Logo
1

Email Marketing Blog

Our Best Tips for Digital Marketers

Blog Professor
Our most recent posts
Wix ShoutOut

If you’re a Wix user, you’ve probably heard about Wix ShoutOut, their newsletter service. Launched a few years ago, ShoutOut is designed to be a simple, easy-to-use add-on to any Wix website. Funnily enough, you don’t need a Wix site to use ShoutOut. But it is very much designed to make Wix users’ lives easier. Contacts

read more
Free newsletter templates

So maybe you’ve decided your email newsletters are in need of a refresh. Or you’re just sick of your newsletters falling apart when viewed on mobile (and potentially getting missed by up to 77% of your subscribers). Unfortunately, sometimes the templates available in your newsletter tool just don’t cut it. And you simply may not

read more
free newsletter services

So you’ve decided to start focusing more effort on your ‘small’ business, and perhaps you’re still working out of your bedroom, but your customers don’t need to know that. You’ve been sending out emails to your list of around 50-200 recipients that you’ve built up over the last few months, but Outlook isn’t quite cutting

read more
15 essential email marketing tips

Email marketing is now easier than ever. Going back a decade ago, the tools were clunky, onerous, and really no fun to use at all. But thanks to a new breed of providers there’s no excuse anymore. Regardless of the size of your business, you must have an email marketing strategy in place. Now getting started

read more
email marketing mistakes

It takes no time at all to hit send in your newsletter tool. But what happens when an error has slipped in? Or – even worse – what if the whole concept behind the newsletter is all wrong? Don’t worry – we are here to help you with the low-down on seven of the biggest

read more
Best email marketing services

The main focus of our sister site for the last 5 years has been website builders. We’ve thoroughly tested and reviewed dozens and dozens of them. But we soon realized users also needed help once the site was done, especially when it came to email marketing. Tons of price plans, hundreds of providers… It can be

read more
email automation

Table of Contents: Relevance – The Gold Standard of Email Marketing What Kinds of Email Automation Are There? Which Providers Should You Look At (And How Expensive Are They)? Conclusion Relevance – The Gold Standard of Email Marketing I have been working in email marketing for nearly ten years now, and it’s a rare occasion

read more
Email deliverability test March 2018

A lot of email experts argue that email deliverability is the responsibility of the sender. Which is partly true – there are plenty of things you can be doing to reduce the likelihood of your email getting marked as spam. But tell that to the marketer who has spent months cleaning email lists, building immaculately-coded templates,

read more
Constant Contact Alternatives

As far as email marketing platforms go, Constant Contact is a dinosaur. Started more than 20 years ago, it saw its user base grow significantly around 2011, but has since lost a lot of traction to competitors like Mailchimp. Comparing the popularity of Constant Contact Vs Mailchimp On the one hand, this is understandable as

read more
Email Deliverability

If you use Google Mail, you’ll notice it’s constantly getting better at filtering your emails. Firstly, it will send unsolicited messages to the spam folder. If they’re from a newsletter, they will land in your Promotions tab. This is all part of a larger trend designed to completely remove spam from our digital lives. And

read more
Mailchimp alternatives

Here’s a fun game: ask anyone to name an email newsletter tool. Chances are their answer is going to be Mailchimp. Thanks to an enormous marketing presence, these guys seem to be completely ahead of the competition. Launching in 2001, they now have 15+ million users and process more than one billion emails every day.

read more
transactional emails

Here’s a common problem: You send out a confirmation order email or a newsletter through your website hosting provider’s email server, but unfortunately hardly any contacts receive the message. That’s a particular issue with self-managed newsletter software like Supermailer, Sendblaster, or with WordPress plugins such as Mailpoet. Why? Well, there are two underlying problems here. For starters, most

read more

After several months of hard work, we finally reached the finish line: EmailToolTester has a new look. We have been comparing and reviewing the best newsletter and offering advice on how to start your own email marketing campaigns tools since 2011.   While our old website builder, Webnode, was a reliable asset for many years,

read more
GetResponse vs MailChimp

Last Updated: Jun 12, 2018 You’ve been doing some research for a newsletter service and noticed that MailChimp and GetResponse keep popping up? Well, that’s because they’re both quite good! They rank 2nd and 4th in our list, just under ActiveCampaign. There’s only a few points between them, but depending on what you need, little

read more
promotions tab

You might think email marketing is going out of fashion. Aren’t there too many email newsletters already? Yes, of course there are. To tell you the truth, many of them are being ignored (and rightly so). The old ‘subscribe and blast’ approach stopped working a while ago. Ever since Gmail started filtering newsletters into the

read more

Load more