If you’ve seen SendinBlue’s pricing, your first reaction might have been one of utter disbelief.
That’s because SendinBlue’s prices are a lot cheaper than most other newsletter services. In fact, its cheapest paid plan starts at $25/month, for up to 40,000 emails.
If that weren’t enough, it also has a decent free plan that comes with many of its features included.
And while the old saying ‘you get what you pay for’ is usually true, this isn’t the case with SendinBlue.
Despite its jaw-droppingly low prices, you actually get a surprising amount of advanced features, such as marketing automation, transactional emails, sophisticated forms, and even landing pages (on higher plans).
In this guide, we’ll take a look at their different plans and options, to help you decide which one might be right for you if you’re considering SendinBlue.
SendinBlue offers a Free plan which includes 300 emails/day. The Lite plan costs $25 for up to 40k emails/month, although there are few limitations to this plan. Essential costs $39 for up to 60k emails per month, and the all-access Premium plan starts at $66/month for 120k emails.
If you’d prefer to just pay for what you use, SendinBlue also lets you purchase prepaid credits (which don’t expire). We talk about the different packs available a little further below.
SendinBlue’s plans are priced based on number of emails sent per month, rather than number of contacts uploaded. This is a different approach to most of our other reviewed tools, and there’s good and bad to it, which we discuss a little later.
A few different level plans are available. The higher up you go, the more emails you can send per month, and the more features you’ll be able to access (landing pages, unlimited automation, advanced reporting etc).
Please note: all prices quoted are in USD $
|Free||Lite (Micro)||Essential (Bronze)||Premium|
|Emails||300 / day||40,000 / month||60,000 / month||120,000 – 3 million / month|
|SendinBlue logo removed||No||No||Yes||Yes|
|Maximum no. of contacts in automated campaigns (per month)||2,000||2,000||2,000||Unlimited|
|Location & device reporting||No||No||Yes||Yes|
|Click heat map||No||No||Yes||Yes|
|Phone & email support||Yes||Yes||Yes||Yes|
|Send time optimization||Yes||Yes||Yes||Yes|
|Free dedicated IP*||No||No||No||Yes (only for plans with 350,000+ emails)|
|Price per month||$0||$25||$39||120,000 emails/mo. = $66 (Silver plan)|
|350,000 emails/mo. = $173 (Gold plan)|
|750,000 emails/mo. = $334 (Platinum plan)|
|3M emails/mo. = $603 (Diamond plan)|
* The normal cost of the dedicated IP plan is $145 per year
Note: SendinBlue also has an Enterprise plan for 350,000+ emails per month. It includes everything in the Premium plans, plus a dedicated account manager to provide setup and ongoing support. Custom pricing is available for this plan.
What’s quite nice about SendinBlue’s plans is that they all come with many of the key features included, e.g. marketing automation, web tracking, and support. This is true even of the free plan. So you get a decent chance to test things out before committing to the higher-level plans.
Plus, if your email volumes are fairly consistent from month to month, this pricing works out pretty well. It will be easy to predict your ongoing costs, and you won’t have to worry about going over any subscriber limits.
However, if your monthly email sends fluctuate, it might be less than ideal. Credits don’t roll over, so you’ll lose what you don’t use. And if you reach your sending limit before the end of the month, your campaigns will be paused (SendinBlue will notify you before this happens).
That being said, you do have the option of renewing your monthly plan early if this is the case, so SendinBlue does offer some flexibility in this approach.
SendinBlue’s prepaid packs are ideal if you don’t send a lot of emails very regularly.
Credits never expire, and you get all the features available on the Essential plan, including ad-free emails and advanced reporting.
|Number of emails||Price||Price per email|
Compared to other providers who offer prepaid options (e.g. MailChimp), SendinBlue’s pay as you go packs are between 25-60% cheaper. It’s a very compelling proposition for small-volume senders.
SendinBlue also offers a few optional add-ons at an extra cost:
Pay as you go: If you’re not a big sender (or spender), or your email sending volumes change from month to month, then purchasing prepaid credits is probably the smart way to go. You’ll save yourself a lot of money in the long run, and won’t have to worry about managing any month-to-month costs. Just be aware that you won’t have access to SendinBlue’s landing page feature. You’ll also be limited to 2,000 contacts in your marketing automation campaigns per month (although if you’re planning to run marketing automation, pay as you go may not be the right option for you).
Free: SendinBlue’s free plan is generous, with features like marketing automation and web tracking included. What’s not so generous is the daily sending limit of 300 emails, so we’d only recommend it if your list is on the small side. You can of course stretch out your email campaigns over several days, but that’s a lot of manual work.
Lite plan: SendinBlue’s lowest paid plan is incredibly priced, but the main catch is that you can’t remove the SendinBlue logo from your email footers. If this is a deal-breaker for you, it’s best to go for the next level plan (Essential). You’d also need to be prepared to go without landing pages and advanced reporting, so it’s probably best for those looking to only send basic newsletter campaigns.
Essential: This plan is pretty similarly featured to the Lite plan. The main differences, aside from sending limit, are that you can remove ads, and also access click heat maps and location reporting. It’s worth noting, though, that marketing automation campaigns still have the 2,000 subscriber limit, and landing pages aren’t available either. If you plan on having more than 2,000 contacts in your automated campaigns (and you have the budget for it), you’d need to bump your plan up to the Premium plan.
Premium: There are 4 levels to the Premium plan, offering different monthly sending limits (ranging from 120,000 – 3 million). Feature-wise, all levels are the same, except that a free dedicated IP is included on the 350,000 email plan and above. If you’d like access to landing pages and don’t want any limits to your automated campaigns, this is definitely the way to go.
There’s a lot to like about SendinBlue’s paid plans. It’s helpful that they offer the flexibility to choose between monthly or pay-as-you-go plans, and from a range of different tiers. And, of course, you just can’t beat the prices.
However, it’s worth keeping in mind that while SendinBlue is an impressively-featured tool, it’s not perfect (if you’ve read our review, you’ll know that deliverability rates can be a concern).
The good news is that SendinBlue’s free plan gives you plenty of freedom to try the software out, to see if things like deliverability will be an issue for you. So if you’re really interested in the value that SendinBlue could offer you, it’s definitely worth giving it a go.
SendinBlue will pause your campaigns when you hit your limit, but will notify you before this happens. You can choose to purchase more credits, renew your monthly plan earlier, or leave the campaigns paused until the new billing month starts.
No – on all plans, you can have an unlimited amount of contacts.
Yes, your account will still be active and you’ll be able to access/export your campaign data. You can add prepaid credits or sign up for a new plan at any time.