Omnisend Review (2024): Top Choice For Ecommerce?

Omnisend is pretty easy to use. It has a clean, modern interface design and everything works smoothly.

The drag and drop editor makes featuring your store products and their prices easy. You can use their “product picker” to drag your e-commerce store items into your email template. The speedy email editor has been further improved by a ‘Quick add’ section, where you can find all your most-used content blocks. You can also duplicate blocks and sections, making your email creation process even faster. Order summary and shipping and billing content blocks are also available for your automation.

Omnisend has added personalization options in the form of a drop-down to every input field (e.g. links, buttons etc.). This lets you personalize just about everything easily. The only thing that is more complicated is conditional personalization (if/then/else rules).

What’s more, you can decide what you show on different devices. You can show a specific item for mobile or desktop users by clicking on the “Layout” tab and scrolling down to “Display settings”.

All email types are available: Classic newsletters, autoresponders, A/B testing, recurring newsletters (e.g. birthday emails), SMS and advanced automation.

There are 36 mobile-responsive templates available across all plans. These are very modern and work especially well for ecommerce. There are various themes you can choose from that change the color palette of your email. You can also create your own HTML design by importing the code or pasting it in. Bear in mind that Omnisend are currently moving over to a new email builder so half of their templates can be found in the old builder and the other half in the new one. Hopefully, these can all be found in the same place soon.

A number of automation workflow templates are available. Omnisend’s automation features are especially good for those with online stores on platforms such as Shopify. There are plenty of options related to triggers, filters and conditions, and automations can include SMS and push notifications. A/B testing is also possible.

You can create lists by tagging contacts. To remove them from the list simply remove the tag. If you unsubscribe a contact, this is from all lists. There are tons of filters you can use for segmentation, e.g. contact field criteria, behavior (clicks, reads, purchases, etc.). When setting up your segments, suggestions that are most commonly used with your chosen event are offered, which saves you time. You can also set up an automation to tag a contact when they perform a specific action like viewing your pricing page, purchasing a product, etc. Users can opt in to receive SMS from you by simply texting a keyword. An Email List Cleaning solution scans contacts with subscribed and non-subscribed statuses and gives you recommendations to optimize your audience. This is priced at $0.20 per 100 contacts.

You have some pretty cool templates to choose from, and there are plenty of them, including seasonal ones. The new form builder allows you to drag and drop the content elements directly onto the design. The form is added automatically to your store once it’s been enabled, and you’ll have various display options, for example, according to the device, time on page, exit intent or scroll depth. In addition to this, they’ve recently introduced user-friendly multi-step forms to the mix, enabling you to gather more data from your subscribers in a more casual and less overwhelming way. Contact tagging can also be set directly in the form builder options. Options include signup forms, cross-selling, and promotions.

Omnisend’s deliverability leaves room for improvement, particularly with Microsoft’s services (Outlook and Hotmail). If you are looking for a solid email marketing platform and a better performer, ActiveCampaign would be a better choice. Omnisend includes deliverability reports, so you can easily track key factors that influence your email deliverability, such as your email list hygiene and sender domains, and make improvements based on their tips.  You can also see from our latest deliverability test that they scored poorly, coming eleventh out of fifteen.

These are cleanly laid out and easy to read. They include click map, open/click rate, revenue, unsubscribed and issues. With the ability to track geo-location, you can translate the language of your emails, send your campaigns during your customer’s time zone, national holidays and more. With Omnisend, you can track your sales on the following channels: email, SMS, push notifications. A new feature gives users a lifecycle map, highlighting which contacts need nurturing, are at risk, are loyal customers, etc. You’ll also gain access to a customer retention report.

Only available in English.

You can preview your design on desktop & mobile and send a test email, but it’s not possible to see how your email will look on specific email clients. Spam testing is also not available. Find out how to avoid spam filters here.

Hard bounces are shown in reports. If the emails to the same subscriber are soft bounced three times in a row, Omnisend counts it as a hard bounce and does not send any emails to this address anymore.

 If you don’t want to send emails to contacts in a specific segment and the one you’re sending to, you can do that by using the ‘exclude segment’ option.  For eg. You can send an email to US customers, but not to those who didn’t open previous emails.

No limit on quantity of stored images. Max size of uploaded images is 5 MB.

SPF, DKIM and DMARC.

Available on Pro plan.

Levels are as follows: content creator, campaign coordinator, analyst, manager, admin and owner.

Omnisend integrates with all the popular ecommerce platforms: Shopify, BigCommerce, WooCommerce (WordPress), Magento, OpenCart, Drupal Commerce, Volusion. Integration with Facebook Lead Ads allows you to pass leads collected from Facebook & Instagram to Omnisend. Other types of integrations are limited.

Limited designs. The free plan allows for unlimited landing pages.

24/7 email and chat support is available on the Standard plan and access to email support is on the free plan. The support agents are friendly and do their best to help you. A detailed knowledge base is also available.  Another plus is that you’ll have access to free online courses within the Omnisend Academy. On top of this, Omnisend hosts and records webinars and events to help you learn the ins and outs of the tool.