Zoho CRM Pricing (2024) What You Get From $0 to $50 a Month

Roberta PhillipsInka Wibowo

By Roberta & Inka

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zoho crm pricing

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Searching for a good CRM (customer relationship management software)?

You’ll soon come across Zoho CRM. It seems that its free plan tops the list of many recommendation websites, especially for small business owners.

But how free is free exactly? And is it worth getting into its ecosystem if the paid plans are exorbitant? Don’t worry, we’ve got all your Zoho CRM pricing questions answered here.

How Much Does Zoho CRM Cost?

The most attractive plan for small teams (under 3 users) is its free plan. That’s $0 forever, including features to manage leads, contacts, accounts and tasks. The main limits are for the number of custom lists you get (5 per module), and the number of email notifications you can get per day (150). Storage is 1 GB.

For sales forecasting and unique user email addresses, you need the Standard plan ($20 a month per user). This also boosts the number of free data backups you get each month and brings the email templates from 10 to 100.

Professional ($35 month / user) adds macros, multi-use portals, advanced customization options for buttons, layouts, and a sandbox environment. You also get full inventory management for products, price books and purchase orders.

The key advantage of the Ultimate plan, ($65 a month per user) is that you get full reporting, including its Advanced Business Intelligence, and complete customization options for all your CRM needs.

Zoho CRM Pricing And Plans Side-by-Side

Note that the prices are for monthly plans. It’s also possible to pay annually, which will cost you around 20% less overall. Also keep an eye on the auto-renewal feature, which is enabled by default.

Free Standard Professional Enterprise Ultimate
Price $0

Sign up

$20/user/month Free trial $35/user/month Free trial $50/user/month Free trial $65/user/month

Free trial

Sales Automation Leads, contracts, accounts, deals, tasks… Adds reminders, email insights, sales forecasting, multiple pipelines… Adds email association with deals Adds custom signals. Multiple currencies. Same as Enterprise
Lead scoring fields – module 0 10 20 30 50
Page customization Yes Yes Yes Yes Yes
Custom fields per module 0 10 155 300 500
Custom modules 0 0 0 100 500
Standard reports Yes Yes Yes Yes Yes
Custom reports 0 100 Unlimited Unlimited Unlimited
KPIs No Yes Yes Yes Yes
Custom dashboards 0 10 Unlimited Unlimited Unlimited
Enrich user profile Facebook and Twitter profiles No Yes Yes Yes Yes
Email templates 10 100 Unlimited Unlimited Unlimited
Email opt-out Yes Yes Yes Yes Yes
Mass email No Yes Yes Yes Yes
Customer segmentation No No No Yes Yes
Autoresponders No No No Yes Yes
Team calendar Yes Yes Yes Yes Yes
Team tagging No Yes Yes Yes Yes
Inventory management No No Yes Yes Yes
File storage 1 GB 1 GB 1 GB 1 GB 5 GB
Plugin for Microsoft Outlook and 365 No No Yes Yes Yes
Integration with Gmail Basic Full Full Full Full
Support Basic Basic + Classic Basic + Classic Basic + Classic Basic + Classic
Premium and Enterprise Support N/A Paid Paid Paid Paid

Zoho CRM Support Pricing Comparison

Zoho CRM Support is pretty confusingly segmented, and it’s quite counterintuitive because you pay more on the more advanced plans. I think it deserves its own table to clear things up:

Basic Support Classic Support Premium Support Enterprise Support
Price Free Free 20% of license fee 25% of license fee
Email support Yes Yes Yes Yes
Live chat No Business hours 24 hours / 5 days a week 24/7
Phone support No Business hours 24 hours / 5 days a week 24/7
Product onboarding No No Yes Yes
Configuration assistance No No Yes Yes
Technical Account manager No No No Yes
Max Response time 24 hours 8 hours 3 hours 1 hour

I hope this helps highlight that the more you spend on Zoho CRM, the more important and pricier support is. I suppose if you need a CRM at the enterprise level, you have a) a much bigger budget and b) a lot more to lose if things go wrong.

What is the difference between Zoho CRM and Zoho CRM Plus?

Now to make things even more overwhelming, Zoho CRM is also included in the Zoho CRM Plus bundle. That’s the key difference. Zoho CRM is for custom relationship management only, and Zoho CRM plus is a full bundle of business products.

What is included in Zoho CRM Plus?

Get ready for this one because it’s a long list.

  • Zoho CRM
  • A full email marketing solution
  • Advanced reporting and analytics
  • Developer tools
  • Team management
  • Full integration with finance apps (Quickbooks, Zoho Finance Suite…)
  • Sales IQ for visitor tracking
  • Time tracking
  • Task and project management
  • Telephony features
  • Surveys
  • And much more…

What’s interesting, for instance, is that Zoho CRM doesn't offer much in the way of email marketing – presumably because they don’t want to cannibalize its Campaigns product (which is dedicated to email marketing- see how it compares to other email marketing tools like Mailchimp).

So you can see how getting started with Zoho CRM for free is a gateway to the whole ecosystem of business tools that Zoho offers. This could be good for you, or overwhelming if you already rely on other web apps and SaaS.

How Much Does Zoho CRM Plus Cost?

It’s $69 per user/month billed annually. Local taxes are extra, and you do get a free trial, if you want. There is also a money-back guarantee offer during the first 45 days of your yearly plan.


As aforementioned, Zoho support can be a paid extra if you need it to be open 24/7 and via more channels.

You also get 2 data backups per month on all plans (except the free plan), but it’s possible to ask for more at the price of $10 each.

File storage is also scalable, costing an extra $5 per 5 GB per month on all plans (except the free plan).

Is Zoho CRM Free?

Yes – amazingly its free plan is indeed completely free. It’s a great option for small teams (3 people max).

I suppose you could always open multiple free accounts, but of course, you create data silos and make things harder for yourself, when the whole idea of a CRM is to keep everything in one place.

Find out how it compares to the best free CRM software on the market.

Zoho CRM Pricing Conclusion + the Fine Print

Zoho CRM has a fantastic free option for teams of 3 people max, and its affordable prices make it one of the best CRMs for small business, which align with its main competitor HubSpot.

In terms of fine print, it’s good to know that the free plan is indeed completely free – with zero strings attached. Zoho’s refund policy is also fairly generous, and the free trial for top-tier plans is also attractive if you’re just testing the waters.

Try Zoho out for free


Let us know if you have any questions in the comments section below! 

The authors

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Roberta Phillips

Marketing Manager

Hey, I'm Roberta! Having worked as a digital marketer for a host of online businesses, I've tried, tested, fallen in love with and despaired with so many marketing tools. I'm excited to help you find the email marketing and CRM tools you need to thrive.

Inka Wibowo

Senior Content Manager

Hi, I'm Inka! I spent the earlier part of my career in agency land, helping businesses of all sizes get their email marketing campaigns up and running. Now, at EmailTooltester, I'm using my experience to help businesses like yours find the best email marketing services for your needs.

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06 Apr 2021: Updated prices to reflect increase

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This article has been written and researched following our EmailTooltester methodology.

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