GetResponse Pricing: What Is (And Isn’t) Included in Each Plan

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GetResponse includes a wide variety of email marketing tools such as marketing automation, a landing page editor, and a template builder. Niche features include a chat widget, webinar hosting, their conversion funnel, paid newsletters, and even an AI-powered online course builder.

Because of their wide range of features, GetResponse offer several different plans targeted at both email marketers and content creators. Higher-priced plans include more features, so the question is: which plan is right for you? And how does GetResponse's pricing compare to other providers? Let's break it all down in our GetResponse pricing guide.

How Much Does GetResponse Cost?

Below, you can see a breakdown of GetResponse's plans and pricing:

GetResponse Pricing & Plans in Detail

A few things to keep in mind about GetResponse pricing:

• You get an 18% discount for 12 months. Use this special link to get a lifetime discount of 10% on top.
• Non-profit organizations get 50% off.
• GetResponse only charges for active subscribers - meaning you won't be paying for unsubscribes, deleted contacts, or bounces (phew!).
• However, like Mailchimp, it treats each list as a separate list, and will charge you for duplicates if they appear in more than one list.
• You can cancel your account at any time. This will delete all your saved data though, so make sure you export your contact lists! GetResponse does not offer refunds, even if you cancel a day after subscribing for a plan.
• An enterprise-level plan, called MAX, is also available, although this can only be purchased by contacting their sales team directly.

You can use our price calculator tool to compare GetResponse's prices with other popular email marketing services, although, as you'll see in a minute, GetResponse can be quite expensive compared to other tools.

GetResponse Pricing: Is it Worth It?

The Starter plan offers great value if you're just getting started with email marketing. Considering that you get unlimited emails and landing pages, a website builder, basic automations, and 24/7 support included, $19/month as a starting price is a fantastic deal.

Just keep in mind: if your contact list exceeds the limit specified in your pricing plan, you are automatically bumped to the next tier. So if you pay $19 a month for the Starter plan and you get to 1001 contacts, you will be charged a total of $29, the price for the 2500 user tier. Which is actually quite pricey - alternatives like Brevo and MailerLite charge less for growing lists.

If you need advanced automations, you'll be happy to know that the Marketer plan gives you access to the full range of automation features (drip campaigns, event-based automation, contact scoring etc.), the possibility to add additional admin user accounts, and the sales funnel feature. This wasn't always the case with GetResponse, as they used to charge more to access premium automations, so we're happy to see they've introduced this much fairer pricing model.

In fact, this puts GetResponse more on par with platforms like ActiveCampaign, who are renowned for offering small businesses advanced automations at an accessible price. (Learn more in our GetResponse vs ActiveCampaign comparison.)

However, if you have an online store, GetResponse doesn't necessarily offer the best value. With the Marketer plan starting at $69/month, ecommerce-focused alternatives like Omnisend and Klaviyo may offer better bang for your buck.

The Creator plan is a relatively new one, designed specifically for course creators and newsletter publishers aiming to monetize their work. It includes a course creation tool that allows users to establish course rooms, quizzes, and certificates, as well as the ability to sell paid newsletters.

Pricing begins at $79/month for 1000 contacts, 500 enrolled students and an unlimited number of courses. There are very few email marketing platforms that offer these kinds of features, which makes it difficult to draw any comparisons, although we'll be sure to update this page if other providers start introducing them.

The enterprise-level Max plan targets a different user group. While GetResponse's regular editor is comparable to MailerLite and Mailchimp, the MAX toolkit targets the mid-market segment competing with the likes of ActiveCampaign, Drip and Klaviyo. Prices start at $1,099 /month. Contact GetResponse to learn more.

Conclusion

We're very happy to see that GetResponse has added a freemium plan, allowing you to send up to 2,500 emails per month. The more advanced features such as autoresponders and automations aren't included, unfortunately – but you do have 30 days to try them out.

If you have a small list and don't have complex automation and segmentation needs, the Starter plan can be an affordable option, starting at just $19/month. With extras such as landing pages, a website builder, live chat widget, and even 24/7 chat support included, there's no doubt it offers great value for money if you're after an all-in-one marketing platform.

But when you start needing more advanced email marketing features, like automation, segmentation, and ecommerce tracking - or when your list begins to grow significantly - GetResponse starts becoming a less attractive option. If you have an online store, the starting price for the Marketer plan (which includes the most useful automations) is a lot higher than other ecommerce-focused providers like Omnisend and Klaviyo.

Still, if you're interested in GetResponse's website builder or content monetization features, you can try GetResponse here (with a special lifetime 10% discount on all plans)

You can also check out our GetResponse tutorial for a quick guide on setting up your account, uploading your contacts, and sending your first email campaign.