Constant Contact

Constant Contact Review - The Heart of Small Business?

steve lamattina

Constant Contact have been in the email marketing game since 1995. During that time they’ve managed to become one of the most used email tools in the world, boasting over 650,000 customers.

What makes them special is that they’ve added several features over the years that none of their competitors sport, such as an event management tool, surveys, and social campaigns. These all add to the diverse list of email options available, in addition to autoresponders and recurring newsletters.

On top of these options, they also boast a marketplace with over 270 apps and integrations that cater for even the most niche of products. Yet despite these flashy numbers and features, interest in Constant Contact seems to be on the decline, at least according to Google Trends. Enough reason for us to take a closer look at Constant Contact’s ins & outs and check if it’s still relevant in the 21st century. Find out below!

Try Constant Contact for free: http://constantcontact.emailtooltester.com/ Find a more detailed Constant Contact review here: http://www.emailtooltester.com/... Constant Contact Review - The Pros & Cons of the Newsletter Tool 2016-08-12 https://img.youtube.com/vi/vk8HUV2fudI/hqdefault.jpg

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Standard Email Plan. Discounts available for 6 and 12-month plans.



Standard Email Plan. Discounts available for 6 and 12-month plans.



Standard Email Plan. Discounts available for 6 and 12-month plans.



Standard Email Plan. Discounts available for 6 and 12-month plans.

> Compare prices with our cost calculator

Niche features:

Constant Contact have some interesting niche features such as event management, which may come in handy for specific businesses.

High deliverability rates:

They have consistently performed well in our deliverability tests, offering some of the highest rates of deliverability among our reviewed tools.

Very poor price-performance ratio:

The prices for this newsletter tool are incredibly high compared to what they offer, and also compared against other tools.


Issues with knowledge base links not working, as well as long wait times for email support. Live chat staff were often unable to help, simply directing me to call an international number.

Limited automation:

They offer autoresponders and abandoned cart campaigns for Shopify, but we’re really missing the more sophisticated automation features offered by other providers here.

criterion rating comments

Ease of Use

Generally it’s easy to navigate yet a bit dull-looking. As there aren’t too many options, it’s logically laid out you can get to most places within a couple of clicks. Sometimes sections can take a while to load, though, which slows down the experience.

Newsletter Creation


The editor is fast, but light on features, especially in the styling department. One of the limits we discovered, for example, is that a three column layout is not (yet) possible. Apart from that it’s easy to work with.



This is very basic though, only allowing you to insert simple greetings or contact details. There is no if/then/else logic available.

Email types

Classic, autoresponders, recurring newsletters, event registrations, coupons, surveys and polls.

Choice and Flexibility of Template Designs

While the templates aren’t particularly stylish, there are a few to choose from, and you can also start from scratch. Using the previewer allows you to see how templates look in both desktop and mobile format.

Email Automation

Advanced automation not available – just autoresponders and abandoned cart campaigns (Shopify only).

List Management

Constant Contact have quite basic list management and segmentation. It’s done through a simple search while with contacts, using “is”/”is not” filters, and once you’ve got your results you can check them to either add them to a list, remove them from one, or apply a tag.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no customisation with the form, and it simply offers a description box, basic field options (which you can’t add to) and then a list, or lists, that people can check to be added to. Embedded forms also have a limit of 200 sign-ups per day.


As you can see in our deliverability tests, Constant Contact is one of the top performers. And they did especially well when reaching the most popular email providers (AOL, Gmail, Yahoo, and Outlook).

Reports and Analysis

Constant Contact have just the basics in terms of reporting. Openers and clickers, and Google Analytics integration. No advanced tracking available though.


The site is only available in English, but you can choose to change some of the non-editable email sections to one of 10 languages available, mostly European.

Further Features

Spam- and Design-Testing

Under development.

Bounce Management


Soft bounces are placed on temporary hold for 15 days, and then resent. If it happens again they are moved into a suspended bounce category. They have a ‘recommended for removal’ filter available to view these, but don’t remove them automatically.



Not available.

Storage available for data and images


Max image size of 5MB.

Pro Features



SPF and DKIM are supported.

Own Domain


Different levels of account access


The Account Owner can also assign roles to be either an Account Manager or a Campaign Creator.



Constant Contact offer a massive amount of apps and integrations, over 270.

Landing Page Editor


This is only available via their event management tool.



Support was a letdown with Constant Contact. While they do have a moderately useful knowledge base, sometimes the links just didn’t work. I didn’t test the phone, but email and live chat were disappointing. Email help claimed a 4 hour response time, but it took 10. And live chat staff were often unable to help, directing me several times to call the international number.

Overall rating


For a basic email tool, you could do worse than Constant Contact. The main issue here, though, is that they’re asking a premium price for a sub-premium product.

As Constant Contact  themselves reiterate through their site, they are a tool for small businesses. And, as such, it’s worth evaluating them on these terms. As mentioned above, they definitely have enough of the basics covered to satisfy most small businesses, and if it were as simple as that then we’d recommend them more highly.

The issue, these days, is that there are plenty of other email tools offering even more than Constant Contact, and for a lot less money. This includes not only features, but also user experience and, of course, customer service. This last point is a bit of a sore point for Constant Contact. I really didn’t feel valued as a customer during my interactions with their support team. It wasn’t that they were unfriendly, just that the level of knowledge was lower than expected and getting the right information was a multi-step process.

They do pick up points for their general integrations, particularly social media integrations, and for allowing different access levels for separate users. But their lack of advanced features, such as marketing automation, makes it difficult to recommend over others at their price point.


Try Constant Contact now for free for 60 days.

ActiveCampaign has one of the most advanced automation systems we’ve ever tried, and it can’t be compared to Constant Contact’s simplistic approach (it only features autoresponders). They also offer robust reports and analysis tools. On top of that, they are even cheaper than Constant Contact.

MailerLite is a very affordable tool but at the same time powerful. We appreciate their approach to design and their reliable automation system. Indeed, one of the best alternatives if you are looking for a budget-friendly solution.

GetResponse is a solid alternative. It comes with many advanced features (e.g. a webinar tool), has excellent automations and offers one of the best spam and design testing tools we’ve ever used. That’s why Constant Contact falls short when compared to Get Response.

We have a detailed guide with the best alternatives to Constant Contact, check it out here. You can also try out our Smart Finder to see which newsletter service is best suited to you.

steve lamattina
His career has spanned across areas such as film, digital media and literature, with the tech and mobile world remaining a personal passion. Now he’s interested in sharing that passion for email marketing, through honest reviews and good content. Oh, and he’s Australian...but don’t hold that against him.

Latest Updates

7 Jan 2019 - Deliverability rating updated
20 Mar 2018 - Deliverability rating added
6 Apr 2016 - Readjustments of the ratings
12 Aug 2016 - Video review added.
28 Jul - 01 Aug 2016 - Initial tests.
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