Kit Plans & Prices: Are They Worth It?
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Unlike other email marketing services that make pricing complicated, Kit (formerly ConvertKit) pricing is thankfully easy to understand.
It offers three tiers: the free Newsletter plan, the Creator plan, and Creator Pro.
The freemium plan has a generous allowance of 10,000 subscribers as well as unlimited emails, forms, and landing pages, though it only includes a single automation.
On the paid tiers, prices increase depending on the number of subscribers you have, and there are also a few differences in the features available. Prices on the Creator plan start at $15 a month for a maximum of 300 contacts, $29 per month for up to 1,000 subscribers, $49 per month for up to 3,000 subscribers or $79 monthly for a list of 5,000 contacts.
Creator Pro comes with the added bonus of advanced reporting, subscriber scoring and Facebook custom audiences.
What's more, Kit will migrate your email list from another email tool for you at no extra cost on the Creator and Creator Pro plans.
Let’s check out the different features that the Kit plans offer:
Kit Features | Newsletter (Free) | Creator | Creator Pro |
---|---|---|---|
User accounts | 1 account | 1 account | Unlimited |
Emails sent | Unlimited | Unlimited | Unlimited |
Automations | 1 | Unlimited | Unlimited |
Landing pages | 30+ premium landing page templates included | 30+ premium landing page templates included | 30+ premium landing page templates included |
Designs | Only 3 email templates | Only 3 email templates | Only 3 email templates |
Reports | Basic reports | Basic reports | Advanced reports, including deliverability reporting |
Registration Forms | Unlimited | Unlimited | Unlimited |
Sell digital products | 3.5%+30c transaction fee | 3.5%+30c transaction fee | 3.5%+30c transaction fee |
Newsletter inbox preview & spam testing | Spam testing in the background | Spam testing in the background | Spam testing in the background |
Email & chat support | Good standard support | Priority support | Premium support |
Free migration | Not included | Included | Included |
Kit pricing based on subscribers | |||
300 subscribers | Free | $15 monthly | $29 monthly |
1,000 subscribers | Free | $29 monthly | $59 monthly |
3,000 subscribers | - | $49 monthly | $79 monthly |
5,000 subscribers | - | $79 monthly | $111 monthly |
10,000 subscribers | - | $119 monthly | $167 monthly |
25,000 subscribers | - | $199 monthly | $279 monthly |
50,000 users | - | $379 monthly | $519 monthly |
100,000 users | - | $679 monthly | $879 monthly |
Sadly, their pricing is one of the areas they could improve, as they're not cheap, especially if you take into account that Kit lacks some crucial features (e.g. email designs and templates) – read our full review for more information. They are more expensive than average, as you can see in our pricing comparison tool.
What's the Difference Between Creator and Creator Pro?
There's not a huge difference between the two paid plans, apart from the significant difference in price.
The additional features you'll get with the Creator Pro plan are: Facebook custom audiences, subscriber scoring, newsletter referral system, advanced reporting and unlimited user accounts.
Additional Kit Pricing Information
- All plans (including the free plan) include 30 premium landing page templates and allow you to create as many landing pages as you like.
- For paid plans, there’s a 30-day refund period, no questions asked.
- It comes with 70+ integrations.
- When your friend creates an account, you both can grow your list by 100 more subscribers for free.
- Kit will let you purchase either monthly plans (you pay each month) or yearly plans (pay in advance for one year).
- If you decide to go with a yearly contract, you’ll get a 16% discount. However, you won’t get your money back if you choose to cancel the account partway through.
- If you go over the limit of your subscription plan, you’ll be automatically bumped to a higher level.
- No hidden fees, you won’t pay extra for storage, or other random services you don’t need.
Conclusion
Kit is a bit of a unique tool as they primarily target bloggers and freelance creatives – they describe themselves as ‘Email marketing for creators’. Though they do offer some interesting features, such as the sale of digital products, they could do more to help out their target by adding email template designs and spam and design testing.
Considering they target solopreneurs or really small teams, it shocks me to see that their prices are among the highest in the industry. A very decent all-in-one email marketing tool, GetResponse, is much cheaper than Kit. And another tool that's popular with content creators is Flodesk - it charges a flat rate of just $38/month, regardless of your list size (see more in our Flodesk vs Convertkit comparison).
Now that they have a free plan (which they didn't always have), you can at least test out and benefit from many of their features with no added cost to your business until you go over the 10K mark. I also recommend you check out these free alternatives - most of these will be cheaper even when you move onto a paid plan.
FAQ
Any confirmed email address added to Kit will count towards your subscriber limit. They don’t count bounced contacts towards your limit, so you won’t be paying for subscribers that don’t receive your emails.
Yes, and it’s one of the most generous we’ve seen! It allows for up to 10,000 subscribers, unlimited emails, and unlimited landing pages.
On the paid plan, you’ll access features like reporting, unlimited visual automation funnels, automated email sequences and will be able to migrate for free from another tool. The free plan restricts you to a single automation, displays Kit branding, and also requires your campaigns to include other recommended newsletters within Kit’s Creator Network. Learn more about the free plan here.
We keep our content up to date
02 Oct 2024 - ConvertKit rebranded to Kit
27 Jun 2024 - Updates to free plan
15 Nov 2021 - Added pricing tier for up to 300 subscribers
11 May 2021 - Added Creator Pro plan
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