MailerLite Review - Easy Does It

steve lamattina

MailerLite are relatively new when it comes to the world of email marketing, and that youthfulness permeates throughout its design and features. Not in a ‘young, crazy, fun!’ kind of way, but more in a ‘modern, clean and simple’ kind of way. Perhaps it has something to do with the fact that their average office age is 25? Well, whatever it is, it’s working for them.

Also a reflection of their staff, and values, MailerLite is a more international tool than some of the others we’ve reviewed. The interface is available in 10 languages, and their support in almost as many.

Even with their aforementioned simplicity, they still manage to offer a wide range of choices when it comes to things like newsletter and form options. And this, coupled with their fast and simple editor, really feels like a steal when you’re on their ‘Free Forever’ plan. Sound too good to be true? Let’s have a look and see:

Try MailerLite for free: http://mailerlite.emailtooltester.com/ Find a more detailed MailerLite review here: http://www.emailtooltester.com/en/reviews/mailer... MailerLite Review - All the Pros and Cons 2016-09-14 https://img.youtube.com/vi/wB65DN5c6cI/hqdefault.jpg

Try MailerLite for free



Free plan offers access to ALL features



Discounts available for yearly contracts



Discounts available for yearly contracts



Discounts available for yearly contracts



Discounts available for yearly contracts

Generous freemium plan:

Every feature, including their newly added marketing automation, is available on their free plan. This is great value if you have less than 1,000 subscribers!


A clean and simple interface make this a great service for new, and advanced, users alike.

Landing page editor:

A unique feature, allowing you to easily create and design a landing page hosted by MailerLite or on your own domain.

Missing some pro features:

Even though it has great prices, you do miss out on a few pro features, such as advanced reporting, integrations and social features.

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Ease of Use

MailerLite is very easy to navigate with most sections working fast. It has a logical structure and a clean interface.

Newsletter Creation


The editor works smoothly and has most things you need. If you want to create columns you can use their ‘products’ feature and customise as needed. You can’t place images in line with the text, which would have been useful within the article block. They also allow you to track changes, which makes undoing mistakes easy.



Simple personalisation is possible, but not if/then/else logic.

Email types

Classic, A/B testing, autoresponders, recurring newsletters and date-based (specific, and once-off, for things like a membership reminder).

Choice and Flexibility of Template Designs

There aren’t a heap of templates to choose from, but they look good and they are very flexible. They might not have as many features as some other email tools, but we found they had the most important ones.

Email Automation

MailerLite offer useful marketing automation, allowing you to create workflows based on campaign actions, such as opens and clicking links, or conditions based on custom fields and segments. While unable to track page visits, this is offered to all users even on their free plan.

List Management

You are able to segment your subscribers using a wide variety of variables. There is even a tagging system which MailerLite calls “groups”. Through their automations you can even set up certain actions such as “when a subscriber joins one group, remove them from another group”.

Registration Forms/ Opt-in & Opt-out- Process

Very easy to create and use, with several types of forms available, including pop-up, embed, unsubscribe forms and subscribe buttons. You can also create a landing page from this section too. More below.

Reports and Analysis

MailerLite has the basics of reporting available, but no dedicated section. Rather you reach it either within campaigns, or subscribers (where you can find handy individual stats on each list). It is lacking in most advanced options though, such as geo-tracking, social or ecommerce tracking, but it does have click-mapping and Google Analytics tags can be added.


MailerLite is available in 10 languages, and their support in 7.

Further Features

Spam- and Design-Testing

These are not available.

Bounce Management


After five soft bounces, or one hard bounce, subscribers are automatically moved to a bounce folder where they can be managed.



This is not available.

Storage available for data and images


There’s no limit on the size or amount of images you can store.

Pro Features



SPF and DKIM (Domain Keys).

Own Domain


Not available.

Different levels of account access


There are four options available, plus a fifth, custom, option available allowing you to choose exactly what a team member has access to.



MailerLite only have a few integration options available (Shopify, for example), yet they do allow access to the developer API which will help integrate it within other apps. Also, they support Zapier, which can connect to a multitude of services.

Landing Page Editor


This is a relatively unique feature. It can either be hosted by MailerLite, or on your own domain. You design it in exactly the same way as the newsletter, so it feels logical and is very easy to use.



Using email and chat is very fast and friendly, with the same few agents responding to your requests. The knowledge base was thorough, yet they could make it a little easier to navigate by highlighting your search terms within the results.

Overall rating


MailerLite is a fast and easy to use email tool, with enough features for a small business. Keeping in mind that you can have up to 1,000 subscribers for free, it’s not a bad deal.

mailerlite valueMailerLite really shines in the areas of user experience and simplicity, and it has enough features for most small business needs. Of course, being cheaper than a lot of other tools means that there are some drawbacks: The reporting is a little thin, which also holds true for its integrations and social features. Some advanced features, such as spam/design testing, are not available, but they do offer marketing automation to all users which is a big plus.

If you think you can get away without a few advanced features, then it’s really hard to go wrong with their ‘Forever Free’ plan. Often a tool will only offer restricted features on a free plan, yet MailerLite allows ‘access all areas’ to users independent of what plan they’re on. And even if you want to add more than 1000 subscribers, their pricing is still competitive. The only minor drawback of the free plan is that outgoing emails will show a small MailerLite logo.

Basically, MailerLite does simple better than any other tool out there, and if that’s what you’re after then you don’t need to look any further.


Try MaillerLite now for free for up to 1,000 recipients.

MailerLite is based in Vilnius, Lithuania, and store all of their data there. In case you are wondering: yes, Lithuania is part of the European Union and thereby covered by EU data protection laws.

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steve lamattina
His career has spanned across areas such as film, digital media and literature, with the tech and mobile world remaining a personal passion. Now he’s interested in sharing that passion for email marketing, through honest reviews and good content. Oh, and he’s Australian...but don’t hold that against him.

Latest Updates

27 Nov 2017 – New segmentation options added.
13 Jan 2017 – Marketing Automation.
12 Sep 2016 – Initial Tests.
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  • Howard Milstein

    I am thinking of using Mailerlite. As a total novice, is their newsletter an Opt-in form or SUBSCRIBE form? Do they use CONTACT US forms? If I like WP forms for contact or day, NInja Forms to subscribe is it hard to integrate them? ( are the SUBSCRIPTION forms nicer than say WP PRO subscription plugin and how are these integrated easily to receive both contact questions and subscriber opt ins).

    • Hi Howard! Mailerlite allows to use single- or double-optin. Double optin means that your subscribers need to confirm their subscription by clicking an email link. Using Ninja forms should be possible but you’d have to use Zapier for that: https://zapier.com/zapbook/mailerlite/ninjaforms/

      • Howard Milstein

        So it appears it’s best off and easiest to use Mailerlite subscription forms and CONTACT US forms ? ( in blog I didn’t notice Contact forms per say; please advise

        • To be honest, I am not sure what you mean by “contact us” form. I generally know what it is, of course, but Mailerlite only supports these 4 types of forms: Popup Form, Landing Page, Embed Form and Subscribe Button.

          • Howard Milstein

            Indeed. Just a simple CONTACT( for subscribers questions). Is that done with Mailerlite or do I need another app for it? And then it must be integrated with Mailerlite… no? (Zappier or manually)

          • You would have to get the contact form elsewhere. There are providers such as Wufoo or Typeform that you can add to your website. Zapier can help you connect it to Mailerlite.

    • Kaiyan

      I do not recommend mailerlite. bad experience with them. customer service is not as friendly and helpful as mailchimp. u pay for what you get.

      • Josep Garcia

        Hi Kaiyan. Actually, in our experiences MailerLite’s support was faster and we find it, overall, better than Mailchimp’s. I have to say that support experiences (with the same provider) can change a lot. Thanks for your feedback!

  • Steve McLeod

    On your recommendation I signed up with MailerLite. My impression so far is that they have a profesional service at a low price. Their UI is excellent, and their API is easy to use and clearly documented. Thanks for the help.

    • Josep Garcia

      Hi Steve. We are glad to hear that you are happy with MailerLite. We like it a lot too.

  • san diego website design

    They removed my list and no body supportet

  • Howard Milstein

    It’s a good service for new smaller blogs. Caution: don’t use their subscribe/ optin forms. They add scripts and codes that will interfere with your sites response when evaluating performance on page speed, gtmetrix and pingdom when embedded!!! ( unless that doesn’t bother you much)

    • Hi Howard, thanks for mentioning this! If you are concerned about page speed I’d recommend to grab the source HTML and put it on your site directly (without the scripts). You’d have to start as an embed form and then customize the HTML from there.

      • Howard Milstein

        As a novice could you expand a bit deeper. It would be so EASY to use your imbedded forms if I could get rid of these added performance obstructions that page speed insights find as detrimental! The forms are indeed lovely!!!!!!

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