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Jun 27, 2018

Wix ShoutOut Review: 12 things you need to know

If you’re a Wix user, you’ve probably heard about Wix ShoutOut, their newsletter service. Launched a few years ago, ShoutOut is designed to be a simple, easy-to-use add-on to any Wix website. Funnily enough, you don’t need a Wix site to use ShoutOut. But it is very much designed to make Wix users’ lives easier. Contacts

Jun 4, 2018

700 free newsletter templates (that are all responsive!)

So maybe you’ve decided your email newsletters are in need of a refresh. Or you’re just sick of your newsletters falling apart when viewed on mobile (and potentially getting missed by up to 77% of your subscribers). Unfortunately, sometimes the templates available in your newsletter tool just don’t cut it. And you simply may not

May 15, 2018

The 12 Best Free Email Marketing Services – How far can $0 get you?

So you’ve decided to start focusing more effort on your ‘small’ business, and perhaps you’re still working out of your bedroom, but your customers don’t need to know that. You’ve been sending out emails to your list of around 50-200 recipients that you’ve built up over the last few months, but Outlook isn’t quite cutting

May 8, 2018

15 Essential Tips for Better Email Marketing

Email marketing is now easier than ever. Going back a decade ago, the tools were clunky, onerous, and really no fun to use at all. But thanks to a new breed of providers there’s no excuse anymore. Regardless of the size of your business, you must have an email marketing strategy in place. Now getting started

Apr 24, 2018

The 7 Biggest Mistakes in Email Marketing and How to Avoid Them

It takes no time at all to hit send in your newsletter tool. But what happens when an error has slipped in? Or – even worse – what if the whole concept behind the newsletter is all wrong? Don’t worry – we are here to help you with the low-down on seven of the biggest

Apr 16, 2018

The 10 Best Email Marketing Services of 2018

The main focus of our sister site for the last 5 years has been website builders. We’ve thoroughly tested and reviewed dozens and dozens of them. But we soon realized users also needed help once the site was done, especially when it came to email marketing. Tons of price plans, hundreds of providers… It can be

Mar 22, 2018

Email Automation – Starter’s Guide, Provider Comparison, and Practical Uses

Table of Contents: Relevance – The Gold Standard of Email Marketing What Kinds of Email Automation Are There? Which Providers Should You Look At (And How Expensive Are They)? Conclusion Relevance – The Gold Standard of Email Marketing I have been working in email marketing for nearly ten years now, and it’s a rare occasion

Mar 22, 2018

Email Deliverability March 2018: The Top-Performing Newsletter Tools

A lot of email experts argue that email deliverability is the responsibility of the sender. Which is partly true – there are plenty of things you can be doing to reduce the likelihood of your email getting marked as spam. But tell that to the marketer who has spent months cleaning email lists, building immaculately-coded templates,

Jan 25, 2018

Constant Contact Alternatives: Which one’s the best fit for you

As far as email marketing platforms go, Constant Contact is a dinosaur. Started more than 20 years ago, it saw its user base grow significantly around 2011, but has since lost a lot of traction to competitors like Mailchimp. Comparing the popularity of Constant Contact Vs Mailchimp On the one hand, this is understandable as

Aug 2, 2017

Email Deliverability – Is Your Marketing Getting Lost in the Mail?

If you use Google Mail, you’ll notice it’s constantly getting better at filtering your emails. Firstly, it will send unsolicited messages to the spam folder. If they’re from a newsletter, they will land in your Promotions tab. This is all part of a larger trend designed to completely remove spam from our digital lives. And

May 3, 2017

When Mailchimp Isn’t the Champ: 7 Great Email Marketing Alternatives

Here’s a fun game: ask anyone to name an email newsletter tool. Chances are their answer is going to be Mailchimp. Thanks to an enormous marketing presence, these guys seem to be completely ahead of the competition. Launching in 2001, they now have 15+ million users and process more than one billion emails every day.

Apr 4, 2017

What’s the Best Transactional Newsletter Service?

Here’s a common problem: You send out a confirmation order email or a newsletter through your website hosting provider’s email server, but unfortunately hardly any contacts receive the message. That’s a particular issue with self-managed newsletter software like Supermailer, Sendblaster, or with WordPress plugins such as Mailpoet. Why? Well, there are two underlying problems here. For starters, most

Mar 23, 2017

On A Personal Note: Brand New Design, More Features, and New Colleagues

After several months of hard work, we finally reached the finish line: EmailToolTester has a new look. We have been comparing and reviewing the best newsletter and offering advice on how to start your own email marketing campaigns tools since 2011. While our old website builder, Webnode, was a reliable asset for many years,

Mar 1, 2017

GetResponse Vs. MailChimp: Clash of the (email) Titans

Last Updated: Jun 12, 2018 You’ve been doing some research for a newsletter service and noticed that MailChimp and GetResponse keep popping up? Well, that’s because they’re both quite good! They rank 2nd and 4th in our list, just under ActiveCampaign. There’s only a few points between them, but depending on what you need, little

Apr 18, 2016

Welcome to a New World of Email Marketing

You might think email marketing is going out of fashion. Aren’t there too many email newsletters already? Yes, of course there are. To tell you the truth, many of them are being ignored (and rightly so). The old ‘subscribe and blast’ approach stopped working a while ago. Ever since Gmail started filtering newsletters into the

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