Celebrating over 18 years in the business, Mailchimp is an email marketing software veteran. It claims to send over 600 million emails every day over its platform, so this should give you an idea of its popularity.
Why is it so popular? Aside from its solid marketing, I’m going to guess it’s because its platform is so easy to use for complete beginners. And its landing page builder isn’t any different.
So, why might you want to use Mailchimp landing pages, or landing pages in general? Well, a good landing page can help you:
It’s a vital tool for many digital marketers, as its purpose is to encourage users to take action, for example, enter a competition, buy a product or service, sign up for a webinar or event, and so on.
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All Mailchimp’s plans include unlimited landing pages, even their ‘Free Forever’ plan, which lets you send 10,000 emails per month to up to 2,000 subscribers. With the Mailchimp/Square partnership, you can now sell items straight from your landing page. Unfortunately, there are only 10 landing page templates available.
But how easy it is it to set up landing pages with Mailchimp? What are its templates like and are there any better alternatives? Find out all this and more in this comprehensive review.
Mailchimp’s landing page editor is easy to use, but could it be too easy?
Having used a number of other landing page builders, I’d argue that Mailchimp’s simplicity does end up limiting the creator. Even beginners will find that Mailchimp is missing some key functionalities like A/B testing and special content blocks like quizzes, testimonials and image carousels. Also, its range of templates is quite thin.
This is the process you’ll go through in order to create your landing page:
Mailchimp landing page report
Mailchimp’s landing page reports will tell you how well your pages are doing based on visits, clicks and subscribers. If you need to edit your landing page title, URL, content or tracking settings, you can do so at any time.
With Mailchimp, you can rest assured that your landing pages will look good on any device, as all their templates are responsive.
As you can see below, there aren’t a whole lot of them. Other email newsletter services like MailerLite offer a greater selection, so if you find Mailchimp to be lacking, then you might want to look elsewhere (scroll down for our top Mailchimp alternatives).
Mailchimp landing page templates
However, what Mailchimp provides does set you up with a good basis for your landing pages and they are very easy to edit. You can also see what your page will look like on desktop and mobile.
Screenshots:
What I like about Mailchimp landing pages:
What they could improve:
If you're looking for high-quality images for your landing pages, you might want to check out these discounts from Shutterstock.
As I saw Mailchimp’s landing pages had a number of limitations, I began looking into alternatives and found that there were plenty of really decent ones. And before you go and say it. No, they will not cost you an arm and a leg. In fact, these Mailchimp alternatives are completely free.
Try out MailerLite, Mailchimp, Omnisend, Wix
You also might like to check out these tools and more in our Mailchimp alternatives article.
Wix is a huge player in the world of website builders. In fact, it hosts a whopping 160 million websites! Naturally, as well as offering users a complete website creation solution, they also provide users with the ability to set up their landing pages.
Wix is available for free for as long as you want. However, if you need professional features like your own domain name or ecommerce, you’ll need to choose from one of their premium plans.
Wix templates
What I like about Wix’s landing pages:
Screenshots:
What they could improve:
Recommend for:
If you’re looking for a more advanced landing page builder and have some design experience, then Wix is a solid option.
Try Wix landing pages for free
MailerLite, like Mailchimp, is primarily an email marketing service. However, their landing page builder, which is included in their free plan, has always been an added bonus for users.
Its free plan allows for 1,000 subscribers, 12,000 emails a month and 10 public landing pages.
MailerLite landing page templates
What I like about MailerLite’s landing pages:
Screenshots:
What they could improve:
MailerLite’s landing pages are an excellent addition to the other email features – you can tell a lot has been invested in this feature. The only area it could do with improving is its reports, as the only data they offer on the free plan is the number of subscribers, views and conversions. That said, the paid plan does give you additional analytics and a click heatmap. We were pretty disappointed when the landing page templates were removed from the free plan.
Recommend for:
MailerLite is a good option for non-techie, non-design-savvy marketers due to its user-friendly interface.
Omnisend, like MailerLite and Mailchimp, is an email marketing service provider that comes equipped with a decent landing page editor.
Its free plan allows for unlimited landing pages and 500 emails per month.
It’s also a great option for Shopify users for its many ecommerce automations (these are even available on the free plan).
What I like about Omnisend’s landing pages:
What they could improve:
Recommend for:
I wouldn’t necessarily recommend Onmisend to those simply looking for a dedicated landing page editor. However, online store owners – particularly those with Shopify – who are in need of email features, will find Onmisend to be a good option.
So there you have it. Two top Mailchimp alternatives to throw into the mix. And if you’re in need of any more options, you can check out this post on free landing pages.
MailerLite is just as easy to navigate as Mailchimp and has many more options when it comes to building your landing page! Because it's also an email newsletter service, you'll be able to send your subscribers marketing emails directly from the same platform. Another thing to note is that even once you move into a paid plan (once you exceed 1,000 subscribers), MailerLite's prices are very affordable.
The Wix landing page builder has even more customization options and tons of great-looking templates. The only thing to be aware of is that beginners might find it slightly overwhelming at first.
If you have any questions or comments about the providers mentioned in this article, please let me know in the comments section below.