MailChimp Vs AWeber – Who Deserves The Email Marketing Spotlight?


Oct. 21, 2021

Josep Garcia

Mailchimp vs Aweber

AWeber’s big claim to fame, over their 18 years of existence, is to be the company that invented the autoresponder. By comparison, MailChimp is certainly the new kid on the block – albeit the kid everyone’s talking about thanks to their clever marketing and share-worthy mascot.

So how do the two email marketing solutions compare? Our unbiased review should let you know exactly where they excel, and where they’re found lacking. Take a look at our video comparison or scroll down for our full review:

MailChimp Vs AWeber: Summary

MailChimp offers a freemium plan and paid plans start at $9.99 a month. Their offering includes attractive email templates, A/B testing and excellent reports. AWeber also offers a free plan, but with only 500 subscribers and 3,000 emails/month, it's not nearly as generous. Paid plans start at $19 per month for up to 500 subscribers.

Ease of Use & Editor

MailChimp prides itself on its ease of use, and this may come as a surprise, but we don’t actually find it to be the most intuitive solution for complete beginners. However, they gain a number of points for their fast, easy to navigate and well-designed backend. While some functions are sometimes hard to find (for instance, how to add opt-in for new sign-ups), they have excellent features such as the navigation menu for checking every step when setting up your campaign.


MailChimp’s navigation system

Nevertheless, as a whole, MailChimp’s platform is still easier to use than AWeber’s. The latter have options that feel hidden (how to reuse a campaign or choose a sender address), and navigating between the steps of your campaign is more tedious. One strange design choice also makes them lose points: their confusing naming conventions. For example, they call regular newsletters  “Broadcast”  and they say “Campaigns” when they mean email automations.

Winner: By and large not the easiest newsletter tool in the world, but MailChimp still beats AWeber here. (Have a look at our comparison chart to see how they rank overall).

Design and Flexibility

The general advice for newsletter layouts is to keep it simple. This is why it’s nice to see that MailChimp has 80 clean and sleek templates, divided into sections such as ecommerce, events or holidays. You can then further customize these templates with layouts, and of course things like font and colors. When you’re done tweaking, you can save the template and reuse it for all your communications. We also like that you can create HTML templates via code, URL or .ZIP file.

aweber email templates

AWeber template examples

AWeber wins in terms of template numbers (150) but they’re not necessarily better. We find their style a bit outdated, and for instance, it’s hard to find 2 or 3 column layouts. You should still be able to create what you want thanks to good customization options, but it’s less flexible.

Winner: MailChimp wins this round too – we’d rather have fewer templates but more flexibility with our design. 0:2 to Mailchimp

Email Marketing Features

Email automations

MailChimp has solid autoresponders. For instance, you can launch a campaign for different subscriber groups (people interested in product A or product B) and create email chains. Other triggers let you message users who bought a certain product, who subscribed to a form or those who opened a custom field. Sadly, editing them is not as user-friendly because the visual editor isn’t exactly intuitive (unlike the one with Active Campaign, for instance).

AWeber’s automations -confusingly called Campaigns-, are a new addition, and we tested them as a beta feature. In spite of that, they seemed decent enough. You can tag users and send them emails accordingly, including personalized tailored messages. They might be lacking in features, but we still found them slightly easier to set up than with MailChimp.

Winner: MailChimp’s automations are more powerful than AWeber's. We should say that neither of them is as good or intuitive as Active Campaign or GetResponse, where you can create campaigns based on user behaviors (which page they visited, for example) and with a great visual editor. 0:3 to Mailchimp

Registration forms

If you want subscribers to add themselves to your list, you need to create a registration form. MailChimp makes it easy to build those with drag and drop tools, and you can add all the fields you need such as name or city for example. You can also pre-segment your users to let you know why they’re interested as they sign up (for instance you could have a field where they write the product they like on your page). It’s also easy to create opt-ins and thank you pages (when users have subscribed), but selecting color options was a bit finicky for our liking.

AWeber forms

AWeber registration forms editor

AWeber’s registration forms are very powerful and full of features. Like with MailChimp, you get custom fields and thank you pages plus cool extras like the ability to add audio and video! However, these features come at a price for usability. It’s just not that fun or intuitive to create your registration forms. On top of that, the templates aren’t exactly the most eye-pleasing…

Winner: We were quite impressed with AWeber’s registration form features – but you are not too likely to need them. So we’d still pick MailChimp for ease of use and the template choices. 0:4

Spam & design testing

When possible, you should always make sure your email looks good in all kinds of inboxes. MailChimp lets you do exactly that with their third-party Inbox Preview. It’s a nifty tool, but unfortunately not free if you are on the cheaper subscription plans (each preview costs 1 token and you can buy 25 of them for $3). Also, we’re surprised that they still don’t offer spam testing.

In any case, it’s still better than AWeber, which doesn’t have spam testing or a good preview system in place. So not much more to add here.

Winner: Definitely MailChimp, by default. 0:5


Measuring the success of your campaigns is just as important as their content. MailChimp offers an excellent integration with Google Analytics, and they even track the performance of your messages across different geographical zones or ecommerce conversions. There’s also a click map and of course a bounce rate and click-through rate. We’re particularly fans of the social reports to analyze stats about how many people your email reached, and on what channels – you can even break it down by email provider (Gmail vs Yahoo). Finally, we should say that the reports look good and the information is easy to digest.


MailChimp’s reports

AWeber’s reporting is on par in terms of features. You get the basic info about communication’s performance such as openers, bounces and clicks, but also advanced data like ecommerce or geo-tracking. Sadly AWeber’s design team could work a little harder on the reports because they’re not as nice to look at, and some of the information is harder to access.

Winner: In terms of features, both solutions are actually very good. But MailChimp has the upper hand thanks to their superior user experience and design. 0:6


This is how you measure the number of emails that reach your users’ inboxes. We've been monitoring the deliverability of popular email marketing providers in our bi-annual deliverability tests and saw that Mailchimp had a much better score compared to AWeber, which performed pretty poorly. In fact, AWeber sits second to last for its average deliverability rates across our last 3 tests.

Winner: MailChimp wins this round. Unfortunately, AWeber consistently sees a higher proportion of their emails end up in spam and have an overall lower deliverability score than MailChimp. 0:7 to Mailchimp – will AWeber manage to score a single point?

Landing Page Builder

Both AWeber and Mailchimp offer unlimited landing pages on their free plans, which is really generous!

Mailchimp's landing page builder is easy to use, and you can sell items straight from your landing page. The only thing is there are only 10 templates to choose from, whereas AWeber comes with 39. In my opinion, Mailchimp is easier to use than AWeber, but it's still fairly easy to edit AWeber's templates.

Mailchimp landing pages templates

Mailchimp landing page templates

Winner: We're giving this point to AWeber, given that there are many more designs to choose from. 1:7 – finally!


MailChimp offers email support and a good knowledge base. The chat support, however, is limited to business hours. Moreover, free users only have access to support during the first month, after that – they’re on their own. We found that the answers were good, but they sometimes came a bit slow.

aweber support pages

AWeber support pages

AWeber’s support was fast, friendly and available through multiple channels (email and phone 7 days a week). The knowledge base is good, but finding the right topic is sometimes a bit tough. We’d recommend getting in touch with them directly if you really need an answer.

Winner: AWeber’s support offers a tiny bit more when it comes to real time answers, but MailChimp’s knowledge base is easier to browse. A point to each: 2:8


We’ve often commented on how generous MailChimp’s free plan is: even with ads in the footer, you can send to 2,000 subscribers (or 10,000 sends a month), which is a really good deal. However, they get expensive quickly. Move up to 5,000 subscribers and you’ll be paying $52.99 per month. Then it’s $78.99 for 10K users. On the other hand, a big plus is the Pay as you Go offer, where you can send 1,000 emails for $30, 5,000 emails for $150 and 10,000 emails for $200. Very few platforms offer Pay as You Go, and it’s a shame because it’s a nice flexible solution for small businesses.

One catch to bear in mind with MailChimp is that as of May 2019, new users (and those switching from free/pay as you go plans to a monthly plan) will start getting charged per contact, as opposed to just subscribed contacts (which was previously the case). Depending on the proportion of your contacts who are unsubscribed, this could push up your costs significantly.

There’s no Pay as You Go with AWeber and a pretty limited free plan. It starts at $19 a month for 500 subscribers, which is pretty expensive. The rest of AWeber's prices are pretty much on par with MailChimp’s, with a $49 plan for 5,000 subscribers and $69 plan for 10,000 subscribers.

Winner: Though we're not fans of the new MailChimp pricing, the free option and Pay As You Go model make MailChimp a winner for us here. However, there are many cheaper options for advanced plans, such as MailerLite. 2:9

Detailed Feature Comparison

If you would like to compare all the features of these two newsletter tools, check the following table:

+ Add to comparison
Ease of Use

Newsletter Creation



Choice and Flexibility of Template Designs

Email Automation

List Management

Registration Forms/ Opt-in & Opt-out- Process


Reports and Analysis


Further Features







Pro Features












Show prices

Show prices



When Not to Use MailChimp or AWeber

As mentioned in the corresponding sections, MailChimp and AWeber aren’t necessarily your best bet when it comes to email automations. ActiveCampaign is far superior for creating very flexible and complex campaigns. Similarly, neither MailChimp or AWeber are as cheap as some very good competitors like MailerLite. MailerLite is also a good option if you want a landing page editor, and so is GetResponse.


As you can see in our main comparison table, MailChimp ranks higher than AWeber. We will be consistent here and declare MailChimp a clear winner. Their automations are easier to set up, the reporting is top-notch, and their general user experience wins them extra points for a lot of categories.

In fact, it would be really hard to recommend AWeber for any reason, except maybe their support – and even that’s a stretch.

However, remember that there are other solutions out there. MailChimp is actually quite expensive when you leave the free plan, so do check out MailerLite if cost is a big issue for you. Similarly, advanced email marketers will surely benefit from better automations like the ones found with ActiveCampaign or GetResponse.

You can see how other popular email marketing platforms compare in this Mailchimp alternatives post or by checking out the following comparisons:

ActiveCampaign vs Mailchimp

Sendinblue vs Mailchimp

GetResponse vs Mailchimp 

ConvertKit vs Mailchimp

Constant Contact vs Mailchimp

Questions? Comments? Talk to us below and we’ll reply to everything!



21 Oct 2021: Updated deliverability section

19 May 2021: Updated screenshots & added landing page section

06 Apr 2021: Updated Mailchimp's prices

16 Mar 2021: Updated deliverability section based on the latest round of testing

31 Aug 2020 – Updated the deliverability averages

15 July, 2020: AWeber added a free plan

23 July, 2019: Updated deliverability results

8 October, 2019: Video addition

10 Feb, 2020: Updated deliverability results