It’s no secret that ActiveCampaign is one of our favorite email marketing tools. We’ve had great experiences with their support, reports, and their automations are hard to beat.
But which of their four different offers would we recommend?
And does their product scale well if you increase your subscribers due to a successful long term email marketing strategy?
Let’s break down the ActiveCampaign plans and prices below to find out.
ActiveCampaign has recently split its features into two separate plans Marketing and Sales. You can purchase these separately or together as a “bundle”.
For Marketing, there are four plans available: Lite (from $39/month), Plus (from $70/month), Professional (from $159/month), and Enterprise (from $279/month).
For Sales, you can choose between Plus (from $19/month), Professional (from $49/month), or their Enterprise plan (contact sales for pricing).
It’s worth noting that they do not offer a free plan. However, you can still give it a test drive for 14 days without paying anything. Once you commit to a paid plan, you can even take advantage of their free migrations offer.
And to decide which plan is the right one for you, have a look at our complete breakdown below.
|Templates and design editor||Yes||Yes||Yes||Yes|
|Landing page editor||No||Yes||Yes||Yes|
|Reporting & Segmentation||Yes||Yes||Yes||Yes|
|Social media integration||Yes||Yes||Yes||Yes|
|Advanced Forms (Modals, Floating Bar & Box)|
No, only basic forms
|Newsletter inbox preview||Paid||5 free a month||5 free a month||Unlimited|
|Custom SMS sending number||No||No||No||Yes|
|Shows ActiveCampaign logo||Yes (in non-HTML forms)||No||No||No|
|Social data||Optional – Paid||Optional – Paid||Optional – Paid||Yes|
|API & Web hooks||Yes||Yes||Yes||Yes|
|Email & Live Chat support||Yes||Yes||Yes||Yes|
|Phone support and personalized help||No||No||No||Yes|
|1 to 1 training||No||1 month||3 months||For ever|
|ActiveCampaign Marketing Plan Cost based on list size|
|1000 users||$39 a month||$49 a month||$159 a month||Request a quote|
|2,500 users||$61 a month||$125 a month||$159 a month||Request a quote|
|5,000 users||$99 a month||$169 a month||$239 a month||Request a quote|
|10,000 users||$174 a month||$249 a month||$349 a month||Request a quote|
|25,000 users||$286 a month||$399 a month||$599 a month||Request a quote|
|50,000 users||$424 a month||Request a quote||Request a quote||Request a quote|
|100,000 users||$505 a month||Request a quote||Request a quote||Request a quote|
Due to the recent plan changes, users on the Marketing plan won’t have access to the CRM features, which were previously available. So if you are in the need of both sales and marketing features, you should consider opting for a bundle plan, we’ll provide more information on this below.,,,0
|SMS||With SMS add-on||With SMS add-on||With SMS add-on|
|Lead capture forms||Yes||Yes||Yes|
|Mobile CRM app||Yes||Yes||Yes|
|Facebook lead ads||No||Yes||Yes|
|Account and Deal Management||Yes||Yes||Yes|
|Sink inbox with CRM||Yes||Yes||Yes|
|Task Management & Reporting||Yes||Yes||Yes|
|Sales enablement automation||No||Yes||Yes|
|Direct, Synced Email with Contacts and Deals||No||Yes||Yes|
|Tracking and Reporting||Plus||Professional||Enterprise|
|Link and event tracking||Yes||Yes||Yes|
|Remove AC branding||Yes||Yes||Yes|
|Single Sign-On (SSO)||No||No||Yes|
ActiveCampaign recently introduced a “Bundles” plan, which is a combination of their Marketing Automation and Sales CRM plans, and you can choose from 3 main plans.
First up, the Plus plan starts at $93 and includes marketing and sales automation, site tracking, forms, and landing pages, Facebook Custom Audiences, and Lead Ads for up to 5 users and 1000 contacts.
The Professional plan starts at $386 and includes predictive Sending, site testing, split automation, sales engagement automation, and one-to-one email for up to 10 users and 2500 contacts.
The Enterprise plan is a custom-priced option for large businesses and offers an Account Manager, Unlimited Email Testing, Custom Reports, and a Custom Mailserver Domain for up to 15 users and 2500 contacts. You’ll need to contact their sales team to sign up for this plan.
Conversations is a feature available on all plans and can be purchased as an add-on. It allows you to have two-way conversations with subscribers via chat and email and everything is stored in a unified inbox.
When considering all the above, here’s what we would recommend each plan for:
ActiveCampaign Lite: This is fantastic for small teams. It only allows 3 users, but comes with most of the powerful email automations, design options and social media integration. You certainly get a much more powerful product than with most competitors in the same price range.
The branding in forms
Note that Lite doesn’t remove ActiveCampaign logos in certain elements like forms and confirmation emails – but if you add your forms via HTML this will not be an issue. And you can’t call them for support as it’s only live chat and email. However, we are using this plan for our sister site AppToolTester.com and we’re pretty happy with it – especially the ability to track the actions of website visitors.
ActiveCampaign Plus plan: This one is suitable for either bigger teams (up to 25 accounts) or organizations that need a CRM to manage their customers. Other interesting features of this upgrade are the landing page editor, the ability to send SMS and the use of a custom domain name for your links. It also removes the ActiveCampaign branding, so your forms look more professional. Finally, the 1 month of 1-to-1 training could be useful if you want to get the most from ActiveCampaign’s powerful automations.
ActiveCampaign Professional plan: Starting at $159 a month is a big increase on the monthly fee. But it comes with 50 user accounts, the ability to show site messages personalized to your users, and in-depth attribution analysis that will help you tailor marketing techniques and content for a successful campaign.
ActiveCampaign Enterprise plan: For really big companies with an equally big budget. Comes with unlimited user accounts and the most sophisticated features like the ability to customize your own mail server domain. You also get a custom phone number for sending SMS, phone support, unlimited one-on-one training and a dedicated account manager who will assist you in various matters like strategy consultation, deliverability and more.
Marketing Plan prices start at $39 a month with the Lite plan instead of a free offer, this is enough to put some people off ActiveCampaign. Sure, you can find cheaper options, especially if you only need to send very basic newsletters. And in fact, the advanced features might also make email marketing newbies a bit nervous as you could think ActiveCampaign is harder to use (it’s not).
But if you are indeed serious about email marketing, we would definitely recommend ActiveCampaign. Their offer scales reasonably well, and larger organizations will benefit from very advanced tools, multi-platform, 24/7 support and personal training at a reasonable price. And they are also very efficient in the way they count their subscribers, so you can easily segment and delete inactive subscribers without worrying about reaching your user limit.
10 Feb 2023 - Pricing update
07 Jul 2021 - Features added to table
19 Oct 2020 - Added landing page editor
14 Sept 2020 - Added Conversations feature
02 Sept 2020 - prices updated
01 Apr 2020 - prices updated
ActiveCampaign calls subscribers “Contacts” and counts them in four categories: Active, Unconfirmed, Unsubscribed and Bounced. Only Active Contacts are counted as subscribers. That means they have confirmed their subscription (if using opt-in), not unsubscribed and that they do indeed receive your emails.
If you are close to approaching your contact limit, ActiveCampaign will send you an email notification every 15 days until you upgrade your account. They will not automatically upgrade your account for you so you won’t be able to add new contacts. You will also be prevented from creating new campaigns.
Actually you can. ActiveCampaign as a handy Engagement Management tool that lets you remove subscribers who have never engaged with your emails (no open) or not opened them during a certain time period. See screenshot:
Yes! ActiveCampaign offer a 20% discount for non-profits.
ActiveCampaign’s prices are on the pricier end of the spectrum.
You can compare them with GetResponse’s prices here.
If you’re looking for a cheaper ActiveCampaign alternative, check out this guide.