Email Deliverability Tests: Why We No Longer Publish Bi-Annual Tests (And What We Do Instead)
For years, we published bi-annual deliverability test results, ranking our top email marketing providers on how well they landed in the inbox across popular email services like Gmail, Yahoo, and Outlook. It...
Zapier Email Automation: 3 Ways to Use it In Your Email Marketing Strategy
Zapier’s email marketing automation helps you to save time on managing your business and building your marketing funnel....
Upsell Email Examples: Lessons from 10 Brands Doing It Right
If you’re planning to ask your subscribers to purchase more from you through upselling, make it worth their...
Email Course Behind-The-Scenes: How This Snackable Writing Course Captured 51K+ Subscribers
Back in 2014, when most businesses were flooding inboxes with PDF freebies, Henneke Duistermaat launched something different –...
Best Welcome Email Examples: 30+ Ideas to Use in Your Campaigns
You subscribe to a company’s emails. Then, lo and behold, your inbox gets hit with a stream of...
Best Substack Alternatives in 2025: 11 Options to Take Your Newsletters Further
When I first discovered Substack, it felt like a special corner of the internet. A throwback to the...
Welcome Email Subject Lines: How to Get That All-Important First Open
Welcome emails are your first impression. They’re also your best chance to make a connection with subscribers, and...
5 Best Email Outreach Tools: Tested for Deliverability & Results
We receive questions about the best email outreach tools regularly. And it’s easy to see why it’s still...
Migrating from Mailchimp to Klaviyo: Why Ecommerce Brands Are Making the Switch
If you're feeling frustrated with Mailchimp’s clunky setup, limited segmentation, or rising costs, you're not alone. More and...
Email marketing ROI: Average return on email marketing
Report highlights. According to the most recent available data, for every $1 brands invest in email marketing, they...
Email Marketing Ebook: Beginner's Guide
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