Kit Review (2025) The Newsletter Tool for Creators (Like You?)

• Kit Review
• Kit vs ActiveCampaign

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Kit Pricing

These prices are for month-to-month subscriptions, and refer to the Creator Plan, which doesn’t give you access to the native newsletter referral system, subscriber scoring, or advanced reporting. To access these, you need to be on the Creator Pro plan. Prices start at $29 a month for 1000 subscribers and increase from there.

While the cheapest paid package is one of the cheaper options on the market, that can rapidly change as your subscriber count grows. While some tools (like Flodesk) put an upper limit on pricing, Kit prices continue to increase the more subscribers you have.

When you purchase a paid plan, they’ll migrate your lists into their system at no extra cost.

You can always check our pricing comparison tool to see how Kit stack up against the competition. Or check our pricing guide to find out how each plan’s features vary.

Pros and Cons

Is Kit the right newsletter service for you?

Rating Details

Kit’s Monetization Features

Kit aims to be an all-in-one tool for writers and creators, offering multiple ways to earn money. Here’s a quick look at their monetization features:

• Paid Subscriptions – You can charge subscribers for access to your newsletter, even on Kit’s free plan. The transaction fee is 3.5% + $0.30, which is fairly reasonable compared to other popular tools (such as Substack). You can also set up multiple subscription tiers, and there’s a Tip Jar feature that lets readers contribute any amount they choose.
• Commerce – Kit’s Commerce feature allows you to sell digital products, like e-books, directly through the platform—no extra tools needed. This saves both time and money.
• Sponsor Network – By joining Kit’s Sponsor Network, you can easily find brand deals and sponsorship opportunities to help monetize your content.
• Paid Recommendations – You can earn money by recommending great newsletters or pay other creators to promote yours.

Kit App Store

Kit offers an App Store that lets you expand your newsletter’s capabilities through integrations with popular tools across categories like lead capture, ecommerce, webinars, and more. You’ll find familiar names like Stripe, Shopify, WordPress, WooCommerce, Canva, and more.

Most apps allow you to sync and exchange data between platforms, similar to what you’d do with a tool like Zapier, but with a much simpler setup. Other tools, like Canva, offer more specific benefits, such as giving you access to your Canva designs and library directly within Kit’s media gallery, which is incredibly convenient when creating emails.

To unlock the Kit App Store, you’ll need to upgrade to the Creator plan, which starts at $29/month. And if you’re someone who is looking to monetize your newsletter or streamline your email marketing setup, we think it’s a smart and cost-effective upgrade. 

Automations and rules

One of my favorite parts of Kit is its visual automations and rules features. When I originally started using the tool, you could only add “rules”, which meant you could trigger emails based on an action. For example, a subscriber signing up to a certain form could trigger a welcome sequence or add a tag to their subscriber profile.

The rules feature is great for applying quick, one-off triggers to your sequences. I use it to send specific automated sequences to subscribers depending on which form or lead magnet they’ve signed up for. However, if you want to create more complex automations, you’ll need to use the visual automations feature. This lets you map out subscriber journeys based on actions they do and don’t take.

It’s simple to use and you can drag and drop different outcomes, including subscribers you want to exclude from sequences (e.g. people who have already bought a course you’re promoting).

The Creator Network

The latest addition to Kit’s toolkit for creators is the Creator Network. You can build your own “Creator Profile”, complete with its own domain. Here, you can share your latest broadcasts and add links to other, relevant offsite pages.

But for me, the most useful part of the Creator Network is the recommendations feature. This is Kit’s way of creating a referral system. I can recommend up to 10 other creators every time someone signs up to my email list and vice versa. It’s proven to be a particularly fruitful way to grow my list and, since it came into play about a year ago, I’ve sent over 1,000 subscribers to other creators’ lists.

Kit’s landing page editor

Kit’s landing page editor is quite basic, but it gets the job done. You can create standalone pages or use the helpful copy-paste code and share it on your website (there are different methods for sharing it depending on the platform you’ve built your website on).

Although there are 50+ templates to choose from, it’s difficult to customize them aside from changing the colors, fonts, and imagery.

How to create a landing page with Kit:

• • 1. Click on the “Grow” tab at the top of the page and select “Landing pages and forms”.
    2. Next, you’ll see a “Create new” CTA. Once you’ve clicked this you’ll be asked how you want to gather your subscribers. Here you’ll be asked which landing page template you want to use – there are over 50 templates for you to choose from.
    3. Now you can choose the landing page design that suits your marketing needs, whether that’s for Newsletters, Webinars, Profiles, etc.
    4. Then once you’ve found the landing page template you like, click “Choose” to start editing the design. Now you can add your content, branding, imagery, etc.
    5. You can preview your landing page before publishing it to make sure you’re happy with the overall layout and design.
    6. Once you are happy with the overall feel of it, click “Save & Publish.” Then you’ll be able to choose your domain name for your landing page.
    7. Later, if you need to go back and edit your chosen domain, landing page URL, or SEO settings, you can access and update all of this within the “Settings” tab.

Conclusion

There are several areas where Kit does quite well. For example, support is quick, friendly and effective, we can’t complain here. We also liked the flexibility when managing subscribers via its tagging system. This is certainly something bloggers (and digital marketers) can take full advantage of whilst targeting communications to their audience (hence why we listed it as one of our Mailchimp alternatives).

We also think the new Creator Network addition is a nice touch for creators, bloggers, and freelancers. It provides a unique way to grow your email list while supporting others in the industry.

Kit comes with a landing page editor that will let you collect subscribers even if you don’t own a website, which is great for social media campaigns. Their new commerce feature, which allows you to sell digital products and subscriptions, is pretty cool, and not something you’ll see in other email marketing tools.

However, Kit is only really effective when you are using the paid option, therefore it can get expensive pretty quickly. For this reason, we’d strongly suggest that you check out some Kit alternatives in our round up of the best email marketing services before choosing them as your next email marketing platform.

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Kit Alternatives

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You can see why ActiveCampaign is our top Kit alternative in this detailed comparison.

Not sure that Kit is right for you? Use our Smart Finder to see which newsletter tool matches your requirements.