Salesforce Market Share: Does it Really Own That Much?

Roberta Phillips

By Roberta

salesforce market share

Salesforce has more products than any other SaaS application I know, so it’s no wonder this company dominates the CRM market.

Launched in 1999 in San Francisco by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez. Back in the day, Siebel (which now belongs to Oracle) was the big name among CRMs, however, they failed to innovate and adopt cloud computing. This propelled Salesforce’s growth, which has since skyrocketed to where it is today, becoming one of the most well-known SaaS applications, and more specifically, CRM tools.

Let’s dig into the data to find out just how big it is, and who its strongest competitors are.

What is Salesforce’s Market Share?

Salesforce has a variety of products and services, which all together make up 19.8% of the customer relationship management market share [source].

That’s not anything to be sneered at by any means! In fact, it’s quite a way ahead of its competitors.

Salesforce Competitors – Who Are The Biggest Players?

Salesforce 19.8%
Oracle 5.3%
SAP 4.8%
Adobe 3.9%
Microsoft 3.8%

[data provided by IDC via Salesforce, Oct, 2020]

Find out more about how Salesforce and its competitors perform here.

How Many Global Searches Does it Get a Month?

These figures are taken from Ahrefs, and, of course, they will change slightly every month, but it’s interesting to look at this metric against Salesforce’s market share and that of its competitors.

salesforce overview

Company name:

Salesforce: 1.3M

Oracle: 721K

SAP: 1.2M

Adobe: 3.9M

Microsoft: 11M

Of course, you have to bear in mind that these corporations have a wide range of products, many of which are outside of the CRM realm, hence why they have so many monthly searches for their company name alone.

What Companies Use Salesforce?

Over 150,000 companies use Salesforce CRM.

These are most often found in the United States and in the computer software and information technology and services industries.

It is most often used by companies with 10-50 employees and 1M-10M dollars in revenue [source]. Close behind were companies with 50-200 employees, making it a solution for medium-to-large-sized businesses and enterprises.

>> Find out which big brands use Salesforce as their email marketing service in our ecommerce email marketing statistics study.

Salesforce Revenue

Salesforce’s yearly revenue was reported at $21.25 billion. It expects full-year fiscal 2022 revenue to be in the range of $25.65 to $25.75 billion.

Because of this strong showing, Salesforce will be increasing its FY2022 revenue guidance to $25.9 to $26B and set the goal of reaching $50 billion in revenue in FY26.

I’m sure it helps that 90% of the Fortune 500 are Salesforce customers.

Revenue Over The Years

Year Revenue
2016 $6.67B
2017 $8.4B
2018 $10.5B
2019 $13.6B
2020 $17.1B
2021 $21.3B


Salesforce Products

As I mentioned at the start, Salesforce really does have a solution for everything. Its CRM service is broken down into several broad categories: Sales Cloud, Service Cloud, Data Cloud, Marketing Cloud, Collaboration Cloud, Analytics Cloud and Custom Cloud.

Working for Salesforce

Salesforce employs 56,000+ people across 54 work sites.

Despite having so many offices and people to manage, Salesforce does a very good job at it, landing 2nd place on Fortune’s Best Companies to Work in 2021 list.

In fact, the company has been featured high on the list for many years, landing the number one spot in 2018.

The salary isn’t half bad either, with the average coming in around $117K a year, according to PayScale.

Salesforce Acquisitions

Salesforce has acquired 66 organizations [source], the most notable being its acquisition of Slack, the business communication platform, in 2020 for an enterprise value of approximately $27.7 billion [source].

Salesforce Market Share Final Thoughts And Look to The Future

As I mentioned above, Salesforce’s revenue is set to increase in 2022 to $26B, and the goal of reaching $50 billion in revenue in FY26 has been set [Source].

Considering that we are rapidly moving into an ever more digital world, I have no doubt that Salesforce will achieve its goals, especially with such an existing prolific presence among the Fortune 500.

See what HubSpot’s market share is here.

What do you think? Is Salesforce set to conquer the CRM market and increase its slice of the pie? Let me know in the comments section below.

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Roberta Phillips

Marketing Manager

Hey, I'm Roberta! Having worked as a digital marketer for a host of online businesses, I've tried, tested, fallen in love with and despaired with so many marketing tools. I'm excited to help you find the email marketing and CRM tools you need to thrive.

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This article has been written and researched following our EmailTooltester methodology.

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