If you’ve seen Sendinblue’s pricing, your first reaction might have been one of utter disbelief. $25 for 100,000 emails!? But then you go to calculate the price and see that that is actually the most amount of emails available on the Lite plan and actually $25 gets you only 10,000 emails/month.
That said, Sendinblue’s prices are still a fair bit cheaper than most other newsletter services.
If that weren’t enough, it also has a decent free plan that comes with many of its features included.
And while the old saying ‘you get what you pay for’ is usually true, this isn’t the case with Sendinblue.
Despite its low prices, you actually get a surprising amount of advanced features, such as marketing automation, transactional emails, sophisticated forms, and even landing pages (on higher plans).
In this guide, we’ll take a look at their different plans and options, to help you decide which one might be right for you if you’re considering Sendinblue.
Sendinblue offers a Free plan which includes 300 emails/day. The Lite plan starts at $25 and has a limit of up to 10k emails/month, although there are a few limitations to this plan. The all-access Premium plan starts at $65/month for 20k emails and has a limit of 1M emails/month, though this will cost you considerably more at $599.
If you’d prefer to just pay for what you use, Sendinblue also lets you purchase prepaid credits (which don’t expire). We talk about the different packs available a little further below.
Note: Sendinblue updated its pricing in November 2020, removing its Essentials plan and decreasing the email allowances for the paid plans. Sendinblue has told us that existing customers are able to stay on their current plans for as long as they want, but upgrading will require them to switch to the new pricing structure.
Sendinblue’s plans are priced based on the number of emails sent per month, rather than the number of contacts uploaded. This is a different approach to most of our other reviewed tools, and there’s good and bad to it, which we discuss a little later.
Aside from the Free plan, there are 2 different plans available. The difference between them is the features you’ll be able to access (landing pages, unlimited automation, advanced reporting, etc).
|Emails||300 / day||Up to 100,000 / month||Up to 1M/ month|
|Sendinblue logo removed||No||$12 add-on to remove it||Yes|
|Landing pages||No||No||Up to 10|
|Maximum no. of contacts in automated campaigns (per month)||2,000||2,000||Unlimited|
|Location & device reporting||No||No||Yes|
|Click heat map||No||No||Yes|
|Phone & email support||First 60 days||First 60 days||Yes|
|Send time optimization||No||No||Yes|
|Free dedicated IP*||No||No||No|
|Price per month||$0||10k emails/mo = $25||20k emails/ mo = $65|
|40k emails/mo = $54||100k emails/mo = $124|
|60k emails/mo = $69||500k emails/mo = $379|
|100k emails/mo = $99||1M emails/mo = $599|
* A dedicated IP plan is only available on the Enterprise plan
Note: Sendinblue’s Enterprise plan is for users who wish to send 350,000+ emails per month. It includes everything in the Premium plans, plus a dedicated account manager to provide setup and ongoing support. Custom pricing is available for this plan.
What’s quite nice about Sendinblue’s plans is that they all come with many of the key features included, e.g. marketing automation, web tracking, and support. This is true even of the free plan. So you get a decent chance to test things out before committing to the higher-level plans.
Plus, if your email volumes are fairly consistent from month to month, this pricing works out pretty well. It will be easy to predict your ongoing costs, and you won’t have to worry about going over any subscriber limits.
However, if your monthly email sends fluctuate, it might be less than ideal. Credits don’t roll over, so you’ll lose what you don’t use. And if you reach your sending limit before the end of the month, your campaigns will be paused (Sendinblue will notify you before this happens).
That being said, you do have the option of renewing your monthly plan early if this is the case, so Sendinblue does offer some flexibility in this approach.
Sendinblue’s prepaid packs are ideal if you don’t send a lot of emails very regularly.
Credits never expire, and you get all the features available on the Essential plan, including ad-free emails and advanced reporting.
|Number of emails||Price||Price per email|
Compared to other providers who offer prepaid options (e.g. MailChimp), Sendinblue’s pay as you go packs are between 25-60% cheaper. It’s a very compelling proposition for small-volume senders.
Sendinblue also offers a few optional add-ons at an extra cost:
Pay as you go: If you’re not a big sender (or spender), or your email sending volumes change from month to month, then purchasing prepaid credits is probably the smart way to go. You’ll save yourself a lot of money in the long run, and won’t have to worry about managing any month-to-month costs. Just be aware that you won’t have access to Sendinblue’s landing page feature. You’ll also be limited to 2,000 contacts in your marketing automation campaigns per month (although if you’re planning to run marketing automation, pay as you go may not be the right option for you).
Free: Sendinblue’s free plan is generous, with features like marketing automation and web tracking included. What’s not so generous is the daily sending limit of 300 emails, so we’d only recommend it if your list is on the small side. You can of course stretch out your email campaigns over several days, but that might not be ideal for time-sensitive newsletters.
Lite plan: Sendinblue’s lowest paid plan is reasonably priced, but the main catch is that you can’t remove the Sendinblue logo from your email footers without paying the extra $12/month. You’d also need to be prepared to go without landing pages and advanced reporting, so it’s probably best for those looking to only send basic newsletter campaigns.
Premium: The Premium plan’s monthly sending limits range from 20,000 – 1 million. If you’d like access to landing pages, marketing automation and Facebook & retargeting ads, this is definitely the way to go.
There’s a lot to like about Sendinblue’s paid plans. It’s helpful that they offer the flexibility to choose between monthly or pay-as-you-go plans, and from a range of different tiers. And its prices are pretty reasonable.
However, it’s worth keeping in mind that while Sendinblue is an impressively-featured tool, it’s not perfect (if you’ve read our review, you’ll know that only the Premium plan allows you to set up logins for multiple users).
The good news is that Sendinblue’s free plan gives you plenty of freedom to try the software out. So if you’re really interested in the value that Sendinblue could offer you, it’s definitely worth giving it a go.
4 Nov 2020 - Pricing changes: no longer offer Essentials plan. Allowances dropped slightly
Sendinblue will pause your campaigns when you hit your limit, but will notify you before this happens. You can choose to purchase more credits, renew your monthly plan earlier, or leave the campaigns paused until the new billing month starts.
No – on all plans, you can have unlimited contacts.
Yes, your account will still be active and you’ll be able to access/export your campaign data. You can add prepaid credits or sign up for a new plan at any time.