Inka Wibowo's Articles
Marketing Automation Strategy: 6 Steps For Building Successful Campaigns
In my former life working for a marketing agency, one thing that struck me β aside from the...
Best Free Landing Page Builders: 16 Options for Capturing Signups and Subscribers
Once upon a time, when I was living in London and working for a fast-paced marketing agency (and...
10 Essential Email Marketing KPIs to be Tracking
Youβve set up your latest campaign, and youβre chuffed with yourself. But what next? After youβve finished your...
Best Free Quiz Maker: We Test Out 8 Top Tools for Lead Generation
Thinking of using interactive quizzes for lead generation? Quizzes are proven to increase engagement and provide new ways...
Choosing the Best Website Builder With Email Marketing Features
A common method of running email marketing together with a website is to: build a website on one...
Mailchimp Alternatives: Top 14 Options for 2025 (some are even free!)
There was once a time when Mailchimp was the first name that came to mind when you thought...
Apple MPP Open Rate Tracking: Which ESPs Provide The Most Accurate Reporting?
More than three years have passed since Apple shook up the email marketing world with Mail Privacy Protection...
Creating an Effective Newsletter Marketing Strategy: How to Build A Loyal Following for your Brand
If you spend any time on the internet at all, you might have noticed how email newsletters are...