Email Marketing Blog

Email marketing is all about trying to stay relevant: sending the right message at the right time, and read by the right recipient. If you can’t hit that trifecta, your campaign will head to the trash without the slightest chance of being read. Email marketing automation is hailed as the ultimate solution to staying relevant.

These days, it’s impossible to run successful email marketing campaigns without the help of autoresponders. Why? Because autoresponders are perhaps the cheapest, easiest and most effective way of converting your subscribers into customers. Picture this: you run a consultancy. A visitor comes to your website and registers to download a free eBook. You provide them with a

We’re all familiar with Google, but if you’re a business user, you’ve probably also come across Google G Suite at some stage. What is G Suite, exactly? G Suite is Google’s range of cloud-based office productivity tools. It initially only included Gmail, Docs, and Sheets, but in recent years, Google have also added tools like

Let me make a confession. I used to be a huge fan of MailChimp. This was probably about 10 years ago, when I was just getting started in the world of email marketing, and using MailChimp for many of the small business clients I was working for. I loved its ease of use, templates and designs.

This article isn’t about how your small business should be doing email marketing. It’s not even about why your small business should be doing email marketing. By now, we think email marketing has more than proven its worth. There’s no shortage of research that shows that email marketing generates around $44 for every $1 spent. Or that

You’ve been doing some research for a newsletter service and noticed that MailChimp and GetResponse keep popping up? Well, that’s because they’re both quite good! They rank 2nd and 4th in our list, just under ActiveCampaign. There’s only a few points between them, but depending on what you need, little things may make a difference.

One has earned a reputation for itself as ‘the content creator’s email marketing software’. The other is the world’s most popular email marketing platform. Both boast raving fans who will passionately defend why each one is the bees’ knees of email marketing. We’re talking, of course, about ConvertKit and MailChimp. At a glance, both actually

Let’s start with something unusual for our unbiased reviews: I’ll begin with a shortcoming of Constant Contact templates…. They are not organized in categories. Yes, this means you’ll have to scroll through a ton of them before you find something that meets your needs. But in all honesty, it’s not the end of the world.

Once upon a time, when I was living in London and working for a fast-paced marketing agency (and drinking way too much coffee), my job was to manage digital projects for some pretty big-name clients. One of the project requests that frequently came in was landing pages. My clients were regularly running big-budget email marketing

A powerful email marketing service and CRM, conveniently packaged together in the one tool? That’s been one of ActiveCampaign’s key selling points, ever since the marketing automation provider launched its CRM feature in 2014. But how is it different to any other all-in-one email marketing and CRM tool in the market? Well, for one thing, most

Following on from our previous email deliverability test last year, we’re pleased to release the results of our latest round of testing. There were a few surprises this round – the third in our series of deliverability tests (we launched the first round in August 2017). One tool saw a remarkable improvement, for example, and other

It’s almost unfair to pit one of our top and lowest rated solutions against each other. We’ve written extensively about how ActiveCampaign is one of the strongest newsletter tools you can use for your business thanks to their mastery of automations. Meanwhile, AWeber underwhelmed us with their lack of features and sometimes confusing editor. However, it’s worth

Aweber’s big claim to fame, over their 18 years of existence, is to be the company who invented the autoresponder. By comparison, Mailchimp is certainly the new kid on the block – albeit the kid everyone’s talking about thanks to their clever marketing and share-worthy mascot. So how do the two email marketing solutions compare? Our

Email marketing is now easier than ever. Going back a decade ago, the tools were clunky, onerous, and really no fun to use at all. But thanks to a new breed of providers there’s no excuse anymore. Regardless of the size of your business, you must have an email marketing strategy in place. Now getting started

It takes no time at all to hit send in your newsletter tool. But what happens when an error has slipped in? Or – even worse – what if the whole concept behind the newsletter is all wrong? Don’t worry – we are here to help you with the low-down on seven of the biggest

A lot of email experts argue that email deliverability is the responsibility of the sender. Which is partly true – there are plenty of things you can be doing to reduce the likelihood of your email getting marked as spam. But tell that to the marketer who has spent months cleaning email lists, building immaculately-coded templates,

If you’re a Wix user, you’ve probably heard about Wix ShoutOut, their newsletter service. Launched a few years ago, ShoutOut is designed to be a simple, easy-to-use add-on to any Wix website. Funnily enough, you don’t need a Wix site to use ShoutOut. But it is very much designed to make Wix users’ lives easier. Contacts

If you use Google Mail, you’ll notice it’s constantly getting better at filtering your emails. Firstly, it will send unsolicited messages to the spam folder. If they’re from a newsletter, they will land in your Promotions tab. This is all part of a larger trend designed to completely remove spam from our digital lives. And

Here’s a common problem: You send out a confirmation order email or a newsletter through your website hosting provider’s email server, but unfortunately hardly any contacts receive the message. That’s a particular issue with self-managed newsletter software like Supermailer, Sendblaster, or with WordPress plugins such as Mailpoet. Why? Well, there are two underlying problems here. For starters, most

After several months of hard work, we finally reached the finish line: EmailToolTester has a new look. We have been comparing and reviewing the best newsletter and offering advice on how to start your own email marketing campaigns tools since 2011.   While our old website builder, Webnode, was a reliable asset for many years,

You might think email marketing is going out of fashion. Aren’t there too many email newsletters already? Yes, of course there are. To tell you the truth, many of them are being ignored (and rightly so). The old ‘subscribe and blast’ approach stopped working a while ago. Ever since Gmail started filtering newsletters into the