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Getresponse Review - How Good Is the All-In-One Solution?

robert brandl

May 19, 2022

Professor

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GetResponse claim to be the easiest newsletter tool available, with a tonne of pro features. This is a big claim, especially as their prices are so competitive. The Polish-based company’s global reach extends to 183 countries, claiming to engage over 1 billion subscribers every month! That’s a lot of emails.

You might have checked out the GetResponse reviews offered by users online, and whilst they are pretty positive, they may not give you the whole picture. Our review of GetResponse is based on a methodical approach and uses our practical experience and knowledge of dozens of other simple and advanced marketing automation tools.

Feature-wise, GetResponse do boast a lot more than most other email marketing services. From custom landing pages to advanced automation and reporting features, you'll be hard-pushed to find a feature they don't offer.

The landing pages are especially interesting as they are part of Conversion Funnel, a unique feature that takes care of lead generation, which can even serve as an online store where you can process payments. Another feature worth mentioning is GetResponse's marketing automation features. You're able to set up advanced automated campaigns based on triggers/conditions such as sales or even location. Other tools offer automation, but most are not as powerful or user-friendly. You'll also have plenty of detailed templates to help you get started.

On higher-tier plans, you also get access to their webinar feature, as well as an inbuilt CRM - extras you don’t commonly see in email marketing platforms. It was certainly enough to capture our interest. So let’s take a deeper dive into this GetResponse review.

GetResponse Review: Summary

GetResponse is an all-in-one marketing platform which, as well as email marketing, offers landing pages, a CRM and advanced automations. We rank them pretty favorably due to their range of advanced features. Their entry plan is reasonably priced, and they offer a generous 50% discount to NGOs. They also offer a free forever plan, which includes autoresponders, a landing page/website builder and unlimited emails.

All this makes it a great Mailchimp alternative!

To try GetResponse for free, click here (incl. 10% discount): https://www.emailtooltester.com/out/getresponse-youtubeYou can read our detailed written GetRes... GetResponse Review: Is it The Tool For You in 2022? 2022-05-10 https://img.youtube.com/vi/zzuY2U1sfG8/hqdefault.jpg

Try GetResponse for free

500 SUBSCRIBERS

$0/MO

Free forever plan. Includes unlimited emails

1,000 SUBSCRIBERS

$19/MO

Email Marketing plan. Discounts available for 12 and 24-month plans.

2,500 SUBSCRIBERS

$29/MO

Email Marketing plan. Discounts available for 12 and 24-month plans.

5,000 SUBSCRIBERS

$54/MO

Email Marketing plan. Discounts available for 12 and 24-month plans.

10,000 SUBSCRIBERS

$79/MO

Email Marketing plan. Discounts available for 12 and 24-month plans.

25,000 SUBSCRIBERS

$174/MO

Email Marketing plan. Discounts available for 12 and 24-month plans.

GetResponse’s pricing consists of four paid plans with different features: Email Marketing, Marketing Automation, Ecommerce Marketing and MAX. There is also a free plan available for those with fewer than 500 subscribers. Compared to other email marketing software, its prices are in the mid-range. However, things can get expensive quickly if you want to access features such as marketing automation or ecommerce features.

Find further information on the GetResponse pricing page.

Intelligent list automation:

More powerful than most tools, GetResponse’s list automation allows you to add a range of conditions to help segment your subscriber list automatically.

Design and spam testing:

Both useful and easy to use, this can often be a feature that either costs a bomb, or just plain doesn’t work. GetResponse got it right.

Conversion Funnel and landing page feature:

GetResponse pros are plentiful, but one that really stands out is the Conversion Funnel. This is a lead generation feature that allows you to create sales funnels and landing pages for various areas of your business. This is a great addition for those running ecommerce sites or promoting webinars and other events.

Live chat:

GetResponse recently introduced their live chat feature. This is a great addition, as the incorporation of it on your site means you’ll never miss a new lead. The mobile app means you can answer questions on the go.

Google and social media ads feature:

You can create and monitor your Google, Facebook and Instagram ads directly from your GetResponse account.

Deliverability:

Not scoring brilliantly in our deliverability tests, we feel this is slightly letting GetResponse down.

Automations only available on higher-tier plans:

The fact that you have to be on the Marketing Automation plan or higher in order to set up automation workflows makes GetResponse a bit pricier than other tools like Sendinblue.

criterion rating comments

Ease of Use

Mostly easy to navigate. The design is clean and intuitive and there is a handy ‘Quick Actions’ section in the GetResponse dashboard that lists the most commonly performed tasks. Widgets can be added to or removed from the dashboard, giving you full control of your dashboard views.

Newsletter Creation

Editor

The drag and drop editor is fairly user-friendly, allowing for a wide range of email types. You can also save blocks, which will save you plenty of time. Unfortunately, there are no undo/redo buttons, and it’s missing some key content elements such as video, image carousels and discount codes. The interface also isn’t quite as modern as other tools.

Personalization

yes

You can personalize subject lines and email text using contact field data (and specify fall backs if this data doesn’t exist for a particular contact).

Email types

Classic newsletters, autoresponders, RSS to newsletter, easy A/B testing, surveys and advanced automations. A good range.

Choice and Flexibility of Template Designs

There is a lot of choice and all the designs are responsive. It’s easy to use and edit the templates.

Email Marketing Automation

With GetResponse’s powerful and flexible workflow editor, you can build some pretty complex automated sequences. You’ll need at least the Marketing Automation plan to use this feature. Aside from being able to send a series of emails based on specified conditions and triggers, there are also rules to move subscribers from one list to another. Automations for lead scoring, abandoned cart campaigns, and web event tracking are also available. More on email automation.

List Management

GetResponse’s list management capabilities are superb. You can use custom filters to save segments of contacts with similar characteristics (e.g. based on contact field data, email engagement, or lead scores). Through automations, you’ve got the ability to add tags, and even automate list management rules. There’s also a section dedicated to list hygiene, allowing you to create rules for deleting and blacklisting contacts.

Registration Forms/ Opt-in & Opt-out- Process

Fairly easy to use, with many templates available, or the ability to create your own. There are several types of integration available: you can embed forms on your site or host them on GetResponse. Options to edit thank you pages and the backend (e.g. which lists to add subscribers to) are a little hidden, though.

Deliverability

GetResponse’s deliverability leaves room for improvement. If you are looking for a solid tool and a better performer, ActiveCampaign would be a better choice.

Reports and Analysis

Thorough reports, with geo-tracking available and desktop vs. mobile. You can also see which clients were used, as well as when people clicked and opened emails in a chart view. You can get all the details of the openers and clickers, as well as Google Analytics integration, and conversion/ecommerce tracking. There’s even an option to compare the performance of different campaigns; however, there is no heatmap available.

Languages

Available in up to 27 languages.

Further Features

Spam- and Design-Testing

Inbox testing is available on the site, allowing you to see the design in many browsers and devices. You can also view the email’s spam score, which is a rating from 0-5 of how likely your email will be recognized as spam.

Bounce Management

yes

Located within their ‘list hygiene’ section. Hard bounces are removed immediately from your lists, while soft bounces are removed after four unsuccessful attempts.

Blocklist

yes

Both a blocklist and suppression lists are available. Manual import, but no export options available.

Storage available for data and images

1 Gigabyte

Apart from being able to add your own files, you also have over 1,000 stock photos available for use.

Pro Features

Authentication

yes

SPF and DKIM are supported. They are apparently whitelisted by major clients (AOL, Yahoo, Outlook etc.)

Own Domain

yes

This is only available on the ‘MAX’ plan

Different levels of account access

yes

The Free and Email Marketing plans only allow for 1 user, while the Ecommerce Marketing plan allows up to 5. There’s no specific access levels, but you can define specific access areas for each user.

Integrations

yes

GetResponse integrates with a wide selection of apps, including all the big tools from ecommerce, CRM, social media and CMS (Shopify, Magento, Salesforce, Facebook, WordPress, etc.). Bear in mind that no integrations are included on the Free plan.

Landing Page Builder

yes

The GetResponse landing page builder is well-designed. There are over 180 landing page and website templates, and A/B testing and responsive designs are also available. Unlimited landing pages are available on all paid plans, and there are a number of different forms you can add.

Customer Support

4/5

Via email and live chat, support was very quick, friendly and helpful. The knowledge base is thorough and easy to navigate.

Overall rating

4.2/5

GetResponse is a very powerful, versatile and user-friendly newsletter tool. It’s also good value for the amount of features available. Deliverability could be better, though.

A More Detailed Look at The Best GetResponse Features

As you can see, GetResponse offers a good range of pro features. Let’s break those down and see what works and what could be improved:

Ecommerce Tools

GetResponse allows you to easily integrate with leading ecommerce platforms like Magento, Prestashop and Shopify via direct integrations.

It now has a dedicated section related to ecommerce tools, which contains your online stores, orders, transactional emails and promo codes.

Promo Codes

You can use the same promo codes you use on your existing ecommerce platform. These can be added directly to your newsletters or automation messages from the drag and drop email builder.

Segmentation

Advanced segmentation means you can create ultra-targeted marketing campaigns based on customer purchases, order history and behavior on sites.

Conditions are related to geolocation, tags, lead scoring, lead magnets, conversion funnels (more on these below) and events, amongst others. Other email marketing software don’t offer half as many options.

Product Recommender

The product recommendations feature allows you to show your recipients the products that are relevant to them, facilitating cross-selling and upselling. We found this feature very easy to use and liked that you can send recommendations based on:

All purchases in my store

Individual customer purchase history

GetResponse Marketing Automation for Ecommerce

Aside from the all-important abandoned cart automation, GetResponse provides users with plenty of ready-made ecommerce automation templates. For example, retarget customer with offers based on their tags, promote a course or products, reward loyal customers based on their engagement level, etc.

getresponse ecommerce automation

Compared to other email marketing platforms, we found that Getresponse was one of the best tools for marketing automation due to its excellent list management features and extras such as the landing page builder and webinar software.

The downside is that most of the tools related to ecommerce (ecommerce tracking, recommended products, synced promo codes, abandoned cart automation) are only available on the Ecommerce Marketing plan and higher (prices start at $119/month for 1,000 contacts). Many of these ecommerce-specific features are offered by Omnisend at a more reasonable price, or even for free.

Conversion Funnel

Including such an array of features means it’s possible to build entire sales funnels with GetResponse. In fact, it has a dedicated area called ‘Conversion Funnel’.

Here, you’ll have access to over 30 conversion-optimized scenarios to help you sell, build contact lists, showcase your offers, promote your products and events, etc.

Here is an example of a sales funnel used to sell a product:

getresponse sales funnel

 

Within the conversion funnel dashboard, you’ll have a section called ‘Lead Magnets’. These are used to offer a free resource that visitors can download from a signup page. For example, we include a free guide to email marketing for beginners in our blog articles.

getresponse lead magnets

 

GetResponse actually includes a library of ready-made downloadable assets you can use for your lead magnets, so you won’t necessarily need to create any content yourself. However, I would recommend using the content provided as an example and adapting it to your business. What’s on offer is centered around digital marketing, which probably isn’t the majority’s focus.

This is a fairly unique feature to GetResponse, and the great thing is you can access the lead magnets feature on the lower-tier Email Marketing plan. Those who wish to create complete sales funnels will need the Marketing Automation plan or higher.

I think this GetResponse review shows that this marketing software really comes through with the goods, managing to provide both the features and ease-of-use that many other newsletter tools fall short of. We also noted the great automation mechanisms for list management, as well as its flexible and intuitive automation workflows.

While the editor can be a little fiddly when performing certain tasks, their templates are responsive and good enough to create something useful. Using GetResponse is made easier by offering an app for iOS and Android that allows you not only to track but also to send newsletters and answer live chats on the go.

With its long list of powerful features like landing pages and webinars, GetResponse is certainly doing quite a few things right. While it would be great to see an uplift in deliverability rates, GetResponse scores extremely well in most other areas. Getresponse is definitely versatile enough to perform almost everything you’d need related to small business email marketing.

We’re also very happy to see that GetResponse has added a free forever plan to their array of options.

Try GetResponse (receive a special 10% lifetime discount through this link)

Sendinblue is a budget-friendly email marketing solution. We like their registration forms, which are flexible and have room for personalization. Their automations are also smart, and they should be enough for most users.

ActiveCampaign stands out for being one of the platforms with smarter automations. They are not only very powerful, but also straightforward to use. Their deliverability rates are also impressive, especially when compared to GetResponse’s. Read the full comparison in our GetResponse vs ActiveCampaign guide.

MailerLite is one of the cheaper providers. But don’t let their low price fool you – they offer a top-notch tool. For example, they have modern-looking templates, solid automation features and remarkable deliverability rates.

Their servers are located in the United States and in the European Union. Find more details here.

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GetResponse provides an “Agreement on Data Processing”. The form is based on Polish data protection policies; after all, GetResponse is based in Poland.

Due to the EU’s unification of rules governing data protection, the Polish rules are likely very similar to the strict ones you may know from other EU countries such as Germany or France. More information on data protection.

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GetResponse is an all-in-one email marketing platform. You can do everything from create an email newsletter to build sophisticated automations and sales funnels.

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GetResponse offers some contact management features, for example, contact tagging and scoring, site and event tracking and automation segmentation. However, if you’re looking for a fully-fledged CRM, check out these solutions for small businesses.

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GetResponse’s email marketing service for small businesses is totally legit. It safely stores your customer data and offers a secure way to manage your subscribers.

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robert brandl
This review was written by Robert Brandl. He has years of email marketing experience under his belt. First he supported larger cooporations before he started EmailToolTester, his passion project. There he helps small and medium-sized businesses find the right newsletter service.
19 May 2022 - Added section of top features
16 May 2022 - Names of plans updated
11 May 2022 - New video added
05 Apr 2022 - Updated screenshots
17 March 2022 - Note added about legitimacy
09 March 2022 - Updated prices
03 March 2022 - Updated editor section
05 Oct 2021 - Added free plan
31 Aug 2021 - New reporting interface
26 Apr 2021 - General update.
7 Jan 2019 - Deliverability rating updated.
16 Nov 2018 - New video review added.
19 Oct 2018 - General updates related to automation and other changes.
20 Mar 2018 - Deliverability rating added.
11 May 2017 - Data protection information added.
20 Feb 2017 - Added information about their server location.
04 Jan 2017 - App information added.
29 June 2016 - Webinar feature added.
15 Feb 2016 - Initial Tests.
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