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Google Workspace Pricing: How Much is it and What’s Included?

Inka WibowoRoberta Phillips

By Inka & Roberta

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Google Workspace

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We’re all familiar with Google, but if you’re a business user, you’ve probably also come across Google Workspace at some stage, though you probably knew it by its former name: G Suite.

What is Google Workspace, exactly?

Google Workspace is Google’s range of cloud-based office productivity tools. It initially only included Gmail, Docs, and Sheets, but in recent years, Google has also added tools like Google Drive, Chat, Meet Video (among many others).

google workspace

Typically, Google Workspace was seen as the cheaper option for business productivity tools, especially in relation to its biggest rival, Microsoft Office 365 (read our detailed review of the Office 365 suite here).

This has made it popular with millions of small-to-medium businesses worldwide. Higher-level plans offering advanced archiving, security and administrative features have also made it an attractive choice for larger enterprises.

However, the shutdown of Google's G Suite Legacy account in 2022 left many users wondering: Is Google Workspace still a viable option?

Find out as we take you through everything you need to know about the new Google Workspace pricing, to help you make a decision.

Google Workspace Pricing: How much does it cost?

Google Workspace offers four main plans:

  • Business Starter, which costs $6/user/month and comes with 30 GB of Google Drive ‘pooled' storage (meaning that it can be shared among all your users);
  • Business Standard, which costs $12/user/month and provides 2 TB of pooled storage and extra security and admin controls;
  • Business Plus, which costs $18/user/month and comes with 5 TB of pooled cloud storage and enhanced security; and
  • Enterprise, with unlimited storage and advanced controls – you'll need to contact sales for a quote.

This might be manageable if you’re a smaller business with just a handful of users.

But it could sting a little if you’re a mid-large-sized business, running your entire team’s email, storage and productivity tools out of Google Workspace.

Still, you might find it’s worth it if what you’re getting for that price meets your business’s requirements. So let’s take a look at what tools and features you get access to on each Google Workspace plan.
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What’s Included in Each Google Workspace Plan

Each plan will give you access to your own email account and all the Google Workspace productivity and collaboration tools. The main differences lie in storage allowance, security features, and the level of administrative control you have over the products.

Google Workspace Business Starter Business Standard Business Plus Enterprise
Professional email (using your own domain) Yes Yes Yes Yes
Google Workspace Products (Gmail, Drive, Docs, Sheets, Slides, Calendar, Chat, Meet, Forms, Sites) Yes Yes Yes Yes
File storage (pooled storage that is shared across the organization) 30 GB/user 2 TB/user 5 TB/user Unlimited
24/7 support Yes Yes Yes Yes
App Maker No Yes Yes Yes
Max. number of video participants 100 150 500 500
Ability to record and save video & voice conferences No Yes Yes Yes
Live-streaming on Meet Video No No No Yes
Cloud Search (advanced enterprise-wide search through Gmail, Drive, Docs, etc.) No Yes Yes Yes
Advanced enterprise controls (data loss prevention, security center, security key management, etc.) No No No Yes
Alerts for changes to Drive documents No Yes Yes Yes
Google Vault security (archiving for mail and chat messages, export features, etc.) No No Yes Yes
Ability to set rules for device management No No No Yes
Max. number of emails per day per account (e.g. for transactional emails) 2000 2000 2000 Contact sales
Price with 1 year commitment $6/user/month $12/user/month $18/user/month Contact sales
Price when billed monthly $7.20/user/month $14.40/user/month $21.60/user/month Contact sales
14-days Free Trial Free trial Free trial Free trial Contact sales
Tip: one way to reduce your monthly costs is to create free forwarding email addresses. We have step-by-step guide that shows you how to create a forwarding email address in Google Workspace.

Which Google Workspace Plan Should You Choose?

Google Workspace Business Starter

This plan would be a good option if:

  • You’re a freelancer, solopreneur or small business owner who manages a small team (i.e. less than 5 employees)
  • You want an email address on your own domain
  • You want to run your office tools out of Google (e.g. as opposed to Microsoft Office)
  • You don’t work with large file formats and don’t need a huge amount of space to store files and emails
  • You don’t need archiving for your emails and chat messages, or advanced admin and security controls

However, if you have a bigger team and/or don’t think the 30 GB of personal storage will cut it, then it’s worth considering one of the higher plans.

Google Workspace Business Standard

The $6/user/month price difference between Google Workspace Business Starter and Business Standard means that the Standard plan may not be a realistic option for some businesses. However, we’d recommend this plan if:

  • You manage a medium-to-large sized team
  • You want access to all the features of Google Workspace Business Starter, but also want email and message archiving (Google Vault)
  • You don’t want to worry about running out of storage space for your files (2 TB should be enough for most small businesses)
  • Easily syncing and sharing files across teams/the company is important to you
  • You plan to use Google Meet for video conferencing and would have less than 150 participants on any call
  • You don’t need advanced admin and security controls (e.g. data loss prevention, security key management)

Of course, if you need even greater control and more advanced security features, then Business Plus would be the way to go.

Google Workspace Business Plus

At $18/month/user, this plan is directed at larger businesses. We'd recommend it if:

  • You are in need of more advanced security features
  • 2 TB per user isn't enough for you. The Business Plus plan allows for 5 TB per user
  • You regularly host very large video conferences with up to 500 participants

Google Workspace Enterprise

This is ideal for businesses and enterprises that need the features offered by Google Workspace Business Plus, but also:

  • Have larger teams, and therefore require greater admin and security controls over their Google Workspace apps
  • Need advanced security features such as device management rules, security key management and data loss prevention
  • Aside from having access to email archiving via Google Vault, need to be able to integrate with third-party archiving tools like Barracuda or Mailstore

The good thing is that you can purchase different plans for different users within your business. For example, if you only want Enterprise for some of your users, you don’t have to commit your entire team to it. This could help you reduce your monthly cost significantly.

There are also special plans available for schools (Google Workspace for Education and Google Workspace Enterprise for Education), and non-profits (Google Workspace for Non-profits).

Plans can be billed monthly or annually.

What's Not Included in Google Workspace's Pricing Plans?

Google offers a few optional features that can be added to your Google Workspace plan for an extra cost. These include:

  • Google Duet – Google's generative AI assistant that integrates directly with your Workspace apps, helping you to perform handy tasks such as create meeting summaries, draft emails, and build presentations, among many other things. While you can currently trial this product for free, Google have announced that it will be charged at $30 per user, per month.
  • Google Voice – Google's telephony service that allows you to make phone calls and send text messages. Plans range from between $10-30 per user, per month. Note that this service is only available in the US, UK, and Europe. A SIP Link subscription can be connected to Google Voice in Argentina, Brazil, Chile, Colombia, and Mexico.
  • Google AppSheet – Google's no-code software development platform can also be added to your Google Workspace account. Pricing starts from $10/user/month.

Google Workspace Pricing: Final thoughts

After taking this all in, you might be wondering, is Google Workspace worth it?

Well, there are a few things to consider here. Firstly, Google Workspace Business Starter and Business Standard are still more affordable than comparable plans for Microsoft Office 365.

Additionally, you have access to a fairly complete suite of office productivity applications and email, plus some generous storage allowances (especially with the Google Workspace Business Standard plan). It used to be possible to use personal Google Drive subscriptions alongside your Workspace account, but this is no longer an option, unfortunately. However, the storage is now pooled and can be shared among all your users.

As you’ve seen, there is a range of plans catering to different budgets and requirements, meaning that you have a good chance of finding one that’s right for you.

Sure, we wouldn’t recommend it if you were only looking for an email hosting solution for your business (there are other providers that are much cheaper, e.g. Namecheap).

But in our view, you get a decent amount for what you’re paying – enough to be able to comfortably run many of your business’s key functions through Google Workspace.

> Try Google Workspace free for 14 days


Still have questions about Google Workspace? Or want to share your experience with it? Leave us a comment below.

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Inka Wibowo

Senior Content Manager

Hi, I'm Inka! I spent the earlier part of my career in agency land, helping businesses of all sizes get their email marketing campaigns up and running. Now, at EmailTooltester, I'm using my experience to help businesses like yours find the best email marketing services for your needs.

Roberta Phillips

Marketing Manager

Hey, I'm Roberta! Having worked as a digital marketer for a host of online businesses, I've tried, tested, fallen in love with and despaired with so many marketing tools. I'm excited to help you find the email marketing and CRM tools you need to thrive.

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We keep our content up to date

14 Mar 2024 - Information added regarding discounts
14 Dec 2023 - Added information about Google Duet and what's not included in Google Workspace plans
28 Sep 2023 - Added new monthly prices and other smaller details
08 Jan 2023 - Added information about forwarding email addresses
07 Feb 2022 - Added note about Essentials Starter plan
25 Jan 2022 - Added note about G Suite legacy free edition
22 Feb 2021 - Updated names of plans and features
15 Oct 2020 - The name was updated from 'G Suite' to 'Google Workspace'

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This article has been written and researched following our EmailTooltester methodology.

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