Constant Contact Pricing: Don’t Pay More Than You Need To

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Wondering how much Constant Contact will cost you? This pricing guide will help you choose the right plan by letting you know what you really need and what you don’t.

Constant Contact now offers three different types of digital marketing plans:

1. The Constant Contact Lite plan is meant for small teams or freelancers and small teams that don’t need the most advanced email marketing features (more info in our table below).
2. The Constant Contact Standard plan is great for managing large teams and is the right choice if your email marketing strategy requires features like marketing automation, advanced segmentation, dynamic content, or online surveys.
3. The Constant Contact Premium plan is ideal for businesses who are looking to take their email marketing to the next level with advanced features such as ads, search engine optimization (SEO), and advanced user segmentation.

An Overview of Constant Contact Pricing

For a total of 500 contacts, the Lite plan costs $12/month, the Standard plan costs $35/month, and the Premium plan costs $80/month. A 15% discount applies to 12-month plans, and a 30% discount is available to nonprofits. Constant Contact can be trialed for 60 days (no credit card required) and it has a 30-day money-back guarantee.

Of course, if you have more subscribers the price for Constant Contact will increase, as you can see below:

Note: They just updated their plans and pricing. For a deeper dive into whats available on each plan check Constant Contact’s website for more information.

Being 100% honest, I think there are better tools out there that can do a more effective job than Constant Contact (e.g. GetResponse or ActiveCampaign) at even lower prices (e.g. MailerLite). These tools are particularly better at automations and list segmentation.

Constant Contact does score pretty well in our deliverability tests, but is it worth the high prices?

Lite Plan, Standard Plan or Premium Plan: Which is the right one for you?

Let’s check the most important features for both tiers, so you can decide which is the best option for you.

* You’ll be required to pay for the entire period in advance.

For more information about Constant Contact features, please check our review.

Sales Accelerator Plan

The Sales Accelerator Plan is for those looking for an all-in-one CRM platform. It's brought to you by SharpSpring and starts at $399/month.

This is an extremely expensive starting price. Instead, we'd recommend taking a look at these dedicated CRM platforms for small businesses.

Constant Contact Prices & Plans: Final Thoughts

The Lite plan is aimed at small organizations or solopreneurs that don’t rely on email marketing solely. It’s designed for those that send a campaign here and there and don’t need/want email marketing automation and other advanced features. Nonetheless, it’s still a bit costly and for that price, you can find much better tools.

Take into account that if you've built a list of over 10,000 contacts, your Constant Contact plan would include all the Standard features (read below).

Dynamic email content and having unlimited users are, probably, the most useful aspects of the Premium plan. This plan is meant for bigger organizations that need the advanced Constant Contact features. However, there are still smarter email marketing services out there that do a better job at segmentation and email automation.

Another thing to take into account is that you won’t have unlimited storage (for files and images) with Constant Contact. The Email plan will offer 1 GB and the Email Plus will grant you 2 GB. This should be OK for most marketers, but it's something to take into consideration.

Constant Contact has discounts when you purchase their services for longer periods. You’ll get a 15% discount for yearly plans. Before you lock yourself down with one of these long contracts, double-check that Constant Contact is indeed the best tool for you.

I have to say that Constant Contact is, ultimately, a very expensive tool. Especially when compared to more powerful Constant Contact alternatives at a similar (or cheaper) price. Sadly, it doesn’t have a free plan either, but you can try it for free for long enough before you decide. And might I add - the money-back guarantee is also generous.

Are you still unsure of which plan you should get? Leave a comment below and we’ll be happy to help.