1. Introduction to Email Marketing
- What is an ESP? And why you might need one
- Email marketing and the law (EU, USA & Canada)
2. Email Marketing Strategy
- How to build an effective email marketing strategy
- Social media vs email marketing – which one to focus on?
- How to monetize a newsletter
3. Choosing a Tool
Newsletter Services:
- Free email marketing services to get started with
- The best email marketing services rated by us
- Cheap email marketing services for limited budgets
- Best email service for small businesses
- Best B2B email marketing software
- The top Mailchimp alternatives you should know
- The best email newsletter plugins for WordPress users
Marketing Automation:
- Free autoresponder software for basic automation
- Email automation software for more complex workflows
Lead Generation & List Building:
- Online form builders you can use to collect subscribers
- Landing page builders you can use for free
- The best scheduling apps for taking appointments
- Build buyer journeys with sales funnel software
Ecommerce:
CRM Software:
- CRM (contact relationship management) software for small businesses
- The best free CRMs
- The best CRM with email marketing features
4. Lead Generation & List Building
- How to build an email list
- Lead generation strategies and tips
- Lead scoring best practices: A beginner’s guide
Segmentation & List Management
6. Email Creation
- The best email template builders to use
- Holiday email templates
- Email subject line tester
- How to create personalized emails
- How to create interactive AMP emails
7. Newsletter Content Creation
- How to create an email newsletter
- How to write a marketing email
- Newsletter examples to get inspired
- 1000+ free newsletter templates
- Email marketing and AI (how ChatGPT can help you create a newsletter)
- Email marketing tips for better newsletters
- Best times to send newsletters
8. Email Deliverability
- Email authentication
- Deliverability best practices to follow
- Deliverability study of the main email service providers
9. Email Marketing Automation
- Automated email examples to help inspire your marketing automation campaigns
- What is a drip campaign?
- Email funnel examples – Designing campaigns to progress buyers through the funnel
10. Ecommerce & Email Marketing
- Building an ecommerce email marketing strategy
- Ecommerce email marketing statistics
- Abandoned cart email templates for recovering lost sales
11. Reporting & Analytics
- Email marketing KPIs and metrics to optimize for
- Email marketing statistics – Discover important benchmarks (inc. industry open rates and average ROI)
- The open rate (and its issues)
- Email A/B testing – How to optimize your campaigns
