Robert Brandl's Articles
What’s the Best Transactional Email Service?
It's quite a common problem: You send out a signup confirmation, an order email for your online store or...
What is Email Authentication? A Look at The Most Common Methods
Email authentication is a process of verifying the identity of an email sender. This helps to ensure that...
Email Tagging Explained: Why You Need Tags for Effective Email Marketing
Imagine being able to send highly targeted email campaigns tailored to each individual subscriber's interests, behaviors, and preferences....
SaaS Email Marketing The Marketer’s Guide to Starting Your First Campaign
When it comes to SaaS (Software as a Service) email marketing, there’s one mistake marketers keep making: taking...
Top 10 Marketing Automation Benefits Why it’s Time to Embrace the Future
Marketing automation is definitely a hot topic right now, and the arrival of the latest version of ChatGPT...
How to create AMP Emails (without coding)
AMP (Accelerated Mobile Pages) for emails is the biggest innovation in the email marketing industry since the first...
Email Automation Software: What’s The Best Tool For Your Business?
Email marketing is all about trying to stay relevant: sending the right message at the right time, and...
The 13 Biggest Email Marketing Mistakes and How to Avoid Them
Email marketing is a powerful tool that can help businesses engage with their audience, build brand awareness, and...
The Problem with the Open Rate in Email Marketing Learn How to Use it The Right Way
Open rates allow businesses to measure how many people open their emails and are one of the most...
