Email Marketing Tools

Mailchimp Alternatives: Top 13 Options for 2024 (some are even free!)

Inka WibowoRobert Brandl

By Inka & Robert

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🤔 Tired of biased articles written by email service providers themselves?
We get it; they always want to sell you their own service. That's why we wrote this guide – to give you an honest overview of Mailchimp's competitors.

There was once a time when Mailchimp was the first name that came to mind when you thought about ESPs (email service providers).

The marketing platform was a breath of fresh air within the email marketing industry. With its affordable pricing model and ease of use, it was a big hit with small-to-medium businesses, bloggers, online store owners, and other smaller-scale users.

But with the recent changes to their pricing model and freemium plan, more and more users are seeking Mailchimp alternatives.

So if you’re one of those users, or would simply like to know what other comparable tools are out there, read on to find out which Mailchimp alternative is right for you.

After extensive testing, we've found that the following email marketing services are the best Mailchimp competitors. Keep scrolling for a detailed breakdown.

  1. MailerLite – Same quality but cheaper
  2. Brevo (formerly Sendinblue)- Better email automation and cheaper
  3. Omnisend – Ideal for ecommerce
  4. GetResponse – More features
  5. Moosend – Generous on features and emails
  6. ActiveCampaign – Better marketing automation
  7. EngageBay – Excellent CRM features
  8. Zoho – Myriad of automations
  9. Hubspot – All-in-one CRM platform
  10. Mailjet – Excellent deliverability
  11. ConvertKit – Better targeting
  12. Benchmark – Multilingual teams
  13. AWeber – Better support

If you don't have time to read the whole article right now, check out our 5-minute video, which summarizes the main points:

mailchimp alternatives video


Or, you could also answer the 6 questions in the quiz below to find a personalized Mailchimp alternative recommendation:

Smart Quiz: Find the Best Mailchimp Alternative in 1 Minute

mailchimp alternatives quiz


An Overview of The Top Mailchimp Competitors

Email Marketing Service Ease of use Price Features


Full review

Very easy. The email builder is perfect for beginners, and the paid email templates look good. Paid plans start at $13 per month Great for reports and amazing for ecommerce integration. Not so good for list segmentation, and paid plans get pricey quickly.


Full review

Excellent email builder – fast and logical. Good support too. Free plan available

Paid plans start at $25 per month

Try for free

They offer email marketing automation, a landing page builder and reporting – not as powerful as other solutions, but available for free and/or much cheaper.

Brevo (Sendinblue)

Full review

Easy to navigate software that guides you through the production flow. Free version available

Paid plans start at $9 per month

Try for free

Pretty good marketing automation and contact management. Very affordable prices. Reporting and analytics aren’t as good as Mailchimp’s.


Full review

Their interface is simple, and they have a fresh and speedy email builder that’s similar to MailChimp’s. Free version available

Paid plans start at $16 per month

Try for free

Marketing automations specific to ecommerce – web tracking, abandoned cart, order confirmations, etc. Plus, some cool interactive features like scratch cards and gift boxes for maximizing conversions.
Opiniones sobre GetResponse


Full review

Very easy to use. Their knowledge base is a bit confusing though. Free version available

Paid plans start at $19 per month

Try for free

Powerful marketing automation workflows and list management. Interesting extras such as a mobile app, landing page builder and webinar creator. Not so good for analytics and reports.


Full review

Fairly straightforward to use. Live chat support available within the drag and drop email builder. Paid plans start at $9 per month

Try for free

Very affordable email marketing service with unlimited emails. Freemium plan was removed. Email deliverability isn't as good as Mailchimp’s.
activecampaign logo


Full review

Fairly easy. Even if it seems more overwhelming, the support and wizards are very good. From $19 per month

Try for free

Very powerful sales and marketing automation. A/B tests, timed automations, CRM, landing page editor and much more. Good contact management. The reporting is good, but not as powerful as Mailchimp’s.
engagebay logoEngageBay

Full review

The interface is well-designed, making it a very easy-to-use tool. Free version available

Paid plans start from $12.99/month

Try for free

Generous free plan and affordable paid plans. Excellent email marketing software and CRM features.


Pretty easy to use. Live chat support available within the email builder. Free version available

Paid plans start at $5 per month

Try for free

Generous free plan. Advanced email marketing automation and segmentation.
hubspot logo


Very easy to navigate. Users can create content such as landing pages, emails, and forms with a drag-and-drop builder. Free version available

Paid plans start from $50

Try for free

They offer free email marketing and CRM software with unlimited users. Customer support is available. Access to omnichannel marketing once upgraded. Basic templates on offer.


Full review

Setting up email newsletters and contact lists is easy to do! Free version available

Paid plans start at $15 per month

Try for free

Affordable prices and excellent email deliverability. Good choice for transactional emails. Basic marketing automation.
ConvertKit logo


Full review

Automations are easier to use than average. Other features, like creating forms, can be overcomplicated. Free version available

Paid plans start at $15 per month

Try for free

Good automations, monetization, and list segmentation functionalities. Newsletter and landing page design and reporting should be improved.


Full review

Very good email builder and outstanding support. Free version available

Paid plans start at $9.99 per month

Try for free

Good for multi-languages. Not great for marketing automation, and the file storage charges are an extra worry. Poor deliverability.
aweber logo


Full review

Some sections are a little hidden, and you'll need to make sure you're in the right email list at all times. Their terminology could be confusing for experienced users. Free version available

Paid plans start at $19.99 per month

Try for free

Very good support and list and subscriber management features. Sales tracking available for your site.

best esp comparison template

The Best Mailchimp Alternatives

1. MailerLite

mailerlite homepage

Our favorite alternative to Mailchimp is MailerLite. We use MailerLite for our own newsletters and automated emails here at EmailTooltester, and love how easy they make it to run our email marketing on autopilot.

This relatively young Lithuanian email marketing service prides itself on its modern and sleek aesthetic, which really comes through in their eye-catching website and easy-to-navigate platform.

Like Mailchimp, MailerLite are also beginning to incorporate AI tools into their offering, including an email AI writing assistant to help you whip up emails, subject lines, and calls-to-action with just a few prompts.

They also offer good multilingual options as well as a decent “Free Forever” plan. If you're looking for awesome email and landing page designs, MailerLite really shines in this area (although one drawback is that templates are not available on free plan).

mailerlite video review

Where MailerLite is better than Mailchimp:

The free plan, which comes with 1,000 subscribers and 12,000 emails, is much more generous than Mailchimp's freemium plan. Plus, MailerLite's paid plans are significantly cheaper, making them a great choice for small businesses on a tight marketing budget.

We find MailerLite's platform easier to use than Mailchimp's. It includes a number of features, including a landing page editor that, in our opinion, is better than what Mailchimp offers. They also have an app for iOS, and a website builder. So, there are a lot of great features packed into this very affordable tool!

Finally, if you want to work in your native tongue, they offer 5 languages.

> See how the two marketing tools compare in our MailerLite vs Mailchimp guide, and check out other MailerLite alternatives

Where Mailchimp is better than MailerLite:

MailerLite falls short when it comes to its reporting and tracking tools (no social tracking), which makes it less than ideal for optimizing your campaigns. Mailchimp does a better job in this area.

It's also lacking more advanced automations, such as being able to send email campaigns based on webpage visits. If you're after this level of targeting, we'd recommend Mailchimp alternatives like Brevo, ActiveCampaign or GetResponse (which we talk about below).

Try MailerLite for free

2. Brevo (formerly Sendinblue)

brevo profile

If you're looking for a very affordable Mailchimp alternative, we'd recommend checking out the newsletter service that was previously known as Sendinblue. Brevo is a Paris-based company who has decided to make waves by offering some of the cheapest plans available.

And they’re also surprisingly good when it comes to marketing automation workflows and list management. Plus, they can be used to send transactional emails and SMS marketing.

Check out our detailed Brevo vs Mailchimp comparison to find out more about why Brevo is a great Mailchimp alternative.

brevo video review

Where Brevo is better than Mailchimp:

Brevo is cheaper than Mailchimp. Their automation workflows system is a little more advanced, allowing you to A/B test a number of components.

EU-based customers will love the fact that their servers are located in France. You can also send SMS at a very reasonable price. Mailchimp requires you to set up an online store with them in order to send SMS.

> See how the email marketing tools compare in our Brevo vs Mailchimp guide.

Where Mailchimp is better than Brevo:

Mailchimp is still more intuitive and easier to use for beginners, and the Brevo system can be a little slow.

Mailchimp's email builder also beats Brevo’s, and not many companies can beat their social media tracking for accurate reports.

We've also found that Brevo's deliverability rates can fluctuate, which is a little worrying. Mailchimp tend to offer better deliverability on average.

Try Brevo for free

3. Omnisend


Another great Mailchimp alternative is Omnisend. This is an email and SMS platform with a strong slant toward ecommerce – something that shines through in their conversion-focused automation and segmentation options. And while Mailchimp does a decent job of ecommerce, there are some clever little extras that we think give Omnisend the one up here, as you'll see in a second.

Omnisend integrates really well with Shopify. You can also use it with the following ecommerce platforms: BigCommerce, WooCommerce, Volusion, PrestaShop and Magento.

omnisend video review

Where Omnisend is better than Mailchimp:

Like Mailchimp, Omnisend offers stacks of automations for online stores, including browse abandonment and cart recovery (these are editable through visual workflows).

But it goes a step further with unique features like ‘wheel of fortune’ incentives for sign-ups, interactive gift boxes, automated product recommendations, and even ‘live view’ website tracking – powerful tools for your ecommerce email marketing strategy (and ones that we haven't seen being offered elsewhere).

You can also segment your email lists based on very granular data, including customers who purchased a specific product or used a discount code.

Another point in Omnisend’s favor: it also includes some very modern landing page templates, and SMS marketing is included for free.

> See how the email marketing tools compare in our Omnisend vs Mailchimp guide.

Where Mailchimp is better than Omnisend:

Outside of ecommerce, Mailchimp is probably the more versatile tool, offering more options for email templates and automation. MailChimp also includes a higher sending allowance on its free plan.

Finally, we found Omnisend had one of the lowest deliverability rates among the tools we've tested – something you should keep a close eye on if you decide to go with them.

Try Omnisend for free

4. GetResponse

getresponse for affiliate marketing

One of the most powerful platforms we've found when it comes to marketing automation, GetResponse offers a wide range of unique pro features such as a landing page creator and a webinar tool.

They also claim to be one of the easiest email newsletter tools available and give you loads of extra tidbits like access to free iStock photo images, and an iOS and Android app to send your campaigns on the go.

But would we say they're better than Mailchimp? In most cases, yes!

getresponse video review

Where GetResponse is better than Mailchimp:

What makes GetResponse a worthy alternative to Mailchimp? For one thing, its email marketing automation is very powerful, letting you trigger sales actions, A/B tests, and segment removal, amongst other things. For example, you can use automations to easily move subscribers between lists (e.g. “prospect” to “customer”).

It also offers features that we haven't found in any other email marketing platform. These include the ability to create and run webinars, and the Conversion funnel feature, which facilitates setting up sales funnels. (Find out more about their sales funnel software here.)

If you’re an international team, you will appreciate the 25 languages available in the interface.

Finally, their multimedia center, which lets you access stock photos and generate QR codes, amongst others, is also a nice extra.

> See how the marketing tools compare in our GetResponse vs Mailchimp guide.

Where Mailchimp is better than GetResponse:

GetResponse’s analytics don't go as deep as Mailchimp’s. For example, it lacks click heatmaps (to let you see which links/images/calls-t0-action are most effective in driving clicks).

Features such as contact tagging and abandoned cart emails are reserved for the more expensive Plus plan, whereas Mailchimp offers these features on their free plan.

In addition to this, GetResponse limits the number of files (e.g. images) that you can store in their media center to 1 GB, while Mailchimp doesn’t.

Check out our GetResponse vs Mailchimp guide for more information. Or try GetResponse for free.

5. Moosend

moosend affiliate email marketing

Moosend might not be as well known as some of the other Mailchimp alternatives on this list, but they caught our eye for their affordable prices, good selection of responsive email templates, and advanced segmentation.

What's more, they have excellent marketing automation features, including a range of ready-to-go templates and an intuitive workflow editor.

moosend video review

Where Moosend is better than Mailchimp:

All emails are ad-free and we've found their paid plans to be pretty affordable. Plans start at just $9 per month and even if you have a larger list, you won't be paying a fortune (at $64/month for 10,000 subscribers, they are significantly cheaper than Mailchimp).

Advanced segmentation, landing pages and a well-designed visual automation builder are all included.

Where Mailchimp is better than Moosend:

Moosend’s deliverability could do with some improvement, and we would recommend keeping a close eye on campaign performance rates and doing all you can to boost your deliverability.

When it comes to native integrations, Mailchimp also offers quite a bit more than Moosend. Moosend only includes direct integrations with a handful of tools, although these can be extended through its Zapier integration.

Try Moosend for free!

6. ActiveCampaign

activecampaign for affiliate marketing

This self-described “all-in-one marketing platform” is focused on letting you reach your email marketing goals with fewer emails. To that end, ActiveCampaign offer some of the best marketing automation features we’ve ever tested, making them a great alternative to Mailchimp.

You can easily create very complex sequences of emails and add a huge number of parameters such as “wait x number of days before sending”, “split test between two messages” and much more.

The fact that all plans come with unlimited emails is pretty attractive, too.

But would we say they're better than Mailchimp? Read on to find out.

activecampaign video review

Where ActiveCampaign is better than Mailchimp:

In terms of email sequences automation, ActiveCampaign is unbeatable. Whether you want to tag users based on behavior, run A/B tests or create complex timed automations, they have you covered.

Their CRM system is robust, and they are often launching interesting features such as live chat for your website, and “site messages”, which lets you create personalized content on your website, and landing pages when for capturing subscribers or running lead magnet campaigns.

List management, which Mailchimp isn’t great at, is also a strong suit, as you can set up complex segmentation automation.

Its white labeling features and Agency Reseller Program also make it a much more complete option for agencies serving multiple clients.

Finally, despite being one of the pricier platforms on this list, they also end up cheaper than Mailchimp, and the customer support you get in return is excellent.

> See how the email marketing tools compare in our ActiveCampaign vs Mailchimp guide. 

> You might also want to check out our ActiveCampaign vs GetResponse guide. 

Where Mailchimp is better than ActiveCampaign:

Given the huge range of features on offer, it's not surprising that ActiveCampaign isn't exactly what we'd call beginner-friendly. It's quicker and easier to get up and running with Mailchimp, although we do have to give ActiveCampaign kudos for their ample support resources.

One thing to note is that ActiveCampaign doesn’t offer a free plan, which means you'll have to pay to keep using it after your 14-day trial is up.

We also found Mailchimp’s ecommerce tracking to be more robust (ActiveCampaign offers purchase tracking only for Shopify, BigCommerce and WooCommerce). Also, ActiveCampaign's integration with WooCommerce is only available to users on the Plus plan (from $70) and above, whereas Mailchimp offer this integration for free – something to keep in mind if you have a WooCommerce store.

Discover other great alternatives to ActiveCampaign here.

Try ActiveCampaign for free

7. EngageBay


Although a relatively new product in the marketing automation niche, EngageBay has quickly grown in popularity as one of the most affordable all-in-one CRMs.

EngageBay is a great Mailchimp alternative due to the myriad of tools for email marketing, email and workflow automation, customer service management and social media management.

To our surprise, EngageBay's free plan is loaded with features that other platforms offer only with paid plans, which gives us good chance to see just how it compares against Mailchimp.

Where EngageBay is better than Mailchimp:

Mailchimp gets expensive pretty fast. Their sliding scale pricing structure can look affordable at first. But as your contact list starts growing, so will the price you pay.

By contrast, EngageBay offers a lot better value for money. For example, EngageBay’s Marketing Bay allows for up to 30,000 contacts at $49.99. To get the same number of contacts on Mailchimp, you have to pay a jaw-dropping $219! If you want all the pro features, you have to purchase the Premium plan. The cost? A whopping $499 a month!

What we found disappointing is that Mailchimp doesn’t even reward its loyal customers. EngageBay, on the other hand, offers a 20% discount on annual subscriptions and a 40% discount on biennial subscriptions. This brings the already affordable costs even further down.

Plus, EngageBay's free plan comes with email and chat support, which is a real disadvantage to using Mailchimp as they only offer a chatbot and email support on their free plan.

In terms of the CRM features, you’ll have a separate dashboard for marketing, sales and service, which keeps everything manageable. You’ll also have an area for ‘deals’, which is great for small businesses who want to keep everything under one roof. Mailchimp doesn’t offer pipeline management or much in the way of CRM features.

If you need a robust and affordable all-in-one marketing tool, then we’d recommend EngageBay.

Where Mailchimp is better than EngageBay:

Mailchimp has a dedicated desktop application for both Windows and Mac. It offers search marketing (SEO and PPC with Facebook, Google and Instagram), which EngageBay doesn't.

You can also set up single-step automations with Mailchimp’s free plan, whereas EngageBay reserves marketing automation workflows for those who sign up to the Growth plan (which starts at $24.99/month).

Try EngageBay for free

8. Zoho Campaigns

zoho campaigns - free email service

Zoho offers an impressive suite of services, which of course includes email marketing. We've always been impressed by their ever-growing product range, which goes beyond sales and marketing tools to include helpdesk software, online conferencing, project management and collaboration tools.

Considering how much ground they cover, and the fact that they offer a free plan, Zoho is a comprehensive Mailchimp alternative that could be very well suited to your small business needs.

Where Zoho is better than Mailchimp:

A cool feature from Zoho is that you can insert images from Unsplash directly in the email builder. We also liked their range of email and form templates.

Zoho excels in the area of automation; they offer workflows for nurturing, ecommerce, re-engagement, and more.

What’s more, because Zoho comes with powerful CRM software, you can set up workflows to help you move leads through your sales funnel.

List segmentation is a simple affair, with plenty of segmentation options that let you create segments based on contact activities, campaign registrations, lead scores, tags, and more.

Where Mailchimp is better than Zoho:

Though Zoho has a fair amount, Mailchimp still beats them when it comes to native integrations, with over 250 compared to Zoho's more modest range of 60.

We also find that Mailchimp is still a more intuitive marketing platform for beginners, as Zoho's interface design isn’t the most user-friendly, and can also be sluggish at times.

Try Zoho Campaigns for free!

Or, learn more about how it compares to Mailchimp in our Zoho Campaigns vs Mailchimp comparison.

9. HubSpot

hubspot email marketing

Branded as an all-in-one CRM platform, HubSpot is a powerful alternative to Mailchimp for both sales and marketing teams.

With such an extensive number of features spread across 5 ‘hubs', HubSpot helps businesses grow with their crafted marketing, sales, and customer service solutions. The hubs are available through 5 stand-alone products; Marketing Hub, Sales Hub, Service Hub, Operations Hub, and CMS Hub, which can also be bundled together at an extra cost.

Alternatively, HubSpot offers a selection of free tools, which are “lite” versions of their paid products.

From contact management, live chat, SEO, and sales playbooks to help desk tools, HubSpot offers an impressive full-service digital marketing and email platform for the modern-day marketer.

Where HubSpot is better than Mailchimp:

On the whole, HubSpot and Mailchimp both offer similar capabilities through their tools and features. However, HubSpot offers them on a much more comprehensive level.

In terms of email automation, reports and analytics, HubSpot gives users access to a wider variety of automation features and a much more robust built-in CRM.

If you're looking for a solution to manage your email marketing, deals and contacts under one roof, HubSpot is better than Mailchimp.

Where Mailchimp is better than HubSpot:

Generally speaking, Mailchimp is cheaper than HubSpot, although it shares many of the same features and functionalities (see HubSpot’s pricing).

If you are a smaller company, searching for an easy and reasonably-priced email marketing platform, Mailchimp is for you.

Mailchimp provides a variety of features designed for small business owners to help grow your business in its early stages.

Watch our Hubspot vs Mailchimp video review:

Hubspot vs Mailchimp

Try HubSpot for free

10. Mailjet

Mailjet vs Mailchimp

Mailjet, a French email service provider, is one of the more affordable email marketing tool on the market, making it an interesting Mailchimp alternative!

A neat feature is that the drag and drop email editor allows you to collaborate with other team members in real-time. This can make the design process much more agile, leading to better-performing campaigns (so long as it doesn’t become a “too-many-cooks” situation!).

Where Mailjet is better than Mailchimp:

Making sure your emails are delivered to your subscribers is crucial, and Mailjet definitely has an edge over Mailchimp in this area. Our recent deliverability tests show that Mailjet takes this very seriously, keeping their scores up in the mid-nineties. This also makes them a great choice for sending transactional emails via SMTP.

Another big plus for Mailjet is the price. Aside from offering a free plan with up to 200 emails per day and no contact limit, their paid plans are also some of the most affordable on the market.

Mailjet’s Premium plan ($25/month) allows you to send up to 15,000 emails/month to unlimited contacts and benefit from all its features. By comparison, Mailchimp’s similarly-priced Essentials plan (which has more or less the same features) will limit you to 1,500 contacts.

See how Mailchimp and Mailjet compare in this side-by-side table.

Where Mailchimp is better than Mailjet:

It’s not necessarily where Mailchimp wins, but more where Mailjet slightly disappoints: the automations. These are limited to date-based and contact field conditions and are missing more behavioral triggers such as ‘has opened X email’ or ‘has clicked X link’.

As a whole, Mailchimp does a better job at automations. Of course, if you’re serious about marketing automation then we’d recommend ActiveCampaign or GetResponse.

Try Mailjet for free

11. ConvertKit

convertkit free

Designed with digital marketing needs in mind, ConvertKit has become popular with content creators and bloggers looking to connect with their audiences through email marketing. They offer nifty features such as a Content Creator network (which helps you get more subscribers through recommendations from other content creators), and monetization tools such as a tip jar, and the ability to sell digital products through the platform.

Generally speaking, Mailchimp is the more well-rounded tool, but let’s check this in more detail to see if ConvertKit make a good Mailchimp alternative.

convertkit video review

Where ConvertKit is better than Mailchimp:

Managing lists and contacts is more flexible, allowing you to easily tag contacts and create better targeted email marketing campaigns.

You can use a custom domain name for landing pages even on the free plan, which is a big plus.

They also have responsive support, which can be an issue with Mailchimp.

> See how the tools compare in our ConvertKit vs Mailchimp guide.

Where Mailchimp is better than ConvertKit:

Mailchimp's free plan offers more advanced features such as third-party integrations, deep reporting, and more.

Mailchimp's email and landing page editors are also really flexible – ConvertKit’s simplistic editors and templates don't even compare.

With Mailchimp, you can create users for several team members, which is unfortunately not available with ConvertKit.

Reporting is also something Mailchimp does a lot better than ConvertKit, whose reports are limited to open rates, click rates, unsubscribes and links clicked.

Try ConvertKit for free

12. Benchmark

benchmark mailchimp alternative

Is Benchmark a good Mailchimp alternative? Focusing on international markets with a presence in 15 countries around the world, Benchmark’s paid plans place them in the middle-to-high end compared to other email marketing software.

Unfortunately, their advanced features aren’t as impressive as others, but they are worth considering for their free pla.

benchmark video review

Where Benchmark is better than Mailchimp:

Benchmark's free plan sending limit is much more generous than Mailchimp's, letting you send 3,500 emails per month (Mailchimp restricts this to just 1,000). They are a much better choice for multilingual teams, and also offer good support.

> See how Benchmark stacks up against Mailchimp in this side-by-side comparison.

Where Mailchimp is better than Benchmark:

As soon as you look at advanced features like reporting and automation, Benchmark ranks lower on our list.

They also give you very limited amounts of image data storage – which is unlimited with Mailchimp.

Try Benchmark for free

13. AWeber

AWeber homepage

AWeber has been on the email marketing scene for over 20 years, just a few years more than Mailchimp. However, it was only recently that AWeber updated its service, which now includes a freemium plan.

The free plan, though it includes the same features as the paid plan, limits you to just 500 subscribers, which isn’t many at all, though you’ll be able to send them up to 3,000 emails/month – that’s 6 emails per subscriber per month.

Features include A/B testing, email analytics and conversion tracking. They also have various mobile apps, so you can send emails on-the-go.

aweber video review

Where AWeber is better than Mailchimp:

AWeber’s list segmentation features help you keep your contacts organized.

You can use their automations to automatically manage subscribers via the rules you create.

They also have decent support and educational tools.

> See how the tools compare in our Aweber vs Mailchimp guide.

Where Mailchimp is better than AWeber:

We find that Mailchimp has a lot more to offer than AWeber, in terms of selection and functionality. For instance, you can even run your Facebook ad campaigns directly from your Mailchimp account.

Find out how AWeber compares to Mailchimp in this side-by-side comparison.

Of all the alternatives to Mailchimp, AWeber might not be your no. 1 choice.

Try AWeber for free

Why we don’t recommend Constant Contact

Constant Contact is, seemingly, Mailchimp’s biggest competitor. It’s been around for almost three decades and owns the second-largest share of the email marketing market (5.08%) after Mailchimp (72.69%).

However, with no free plan, high prices and a lack of advanced features, we really struggle to recommend Constant Contact against the competition. Instead, we think that the email marketing services listed above provide much better value for money.

And if you’d like to explore why further, you can check out our Constant Contact alternatives post. We also have a detailed comparison of Mailchimp & Constant Contact that you may want to check out.

Free Mailchimp Alternatives

Best free email marketing services

Most of the email marketing tools on the list offer a free version but of course, some are better than others.

ConvertKit has the most generous free email marketing plan, allowing for up to 10,000 subscribers and unlimited emails. What's great is that you'll also have access to landing pages, although you're restricted to a single email sequence/automation.

MailerLite's free plan does include automations, though you're limited to 1,000 contacts and 12,000 monthly email sends.

Brevo also offers a free version, but you're limited to 300 emails/day, which isn't ideal.

The best free email marketing service for ecommerce is Omnisend, which includes all pro features on the free version. Another great ecommerce alternative is Klaviyo – you can compare Klaviyo vs Mailchimp in our complete guide.

Though there are others, these are the best free Mailchimp alternatives, in our opinion.

Find out more about all the free email marketing services here.

Mailchimp Alternatives for Nonprofits

Best website builder for nonprofits

A number of the best Mailchimp alternatives offer discounts for non-profits. Here are our recommendations:

MailerLite: 30% off – Its plans are much cheaper than Mailchimp's and many other providers. It's very easy to use for beginners. Good deliverability.

GetResponse: 50% off – Very generous discount for NGOs. Cheaper than Mailchimp, with better marketing automation features.

ActiveCampaign: 20% off – This is one of the most expensive email marketing providers, and for those who are really serious about marketing automation.

You can also check out our guide to the best email marketing platforms for nonprofits for more alternatives.

If you're looking for an easy to use tool with good-looking templates and simple automation features then MailerLite would be my recommendation. It also offers a free plan for those with fewer than 1,000 subscribers.

Why Use Mailchimp?

mailchimp video review

Is there any reason that you should stick with Mailchimp?

Here's a quick summary of Mailchimp's Pros and Cons:

Mailchimp Pros

  • Excellent reports
  • Fast, easy-to-use email editor
  • Freemium plan

Mailchimp Cons

  • Expensive paid plans
  • Missing advanced automation features
  • Poor list management
  • Basic landing pages
  • Basic CRM features
  • Daily sending limit on free plan

And despite its recent less-than-ideal changes, moving away from Mailchimp might not be the best move if:

You need detailed reporting

Mailchimp has one of the most detailed reporting systems for tracking your newsletters’ performance, offering robust options such as Google Analytics integration, Geotracking, Social media and click maps.

You have a very small email list (and I mean really small!)

Mailchimp’s pricing model imposes new limits on their free plan. Now, you are limited to only 500 contacts. If you know your total contact count will be less than this, then Mailchimp’s free plan has a pretty good selection of features available.

You want to easily design good-looking emails

Their drag and drop email builder is fast, simple and drag and drop. It’s very easy to create stunning emails that will stand out from the rest and engage your audience. They also have plenty of modern, well-designed email templates (though be aware that the templates available for free are very limited and not very modern-looking).

>> Find out which big brands use Mailchimp as their email marketing service in our ecommerce email marketing statistics study.

When Should You Look For Mailchimp Alternatives?

If you're looking for a Mailchimp alternative, make a list of the reasons why, as these won't be the same for everyone. We've analyzed the areas in which Mailchimp doesn't do so well and listed a number of Mailchimp alternatives below.

You are on a tight budget

As soon as you leave the freemium plan, things quickly start to add up at MailChimp, especially now that they charge based on total number of contacts, rather than just subscribed contacts. Working out how much your email newsletter service will cost is not always straightforward. For instance, some will make you pay depending on the number of emails you send, others on your amount of subscribers. Luckily, we’ve created a handy cost calculator to help you get a clearer idea.

Cheaper Mailchimp alternatives: MailerLite, Brevo, Moosend, EngageBay or Mailjet

You need complex email marketing automation

If you are really aiming to get the most from your email marketing campaigns, be aware that Mailchimp offers no email marketing automation features on the free plan. That’s a huge disadvantage, especially compared to its more generous competitors. If you need campaigns based on user behavior (e.g. on your website), split tests and advanced workflows, you might want to look elsewhere.

Learn more about why we don't recommend Mailchimp for automation in our video:

mailchimp automation video

Mailchimp alternatives for automations: ActiveCampaign, GetResponse

You want to manage multiple mailing lists

Because Mailchimp keeps every contact list isolated from each other, it limits the amount of flexibility, creativity and precision you can have for your complex email marketing campaigns. For example, if user X belongs to 2 of your mailing lists, they will appear as subscribers twice. There is no good way to merge lists or create interdependencies between them.

Mailchimp alternatives for multiple lists: ActiveCampaign, Brevo, Omnisend

You want to set up dynamic landing pages and A/B test them

Some email marketers do like to create special pages to send users once they click a certain link. These pages can offer tailored content and act as a powerful sales funnel or segmentation tool. Mailchimp's landing pages are a bit basic, not offering A/B testing or personalized dynamic content.

Mailchimp alternatives for landing pages: GetResponse, ActiveCampaign, MailerLite, Omnisend

You need a robust yet affordable CRM software

Collecting subscribers is one thing, but managing clients, companies and deals is quite another. As you probably know, things can get messy quickly if you don’t have a good sales and marketing tool to help you manage these processes, and keeping all your marketing and sales contacts in one place will save you a ton of time. Though Mailchimp claims to offer CRM features, these just scratch the surface, and no pipeline management features are included.

Mailchimp alternatives for CRM software: EngageBay, ActiveCampaign, Brevo, Zoho

You need strong data privacy

Mailchimp isn't the most data protection-conscious company. For example, a short while back they suddenly announced that they are about to deactivate the double opt-in feature for all customers. After an outcry from (mainly) EU-based customers, they retracted the change. Customers from Europe also usually prefer to have their data stored inside an EU country, which Mailchimp doesn't offer.

Mailchimp alternatives: Brevo, MailerLite

Note: In September 2021, MailChimp was bought by financial software company Intuit for the sum of $12 billion. Since then, Mailchimp's pricing plans have gone through some changes – find out more in our Mailchimp pricing guide.

Mailchimp Alternatives: Conclusion

While Mailchimp was once the #1 choice when it came to a cost-effective email marketing service, a few recent pricing changes have made it a lot less affordable than it once was. There are alternatives to Mailchimp (even free ones) that will work perfectly well for you, it's just a case of establishing what you need in your email marketing strategy.

For users with small subscriber numbers who just want a simple and free solution, Mailchimp is one of the better platforms. However, now that you're no longer able to schedule emails on the free plan or set up automations, and the email templates begin to look very outdated, a free Mailchimp alternative may be a better choice.

If you want quality features with a smaller price tag, it’s worth investigating other companies such as MailerLite, Brevo or Moosend. They are all really good value-for-money email marketing platforms.

However, if you’re a power user, you should really look to ActiveCampaign or GetResponse if you want to create complex automations that react to the way your subscribers behave.

If you're using Shopify, make sure to check out these Shopify email marketing tools.

Finally, if you also need a CRM, ActiveCampaign and Zoho are good options.

Hopefully, this overview has helped you save time in choosing your next solution! And don’t forget to add comments or questions if you need any more information.

Check out this guide if you need some ideas on how to build an email list.

P.S. You might also find our small business email marketing guide helpful, as well as our Constant Contact alternatives article. 


MailChimp offers a free plan, but there are some limitations. You can send out a maximum of 1,000 emails per month, and will only have email support during the first 30 days. Templates and reporting are limited, and you won’t get access to advanced segmentation or testing features. A MailChimp badge will also be added to all outgoing emails.

Although it initially had a reputation of being a cheap email marketing service, MailChimp’s pricing can get expensive pretty quickly once you start needing more features. What’s more, MailChimp also charges for unsubscribed contacts, which could push up your costs significantly.

If you’re looking for an affordable MailChimp alternative, check out these more budget-friendly ESPs.

Mailchimp is mainly known for email marketing, but it also has some basic customer relationship management (CRM) features. This includes managing contacts, adding profile information, and tracking basic customer activities. However, it’s not as powerful or extensive as dedicated CRM platforms which offer more sales-related features.

It depends on your definition of good! While it’s a popular tool that offers some great features and templates, it’s also more expensive than other platforms that offer a similar array of features. We think services like MailerLite and Brevo offer much better value for money.

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The authors

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Inka Wibowo

Senior Content Manager

Hi, I'm Inka! I spent the earlier part of my career in agency land, helping businesses of all sizes get their email marketing campaigns up and running. Now, at EmailTooltester, I'm using my experience to help businesses like yours find the best email marketing services for your needs.

Robert Brandl

Founder and CEO

Hello! I'm Robert, an email marketing expert with over 15 years of experience. After honing my skills at an agency by serving major corporations, I founded EmailTooltester as a passion project to help small and medium-sized businesses. Connect with me on LinkedIn where I regularly share my best email marketing knowledge.

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We keep our content up to date

27 Jun 2024 - Increased allowances on ConvertKit's free plan
28 Feb 2024 - Added Hubspot vs Mailchimp video
19 Feb 2024 - Added Mailchimp Automation video
13 Dec 2023 - Automations no longer included in Mailchimp's free plan
10 Jul 2023 - Added FAQs
02 Mar 2023 - Added section "Mailchimp Alternatives for Nonprofits"
18 Jan 2023 - ActiveCampaign & Benchmark Pricing update
11 Jan 2023 - Added new video
12 Dec 2022 - Added Moosend review video
01 Dec 2022 - Omnisend video added
09 Nov 2022 - Moved Omnisend up
01 Aug 2022 - Mailchimp changed plans and pricing
01 Aug 2022 - Moosend removed free plan, moved down
21 Jul 2022 - Added HubSpot
20 Jun 2022 - Moved Omnisend up
11 May 2022 - Updated GetResponse video review
13 Apr 2022 - Added Mailchimp video review
05 Apr 2022 - Added Free Mailchimp Alternatives section
10 Feb 2022 - Moved Activecampaign down and Moosend up
11 Jan 2022 - Added Constant Contact section
15 Nov 2021 - Updated ConvertKit profile
08 Nov 2021 - Updated GetResponse profile
22 Sept 2021 - Added note about Intuit's purchase of MailChimp
26 Aug 2021 - Added pros & cons table
20 Jul 2021 - General update & moved Omnisend up
21 Jun 2021 - Added EngageBay
20 May 2021 - General update
11 May 2021 - Table edited
4 May 2021 - General update
15 Feb 2021 - Added Zoho
14 Nov 2020 - Added AWeber
8 Sept 2020 - Added Mailjet and removed Newsletter2Go
28 Apr 2020 - Added updated MailerLite video
22 Apr 2020 - Changes to Benchmark's free plan & pricing
9 Mar 2020 - Added Smart finder
17 Feb 2020 - Moved Brevo up in light of excellent deliverability
27 Nov 2019 - Added Mailchimp alternatives video
23 Oct 2019 - Added Moosend to list
21 May 2019 - Updated information about Mailchimp's new pricing structure
15 May 2019 - Update about Mailchimp's Shopify integration
20 Sep 2018 - Added Omnisend to list

Our Methodology

This article has been written and researched following our EmailTooltester methodology.

Our Methodology