Free Email Deliverability Checklist

39 checks to improve inbox placement today

Use this email deliverability checklist to audit SPF, DKIM, DMARC, list hygiene, sender reputation, and inbox placement in under 30 minutes.

Keep reading if:

  • You are a small-to-medium-sized business that needs help keeping their emails out of the spam folder
  • You find it difficult to grasp the technical elements such as DKIM, SPF, and DMARC
  • You’ve seen a dip in open rates recently
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What you'll learn

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What’s Inside the Email Deliverability Checklist

It contains 8 sections; we’ll look at everything from authentication, sender reputation, and email list hygiene to email content, engagement, and accessible design.

Within each section, you’ll find a number of items to check off. Most are pretty simple fixes; others require more attention, but don’t worry, we’ve included a help guide for each of those.

Roberta Phillips

Who Created This Checklist?

Roberta Phillips

Marketing Manager

This deliverability checklist is based on years of experience conducting deliverability tests and managing EmailTooltester’s own email marketing.

From domain authentication to spam filters, numerous obstacles can divert your messages from their intended destination.

The guidelines laid out in this comprehensive checklist will help you improve your email deliverability, customer engagement, and the overall ROI of your email marketing campaigns.

FAQ

Our comprehensive checklist contains all the key points to address when accessing where a deliverability problem may lie. From how to authenticate your domain to running your own deliverability checks, this guide equips you with all the resources you need to get your emails back in the inbox.

It depends on the issue. There are a number of things you can do, from properly authenticating your domain to improving your sender reputation. We’ll walk you through all of them in the guide.