MailerLite Review - Easy Does It

steve lamattina

MailerLite are relatively new when it comes to the world of email marketing, and that youthfulness permeates throughout its design and features. Not in a ‘young, crazy, fun!’ kind of way, but more in a ‘modern, clean and simple’ kind of way. Perhaps it has something to do with the fact that their average office age is 25? Well, whatever it is, it’s working for them.

Also a reflection of their staff, and values, MailerLite is a more international tool than some of the others we’ve reviewed. The interface is available in 8 languages, and their support in almost as many.

Even with their aforementioned simplicity, they still manage to offer a wide range of choices when it comes to things like newsletter and form options. And this, coupled with their fast and simple editor, really feels like a steal when you’re on their ‘Free Forever’ plan. Sound too good to be true? Let’s have a look and see:

Try MailerLite for free: http://mailerlite.emailtooltester.com/ Find a more detailed MailerLite review here: http://www.emailtooltester.com/en/reviews/mailer... MailerLite Review - All the Pros and Cons 2016-09-14 https://img.youtube.com/vi/wB65DN5c6cI/hqdefault.jpg

Try MailerLite for free



Free plan offers access to ALL features



Discounts available for yearly contracts



Discounts available for yearly contracts



Discounts available for yearly contracts



Discounts available for yearly contracts

MailerLite’s is one of the cheapest newsletter tools. But if you’d like to read more about their prices and plans, check our pricing guide.

Generous freemium plan:

Every feature, including their newly added marketing automation, is available on their free plan. This is great value if you have less than 1,000 subscribers!


A clean and simple interface make this a great service for new, and advanced, users alike.

Landing page editor:

A unique feature, allowing you to easily create and design a landing page hosted by MailerLite or on your own domain.

Missing some pro features:

Even though it has great prices, you do miss out on a few pro features, such as full reporting, advanced automations and spam/design testing.

criterion rating comments

Ease of Use

MailerLite is very easy to navigate with most sections working fast. It has a logical structure and a clean interface.

Newsletter Creation


The editor works smoothly and has most things you need. If you want to create columns you can use their ‘products’ feature and customise as needed. You can’t place images in line with the text, which would have been useful within the article block. They also allow you to track changes, which makes undoing mistakes easy. A feature quite unique to MailerLite: the ability to add Facebook and Twitter posts directly to your email.



Simple personalisation is possible, but not if/then/else logic. You also have the ability to add ‘dynamic content’ blocks, which will display only to selected groups/segments.

Email types

Classic, A/B testing, autoresponders, recurring newsletters and date-based (specific, and once-off, for things like a membership reminder).

Choice and Flexibility of Template Designs

There aren’t a heap of templates to choose from, but they look good and they are very flexible. They might not have as many features as some other email tools, but we found they had the most important ones.

Email Automation

MailerLite offer useful marketing automation, allowing you to create workflows based on campaign actions, such as opens and clicking links, or conditions based on custom fields and segments. While unable to track page visits, this is offered to all users even on their free plan.

List Management

You are able to segment your subscribers using a wide variety of variables. There is even a tagging system which MailerLite calls “groups”. Through their automations you can even set up certain actions such as “when a subscriber joins one group, remove them from another group”.

Registration Forms/ Opt-in & Opt-out- Process

Very easy to create and use, with several types of forms available, including pop-up, embed, unsubscribe forms and subscribe buttons. You can also create a landing page from this section too. More below.


In our last test, MailerLite had a deliverability of almost 90%; not bad. The good news is that they delivered all the sent emails to the main inbox of the most popular providers (e.g. Gmail, Yahoo, Outlook, AOL).

Reports and Analysis

MailerLite has the basics of reporting available, but no dedicated section. Rather you reach it either within campaigns, or subscribers (where you can find handy individual stats on each list). It is lacking in most advanced options though, such as social or ecommerce tracking, but it does have click-mapping and Google Analytics tags can be added.


MailerLite is available in 8 languages, and their support in 5.

Further Features

Spam- and Design-Testing

These are not available.

Bounce Management


After five soft bounces, or one hard bounce, subscribers are automatically moved to a bounce folder where they can be managed.



This is not available.

Storage available for data and images


There’s no limit on the size or amount of images you can store.

Pro Features



SPF and DKIM (Domain Keys).

Own Domain


Not available.

Different levels of account access


There are four options available, plus a fifth, custom, option available allowing you to choose exactly what a team member has access to. There’s also two-factor authentication (2FA) available through the Google Authenticator App.



MailerLite have quite a few integration options available (Shopify and WordPress, for example), and allow access to the developer API which will help integrate it within other apps. Also, they support Zapier, which can connect to a multitude of services.

Landing Page Editor


This is a relatively unique feature. It can either be hosted by MailerLite, or on your own domain. You design it in exactly the same way as the newsletter, so it feels logical and is very easy to use.



Using email and chat is very fast and friendly, with the same few agents responding to your requests. The knowledge base was thorough.

Overall rating


MailerLite is a fast and easy to use email tool, with enough features for a small business. Keeping in mind that you can have up to 1,000 subscribers for free, it’s not a bad deal.

mailerlite valueMailerLite really shines in the areas of user experience and simplicity, and it has enough features for most small business needs. Of course, being cheaper than a lot of other tools means that there are some drawbacks: The automations are a little thin, for example, and spam/design testing isn’t available.

If you think you can get away without a few advanced features, then it’s really hard to go wrong with their ‘Forever Free’ plan. Often a tool will only offer restricted features on a free plan, yet MailerLite allows ‘access all areas’ to users independent of what plan they’re on. And even if you want to add more than 1000 subscribers, their pricing is still competitive. The only minor drawback of the free plan is that outgoing emails will show a small MailerLite logo.

Basically, MailerLite does simple better than any other tool out there, and if that’s what you’re after then you don’t need to look any further.


Try MaillerLite now for free for up to 1,000 recipients.

MailerLite is based in Vilnius, Lithuania, and store all of their data there. In case you are wondering: yes, Lithuania is part of the European Union and thereby covered by EU data protection laws.

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steve lamattina
His career has spanned across areas such as film, digital media and literature, with the tech and mobile world remaining a personal passion. Now he’s interested in sharing that passion for email marketing, through honest reviews and good content. Oh, and he’s Australian...but don’t hold that against him.

Latest Updates

6 Nov 2018 - General updates.
21 Aug 2018 – Two-factor authentication launched.
08 Jun 2018 – New Shopify integration.
20 Mar 2018 – Deliverability rating added.
27 Nov 2017 – New segmentation options added.
13 Jan 2017 – Marketing Automation.
12 Sep 2016 – Initial Tests.
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