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Josep Garcia
28 Mar 2022
MailerLite’s pricing model is similar to that of other popular email marketing services; it offers a free plan and two paid plans with varying features. Despite the recent increase in MailerLite’s prices, it remains a very affordable provider that’s generous on extras.
MailerLite is one of my favorite email marketing tools. They have a clean and intuitive interface, and they don’t fall short on features – even their free plan includes pro features like automations and landing pages. Read our complete MailerLite review for more information.
In short: I find that MailerLite is an excellent email marketing tool for small businesses, as its pricing is very competitive and the software is powerful and super easy to use for all levels. This is why we selected it as one of the top Mailchimp alternatives.
MailerLite’s freemium plan is available for those with under 1,000 subscribers and comes with 12,000 emails/month. For a maximum of 2,500 contacts the Growing Business plan will cost you $17/month, then $32/month for 5,000 contacts, $54/month for 10,000 subscribers or $87/month for 15,000 contacts. You’ll have access to features such as unlimited newsletter and landing page templates, dynamic emails, branding-free emails, unlimited websites, and more.
If you want access to features such as promotion pop-ups, Facebook custom audiences, multiple automation triggers and its custom HTML newsletter editor, you’ll need to sign up for the Advanced plan. Prices start at $21/month, so not much more than you’d be paying on the Growing Business plan. However, you’ll notice more of a difference when you get to the 8,000 subscribers mark.
Check out MailerLite’s site for more information. Additionally, if you sign up for a yearly plan, you’ll get a 15% discount.
| FEATURES | FREE PLAN | GROWING BUSINESS | ADVANCED |
| User accounts | 1 | 3 | Unlimited |
| Emails sent | 12,000 emails/month | Unlimited | Unlimited |
| Autoresponders | Included | Included | Included |
| Marketing automation | Included | Included (Single trigger) | Included (Multiple triggers) |
| Designs | Not included | 63 templates | 63 templates |
| Drag & drop newsletter builder | Included | Included | Included |
| Custom HTML newsletter editor | Not included | Not included | Included |
| MailerLite branding | Not removable | Removable | Removable |
| Reporting & Segmentation | Included | Included | Included |
| Forms | Popups & embedded forms | Popups & embedded forms | Promotion popups |
| Landing Pages | 10 landing pages | Unlimited landing pages | Unlimited landing pages |
| Websites | Unlimited | Unlimited | Unlimited |
| Email A/B split testing | Included | Included | Included |
| Sell digital products | Not included | Included | Included |
| Send paid newsletters & sell recurring subscriptions | Not included | Included | Included |
| Email support | Basic | Priority | Priority |
| 24/7 live chat support | Not included | Not included | Included |
| MailerLite Pricing based on list size | |||
| 1,000 subscribers | Free | $10 monthly | $21 monthly |
| 2,500 subscribers | – | $17 monthly | $30 monthly |
| 5,000 subscribers | – | $32 monthly | $39 monthly |
| 10,000 subscribers | – | $54 monthly | $87 monthly |
| 15,000 subscribers | – | $87 monthly | $119 monthly |
| 50,000 users | – | $239 monthly | $289 monthly |
| 100,000 users | – | $425 monthly | $425 monthly |
Besides having a lower email allowance (12,000/mo compared to unlimited emails), there are a few limitations to the free plan you should know about. You won’t get access to:
A MailerLite logo will also be added at the bottom of your emails on the free plan. This logo can’t be removed and will be visible to your recipients.
You do however get access to features such as marketing automation, email reports, the landing page editor and email support on the free plan. We compared MailerLite’s free plan alongside other free email marketing services and found it to be the best in terms of included features and allowances.
MailerLite used to have just one paid plan, and the prices were similar to that of the Growing Business account. However, alongside an update of their interface and the addition of new features such as the ability to sell digital products and recurring subscriptions, the Advanced plan came into the mix.
There isn’t a massive difference in features between the two. However, those who need the following features will want to upgrade to Advanced:
This plan is for large organizations where pricing is worked out on a case-by-case basis.
It includes a dedicated IP, which is recommended for those sending over 50,000 emails/week.
Nonprofits: MailerLite offers a generous 30% off for nonprofits
Annual discounts: If you sign up for the annual plan, you can benefit from 15% off
To know exactly how much MailerLite will cost you, you only need to know how big your subscriber list is and check it against MailerLite’s pricing tiers.
Check our price comparison tool if you want to compare MailerLite’s prices with those of their competitors.
For smaller lists, their prices are among the most competitive in the industry, and they also offer a lot in terms of features (read our full MailerLite review).
In my opinion, MailerLite is worth every penny, as it’s one of the tools that offers the best value for your money and, it will be an integral part of your overall email marketing strategy.
Since email marketing ROI can secure you as much as $36 for every dollar you spend on your email campaign, you really have nothing to lose with MailerLite’s very affordable prices.
Plus, for those with less than 1,000 subscribers, their free plan is excellent, so long as you’re willing to go without features such as templates and priority support.
> Open your free MailerLite account
Looking for a mass email service provider? Check out MailerSend, MailerLite’s transactional service.
Updates:
28 March 2021: Complete update in light of changes to prices and plans
29 Nov 2021: Added Discounts section
22 Apr 2021: Added Add-On section & updated FAQs
13 Oct 2020: Minor updates
15 Apr 2020: General update of content and table
30 Apr 2019: Minor updates
25 Nov 2019: Minor updates
Any contacted email will count as a subscriber for your monthly payment. Please note that with MailerLite there’s no possibility to replace used subscribers with new ones constantly – you should choose a plan according to the number of active subscribers you have.
MailerLite does not have a pay-as-you-go plan, unfortunately.
Yes! MailerLite offers a generous discount of 30%
You can cancel the monthly plan at any time. The annual plan cannot be canceled before the expiration date.
MailerLite offers a generous free plan, which comes with 12,000 emails and 1,000 subscribers. You can also set up landing pages and send autoresponders on the free plan.
Paid plans start from $10/month and go up incrementally based on the number of subscribers you have.
