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Hubspot Pricing – What Do They Offer And Is It Worth It?

Author

May 16, 2019

Josep

Hubspot pricing

Hubspot, if you haven’t heard, is quite a big deal. They have been active for more than ten years. They’re a publicly traded company, and offer a complete solution for CRM, inbound marketing, email marketing, analytics, and much more.

In fact, there’s almost too much going on! But for the sake of this introduction, here is the most basic HubSpot pricing info I can give:

Hubspot Pricing: What do I get?

There are four products: Hubspot CRM is completely free. Marketing Hub, Sales Hub, and Service Hub are available via four plans, with varying features and add-ons: Free, Starter ($50/month), Professional ($400$800) and Enterprise ($1200$3200). Growth Suite bundles all the products together at a discount of 25%.

What Do Hubspot Products Offer Exactly?

The first one I’ll focus on is Hubspot CRM. As far as Customer Relationship Management tools go, it is an exhaustive one. Like with every other Hubspot product, it’s heavily focused on sales. With it, you can:

  • Track leads and customers
  • Create timelines of your interactions with customers
  • Chat in real time with prospects
  • Integrate with Gmail and Outlook
  • Aggregate communications from emails or social media
  • Create tasks and goals for your team
  • Add team profiles
  • And loads more.

Then, there’s the Marketing Hub. It’s aimed at experienced marketers and marketing teams. You can do everything to do with broadcasting your message, including:

  • Create email marketing campaigns
  • Build SEO strategy
  • Manage adverts
  • Add and upload content
  • Get full reporting and analytics
  • Etc…

The Sales Hub is full of advanced sales features and tools for expert teams. Here’s what you get with it:

  • Email templates
  • Contact and company insights
  • Email tracking and notifications
  • Meeting schedule
  • Team email
  • And more…

Finally, Service Hub is all about customer support. You get:

  • Ticketing
  • Live chat
  • Conversation bots
  • Canned snippets
  • Meeting scheduling
  • Etc.

Prices & Plans in Detail

Because there’s a lot on offer with Hubspot, I’ll just focus on the main features added with each new tier. They are, of course, increasingly expensive, except for Hubspot CRM, which is 100% free.

If the paid plans are too pricey for you, check out our HubSpot alternatives article where you'll find plenty of great options.

All prices are for monthly plans. Any plan that costs more than $400 is billed annually. Free plans always come with Hubspot branding – you need the Starter plan minimum to remove it. You can also pay in seven currencies: EUR, JAP, USD, GBP, COP, SGD and AUD.

The last thing to note is the confusing term “user”. You’ll see that different plans give you more users. They are like admin accounts that can access every feature of the plan.

Free * Starter Professional Enterprise
Hubspot CRM
Try free plan
The service is 100% free. You can add unlimited users and 1M contacts. N/A N/A N/A
Marketing Hub

Free trial

$0 a month.

Tools like forms, team emails, and basic chat bots.

$50 a month.

Adds lead capture forms, ads and email marketing, amongst others.

$800 a month.

Adds all the inbound marketing features like SEO & content strategy, landing pages, calls to action, phone support etc…

$3,200 a month.

This gives you the whole package, including sophisticated analytics, CMS membership, custom reports and YouTube integration…

Sales Hub

Free trial

$0 a month.

A good selection of tools with limited use. For example, email tracking is limited to 200 emails. You can call users for 15 mins, etc…

$50 a month.

Adds calling time (8 hours), unlimited email tracking, email sequences, and conversation bots.

1 free user.

$400 a month.

Adds phone support, 300 sales automation workflows, Salesforce integration, and more.

Also 5 free users.

$1200 a month.

English call transcription, 30 e-signatures per month, predictive lead scoring, up to 1,000 playbooks, etc…

10 free users.

Service Hub

Free trial

$0 a month.

Good for one person. Ticketing, live chat, email and chat to ticket, 5 canned snippets, 1 meeting link per month.

$50 a month.

Adds conversation routing, more meeting scheduling options, canned snippet, email templates and email sequences. 1 free user.

$400 a month.

You can build a knowledge base, add Salesforce integration, phone support and customer feedback. 5 free users.

$1,200 a month.

Work in multiple currencies, add custom reporting, goals, 1,000 playbooks per month, etc…

Growth Suite

(All products bundled together)

Free trial (25% off)

$0 a month

$113 a month

1 free user

$1,200 a month

5 free users

$4,200 a month

10 free users

* Free plans for Marketing, Sales and Service hub come with Hubspot branding.

Hubspot Prices: Add-ons and Extras

As if there wasn’t enough going on already, Hubspot gives you the ability to tack on more features and add extra users. With every plan, you get the opportunity to add:

  • CMS: to build a fast, mobile-optimized website. You can purchase this product alone. It will set you back a whopping $300 per month + $1000 as a setup fee (!).
  • Custom reports: more customizable with templates and dashboards sent directly via email. $200 per month.
  • API: to increase the API call volume of your integrations. Go from 40,000 to 160,000 calls per day for $500 a month.

Hubspot pricing addons

Adding extra users is also an option. The price varies depending on which plan you are on. Each new user added to the Service Hub and Sales Hub Starter plan costs $50 per month. Extra users for the Professional plans cost $80 / month. On the Enterprise plan, each extra user will cost you $120 / month.

If you are using the Marketing Hub, it’s also possible to increase the contacts limit for your plan. On the Starter plan, it costs $20 a month per 1000 contacts. The same amount of users on the Professional plan costs $50 extra per month. If you are an Enterprise user, it’s cheaper to add 1000 contacts, at $10 extra per month.

Finally, Hubspot offers consultancy and training from their expert teams:

  • Inbound consulting monthly: monthly session with a marketing a sales expert, plus quarterly inbound reports. $350 a month.
  • Inbound consulting ongoing: same as above, but for five hours a month for $650 monthly.
  • Technical consulting ongoing: five hours of consultation with a technical expert for $650 a month.
  • Premium consulting: five hours a month with an inbound consultant and technical consultant for $1,200 a month.
  • Marketing fundamentals training: a three day course to learn the ins and outs of the Hubspot platform. Costs $1,000 (one off fee).

Hubspot Pricing – Conclusion

It’s a lot to take in! But at the end of the day, I think everyone should buy the Enterprise growth suite for $4,200 a month.

Of course I’m kidding. As always with enterprise solutions, I feel like a lot of features aren’t exactly necessary. Some features crossover between products. They also feel “puffed up” for the sake of it. And worst of all, adding extra users to Hubspot is more expensive on the higher tiers.

Now would I recommend the free plans? Possibly, if you want to try something that big companies use and you don’t mind their branding. I can’t really think why Hubspot would beat other dedicated solutions that focus on SME and personal users, though.

Maybe if you have plans to scale your company to become a huge multinational, then it’s worth diving into their ecosystem sooner than later. Other than that, for email marketing, I’d stick with my top dedicated solutions like ActiveCampaign, GetResponse and MailerLite.

> Click here to try Hubspot for free

Frequently Asked Questions

What’s the catch with the free plans?

Nothing, as far as I can tell. Everything is Hubspot-branded, through, but I don’t feel it will hurt your reputation. You are also limited to one user, so it’s not good for big teams. Finally, you will be missing core features, so the offer is designed to make you buy into the more expensive tiers.

Are there additional costs?

Yes. Hubspot has a pricing calculator that takes different variables into account. For example, you can add more users to each Starter plan. Professional and Enterprise tiers also require “professional onboarding”, which isn’t free.

Updates

16 May 2019: Smaller updates and corrections