ConvertKit Review (2024) The Newsletter Tool for Creators (Like You?)

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This article has been written and researched by our expert tooltesters through a precise methodology. Learn more about our methodology

Lizzie Davey

Lizzie Davey


Inka Wibowo

Inka Wibowo


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ConvertKit started life as a text-only newsletter platform aimed at creators and bloggers. It was one of the only email marketing tools at the time geared towards this market—something it’s really capitalized on as it’s grown.

It now offers a whole lot more than “just newsletters”. You can sell subscriptions, automate multiple marketing sequences, and monetize your content, as well as champion fellow bloggers and freelancers through the unique Creator Network.

I’ve been using ConvertKit for the best part of a decade and have seen it blossom from a fairly rudimental tool to an essential part of my business. There are still some things I wish were more advanced (like the choice of landing page designs), but there’s still plenty to love.

You might have noticed there’s a bit of a mixed reception towards ConvertKit, which is probably down to its premium price point. Here, we go beyond the price to bring you a balanced review, which is based on a methodical approach and uses our practical experience and knowledge of dozens of other simple and advanced marketing automation tools.
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ConvertKit Review: Summary

Though ConvertKit does offer a freemium plan for those with under 1,000 subscribers, it is quite limited feature-wise. Their cheapest paid package starts at $15/month, though this is for marketers with fewer than 300 subscribers. If you want to unlock all the Creator Network features, you’re looking at $25 a month for up to 300 subscribers.

Perhaps the most interesting thing about ConvertKit—and something that sets it apart from its cheaper alternatives—is that you can sell digital products and subscriptions. The tool’s commitment to helping creators grow means there’s a wealth of features focused on monetization. There are all the ingredients you need to grow your revenue (and cover the costs of your ConvertKit subscription).

On paper, they appear to have really advanced features (e.g. landing page editor, email automation templates, digital products online store, etc.), but how do ConvertKit actually perform? We’ll also see whether their claim that their system is “easier to use than Mailchimp”, is true.

Let’s take a close look at ConvertKit and its features!

  • ConvertKit Review
ConvertKit Review video

Try ConvertKit for free

ConvertKit Screenshots

ConvertKit Pricing

$ 0

300 Subscribers

unlimited emails

Free plan doesn't include automations or reports.

$ 15

300 Subscribers

unlimited emails

Discounts available for yearly plan.

$ 29

1,000 Subscribers

unlimited emails

Discounts available for yearly plan.

$ 49

3,000 Subscribers

unlimited emails

Discounts available for yearly plan.

$ 79

5,000 Subscribers

unlimited emails

Discounts available for yearly plan.

$ 119

10,000 Subscribers

unlimited emails

Discounts available for yearly plan.

$ 199

25,000 Subscribers

unlimited emails

Discounts available for yearly plan.

$ 379

55,000 Subscribers

unlimited emails

Discounts available for yearly plan.

$ 679

105,000 Subscribers

unlimited emails

Discounts available for yearly plan.

These prices are for month-to-month subscriptions, and refer to the Creator Plan, which doesn’t give you access to the native newsletter referral system, subscriber scoring, or advanced reporting. To access these, you need to be on the Creator Pro plan. Prices start at $29 a month for 300 subscribers and increase from there.

While the cheapest paid package is one of the cheaper options on the market, that can rapidly change as your subscriber count grows. While some tools (like Flodesk) put an upper limit on pricing, ConvertKit prices continue to increase the more subscribers you have.

When you purchase a paid plan, they’ll migrate your lists into their system at no extra cost.

You can always check our pricing comparison tool to see how ConvertKit stack up against the competition. Or check our pricing guide to find out how each plan’s features vary.

Pros and Cons

  • Pros
  • Cons


  • Offer paid newsletters

    ConvertKit helps you to monetize your newsletters by charging your readers for a copy of your newsletter. This can be a good way to add another revenue stream to your business. They also offer a “tip jar” feature, which gives your audience the chance to tip your content, which we think is a pretty cool feature!

  • Flexible user-subscription management

    The tagging system makes it as easy as pie to add and remove subscribers from workflows. This feature won ConvertKit a place on our list of the best email marketing services for Shopify.

  • Landing page editor

    ConvertKit lets you create simple landing pages, even if you don’t have your own website. This can be very convenient for social media campaigns. There are plenty of attractive landing page templates, and it’s a big plus that you can use your own custom domain, even on the free plan.

  • Good deliverability

    Their deliverability rates have been consistently very good in our tests.

Is ConvertKit the right newsletter service for you?

  • Recommended if:
  • Not recommended if:
  • You want to run ultra-targeted campaigns

    With ConvertKit’s flexible tagging and segmentation system, you can run laser-focused automated campaigns to very specific groups of contacts. Its inbuilt landing page editor also allows you to manage end-to-end campaigns within the one tool.

  • You want to sell digital products +/ subscriptions

    Looking to sell ebooks, music, images, courses or other digital products? This unique feature from ConvertKit is a great addition for creatives. You can connect your own custom domain, and adding products is really simple. This feature is available on the free plan. You’ll simply be charged a 3.5%+30c transaction fee once you start selling products.

Rating Details

Ease of Use

Most features are easy to use and the navigation in the backend is logical. However, sometimes you need to mess with HTML code (e.g. to format emails).

Editor Info popup

Although the editor is fast and self-explanatory, it’s still quite basic (much like a text editor you’d use when sending a regular email). However, ConvertKit has recently added extra design blocks to its editors, so you can add countdown timers, embed videos, spotlight products, and change the layout of your content among other things.

Personalization Info popup

If/Then/Else logic is available, but it is not easy to use as it’s code based. However, if you get it, it’ll do the job. The editor also lets you change email content using conditionals, giving your readers a more personalized experience

Email types Info popup

Classic newsletters, sequences (autoresponders), automations, A/B testing (for subject lines only) and landing page creation.

Choice and Flexibility of Template Designs Info popup

There are 15 templates available, most of which are text-based. However, there are some visual templates that, when combined with the new design blocks, can create aesthetically pleasing emails. It’s still pretty limited when creating visual content compared to other design-focused email marketing tools, but if you know your way around a bit of code, you can upload HTML code to create your own templates. Take a look at these email template builders for some inspiration.

Email Marketing Automation Info popup

You can create email sequences and workflow-based visual automations even on their most affordable plan ($15/month). After the user triggers an event (e.g. subscribes to a form, makes a purchase), you can customize your communications by adding actions (e.g. add a tag, subscribe them to sequences, etc.). The visual automations feature lets you build customized sequences based on specific triggers and actions—these are easy to edit and change later down the line which can be helpful for launches or tweaking campaigns.

List Management Info popup

The tagging system is really flexible when adding or removing users from campaigns and email sequences. This makes it easy to segment your subscribers. I’ve found it can get overwhelming having too many tags and it can sometimes be difficult trying to work out which combinations of tags you need for some subscribers to receive a sequence but not others (but that could just be me and my distinct lack of logic!).

Registration Forms/ Opt-in & Opt-out- Process Info popup

You can create embedded, pop-up and slide-in forms, as well as landing pages. Forms are easy to edit via their visual editor, and there are a handful of nice designs that will help you build your email list.

Deliverability Info popup

ConvertKit’s deliverability rates have been consistently very good in our tests. However, unfortunately we couldn’t include them in our latest test due to some authentication issues.

Reports and Analysis

ConvertKit’s reporting feature is a lot more advanced than it used to be. It now includes bounce rates, an engagement funnel, and a handy graph that tracks subscriber sentiment (as well as the usual open rates and click rates). However, it’s nowhere near as advanced as other tools that offer ecommerce conversion tracking, heatmaps, and Google Analytics integrations, which is disappointing considering the price point.

Languages Info popup

Only available in English.

Spam- and Design-Testing Info popup

ConvertKit doesn’t have a spam testing feature, but they do test emails in the background and flag them if necessary. There is no design testing either, you’d need to use an external solution for that. Find out how to avoid spam filters here.

Bounce Management Info popup

Hard bounces are flagged and no further emails will be sent to them. Soft bounces will eventually be classified as hard bounces if the email address can’t be reached after several attempts.

Blocklist Info popup

Not available.

Storage available for data and images


There is no apparent limit. However, there is no media database where you can manage your uploaded files.

Authentication Info popup

SPF and DKIM are supported. Side note: ConvertKit uses external mail servers (Mailgun), which is not a very common approach in this industry, but in our tests everything worked perfectly fine.

Own Domain Info popup

You can customize the domain for landing pages and contact forms but not for tracked URLs within an email.

Different levels of account access Info popup

You can invite admins and team members to your account on the Creator Pro plan.


ConvertKit has about 90 integrations (e.g. Shopify, WooCommerce, SumoMe, ConvertPlug, etc.). Please note that some “integrations” they mention on their website need to be set up manually by copying and pasting HTML code.

Landing Page Builder Info popup

The landing page editor provides a wide selection of modern templates, and there’s no limit to how many you can create. However, the options to modify the design are limited, and the usability is very poor, especially when you compare the landing page builder to GetResponse’s or MailerLite‘s. One good thing is you can add your own domain, even on the free plan.

Customer Support

I’ve always had a great experience with ConvertKit’s customer support. It’s always fast and comes back with coherent explanations. You can contact them via ticket (email) or live chat. Additionally, they also provide useful tutorials, but some of them could be more detailed.

Overall rating


ConvertKit is missing crucial features (e.g. a good email template selection and spam and design testing). On the bright side, we really liked everything to do with list management, and products. Unfortunately, it gets pricey quickly.

How to use ConvertKit

ConvertKit is well known for its extremely user-friendly nature—so easy, in fact, that once you sign in to your ConverKit platform, you’re instantly presented with a “quick actions” dropdown on the right-hand side. Here, you have the option to create a broadcast, form, landing page, snippet, or email template. The term “snippet” refers to a reusable block of content designed to help you save time when you create email campaigns.

To create an email campaign, select the “Broadcast” option. From here you are taken to a basic email editor, which, as we mentioned earlier, could easily be mistaken for a basic plain text editor. You can start typing straight away using the design blocks available, or you can choose one of the 15 pre-made templates—which, while decent enough, aren’t as good as the options available from other tools.

Alternatively, if these templates don’t suit your email marketing strategy, you can import your own custom HTML. You can edit email templates from the dashboard, by clicking ‘email template’ from the quick actions tab.

Automations and rules

One of my favorite parts of ConvertKit is its visual automations and rules features. When I originally started using the tool, you could only add “rules”, which meant you could trigger emails based on an action. For example, a subscriber signing up to a certain form could trigger a welcome sequence or add a tag to their subscriber profile.

The rules feature is great for applying quick, one-off triggers to your sequences. I use it to send specific automated sequences to subscribers depending on which form or lead magnet they’ve signed up for. However, if you want to create more complex automations, you’ll need to use the visual automations feature. This lets you map out subscriber journeys based on actions they do and don’t take.

It’s simple to use and you can drag and drop different outcomes, including subscribers you want to exclude from sequences (e.g. people who have already bought a course you’re promoting).

The Creator Network

ConvertKit Creator Network

The latest addition to ConvertKit’s toolkit for creators is the Creator Network. You can build your own “Creator Profile”, complete with its own domain. Here, you can share your latest broadcasts and add links to other, relevant offsite pages.

But for me, the most useful part of the Creator Network is the recommendations feature. This is ConvertKit’s way of creating a referral system. I can recommend up to 10 other creators every time someone signs up to my email list and vice versa. It’s proven to be a particularly fruitful way to grow my list and, since it came into play about a year ago, I’ve sent over 1,000 subscribers to other creators’ lists.

ConvertKit’s landing page editor

ConvertKit’s landing page editor is quite basic, but it gets the job done. You can create standalone pages or use the helpful copy-paste code and share it on your website (there are different methods for sharing it depending on the platform you’ve built your website on).

Although there are 50+ templates to choose from, it’s difficult to customize them aside from changing the colors, fonts, and imagery.

How to create a landing page with ConvertKit:

      1. Click on the “Grow” tab at the top of the page and select “Landing pages and forms”.
      2. Next, you’ll see a “Create new” CTA. Once you’ve clicked this you’ll be asked how you want to gather your subscribers. Here you’ll be asked which landing page template you want to use – there are over 50 templates for you to choose from.
      3. Now you can choose the landing page design that suits your marketing needs, whether that’s for Newsletters, Webinars, Profiles, etc.
      4. Then once you’ve found the landing page template you like, click “Choose” to start editing the design. Now you can add your content, branding, imagery, etc.
      5. You can preview your landing page before publishing it to make sure you’re happy with the overall layout and design.
      6. Once you are happy with the overall feel of it, click “Save & Publish.” Then you’ll be able to choose your domain name for your landing page.
      7. Later, if you need to go back and edit your chosen domain, landing page URL, or SEO settings, you can access and update all of this within the “Settings” tab.

ConvertKit’s Deliverability

ConvertKit’s email deliverability rates have always been pretty stable in our deliverability tests, their results have ranged from 80% to mid-nineties in our last five tests. In our June 2023 test, they scored 91.3% which is their best score since October 2021. They were one of the providers who were most likely to end up in Gmail’s main inbox, with 78% of their emails ending up there. Unfortunately, we couldn’t include them in our test in January 2024. This is due to some limitations with their authentication settings.


There are several areas where ConvertKit does quite well. For example, support is quick, friendly and effective, we can’t complain here. We also liked the flexibility when managing subscribers via its tagging system. This is certainly something bloggers (and digital marketers) can take full advantage of whilst targeting communications to their audience (hence why we listed it as one of our Mailchimp alternatives).

We also think the new Creator Network addition is a nice touch for creators, bloggers, and freelancers. It provides a unique way to grow your email list while supporting others in the industry.

ConvertKit comes with a landing page editor that will let you collect subscribers even if you don’t own a website, which is great for social media campaigns. Their new commerce feature, which allows you to sell digital products and subscriptions, is pretty cool, and not something you’ll see in other email marketing tools.

However, ConvertKit is only really effective when you are using the paid option, therefore it can get expensive pretty quickly. For this reason, we’d strongly suggest that you check out some ConvertKit alternatives before choosing them as your next email marketing platform.


Try ConvertKit for free


They use Amazon Web Storage (AWS), which has server locations in the USA and many other locations around the world. Their email servers they use are from Mailgun – they are based out of Illinois and Virginia.

The two tools favor different features, so it’s hard to draw a like-for-like comparison. ConvertKit is best for creators and bloggers with its Creator Network feature and the ability to sell products and subscriptions from within the platform. Its design capabilities, templates, and automation features aren’t quite as powerful as MailChimp’s, so it ultimately depends on your needs and goals. You can see our full ConvertKit vs Mailchimp comparison for more information.

Yep! As long as you’re managing less than 1,000 subscribers, and you don’t need access to any of the features available in the Creator or Creator Pro plans, you can stay on the freemium plan for as long as you like.

ConvertKit is a legit email marketing service for small businesses and creatives. It safely stores your customer data and offers a secure way to manage your subscribers and send out email campaigns.

ConvertKit’s deliverability is consistently very good according to our bi-annual deliverability tests. However, we could not include them in the recent test.

ConvertKit Alternatives

You can see why ActiveCampaign is our top ConvertKit alternative in this detailed comparison.

Not sure that ConvertKit is right for you? Use our Smart Finder to see which newsletter tool matches your requirements.

The authors

Learn more about us

Lizzie Davey

Lizzie is a freelance writer and strategist for forward-thinking SaaS brands in the ecommerce and marketing sectors. She loves creating long-form, customer-centric content that makes a difference as well as helping fellow freelancers build lasting businesses with handy courses and resources. When she's not tapping away at her keyboard, you can find her exploring new places, paddleboarding at sea, bouldering, or hanging upside down on aerial silks.

Inka Wibowo

Senior Content Manager

Hi, I'm Inka! I spent the earlier part of my career in agency land, helping businesses of all sizes get their email marketing campaigns up and running. Now, at EmailTooltester, I'm using my experience to help businesses like yours find the best email marketing services for your needs.

Learn more about us

We keep our content up to date

12 Apr 2024 - General update including more information about Creator Network, upgraded overall rating to 3.9
06 Feb 2024 - Deliverability section updated
19 July 2023 - Email deliverability section added
07 Nov 2022 - General update
17 March 2022 - Added note about legitimacy
15 Nov 2021 - Added lower tier pricing for up to 300 subscribers
07 Oct 2021 - Score increased due to excellent deliverability rates
17 May 2021 - General update
19 Aug 2020 - New video review added
15 Apr 2020 - Prices updated to include free plan
1 Feb 2019 - Review updated
7 Jan 2019 - Deliverability rating updated
20 Mar 2018 - Deliverability rating added
06 Jul 2017 - Added FAQ about server location
27 Jun 2017 - Initial Tests & Review

Our Methodology

This review has been written and researched following our EmailToolTester methodology.

Our Methodology