Robert Brandl's Articles
Email Automation Software: What’s The Best Choice For Your Business?
Email marketing thrives on relevance: the right message, at the right time, to the right recipient. Miss any...
Why Your Open Rate Is Higher Than You Think (Yes, I Said Higher!)
If you work in email marketing, you’ve probably heard this warning many times: Don’t trust your open rate....
The Open Rate in Email Marketing Addressing Challenges and Using it The Right Way
Open rates allow businesses to measure how many people open their emails and are one of the most...
The 13 Best Newsletters for Email Marketers: Best Practices, Industry News & Technical Tips
An obvious way to receive all the latest news on email marketing is through a newsletter, right? But...
Substack Email Deliverability: How Do They Get Such High Primary Inbox Rates?
Every now and then, our Email Detective data throws up a result that makes me question some of...
Gmail Blue Checkmarks: Why Are Major Brands Letting Them Expire?
Here’s something I wasn’t expecting to find when we started digging through Email Detective’s authentication data: a surprising...
Gmail and Yahoo Mail’s changes for email marketers: How to make sure your emails get through
If your business sends a lot of emails, whether for transactional or marketing purposes, you might be concerned...
How to Animate Your Sender Logo in Email Newsletters? A Step-by-Step Guide
Would you like to stand out in the inbox among all the other newsletters? One of the easiest...
14 Best Transactional Email Services: We Tested Their Deliverability
In a hurry? These are our top-rated transactional email services: SMTP2Go Postmark MailerSend Mailjet Sendgrid Brevo Mailtrap Why...
