MailerLite is an affordable email marketing software provider, with a pricing model that’s generous on inclusions and easy to understand.
In short: I find that MailerLite is powerful and super easy to use.
MailerLite includes all their features on all paid plans, and their prices increase depending only on the number of subscribers. For example, it’s free if you have up to 1,000 subscribers (with limited features – more on that below). For a maximum of 2,500 contacts it costs $15 a month, $30 monthly for 5,000 contacts, $50 per month for 10,000 subscribers or $75 monthly for a list of 15,000 contacts.
If you have more subscribers, no worries, they’ve got plans for larger lists too. Check this out at MailerLite’s site. Additionally, if you get a yearly plan, you’ll get a 30% discount.
|Designs||45 templates (not included on free plan)|
|Reporting & Segmentation||Included (limited on free plan)|
|Forms||Popups, embedded forms & landing pages|
|Newsletter inbox preview & spam testing||Not available|
|Email & chat support||Included (note – free plan includes email support only)|
|MailerLite Pricing based on list size (unlimited emails included)|
|2,500 subscribers||$15 monthly|
|5,000 subscribers||$30 monthly|
|10,000 subscribers||$50 monthly|
|15,000 subscribers||$75 monthly|
|50,000 users||$210 monthly|
|100,000 users||$360 monthly|
Besides having a lower allowance on subscribers (1,000 contacts), there are a few limitations of the free plan. You won’t get access to:
A MailerLite logo will also be added at the bottom of your emails. With free plans, this logo can’t be removed and will be visible to your recipients.
You do however get access to features such as automations, email reports, the landing page editor and email support on the free plan.
Their offer is straightforward, they have one only paid plan and it includes all the available features. Easy as pie.
To know exactly how much MailerLite will cost you, you only need to know how big your subscribers’ list is and check their pricing tiers.
Check our price comparison tool if you want to compare MailerLite’s prices with their competitors’.
For smaller lists, their prices are among the most competitive in the industry, and they also offer a lot in terms of features (read review). In my opinion, MailerLite is worth every penny as it’s one of the tools that offers the best value for your money. Plus, if you have less than 1,000 subscribers their free plan isn’t bad, if you’re willing to go without features such as templates and live chat support.
Any contacted email will count as a subscriber for your monthly payment. Please note that in MailerLite there’s no possibility to replace used subscribers with new ones constantly – you should choose a plan according to the number of active subscribers you have.