ConvertKit Plans & Prices: Are They Worth It?

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Inka Wibowo

Inka Wibowo


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ConvertKit pricing is easy to understand.

Their prices increase depending on the number of subscribers you have, and there are also a few differences in the features available. Prices start at $15 a month for a maximum of 300 contacts, $29 per month for up to 1,000 subscribers, $49 per month for up to 3,000 subscribers or $79 monthly for a list of 5,000 contacts.

They also have a freemium plan for those with less than 1,000 subscribers, though it doesn't include automations and just offers basic reporting.

They offer a higher plan called Creator Pro, too, which comes with the added bonus of advanced reporting, subscriber scoring and Facebook custom audiences.

ConvertKit will migrate your email list from another email tool for you at no extra cost on the Creator and Creator Pro plans.

Let’s check out the different features that the ConvertKit plans offer:

ConvertKit Features Free Creator Creator Pro
User accounts 1 account 1 account Unlimited
Emails sent Unlimited Unlimited Unlimited
Autoresponders Not included Unlimited Unlimited
Automations Not included Unlimited Unlimited
Landing pages 30+ premium landing page templates included 30+ premium landing page templates included 30+ premium landing page templates included
Designs Only 3 email templates Only 3 email templates Only 3 email templates
Reports Basic reports Basic reports Advanced reports, including deliverability reporting
Registration Forms Unlimited Unlimited Unlimited
Sell digital products 3.5%+30c transaction fee 3.5%+30c transaction fee 3.5%+30c transaction fee
Newsletter inbox preview & spam testing Spam testing in the background Spam testing in the background Spam testing in the background
Email & chat support Good standard support Priority support Premium support
Free migration Not included Included Included
ConvertKit pricing based on subscribers
300 subscribers Free $15 monthly $29 monthly
1,000 subscribers Free $29 monthly $59 monthly
3,000 subscribers - $49 monthly $79 monthly
5,000 subscribers - $79 monthly $111 monthly
10,000 subscribers - $119 monthly $167 monthly
25,000 subscribers - $199 monthly $279 monthly
50,000 users - $379 monthly $519 monthly
100,000 users - $679 monthly $879 monthly

Sadly, their pricing is one of the areas they could improve, as they're not cheap, especially if you take into account that ConvertKit lacks some crucial features (e.g. email designs and templates) – read our full review for more information. They are more expensive than average, as you can see in our pricing comparison tool.

What's the Difference Between Creator and Creator Pro?

There's not a huge difference between the two paid plans, apart from the significant difference in price.

The additional features you'll get with the Creator Pro plan are: Facebook custom audiences, subscriber scoring, newsletter referral system, advanced reporting and unlimited user accounts.

Additional ConvertKit Pricing Information

  • All plans (including the free plan) include 30 premium landing page templates and allow you to create as many landing pages as you like.
  • For paid plans, there’s a 30-day refund period, no questions asked.
  • It comes with 70+ integrations.
  • When your friend creates an account, you both can grow your list by 100 more subscribers for free.
  • ConvertKit will let you purchase either monthly plans (you pay each month) or yearly plans (pay in advance for one year).
  • If you decide to go with a yearly contract, you’ll get a 16% discount. However, you won’t get your money back if you choose to cancel the account partway through.
  • If you go over the limit of your subscription plan, you’ll be automatically bumped to a higher level.
  • No hidden fees, you won’t pay extra for storage, or other random services you don’t need.


ConvertKit is a bit of a unique tool as they primarily target bloggers and freelance creatives – they describe themselves as ‘Email marketing for creators’. Though they do offer some interesting features, such as the sale of digital products, they could do more to help out their target by adding email template designs and spam and design testing.

Considering they target solopreneurs or really small teams, it shocks me to see that their prices are among the highest in the industry. A very decent all-in-one email marketing tool, GetResponse, is much cheaper than ConvertKit. And another tool that's popular with content creators is Flodesk - it charges a flat rate of just $38/month, regardless of your list size (see more in our Flodesk vs Convertkit comparison).

Now that they have a free plan (which they didn't always have), you can at least test out and benefit from many of their features with no added cost to your business until you go over the 1K mark. I also recommend you check out these free alternatives - most of these will be cheaper even when you move onto a paid plan.

> Try ConvertKit for free 


Any confirmed email address added to ConvertKit will count towards your subscriber limit. They don’t count bounced contacts towards your limit, so you won’t be paying for subscribers that don’t receive your emails.

Yes, though they only recently launched it. It allows for up to 1,000 subscribers, customizable domain setup and unlimited landing pages.

On the paid plan, you’ll access features like reporting, unlimited visual automation funnels, automated email sequences and will be able to migrate for free from another tool.

The authors

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Roberta Phillips

Marketing Manager

Hey, I'm Roberta! Having worked as a digital marketer for a host of online businesses, I've tried, tested, fallen in love with and despaired with so many marketing tools. I'm excited to help you find the email marketing and CRM tools you need to thrive.

Inka Wibowo

Senior Content Manager

Hi, I'm Inka! I spent the earlier part of my career in agency land, helping businesses of all sizes get their email marketing campaigns up and running. Now, at EmailTooltester, I'm using my experience to help businesses like yours find the best email marketing services for your needs.

Learn more about us

We keep our content up to date

15 Nov 2021 - Added pricing tier for up to 300 subscribers 
11 May 2021 - Added Creator Pro plan