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Getresponse Review (2024): How Good Is the All-In-One Solution?

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This article has been written and researched by our expert tooltesters through a precise methodology. Learn more about our methodology

Inka Wibowo

Inka Wibowo


Charlotte Evans

Charlotte Evans


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GetResponse claim to be the easiest newsletter tool available, with a tonne of pro features. This is a big claim, especially as their prices are so competitive. The Polish-based company’s global reach extends to 183 countries, claiming a user base of more than 350,000 customers.

You might have checked out the GetResponse reviews offered by individual users online, and whilst they are pretty positive, they may not give you the whole picture. Our review of GetResponse is based on a methodical approach and uses our practical experience and knowledge of dozens of other simple and advanced marketing automation tools.

Feature-wise, GetResponse does boast a lot more than most other email marketing services. From custom landing pages to advanced automation and reporting features, you'll be hard-pushed to find a feature they don't offer.

The landing pages are especially interesting as they are part of Conversion Funnel, a unique feature that takes care of lead generation, which can even serve as an online store where you can process payments.

Another feature worth mentioning is GetResponse's marketing automation features. You're able to set up advanced automated campaigns based on triggers/conditions such as sales or even location. Other tools offer automation, but most are not as powerful or user-friendly. You'll also have plenty of detailed templates to help you get started.
best esp comparison template

On higher-tier plans, you also get access to their webinar feature, as well as an inbuilt CRM - extras you don’t commonly see in email marketing platforms. It was certainly enough to capture our interest.

With the acquisition of Recostream, an AI/ML personalized recommendations technology company, GetResponse now offers AI product recommendations. This means that the behavior, preferences, needs, and habits of your website visitors are analyzed and used to make tailored recommendations. Pretty cool!

And while we are on the topic of AI, they have introduced an email generator powered by GPT 3.5. It provides users with content recommendations for their email copy and subject lines. The tool is available on all of their paid plans.  

GetResponse Review: Summary

GetResponse is an all-in-one marketing platform that is particularly suited to ecommerce businesses. In addition to their email marketing tools, they offer their users a simple landing page builder, a built-in CRM, and advanced automation features.

For this reason, we rank them pretty favorably. Their entry plan is reasonably priced, with features such as autoresponders, basic segmentation, and more. Their free forever plan provides users with key marketing features such as a landing page/website builder, signup forms and popups.

So let’s take a deeper dive into this GetResponse review.

  • GetResponse Review
  • GetResponse vs ActiveCampaign
GetResponse Review video

Try GetResponse for free

GetResponse Screenshots

GetResponse Pricing

$ 0

500 Subscribers

2,500 Emails

Free forever plan. Discounts available for 12 and 24-month plans.

$ 19

1,000 Subscribers

unlimited emails

Email Marketing plan. Discounts available for 12 and 24-month plans.

$ 29

2,500 Subscribers

unlimited emails

Email Marketing plan. Discounts available for 12 and 24-month plans.

$ 54

5,000 Subscribers

unlimited emails

Email Marketing plan. Discounts available for 12 and 24-month plans.

$ 79

10,000 Subscribers

unlimited emails

Email Marketing plan. Discounts available for 12 and 24-month plans.

$ 174

25,000 Subscribers

unlimited emails

Email Marketing plan. Discounts available for 12 and 24-month plans.

GetResponse’s pricing consists of four paid plans with different features: Email Marketing, Marketing Automation, Ecommerce Marketing, and MAX. There is also a free email marketing plan available called GetResponse Free. This is for those with fewer than 500 subscribers and has an email send limit of 2,500 newsletters a month. It’s also worth noting that “removed” contacts (which are those who have been removed by you, unsubscribed, or bounced still count towards your subscriber limit) – so it’s likely that you’ll need to upgrade to a paid plan pretty quickly.

Users who sign up for the free trial immediately gain access to premium features for 30 days. Then once the 30-day period has ended, they will have limited access to features on the free plan. 

Compared to other email marketing software, its prices are in the mid-range. However, things can get expensive quickly if you want to access features such as marketing automation or ecommerce features.

There are two plans under the MAX category: ‘Max’ and ‘Max2‘. These plans are suited for companies that need the most advanced features at the enterprise level. Find further information on the GetResponse pricing page.

Pros and Cons

  • Pros
  • Cons


  • List automation

    More powerful than most tools, GetResponse’s list automation allows you to add a range of conditions to help segment your subscriber list automatically.

  • Design and spam testing

    Both useful and easy to use, this can often be a feature that either costs a bomb, or just plain doesn’t work. GetResponse got it right.

  • Conversion Funnel and landing page feature

    GetResponse pros are plentiful, but one that really stands out is the Conversion Funnel. This is a lead generation feature that allows you to create sales funnels and landing pages for various areas of your business. This is a great addition for those running ecommerce sites or promoting webinars and other events.

  • Live chat

    GetResponse recently introduced their live chat feature. This is a great addition, as the incorporation of it on your site means you’ll never miss a new lead. The mobile app means you can answer questions on the go.

  • Google and social media ads feature

    You can create and monitor your Google, Facebook and Instagram ads directly from your GetResponse account.

  • Strong marketing features on the free plan

    Although the contact and send limits are rather low on the free plan. You do have the ability to build and host one landing page, with a 1000-visitor monthly limit, and access image galleries, popups, and sign-up forms.

Is GetResponse the right newsletter service for you?

  • Recommended if:
  • Not recommended if:
  • You want to capture leads

    GetResponse is one of the few newsletter tools we’ve tested that’s truly built for inbound marketing. It offers flexible signup forms, their basic landing page editor, Google Analytics integration, and sophisticated automation for segmentation and emails, allowing you to both capture and nurture new leads. On top of that, it’s even possible to host live and on-demand webinars with them.

    Their Conversion Funnel feature allows you to do all of this in an organized manner and easily track where’s converting best.

  • You’re an ecommerce

    If you’re an online store owner, GetResponse offers plenty of features to help you drive more sales – integrations with platforms like Magento and Shopify, abandoned cart campaigns, dynamic email content (e.g. based on purchases), and sales tracking.

    It offers AI product recommendations, which are based on an analysis of each website visitor’s behavior, preferences, needs, and habits.

    You’ll benefit from GetResponse’s Conversion funnel feature, where you can set up your ecommerce site and start building your sales funnels with landing pages, social media campaigns, webinars, and much more.

  • You need sophisticated automation

    We were impressed with GetResponse’s workflow builder, which enables you to set up automations for a whole range of actions, including sending emails, assigning lead scores, contact tagging, segmentation and data updates (available on higher-tier plans only).

  • You need detailed reports

    GetResponse allows you to deep dive into your data on everything from contacts to newsletters and automations. The new interface is clean and really well-designed.

Rating Details

Ease of Use

Quite easy to navigate. The design is clean and intuitive and there is a handy ‘Quick Actions’ section within the dashboard that shows the most commonly performed tasks. You can choose which widgets are shown within your dashboard, giving you full control of what you can see as a user. Check out our GetResponse tutorial for a quick and easy step-by-step account setup.

Editor Info popup

The drag and drop editor is fairly user-friendly, allowing for a wide range of email types. You can also save blocks, which will save you plenty of time and you’ll also be able to take advantage of the time-saving benefits that come with their AI Writing assistant. GetResponse has specific content blocks for videos, call-to-action buttons as well as ecommerce products. What’s missing is a content personalization feature to send specific content blocks only to recipients with specific interests, for example.

Personalization Info popup

You can personalize subject lines and email text using contact field data (and specify fallbacks if this data doesn’t exist for a particular contact). You can also specify If/Then/Else rules, but this is more complex to set up.

Email types Info popup

Classic newsletters, autoresponders, RSS to newsletter, easy A/B testing, surveys and advanced automations. A good range.

Choice and Flexibility of Template Designs Info popup

There is a lot of choice in different categories and all the designs are responsive. It’s easy to use and edit the templates.

Email Marketing Automation Info popup

With GetResponse’s powerful and flexible workflow editor, you can build some pretty complex automated sequences. Unfortunately, you’ll need at least the mid-tier Marketing Automation plan to use this feature. Aside from being able to send a series of emails based on specified conditions and triggers, there are also rules to move subscribers from one list to another. Automations for lead scoring, abandoned cart campaigns, and web event tracking are also available. More on email automation.

List Management Info popup

GetResponse’s list management capabilities are superb. You can use custom filters to save segments of contacts with similar characteristics (e.g. based on contact field data, email engagement, or lead scores). Through automations, you’ve got the ability to add tags, and even automate list management rules. There’s also a section dedicated to list hygiene, allowing you to create rules for deleting duplicates and blocklisting contacts.

Registration Forms/ Opt-in & Opt-out- Process Info popup

Fairly easy to use, with many templates available, or the ability to create your own. There are several types of integration available: you can embed forms on your site or host them on GetResponse, now with a reCAPTCHA verification feature to avoid any unwanted bot attacks. Options to edit thank you pages and the backend (e.g. which lists to add subscribers to) are a little hidden, though.

Deliverability Info popup

GetResponse’s deliverability is definitely improving – so much that came third in the last round out of fifteen providers. 100% of their emails were delivered to Yahoo, Outlook, Hotmail, and AOL inboxes.

Reports and Analysis

Thorough reports, with geo-tracking available and desktop vs. mobile. You can also see which clients were used, as well as when people clicked and opened emails in a chart view. You can get all the details of the openers and clickers, as well as Google Analytics integration, and conversion/ecommerce tracking. There’s even an option to compare the performance of different campaigns; however, there is no heatmap available.

Languages Info popup

Available in up to 27 languages.

Spam- and Design-Testing Info popup

Inbox testing is available on the site, allowing you to see the design in many browsers and devices. You can also view the email’s spam score, which is a rating from 0-5 of how likely your email will be recognized as spam. Find out how to avoid spam filters here.

Bounce Management Info popup

Located within their ‘list hygiene’ section. Hard bounces are removed immediately from your lists, while soft bounces are removed after four unsuccessful attempts. Good to know: only active subscribers count towards your quota.

Blocklist Info popup

Both a blocklist and suppression lists are available. Manual import, but no export options available.

Storage available for data and images

1 Gigabyte

Apart from being able to add your own files, you also have over 1,000 stock photos available for use.

Authentication Info popup

SPF, DKIM and DMARC are supported. Learn more about email authentication.

Own Domain Info popup

Using your own domain for tracking links is only available on the ‘MAX’ plan.

Different levels of account access Info popup

The Free and Email Marketing plans only allow for 1 user, while the Ecommerce Marketing plan allows up to 5. There’s no specific access levels, but you can define specific access areas for each user.


GetResponse integrates with a wide selection of applications, including all the big tools from ecommerce, CRM, social media and CMS (Shopify, Magento, Salesforce, Facebook, WordPress, etc.). Bear in mind that no integrations are included on the Free plan.

Landing Page Builder Info popup

The GetResponse landing page builder is well-designed. There are over 180 landing page and website templates, and A/B testing and responsive designs are also available. Unlimited landing pages are available on all paid plans, and there are a number of different forms you can add. There is also a website builder available.

Customer Support

Via email and live chat, support was very quick, friendly and helpful. The knowledge base is thorough and easy to navigate.

Overall rating


GetResponse is a very powerful, versatile and user-friendly newsletter tool. It’s also good value for the amount of features available. Deliverability could be better, though.

A More Detailed Look at The Best GetResponse Features

As you can see, GetResponse offers a good range of pro features. Let’s break those down and see what works and what could be improved:

Ecommerce Tools

GetResponse allows you to easily integrate with leading ecommerce platforms like Magento, Prestashop and Shopify via direct integrations.

It now has a dedicated section related to ecommerce tools, which contains your online stores, orders, transactional emails and promo codes.

Promo Codes

You can use the same promo codes you use on your existing ecommerce platform. These can be added directly to your newsletters or automation messages from the drag and drop email builder.


Advanced segmentation means you can create ultra-targeted marketing campaigns based on customer purchases, order history and behavior on sites.

Conditions are related to geolocation, tags, lead scoring, lead magnets, conversion funnels (more on these below) and events, amongst others. Other email marketing software don’t offer half as many options.

Product Recommender

The product recommendations feature allows you to show your recipients the products that are relevant to them, facilitating cross-selling and upselling. We found this feature very easy to use and liked that you can send recommendations based on:

All purchases in my store

Individual customer purchase history

GetResponse Marketing Automation for Ecommerce

Aside from the all-important abandoned cart automation, GetResponse provides users with plenty of ready-made ecommerce automation templates. For example, retarget customer with offers based on their tags, promote a course or products, reward loyal customers based on their engagement level, etc.

getresponse ecommerce automation

Compared to other email marketing platforms, we found that GetResponse was one of the best tools for marketing automation due to its excellent list management features and extras such as the landing page builder and webinar software.

The downside is that most of the tools related to ecommerce (ecommerce tracking, recommended products, synced promo codes, abandoned cart automation) are only available on GetResponse’s Ecommerce Marketing plan and higher (prices start at $119/month for 1,000 contacts).

Many of these ecommerce-specific features are offered by Omnisend at a more reasonable price, or even for free.

Conversion Funnel

Including such an array of features means it’s possible to build entire sales funnels with GetResponse. In fact, it has a dedicated area called ‘Conversion Funnel’.

Here, you’ll have access to over 30 conversion-optimized scenarios to help you sell, build contact lists, showcase your offers, promote your products and events, etc.

Here is an example of a sales funnel used to sell a product:

getresponse sales funnel


Within the conversion funnel dashboard, you’ll have a section called ‘Lead Magnets’. These are used to offer a free resource that visitors can download from a signup page. For example, we include a free guide to email marketing for beginners in our blog articles.

getresponse lead magnets


GetResponse actually includes a library of ready-made downloadable assets you can use for your lead magnets, so you won’t necessarily need to create any content yourself. However, I would recommend using the content provided as an example and adapting it to your business. What’s on offer is centered around digital marketing, which probably isn’t the majority’s focus.

This is a fairly unique feature to GetResponse, and the great thing is you can access the lead magnets feature on the lower-tier Email Marketing plan. Those who wish to create complete sales funnels will need the Marketing Automation plan or higher.

GetResponse’s Autoresponders

GetResponse´s Autoresponder feature is available as part of their Email Marketing plan. This advanced email marketing tool lets you automate your email replies to maximize your user engagement.

You can set Autoresponders for a range of actions, from a simple confirmation email to new subscribers, discounts and product offers and other follow-up marketing emails. These can be action-based responses that are triggered through sign-ups, clicks, sales, birthdays, etc. Or alternatively, you can set up time-based responses, for example, you can send a “Thank You” email on the first day of their subscription, then schedule a special offer or discount code newsletter a few days later and a product newsletter the following week. You can set this up as part of a sequence so that these different emails are sent automatically to each user.

What you can’t do is set up event-based or product automations. You also won’t be able to split your automations or send abandoned cart emails. All this is reserved for the higher-tier plans.

Abandoned Cart

GetResponse have introduced a new condition called “abandoned carts” to the marketing automation workflow options. This allows you to segment contacts who have abandoned a purchase and send them an automated message. This can feature promotional codes to encourage purchases.

Discount codes can also be included in your welcome email to new contacts and used to reward your loyal customers.

GetResponse Mobile App

The GetResponse email marketing app is extremely easy to use and really useful for email marketers and eCommerce business owners on the go. With their mobile app, you have the ability to monitor the performance of your email campaigns.  It includes basic stats such as open rate, click-through rate, etc.

In terms of the contact management features, you can also keep track of your subscriber list growth, view subscriber locations, edit basic contact info, add new contacts, manage user tags, and more.

Newsletter creation is also possible; you can duplicate an existing message or create a new plain text email. Send these out directly from the app.

In addition to these email marketing tools, you can also manage ecommerce tools and statistics, such as product sales and orders, revenue, and more.

GetResponse Deliverability

GetResponse achieved another good result in our latest test, coming third out of fifteen providers. We hope to see this kind of score (and even higher) in the future. They also achieved an 100% deliverability rate to Yahoo, Outlook, Hotmail, and AOL inboxes.


I think this GetResponse review shows that this marketing software really comes through with the goods, managing to provide both the features and ease-of-use that many other newsletter tools fall short of. We also noted the great automation mechanisms for list management, as well as its flexible and intuitive automation workflows.

While the editor can be a little fiddly when performing certain tasks, their templates are responsive and good enough to create something useful. Using GetResponse is made easier by offering an app for iOS and Android that allows you not only to track but also to send newsletters and answer live chats on the go.

Check out our GetResponse video tutorial on YouTube:

getresponse tutorial video

With its long list of powerful features like landing pages and webinars, GetResponse is certainly doing quite a few things right. While it would be great to see an uplift in deliverability rates, GetResponse scores extremely well in most other areas.

Getresponse is definitely versatile enough to perform almost everything you’d need related to small business email marketing and could form a useful part of your overall email marketing strategy.

We’re also very happy to see that GetResponse has added a free forever plan to its array of options.

Try GetResponse (receive a special 10% lifetime discount through this link)



Our evaluation shows that GetResponse is currently in compliance with the GDPR. I emphasize “currently” because their servers are located both in the United States and in the European Union (more details here).

Since the US is considered a third-party state by the EU, transferring user data there is only permissible if equivalent data privacy protections are assured. Thanks to the EU-U.S. Data Privacy Framework, this equivalence is currently recognized.

However, as history has shown, such agreements can be revoked rapidly, which could pose challenges if you rely on GDPR compliance.

If you choose one of GetResponse’s Max plans (their enterprise tier), you have the option to host your users’ data exclusively in the EU, allowing you to sidestep these concerns.

An interesting side-note: GetResponse is a company based in Poland, which is indeed a member of the EU.

GetResponse provides an “Agreement on Data Processing”. The form is based on Polish data protection policies; after all, GetResponse is based in Poland.

Due to the EU’s unification of rules governing data protection, the Polish rules are likely very similar to the strict ones you may know from other EU countries such as Germany or France. More information on data protection.

GetResponse is an all-in-one email marketing platform. You can do everything from create an email newsletter to build sophisticated automations and sales funnels.

GetResponse offers some contact management features, for example, contact tagging and scoring, site and event tracking and automation segmentation. However, if you’re looking for a fully-fledged CRM, check out these solutions for small businesses.

GetResponse’s email marketing service for small businesses is totally legit. It safely stores your customer data and offers a secure way to manage your subscribers.

Yes, they offer a generous 50% discount to NGOs.

GetResponse Alternatives

First up in our selection of GetResponse alternatives, Brevo is a budget-friendly email marketing solution. We like their registration forms, which are flexible and have room for personalization. Their automations are also smart, and they should be enough for most users.

ActiveCampaign stands out for being one of the platforms with smarter automation. They are not only very powerful but also straightforward to use. Their deliverability rates are also impressive in comparison to GetResponse. Read the full comparison in our GetResponse vs ActiveCampaign guide. 

MailerLite is one of the cheaper providers. But don’t let their low price fool you – they offer a top-notch tool. For example, they have modern-looking templates, solid automation features and remarkable deliverability rates.

GetResponse is also a great Mailchimp alternative. If you want to see how the tools compare, check out our GetResponse vs Mailchimp guide.

The authors

Learn more about us

Inka Wibowo

Senior Content Manager

Hi, I'm Inka! I spent the earlier part of my career in agency land, helping businesses of all sizes get their email marketing campaigns up and running. Now, at EmailTooltester, I'm using my experience to help businesses like yours find the best email marketing services for your needs.

Charlotte Evans

Content Manager

Hey, I'm Charlotte! I've always been enthusiastic about helping others. After working for various tech startups and eCommerce businesses, I developed a strong passion for email marketing. Now, at EmailTooltester, I'm putting this knowledge to good use by recommending the very best digital tools for your business.

Learn more about us

We keep our content up to date

18 April 2024 - General update
06 Feb 2024 - Updated deliverability section
17 Oct 2023 - Added GetResponse tutorial
24 Aug 2023 - Note about GDPR compliance added
18 Jul 2023 - GetResponse vs ActiveCampaign video added and deliverability results
31 May 2023 - AI email generator update
21 Mar 2023 - Complete revision
22 Dec 2022 - Updated Freemium Plan
15 Dec 2022 - Small update on AI technology
16 Nov 2022 - General update
19 May 2022 - Added section of top features
16 May 2022 - Names of plans updated
11 May 2022 - New video added
05 Apr 2022 - Updated screenshots
17 March 2022 - Note added about legitimacy
09 March 2022 - Updated prices
03 March 2022 - Updated editor section
05 Oct 2021 - Added free plan
31 Aug 2021 - New reporting interface
26 Apr 2021 - General update.
7 Jan 2019 - Deliverability rating updated.
16 Nov 2018 - New video review added.
19 Oct 2018 - General updates related to automation and other changes.
20 Mar 2018 - Deliverability rating added.
11 May 2017 - Data protection information added.
20 Feb 2017 - Added information about their server location.
04 Jan 2017 - App information added.
29 June 2016 - Webinar feature added.
15 Feb 2016 - Initial Tests.

Our Methodology

This review has been written and researched following our EmailToolTester methodology.

Our Methodology