which leads to time savings and scalability in managing your email marketing efforts. However, hiring an agency comes with costs, which can vary widely based on the agency's services and the level of collaboration. So, finding a balance between the benefits and your budget will be crucial.

Cost of email marketing agency for small business: From $500-2,000 per month

best esp comparison template

Email Marketing Cost: Final Thoughts

Email marketing services offer a budget-friendly and effective way to connect with your audience. But remember, running a successful email campaign involves more than just the subscription costs.

Don't overlook the other expenses like creating compelling content, designing eye-catching emails, and investing in tools for testing and deliverability.

It's also worth considering the option of partnering with an email marketing agency to benefit from their expertise.

Balancing the affordability of email services with smart investments in content, design, and optimization tools will help you achieve your marketing goals and build strong relationships with your customers. So, as you plan your email marketing strategy, remember to budget for the full picture and make decisions that best suit your business needs.

Do you find our Email Marketing Cost Calculator useful? Let us know what you think!