Robert Brandl's Articles
Gmail and Yahoo Mail’s changes for email marketers (2024): How to make sure your emails get through
If your business sends a lot of emails, whether for transactional or marketing purposes, you might be concerned...
Email Automation Software: What’s The Best Choice For Your Business?
Email marketing thrives on relevance: the right message, at the right time, to the right recipient. Miss any...
How to Create a Free Forwarding Address in Google Workspace (Without Paying for a New User)
At Tooltester, we use Google Workspace for our company emails. We've also published a full review and pricing...
Advertising in Newsletters: 6 Top Ad Platforms You Should Know
Recently, I’ve invested quite a bit of time into newsletters ads, promoting EmailTooltester as an advertiser. In my...
What is Email Authentication? Best Practices & the White House’s Missteps
Email authentication is a process of verifying the identity of an email sender. This helps to ensure that...
Mark Your Calendars: Top 22 Email Marketing Events in 2025 & 2026
As an email marketer, finding an email marketing conference that strikes the right chord is frustrating. Most digital...
Email Marketing Strategy in 2025: Things I See Working Right Now
This is kind of a big topic: what even belongs to an email marketing strategy? When I looked...
The 12 Best Online Quiz Makers The Playful Way to Generate Leads
Did you know that the New York Times’ most shared content wasn’t an article, but an interactive Rent...
13 Best Transactional Email Services: We Tested Their Deliverability
In a hurry? These are our top-rated transactional email services: SMTP2Go Postmark MailerSend Mailjet Sendgrid Brevo Why you...
