It’s no secret that ActiveCampaign is one of our favorite email marketing tools. We’ve had great experiences with their support, reports, and their automations are hard to beat. But which of their four different offers would we recommend? And does their product scale well if your subscriber count increases in the long term? Let’s break down the ActiveCampaign plans and prices below to find out.
ActiveCampaign has four plans: Lite (from $15/month), Plus (from $70/month), Professional (from $159/month) and Enterprise (from $279/month). The entry-level plan includes features like a template editor and marketing automation. Higher plans add a CRM and lead scoring. There is no setup fee.
It’s worth noting that they do not offer a free plan. However, you can still give it a test drive for 14 days without paying anything. Once you commit to a paid plan, you can even take advantage of their free migrations offer. And as to which plan is the right one for you, have a look at our complete breakdown below.
|Templates and design editor||Yes||Yes||Yes||Yes|
|Landing page editor||No||Yes||Yes||Yes|
|Reporting & Segmentation||Yes||Yes||Yes||Yes|
|Social media integration||Yes||Yes||Yes||Yes|
|Advanced Forms (Modals, Floating Bar & Box)||
No, only basic forms
|Newsletter inbox preview||Paid||5 free a month||5 free a month||Unlimited|
|Custom SMS sending number||No||No||No||Yes|
|Shows ActiveCampaign logo||Yes (in non-HTML forms)||No||No||No|
|Social data||Optional – Paid||Optional – Paid||Optional – Paid||Yes|
|API & Web hooks||Yes||Yes||Yes||Yes|
|Email & Live Chat support||Yes||Yes||Yes||Yes|
|Phone support and personalized help||No||No||No||Yes|
|1 to 1 training||No||1 month||3 months||For ever|
|ActiveCampaign Cost based on list size|
|500 users||$15 a month||$70 a month||$159 a month||$279 a month|
|2,500 users||$55 a month||$125 a month||$159 a month||$279 a month|
|5,000 users||$99 a month||$169 a month||$239 a month||$449 a month|
|10,000 users||$155 a month||$249 a month||$349 a month||$499 a month|
|25,000 users||$259 a month||$399 a month||$599 a month||Request a quote|
|50,000 users||$345 a month||Request a quote||Request a quote||Request a quote|
|100,000 users||$505 a month||Request a quote||Request a quote||Request a quote|
Conversations is a feature available on all plans and can be purchased as an add-on. It allows you to have two-way conversations with subscribers via chat and email and everything is stored in a unified inbox.
When considering all the above, here’s what we would recommend each plan for:
ActiveCampaign Lite: This is fantastic for small teams. It only allows 3 users, but comes with most of the powerful email automations, design options and social media integration. You certainly get a much more powerful product than with most competitors in the same price range.
The branding in forms
Note that Lite doesn’t remove ActiveCampaign logos in certain elements like forms and confirmation emails – but if you add your forms via HTML this will not be an issue. And you can’t call them for support as it’s only live chat and email. However, we are using this plan for our sister site AppToolTester.com and we’re pretty happy with it – especially the ability to track the actions of website visitors.
ActiveCampaign Plus plan: This one is suitable for either bigger teams (up to 25 accounts) or organizations that need a CRM to manage their customers. Other interesting features of this upgrade are the landing page editor, the ability to send SMS and the use of a custom domain name for your links. It also removes the ActiveCampaign branding so your forms look more professional. Finally, the 1 month of 1-to-1 training could be useful if you want to get the most from ActiveCampaign’s powerful automations.
ActiveCampaign Professional plan: Starting at $159 a month is a big increase on the monthly fee. But it comes with 50 user accounts, the ability to show site messages personalized to your users and an in-depth attribution analysis that will help you tailor marketing techniques and content for a successful campaign.
ActiveCampaign Enterprise plan: For really big companies with an equally big budget. Comes with unlimited user accounts and the most sophisticated features like the ability to customize your own mail server domain. You also get a custom phone number for sending SMS, phone support, unlimited one-on-one training and a dedicated account manager who will assist you in various matters like strategy consultation, deliverability and more.
Starting at $15 a month with the Lite plan instead of a free offer may put some people off ActiveCampaign. Sure, you can find cheaper options, especially if you only need to send very basic newsletters. And in fact, the advanced features might also make email marketing newbies a bit nervous as you could think ActiveCampaign is harder to use (it’s not).
But if you are indeed serious about email marketing, we would definitely recommend ActiveCampaign. Their offer scales reasonably well, and larger organizations will benefit from very advanced tools, multi-platform, 24/7 support and personal training at a reasonable price. And they are also very efficient in the way they count their subscribers, so you can easily segment and delete inactive subscribers without worrying about reaching your user limit.
07 Jul 2021 - Features added to table
19 Oct 2020 - Added landing page editor
14 Sept 2020 - Added Conversations feature
02 Sept 2020 - prices updated
01 Apr 2020 - prices updated
ActiveCampaign calls subscribers “Contacts” and counts them in four categories: Active, Unconfirmed, Unsubscribed and Bounced. Only Active Contacts are counted as subscribers. That means they have confirmed their subscription (if using opt-in), not unsubscribed and that they do indeed receive your emails.
If you are close to approaching your contact limit, ActiveCampaign will send you an email notification every 15 days until you upgrade your account. They will not automatically upgrade your account for you so you won’t be able to add new contacts. You will also be prevented from creating new campaigns.
Actually you can. ActiveCampaign as a handy Engagement Management tool that lets you remove subscribers who have never engaged with your emails (no open) or not opened them during a certain time period. See screenshot:
Yes! ActiveCampaign offer a 20% discount for non-profits.