Robert Brandl's Articles
How Email Marketing Benefits SEO A Guide for SEO’s
EmailTooltester is all about email marketing. But to drive traffic to our website, we rely largely on SEO....
Email Marketing Strategy in 2024: Things I See Working Right Now (And the Things That Don’t)
This is kind of a big topic: what even belongs to an email marketing strategy? When I looked...
The 15 Biggest Email Marketing Mistakes (and How to Avoid Them)
In my 6 years of working for an email marketing agency, I made all kinds of mistakes. Most...
What is Email Authentication? Best Practices & the White House’s Missteps
Email authentication is a process of verifying the identity of an email sender. This helps to ensure that...
SaaS Email Marketing Examples: 8 Ideas to Kick-Start Your Customer-Focused Campaigns
When it comes to SaaS (Software as a Service) email marketing, there’s one mistake marketers keep making: not...
Delivery Issues with Outlook and Hotmail? Get Your Marketing Emails Delivered Again!
Microsoft's email services are among the most challenging for email marketers, as I have seen again and again...
How to Create a Free Forwarding Address in Google Workspace (Without Paying for a New User)
At Tooltester, we use Google Workspace for our company emails. We've also published a full review and pricing...
The 10 Best Free SMTP Servers: Mastering Email Deliverability with Zero Cost
Picture this: You've just launched your new website or mobile app. Sleek design, top-notch content, and you're ready...
How to Animate Your Sender Logo in Email Newsletters? A Step-by-Step Guide
Would you like to stand out in the inbox among all the other newsletters? One of the easiest...
