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Josep
14 Mar 2019
Wondering how much Constant Contact will cost you? This pricing guide will help you chose the right plan by letting you know what you really need and what you don’t.
Constant Contact offers two different types of plans:
Constant Contact pricing depends on 1) which features you need, and 2) the amount of subscribers. The basic Email plan starts at $20/month for 500 contacts, while Email Plus starts at $45/month. A 15% discount applies to 6-12 month plans, and a 30% discount is available to nonprofits.
Constant Contact can be trialled for 60 days (no credit card required) and it has a 30-day money back guarantee.
Of course, if you have more subscribers the price for Constant Contact will increase:
| Contacts | Email Plan | Email Plus Plan |
|---|---|---|
| 0-500 | $20 / month | $45 / month |
| 501-2,500 | $45 / month | $70 / month |
| 2,501-5,000 | $65 / month | $95 / month |
| 5,001-10,000 | $95 / month | $125 / month |
Note: Be aware that they offer plans for larger lists. If that’s your case, check Constant Contact’s website for more information.
Being 100% honest, I think there are better tools out there that can do a more effective job than Constant Contact (e.g. GetResponse or Active Campaign) at even lower prices (e.g. MailerLite). These tools are particularly better at automations and list segmentation.
However, Constant Contact scored exceptionally well in our deliverability tests. If this ‘little’ extra is important for you, Constant Contact may be a good alternative.
Let’s check the most important features for both tiers, so you can decide which is the best option for you.
| Feature | Email Plus | |
|---|---|---|
| Send email | Unlimited | Unlimited |
| Users | 1 user | 10 users |
| Support | Chat & Phone | Chat & Phone |
| File storage | 1GB | 2GB |
| Templates | All included | All included |
| Registration forms | Inline, Pop-up & Landing pages | Inline, Pop-up & Landing pages |
| Stock photo library | Included | Included |
| Integrations | 350+ | 350+ |
| Reporting | Included | Included |
| Smartphone app | iOS & Android | iOS & Android |
| Email marketing automations | No | Yes |
| Event management | No | Yes |
| Surveys | No | Yes |
| Coupons | No | Yes |
| Constant Contact prices based on subscribers | ||
| Up to 500 subscribers | $20 / month | $45 / month |
| Up to 2,500 subscribers | $45 / month | $70 / month |
| Up to 5,000 subscribers | $65 / month | $95 / month |
| Up to 10,000 subscribers | $95 / month | $125 / month |
| Up to 15,000 subscribers | $195 / month | $195 / month |
| Up to 25,000 subscribers | $225 / month | $225 / month |
| Up to 50,000 subscribers | $335 / month | $335 / month |
| 6 month deal * | 10% off | 10% off |
| 1 year deal * | 15% off | 15% off |
* You’ll be required to pay for the entire period in advance.
For more information about Constant Contact features, please check our review.
The Email plan is aimed at small organizations or solopreneurs that don’t rely on email marketing solely. It’s designed for those that send a campaign here and there and don’t need / want email automations and other advanced features. Nonetheless, it’s still a bit costly and for that price you can find much better tools.
Take into account that if you have a list of over 10,000 contacts, your Constant Contact plan would include all the Email Plus features (read below).
Automations and having up to 10 users are, probably, the most useful upgrades of the Email Plus plan. This plan is meant for bigger organizations that need the advanced Constant Contact features. However, there are still smarter tools out there that do a better job at segmentation and email automation.
Another thing to take into account is that you won’t have unlimited storage (for files and images) with Constant Contact. The Email plan will offer 1GB and the Email Plus will grant you 2GB. This should be OK for most marketers.
Constant Contact has discounts when you purchase their services for longer periods. You’ll get 10% off when signing up for 6-month deals and a 15% discount for yearly plans. Before you lock yourself down with one of these long contracts, double check that Constant Contact is indeed the best tool for you.
Another interesting Email Plus feature is the online donations, where you’ll be able to create a landing page and collect donations using WePay. If you organize events, Constant Contact can be a great addition to your toolbox too, as their system is ready to help you sell your event tickets and keep track of your user registrations.
I have to say that overall, Constant Contact is an expensive tool. Especially when compared to more powerful alternatives at similar (or cheaper) prices. Sadly, it doesn’t have a free plan either, but you can trial it for free for long enough before you decide.
Are you still unsure of which plan you should get? Leave a comment below and we’ll be happy to help.
Yes, with Constant Contact you’ll be eligible for up to a 30% discount if you get a Constant Contact plan.
They seem to be doing some experiments offering a cheaper plan names ‘Lite’, however, nothing seems to have been officially confirmed yet.
They distinguish between active contacts and inactive contacts (e.g. unsubscribed). Your subscribers account limit will take into account only the active contacts. In other words, inactive contacts, like those who have unsubscribed, won’t increase the price of your plan.
