ConvertKit pricing is easy to understand. Their prices increase depending on the number of subscribers you have, and there are also a few differences in the features available. Prices start at $29 a month for a maximum of 1,000 contacts, $49 per month for up to 3,000 subscribers or $79 monthly for a list of 5,000 contacts. They also have a freemium plan for those with less than 1,000 subscribers, though it doesn’t include automations and just offers basic reporting.
They offer a higher plan called Creator Pro, too, which comes with the added bonus of advanced reporting, subscriber scoring and Facebook custom audiences.
ConvertKit will migrate your email list from another email tool for you at no extra cost on the Creator and Creator Pro plans.
Let’s check out the different features that the ConvertKit plans offer.
|ConvertKit Features||Free||Creator||Creator Pro|
|User accounts||1 account||1 account||Unlimited|
|Landing pages||30+ premium landing page templates included||30+ premium landing page templates included||30+ premium landing page templates included|
|Designs||Only 3 email templates||Only 3 email templates||Only 3 email templates|
|Reports||Basic reports||Basic reports||Advanced reports, including deliverability reporting|
|Sell digital products||3.5%+30c transaction fee||3.5%+30c transaction fee||3.5%+30c transaction fee|
|Newsletter inbox preview & spam testing||Spam testing in the background||Spam testing in the background||Spam testing in the background|
|Email & chat support||Good standard support||Priority support||Premium support|
|Free migration||Not included||Included||Included|
|ConvertKit pricing based on subscribers|
|1,000 subscribers||Free||$29 monthly||$59 monthly|
|3,000 subscribers||–||$49 monthly||$79 monthly|
|5,000 subscribers||–||$79 monthly||$111 monthly|
|10,000 subscribers||–||$119 monthly||$167 monthly|
|25,000 subscribers||–||$199 monthly||$279 monthly|
|50,000 users||–||$379 monthly||$519 monthly|
|100,000 users||–||$679 monthly||$879 monthly|
Sadly, their pricing is one of the areas they could improve, as they’re not cheap, especially if you take into account that ConvertKit lacks some crucial features (e.g. email designs and templates) – read our full review for more information. They are more expensive than average as you can see in our pricing comparison tool.
There’s not a huge difference between the two paid plans, apart from the significant difference in price.
The additional features you’ll get with the Creator Pro plan are: Facebook custom audiences, subscriber scoring, newsletter referral system, advanced reporting and unlimited user accounts.
ConvertKit is a bit of a unique tool as they primarily target bloggers and freelance creatives – they describe themselves as ‘Email marketing for creators’. Though they do offer some interesting features, such as the sale of digital products, they could do more to help out their target by adding email template designs and spam and design testing.
Considering they target solopreneurs or really small teams, it shocks me to see that their prices are among the highest in the industry. A very decent all-in-one email marketing tool, GetResponse, is much cheaper than ConvertKit.
Now that they have a free plan (which they didn’t always have), you can at least test out and benefit from many of their features with no added cost to your business until you go over the 1K mark. I also recommend you check out these free alternatives – most of these will be cheaper even when you move onto a paid plan.
11 May 2021 – Added Creator Pro plan
Any confirmed email address added to ConvertKit will count towards your subscriber limit. They don’t count bounced contacts towards your limit, so you won’t be paying for subscribers that don’t receive your emails.
Yes, though they only recently launched it. It allows for up to 1,000 subscribers, customizable domain setup and unlimited landing pages.
On the paid plan you’ll access features like reporting, visual automation funnels, automated email sequences and will be able to migrate for free from another tool.