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Hubspot, if you haven’t heard, is quite a big deal. They have been active for more than fifteen years. They’re a publicly-traded company and offer a complete solution for CRM, inbound marketing, email marketing, website building, analytics, and much more.
In fact, there’s almost too much going on! But for the sake of this introduction, here is the most basic HubSpot pricing info I can give:
HubSpot Pricing: What do I get?
HubSpot offers 7 different products. The HubSpot CRM, which is available for free, as well as the Marketing Hub, Sales Hub, Service Hub, Operations Hub, Content Hub and Commerce Hub.
There are four different plans with different functions and add-ons for each of these products: Free, Starter ($20/month), Professional ($400–$890) and Enterprise ($1200– $3600).
The new Marketing+ plan offers the Marketing Hub and Content Hub in one. And then there are the bundle solutions, that let you select and bundle various products and add-ons and adapt them to your individual requirements. The good news is that this option comes at a discounted price.
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- Free tools
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- Sales Hub plans
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- Customer Platform plans
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- Bundles
What Do HubSpot Products Offer Exactly?
Pricing for HubSpot can get confusing quickly. Here is a summary of the features included in the various plans, however, you can compare Hubspot costs in the table further down.
The first one I’ll focus on is HubSpot Free CRM. As far as Customer Relationship Management tools go, it is an exhaustive one. Like with every other HubSpot product, it’s heavily focused on sales. With it, you can:
- Track leads and customers
- Create timelines of your interactions with customers
- Chat in real-time with prospects
- Integrate with Gmail and Outlook
- Aggregate communications from emails or social media
- Create tasks and goals for your team
- Add team profiles
- And loads more.
Then, there’s the Marketing Hub. It’s aimed at experienced marketers and marketing teams. You can do everything to do with broadcasting your message, including:
- Create email marketing campaigns
- Build SEO strategy
- Manage adverts
- Set up automated campaigns
- Add and upload content
- Get full reporting and analytics
- Etc…
The Sales Hub is full of advanced sales features and tools for expert teams. Here’s what you get with it:
- Email templates
- Contact and company insights
- Email tracking and notifications
- Meeting scheduling
- Team email
- And more…
Finally, Service Hub is all about customer support. You get:
- Ticketing
- Live chat
- Conversation bots
- Canned snippets
- Meeting scheduling
- Etc.
With the Content Hub (formerly CMS Hub), you get a content marketing software which lets marketers create and manage content and align it with their customer journey. This is what you get:
- AI software to create blog articles, brand identities, text translations, images etc.
- AI assistant
- Multilingual websites + blogs
- Customized designs
- Forms
- Member pages
- Website tracking
- Landing pages
- Podcasts
etc.
The Operations Hub lets you collect, manage and optimize data. You can use it to keep your data consistent across platforms and make work processes smoother by:
- Data synchronization with other platforms
- Data cleansing
- Process automation including workflows
- The creation of data records
- Snowflake integration
etc.
The Commerce Hub lets you manage your payments and everything around it in HubSpot. You can:
- Create and send invoices
- Collect and process payments (fees apply)
- Streamline subscriptions
- Create automations
- Get insights through reports
- Create digital notes and signatures
- etc.
Find out more about how the features perform in our Hubspot review.
Prices and Plans in Detail
Because there’s a lot on offer with Hubspot, I’ll just focus on the main features added with each new tier. They are, of course, increasingly expensive, except for Hubspot CRM, which is 100% free.
If the paid plans are too pricey for you, check out our HubSpot alternatives article, where you'll find plenty of great options.
All prices are for monthly plans, though, be aware that you'll need to commit to an annual contract if you opt for the Professional plan. Free plans always come with Hubspot branding – you need the Starter plan minimum to remove it. You can also pay in seven currencies: EUR, JAP, USD, GBP, COP, SGD and AUD.
The last thing to note is that different plans give you more users. They are like admin accounts that can access every feature of the plan. If you don't want to pay for extra users, you can have some on the free plan and others on the paid account.
| Free * | Starter | Professional | Enterprise | |
|---|---|---|---|---|
| Hubspot Free CRM | The service is 100% free. You can add unlimited users and 1M contacts. | N/A | N/A | N/A |
| Marketing Hub |
$0 a month. Tools like forms, email marketing, and basic chatbots. 2,000 email sends/mo |
$20/month/seat Adds lead capture forms, ads and automation, amongst others. Up to 1,000 email contacts Email sends: 5x contacts |
$890/month + $3,000 onboarding fee Adds all the inbound marketing features like SEO & content strategy, landing pages, calls to action, phone support, social media etc. Email sends: 10x contacts Up to 2,000 email contacts 3 licenses included |
$3,600/month + $6,000 onboarding fee This gives you the whole package, including sophisticated analytics, CMS membership, custom reports and YouTube integration, etc. Up to 10,000 email contacts Email sends: 20x contacts 5 licenses included |
| Sales Hub |
$0 a month. A good selection of tools with limited use. For example, email tracking is limited to 200 emails. You can call users for 15 mins, etc. Up to 5 users free of charge |
$20/month/seat Adds calling time (8 hours), unlimited email tracking, email sequences, and conversation bots. 1 user included. |
$100/month/seat + $1500 onboarding fee Adds phone support, 300 sales automation workflows, Salesforce integration, and more. 10 electronic signatures/month, more available. |
$150/month/seat + $3,500 onboarding fee English call transcription, 30 e-signatures per month, predictive lead scoring, up to 10 teams can be set up, etc. |
| Service Hub |
$0 a month. Good for one person. Ticketing, live chat, email and chat to ticket, 5 canned snippets, 1 meeting link per month. Up to 5 users free of charge |
$20/month/seat Adds conversation routing, more meeting scheduling options, canned snippet, email templates and email sequences. 10 electronic signatures/month. |
$100/month/seat + $1500 onboarding fee You can build a knowledge base, add Salesforce integration, phone support and customer feedback. |
$130/month/seat + $3,500 onboarding fee Work in multiple currencies, add custom reporting, goals, 1,000 playbooks per month, etc. |
| Content Hub | $0 a month
Good for one person. Ticketing, live chat, email and chat to ticket, 5 saved snippets, 1 meeting link per month. Up to 5 users free of charge |
$20/month/seat Adds an AI assistant, an image generator, an option to set up different currencies, CTAs, personal customer support, etc. |
$500/month Offers custom reporting, advanced statistics, AI translations, podcasts, A/B testing, SEO analysis tools, Salesforce synchronization, staging, etc. 3 licenses included |
$1500/month Adds the option to create up to 300 teams, assign access rights, manage multiple websites, host web apps, etc. 5 licenses included |
| Operations Hub | 0€/month
Offers data synchronization between HubSpot and third-party apps Up to 5 users free of charge |
$20/month/seat Offers data synchronization and data cleansing functions for customer data, personal support, etc. |
$800/month Adds workflow triggers, AI support for data optimization, teams, custom reports, etc. 1 license included |
$2000/month Adds extended authorizations, data records, standard sandbox account, etc. 1 license included |
| Marketing+ | N/A |
N/A |
$1000/month Marketing hub and content hub in one. Including AI translations, marketing automation, campaign reports, custom reports, dynamic pages, etc. |
$3800/month Introductory fee Customer journey analysis, automatic lead scoring, extended admin options, managing multiple websites, etc. |
| CRM Suite
(All products bundled together) |
0€/month
Up to 5 users free of charge |
$20/month All hubs 1,000 marketing contacts 1 license included |
$1200/month Introductory fee All hubs 2,000 marketing contacts 3 licenses included |
$4000/month Introductory fee All hubs 10,000 marketing contacts 5 licenses included |
Hubspot Prices: Add-ons and Extras
As if there wasn’t enough going on already, Hubspot gives you the ability to tack on more features and add extra users. With every plan, you get the opportunity to add:
- CMS: to build a fast, mobile-optimized website. You can purchase this product as part of the Content Hub bundle or the Starter CRM suite, with prices starting at $20/month. A limited free version is also available.
- Custom reports: more customizable with templates and dashboards sent directly via email. $200 per month.
- API: to increase the API call volume of your integrations. Get up to 1,000,000 calls per day for $500 a month/month.
Users
Adding additional users is also an option. The price varies depending on which package you use.
- Each new user added as part of the Starter plan costs $15 per month (with an annual contract)
- Additional users for the Professional plan cost $45 per month (with an annual contract).
- With the Enterprise plan, each additional user costs $75 per month (with an annual contract).
- These are basic licenses. Additional specific licenses can be purchased for the individual hubs, each with different prices.
Marketing Contacts
If you are using the Marketing Hub, it’s also possible to increase the contacts limit for your plan.
On the Starter plan: $50 a month per 1,000 contacts.
On the Professional plan: $250 per month for an extra 5,000 contacts.
On the Enterprise plan: $100 per month for an extra 10,000 contacts.
These are basic licenses. Additional specific licenses can be purchased for the individual hubs, each with different prices.
Consulting/Training
Finally, HubSpot offers consultancy and training from their expert teams:
- Inbound consulting monthly: monthly session with a marketing a sales expert, plus quarterly inbound reports. $500 a month.
- Inbound consulting ongoing: same as above, but for five hours a month for $1,750 monthly.
- Technical consulting ongoing: five hours of consultation with a technical expert for $1,800 a month.
- Premium consulting: five hours a month with an inbound consultant and technical consultant for $3,200 a month.
- There are also various on-site training programs available
Hidden Costs and Onboarding Fees
Depending on which plan you go for, you may encounter some pretty steep onboarding fees, which you're required to pay regardless of whether you need the service or not.
- Marketing Professional plan: requires a $3,000 onboarding fee
- Marketing Enterprise plan: requires a $7,000 onboarding fee
- Sales Professional plan: requires a $1500 onboarding fee
- Sales Enterprise plan: requires a $3,500 onboarding fee
- Service Professional plan: requires a $1500onboarding fee
- Service Enterprise plan: requires a $3,500 onboarding fee
HubSpot Pricing – Conclusion
HubSpot's prices can be quite steep. The tools on offer are very powerful, but as always with enterprise solutions, I feel like a lot of features aren’t exactly necessary. Some features crossover between products. They also feel “puffed up” for the sake of it. And worst of all, adding extra users to HubSpot is more expensive on the higher tiers.
Now would I recommend the free plan? Definitely! If you want to try something that big companies use, and you don’t mind the HubSpot branding, give it a go. We're happy that Hubspot has reduced the cost of their Starter plans to be more aligned with other dedicated CRM solutions that offer similar features. Thankfully, Hubspot no longer requires an annual commitment for their Starter plans.
It's certainly a good all-in-one solution for those looking for a wide range of sales and marketing features. However, if you're just looking for an email marketing service, I’d stick with my top dedicated solutions like ActiveCampaign, GetResponse and MailerLite.
> Click here to try Hubspot for free
Hubspot Pricing: Frequently Asked Questions
Nothing, as far as I can tell. Everything is Hubspot-branded, but I don’t feel it will hurt your reputation. That said, you will be missing core features, so the offer is designed to make you buy into the more expensive tiers. However, Hubspot’s free CRM should offer enough for small businesses.
Yes. Hubspot has a pricing calculator that takes different variables into account. For example, you can add more users to each Starter plan, or marketing contacts if you’re on the Marketing Hub. Professional and Enterprise tiers also require “professional onboarding”, which is very expensive and non-negotiable.
Yes, there is! HubSpot for Startups is a special initiative that allows newly founded companies to get a huge reduction in their HubSpot bill.
Depending on your eligibility, you can save between 30 – 90% in the first year, as well as possible ongoing discounts. Find all details here.
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We keep our content up to date
26 April 2024 - Plans and prices updated
26 May 2023 - FAQ updated
08 Mar 2023 - Full update in light of price decreases for Starter plans
07 July 2022 - HubSpot now offers marketing automation on Starter plan
09 Feb 2022 - Full update in light of price increases
30 Jun 2021: Added Hidden Costs and Onboarding Fees section
12 Nov 2020: Small update to prices
16 May 2019: Smaller updates and corrections
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