MailerLite is an affordable email marketing software provider, with a pricing model that’s generous on features and easy to understand.
In short: I find that MailerLite is powerful and super easy to use.
MailerLite’s freemium plan is available for those with under 1,000 subscribers and comes with 12,000 emails/month. For a maximum of 2,500 contacts it costs $15/month, $30/month for 5,000 contacts, $50/month for 10,000 subscribers or $75/month for 15,000 contacts. You’ll have access to all of the features on any of the paid plans.
If you have more subscribers, no worries, they’ve got plans for larger lists too. Check out MailerLite’s site for more information. Additionally, if you sign up for a yearly plan, you’ll get a 30% discount.
|Features||FREE PLAN||PAID PLAN|
|Emails sent||12,000 emails/month||Unlimited|
|Designs||Not included||45 templates|
|Reporting & Segmentation||Limited||Included|
|Forms||Popups, embedded forms & 5 landing pages||Popups, embedded forms & unlimited landing pages|
|Newsletter inbox preview & spam testing||Not available||Not available|
|Email & chat support||Includes email support only||Included|
|MailerLite Pricing based on list size|
|2,500 subscribers||$15 monthly|
|5,000 subscribers||$30 monthly|
|10,000 subscribers||$50 monthly|
|15,000 subscribers||$75 monthly|
|50,000 users||$210 monthly|
|100,000 users||$360 monthly|
Besides having a lower subscriber allowance (1,000 contacts) and email allowance (12,000/mo), there are a few limitations to the free plan you should know about. You won’t get access to:
A MailerLite logo will also be added at the bottom of your emails on the free plan. This logo can’t be removed and will be visible to your recipients.
You do however get access to features such as automations, email reports, the landing page editor and email support on the free plan.
You can also pay extra for add-ons. For example, you can buy a dedicated IP for $50/month or pay $10/month for unlimited websites and landing pages.
Their offer is straightforward, they have only one paid plan and it includes all the available features. Easy as pie.
To know exactly how much MailerLite will cost you, you only need to know how big your subscriber list is and check it against MailerLite’s pricing tiers.
Check our price comparison tool if you want to compare MailerLite’s prices with those of their competitors.
For smaller lists, their prices are among the most competitive in the industry, and they also offer a lot in terms of features (read review). In my opinion, MailerLite is worth every penny as it’s one of the tools that offers the best value for your money. Plus, for those with less than 1,000 subscribers, their free plan isn’t bad at all, so long as you’re willing to go without features such as templates and live chat support.
15 Apr 2020: General update of content and table
30 Apr 2019: Minor updates
25 Nov 2019: Minor updates
Any contacted email will count as a subscriber for your monthly payment. Please note that with MailerLite there’s no possibility to replace used subscribers with new ones constantly – you should choose a plan according to the number of active subscribers you have.
MailerLite does not have a pay-as-you-go plan, unfortunately.