Email Marketing Blog

If you’re looking into sales funnel software, first of all, well done. You might be one step ahead of your competitors. As any marketer knows, if you’re going to make it in the current climate, you’re going to need an intelligent digital marketing strategy, and sales funnels could very well help you with that. As

Google tells us that ActiveCampaign gets, on average, double the hits when compared to ConvertKit. But does that mean it’s actually a better email marketing service? I’m going to use this ConvertKit vs ActiveCampaign review to dissect everything from ease of use and price all the way to deliverability. ConvertKit vs ActiveCampaign: Summary Are you ready to

Let me make a confession. I used to be a huge fan of MailChimp. This was probably about 10 years ago, when I was just getting started in the world of email marketing, and using MailChimp for many of the small business clients I was working for. I loved its ease of use, templates and designs.

One has earned a reputation for itself as ‘the content creator’s email marketing software’. The other is the world’s most popular email marketing platform. Both boast raving fans who will passionately defend why each one is the bees’ knees of email marketing. We’re talking, of course, about ConvertKit and MailChimp. At a glance, both actually

It’s almost unfair to pit one of our top and lowest rated solutions against each other. We’ve written extensively about how ActiveCampaign is one of the strongest newsletter tools you can use for your business thanks to their mastery of automations. Meanwhile, AWeber underwhelmed us with their lack of features and sometimes confusing editor. However, it’s worth

You’ve been doing some research for a newsletter service and noticed that MailChimp and GetResponse keep popping up? Well, that’s because they’re both quite good! They rank 2nd and 4th in our list, just under ActiveCampaign. There’s only a few points between them, but depending on what you need, little things may make a difference.

I’m going to be honest with you, I’m not the biggest ClickFunnels fan. You know how you can really fall in love with a product due to excellent branding? Well, ClickFunnels’ ostentatious marketing materials did just the opposite to me. But, of course, it isn’t just the branding that puts people off. It’s also the price,

For those who were eagerly awaiting this moment, I can announce that our latest deliverability results are finally here! Making this our seventh email deliverability test to date. Of course, this round wasn’t without surprises. In fact, as you’ll see, there were quite a few movements in the charts. If you’d like to make a

Email marketing is all about trying to stay relevant: sending the right message at the right time, and read by the right recipient. If you can’t hit that trifecta, your campaign will head to the trash without the slightest chance of being read. Email marketing automation is hailed as the ultimate solution to staying relevant.

Once upon a time, when I was living in London and working for a fast-paced marketing agency (and drinking way too much coffee), my job was to manage digital projects for some pretty big-name clients. One of the project requests that frequently came in was landing pages. My clients were regularly running big-budget email marketing

These days, it’s impossible to run successful email marketing campaigns without the help of autoresponders. Why? Because autoresponders are perhaps the cheapest, easiest and most effective way of converting your subscribers into customers. Picture this: you run a consultancy. A visitor comes to your website and registers to download a free eBook. You provide them with a

This article isn’t about how your small business should be doing email marketing. It’s not even about why your small business should be doing email marketing. By now, we think email marketing has more than proven its worth. There’s no shortage of research that shows that email marketing generates around $44 for every $1 spent. Or that

If you work in sales or marketing, you’ve most likely come across HubSpot in one capacity or another. Owning almost a third of the marketing automation market, it’s clear HubSpot is a widely used platform. Champions of inbound marketing, they have tons of free resources available; most notably their free online course and comprehensive blog.

Here’s a fun fact: when Google first released Gmail in 2004, many dismissed it as an April Fool’s joke. The 1GB of storage offered just seemed too good to be true (back then, rivals like Hotmail and Yahoo only offered 2MB). And the April 1 release date obviously didn’t help, either. 15 years later, around

We’re all familiar with Google, but if you’re a business user, you’ve probably also come across Google Workspace at some stage, though you probably knew it by its former name: G Suite. What is Google Workspace, exactly? Google Workspace is Google’s range of cloud-based office productivity tools. It initially only included Gmail, Docs, and Sheets,

Email marketing has huge potential, but it must be done right. Aside from selecting the best email marketing service, you’ll also need to make sure it comes with professional-looking templates you can adapt to your needs. Or, if not, you’ll need to find a dedicated email template builder like Stripo, BEE or Chamaileon. Why Use An

Here’s a common problem: You send out a confirmation order email or a newsletter through your website hosting provider’s email server, but unfortunately hardly any contacts receive the message. That’s a particular issue with self-managed newsletter software like Supermailer, Sendblaster, or with WordPress plugins such as Mailpoet. Why does this happen? Well, there are two underlying problems here.

So maybe you’ve decided your email newsletters are in need of a refresh. Or you’re just sick of your newsletters falling apart when viewed on mobile (and potentially getting missed by up to 77% of your subscribers). Unfortunately, sometimes the templates available in your newsletter tool just don’t cut it. And you simply may not

There was once a time when Mailchimp was the first name that came to mind when you thought about email newsletter services. The tool was a breath of fresh air within the email marketing industry, with its affordable pricing model and ease of use a big hit with small-to-medium businesses, bloggers, online store owners, and

WordPress is one of the most popular CMSs. In fact, more than 60m websites are built on WordPress! And if you’ve landed on this page then you’re most likely one of many who make up that number. Whether you’re a blogger, have an ecommerce, a review site, or some other online business, WordPress is a powerful solution.

So you’ve decided to start focusing more effort on your ‘small’ business, and perhaps you’re still working out of your bedroom, but your customers don’t need to know that. You’ve been sending out emails to your list of around 50-200 recipients that you’ve built up over the last few months, but Outlook isn’t quite cutting

Whether you want to build a contact form, a sign-up form or a survey, there are tons of form builders out there (of course, you want to know what the best online form builder is). What’s great is that these tools take out the complicated coding aspect, meaning that you often only have to drag

Ready to take your Shopify store to the next level? Chances are, you’ve probably already thought about using email marketing to do that (if you’re not already!). Email marketing can offer a great way to improve conversions, boost sales, and get more repeat business to your store. However, the icing on the cake is that it’s

I got my first email address when I was around 12 years old. I used to love AOL’s encouraging “you’ve got mail” greeting, though my inbox was fairly vacant back then. Flash forward to 2020 and, though I’ve been through 3 different personal email addresses (plus a ton for various places of employment and education),

As far as email marketing platforms go, Constant Contact is a dinosaur. Founded more than 20 years ago, it saw its user base grow significantly around 2011, but has since lost a lot of traction to competitors like Mailchimp. Comparing the popularity of Constant Contact Vs Mailchimp On the one hand, this is understandable as

Despite HubSpot’s popularity, many people are looking for an alternative solution. And though the Free CRM plan is very appealing, the price tags attached to its paid plans aren’t so attractive for small businesses. But what about ActiveCampaign? How do its prices compare to HubSpot’s and what features does it offer? We’re going to look at all of

Hubspot, if you haven’t heard, is quite a big deal. They have been active for more than ten years. They’re a publicly traded company, and offer a complete solution for CRM, inbound marketing, email marketing, analytics, and much more. In fact, there’s almost too much going on! But for the sake of this introduction, here

HubSpot is a big name in the sales and marketing world. If you haven’t used one of its products, you’re likely to have found yourself on its website via one of its blog articles. In fact, it’s worth analyzing HubSpot’s very successful inbound marketing strategy and seeing how you can apply it to your business. But

Freshworks CRM offers three different plans: Customer-For-Life, Sales Cloud and Marketing Cloud. The first is a kind of amalgamation of the Sales and Marketing Cloud, with an increased contact allowance. Within these three plans, you’ll have three tiers to choose from: Growth, Pro and Enterprise. To be honest, it’s not entirely clear how each plan differs as

If you’ve landed on this comparison, it’s likely you’re looking for an alternative to HubSpot. Perhaps you’ve been using its Free CRM plan but have now come to the point where you either cough up $50/month or look for another service? If that’s you then well done for shopping around. People often pay excessive amounts just

Taking appointments and scheduling is an integral part of many small and large businesses. In the past, you’d call up and enquire about available times, perhaps someone would answer, perhaps you’d have to try again later. Once you got the appointment, you’d make a note on the calendar on your wall or in your diary,

There’s no denying it. We live in an ever-more digital world, and it’s going to become even more so in light of Coronavirus. During lock down, perhaps you’ve taken an online yoga class with your instructor or had a consultation with a health practitioner? Now that lock down is easing up in many countries, small and

This is the sixth email deliverability test we’ve carried out, and, as with every test, it brought quite a few surprises. If you’d like to make a comparison between this test and the previous one, check out our test from February 2020. For those of you who are coming across our tests for the first

Surveys are a great tool for gathering any kind of data in an effective, cost-free manner. Allowing the respondents to answer the questions anonymously, free survey tools provide you with a non-intrusive way of collecting information without having to leave the office. The ways in which you can use surveys are practically endless, meaning that companies

Celebrating over 18 years in the business, Mailchimp is an email marketing software veteran. It claims to send over 600 million emails every day over its platform, so this should give you an idea of its popularity. Why is it so popular? Aside from its solid marketing, I’m going to guess it’s because its platform

In the small-to-medium business space, two big names often come up in conversations around the best email marketing automation software: ActiveCampaign and Drip. ActiveCampaign has steadily built a reputation for itself as a marketing automation leader over the last 15 years, serving over 70,000 businesses worldwide. Core offerings include its powerful workflow editor and integrated CRM.

Do you remember when you’d have to go down to your local computer store to buy the latest version of Microsoft Word… on a disk? You might even have one buried deep in a desk drawer somewhere. Of course, nowadays you can buy and download your software as digital files quickly and easily with a

Kartra is aimed at solo-preneurs looking to take their business online. And I have to say that Kartra’s wide range of features do seem to facilitate this. Even the lowest tier plan comes with all features, including email marketing, landing pages and helpdesk. But how much will all this cost you and is it worth it?

ClickFunnels claims that its Platinum plan is worth more than a 4-year college education (founder Russel Brunson actually gives students permission to drop out of school in one of his many videos!), and at $3,564 a year that would indeed reflect the actual cost of attending some European universities. So, is it really worth it and is

Everyone has heard of Mailchimp. It is literally the most popular email marketing platform on the market. But I guess if you’ve found your way here, you want to know just how popular. We’ve been keeping a close eye on Mailchimp over the years, reviewing new features such as landing pages, changes in pricing and the product as

This is the fifth email deliverability test we’ve carried out, and it’s just as fascinating as our previous round. If you’re not familiar with our tests, this is something we started doing back in August 2017 in order to monitor the deliverability rates of the world’s most popular email marketing services. The providers we’ve looked

  Please note: find all of our deliverability tests here (including the latest ones).   In light of receiving such great feedback from Rand Fishkin, the co-founder of Moz and SparkToro, we were eager to get our next round of deliverability results out. When Rand shouted us out on Twitter back in May we were

Let’s start with something unusual for our unbiased reviews: I’ll begin with a shortcoming of Constant Contact templates…. They are not organized in categories. Yes, this means you’ll have to scroll through a ton of them before you find something that meets your needs. But in all honesty, it’s not the end of the world.

  Please note: find all of our deliverability tests here (including the latest ones).   Following on from our previous email deliverability test last year, we’re pleased to release the results of our latest round of testing. There were a few surprises this round – the third in our series of deliverability tests (we launched the

A lot of email experts argue that email deliverability is the responsibility of the sender. Which is partly true – there are plenty of things you can be doing to reduce the likelihood of your email getting marked as spam. But tell that to the marketer who has spent months cleaning email lists, building immaculately-coded templates,

If you use Google Mail, you’ll notice it’s constantly getting better at filtering your emails. Firstly, it will send unsolicited messages to the spam folder. If they’re from a newsletter, they will land in your Promotions tab. This is all part of a larger trend designed to completely remove spam from our digital lives. And

After several months of hard work, we finally reached the finish line: EmailToolTester has a new look. We have been comparing and reviewing the best newsletter and offering advice on how to start your own email marketing campaigns tools since 2011.   While our old website builder, Webnode, was a reliable asset for many years,

You might think email marketing is going out of fashion. Aren’t there too many email newsletters already? Yes, of course there are. To tell you the truth, many of them are being ignored (and rightly so). The old ‘subscribe and blast’ approach stopped working a while ago. Ever since Gmail started filtering newsletters into the