MailerLite Review - Easy Does It

roberta phillips

May 26, 2020


MailerLite are relatively new when it comes to the world of email marketing, and that youthfulness permeates throughout its design and features. Not in a ‘young, crazy, fun!’ kind of way, but more in a ‘modern, clean and simple’ kind of way. Perhaps it has something to do with the fact that their average office age is 25? Well, whatever it is, it’s working for them.

Also a reflection of their staff, and values, MailerLite is a more international tool than some of the others we’ve reviewed. The interface is available in 8 languages, and their support in almost as many. They also have an app! Though it's only currently available on iOS.

MailerLite Summary

MailerLite offers a Free Forever plan, but even when you start paying, it's cheaper than a lot of other tools. Prices start from $15 for 2,500 subscribers and include unlimited emails and user accounts. Their easy to use interface makes it a great solution for beginners.

Even with their aforementioned simplicity, they still manage to offer a wide range of choices when it comes to things like newsletter and form options. And this, coupled with their fast and simple editor, really feels like a steal when you’re on their ‘Free Forever’ plan. Sound too good to be true? Let’s have a look and see:


Try MailerLite for free



Offers access to some features and caps emails at 12,000



Discounts available for yearly contracts



Discounts available for yearly contracts



Discounts available for yearly contracts



Discounts available for yearly contracts



Discounts available for yearly contracts

For smaller lists, MailerLite is one of the more affordable email providers. But if you’d like to read more about their prices and plans, check our pricing guide.

Free plan:

A good amount of features is included in their free plan, including marketing automation. However, some features such as newsletter templates aren’t included.


A clean and simple interface make this a great service for new, and advanced, users alike.

Landing page editor:

A unique feature, allowing you to easily create and design a landing page hosted by MailerLite or on your own domain.

Missing some pro features:

Even though it has great prices, you do miss out on a few pro features, such as full reporting, advanced automations and spam/design testing.

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Ease of Use

MailerLite is very easy to navigate with most sections working fast. It has a logical structure and a clean interface.

Newsletter Creation


The editor works smoothly and has most things you need. If you want to create columns you can use their ‘products’ feature and customise as needed. You can’t place images in line with the text, which would have been useful within the article block. They also allow you to track changes, which makes undoing mistakes easy. A feature quite unique to MailerLite: the ability to add Facebook and Twitter posts directly to your email.



Simple personalisation is possible, but not if/then/else logic. You also have the ability to add ‘dynamic content’ blocks, which will display only to selected groups/segments.

Email types

Classic, A/B testing, autoresponders, surveys, recurring newsletters and date-based (specific, and once-off, for things like a membership reminder).

Choice and Flexibility of Template Designs

There is a good selection of modern templates to choose from, which are all easily customizable. Note that templates aren’t included in the free plan.

Email Automation

MailerLite offer useful marketing automation, allowing you to create workflows based on campaign actions, such as opens and clicking links, or conditions based on custom fields and segments. While unable to track page visits, this is offered to all users even on their free plan.

List Management

You are able to segment your subscribers using a wide variety of variables. There is even a tagging system which MailerLite calls “groups”. Through their automations you can even set up certain actions such as “when a subscriber joins one group, remove them from another group”.

Registration Forms/ Opt-in & Opt-out- Process

Very easy to create and use, with several types of forms available, including pop-up, embed, unsubscribe forms and subscribe buttons. You can also create a landing page from this section too. More below.


MailerLite consistently offered solid deliverability rates, until our latest test. This can always go back up though.

Reports and Analysis

MailerLite has the basics of reporting available, but no dedicated section. Rather you reach it either within campaigns, or subscribers (where you can find handy individual stats on each list). While it has ecommerce tracking, this is limited to WooCommerce and Shopify, and is lacking in social tracking, but it does have click-mapping and Google Analytics tags can be added.


MailerLite is available in 8 languages, and their support in 5.

Further Features

Spam- and Design-Testing

These are not available.

Bounce Management


After five soft bounces, or one hard bounce, subscribers are automatically moved to a bounce folder where they can be managed.



This is not available.

Storage available for data and images


There’s no limit on the size or amount of images you can store.

Pro Features



SPF and DKIM (Domain Keys).

Own Domain


Not available.

Different levels of account access


There are four options available, plus a fifth, custom, option available allowing you to choose exactly what a team member has access to. There’s also two-factor authentication (2FA) available through the Google Authenticator App.



MailerLite have quite a few integration options available (Shopify and WordPress, for example), and allow access to the developer API which will help integrate it within other apps. Also, they support Zapier, which can connect to a multitude of services.

Landing Page Editor


This is a relatively unique feature. It can either be hosted by MailerLite, or on your own domain. You design it in exactly the same way as the newsletter, so it feels logical and is very easy to use.



Using email and chat is very fast and friendly, with the same few agents responding to your requests. The knowledge base was thorough.

Overall rating


MailerLite is a fast and easy to use email tool, with enough features for a small business. Keeping in mind that you can have up to 1,000 subscribers for free, it’s not a bad deal.

mailerlite best value

MailerLite really shines in the areas of user experience and simplicity, and it has enough features for most small business needs. Of course, being cheaper than a lot of other tools means that there are some drawbacks: The automations are a little thin, for example, and spam/design testing isn’t available.

We used to be big fans of their ‘Forever Free’ plan, but are a little disappointed that they’ve limited some of its features now, including the number of emails you can send and newsletter templates. However, if you’re happy to make do with the drag-and-drop editor (and have fewer than 1,000 subscribers), it’ll do the job. Note that MailerLite are a little stricter on their approvals processes than other providers – you’ll need to make sure that your list collection and email sending practices are above board.

Basically, MailerLite does simple better than any other tool out there, and if that’s what you’re after then you don’t need to look any further.

Try MaillerLite now for free for up to 1,000 recipients.

Sendinblue is one of the cheapest all-in-one email marketing tools on the market. It’s available in 6 languages and comes with advanced automation options and a built-in CRM.

ActiveCampaign stands out for being one of the platforms with smarter automations – the options available to you are much more advanced than with MailerLite. They are not only very powerful, but also straightforward to use.

GetResponse is a powerful alternative to MailerLite with loads of pro options (e.g. Conversion Funnel) and good automations. Unlike MailerLite, they offer their platform in more than 20 languages, and their design and testing tools are top notch.

Still not sure which is the right newsletter tool for you? Try our Smart Finder.

MailerLite is based in Vilnius, Lithuania, and store all of their data there. In case you are wondering: yes, Lithuania is part of the European Union and thereby covered by EU data protection laws.

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In an effort to reduce spam rates and keep deliverability rates high, MailerLite have recently introduced strict approvals processes for new accounts. They also take enforcing their Terms of Use seriously, and are known to immediately shut down accounts that they deem to be in violation (e.g. Forex industries, MLM, affiliate marketing). Please make sure to read their Terms of Use and Anti-Spam policy before signing up for an account.

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roberta phillips
Having worked as a digital marketer, Roberta has tried, tested, fallen in love with and despaired with so many digital tools. She is excited to be helping businesses find the email marketing tools they need in order to thrive.

Latest Updates

26 May 2020 - Added Alternatives section.
28 Apr 2020 - Updated video.
7 Jan 2019 - Deliverability rating updated.
2 Jan 2019 - Pricing and free plan updates.
6 Nov 2018 - General updates.
21 Aug 2018 – Two-factor authentication launched.
08 Jun 2018 – New Shopify integration.
20 Mar 2018 – Deliverability rating added.
27 Nov 2017 – New segmentation options added.
13 Jan 2017 – Marketing Automation.
12 Sep 2016 – Initial Tests.
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