Klaviyo Pricing (2024): Get the Best Value for Your Ecommerce Store

EmailTooltester is supported by readers like yourself. We may earn a commission when you purchase through our links. Of course, this won't increase the cost for you.

Klaviyo is a well-known email marketing tool favored by many ecommerce businesses for its excellent segmentation, automation, and ecommerce integrations.

It offers a straightforward pricing structure designed to cater to businesses of all sizes. From the free plan for beginners to the enterprise level, we’ll explore which plan might be best for you and break down the additional costs for features like SMS and custom reports.

Can Klaviyo grow with your business as your subscriber list grows? Let’s dive into Klaviyo’s pricing structure to help you understand which option best suits your business needs.

Klaviyo Pricing: What Do I Get?

Let's break it down: Klaviyo offers two main plans—Email and Email + SMS. The pricing for these plans is based on the volume of emails and SMS messages you send, rather than the features you use. This pricing model ensures that all users can access the full range of Klaviyo's features regardless of their plan.

And although we like the simplicity of this pricing model, we still need to look at the price tag. As you may already be aware, Klaviyo is known to get quite expensive as your email send volume increases, so let's take a look:

Free Plan:

• Cost: $0
• Profiles: Up to 250 active profiles
• Features: 500 monthly email sends, 150 free SMS/MMS credits, and email support for the first 60 days.

Email Plan:

• Cost: Starting at $20/month for 251-500 active profiles
• Features: 5,000 monthly email sends, 150 free SMS/MMS credits, email and chat support.

Email and SMS Plan:

• Cost: Starting at $35/month for 251-500 active profiles
• Features: 5,000 monthly email sends, 1,250 SMS/MMS credits, mobile push notifications, email and chat support.

Klaviyo Enterprise:

• Cost: Custom pricing for large enterprises
• Features: Custom email sends and SMS credits, advanced segmentation, and automation, and priority support.

Marketing Prices and Plans in Detail

All of Klaviyo’s plans come with email, and you can choose to add SMS to your plan. You may increase email or SMS independently. As we mentioned, all features are available across all plans, this is what the plans look like side by side:

*An active profile in Klaviyo is any profile that can be emailed, other email service providers usually call these “contacts”.

The overall profile count is the total number of profiles associated with your Klaviyo account, regardless of their marketing status and channel, including Email, SMS, and Push profiles.

Overall, Klaviyo offers quite reasonable prices for those with smaller contact lists. However, as your subscriber list grows (50k+ contacts), it becomes one of the more pricier options. In my opinion, if you consider the quality and the features you get with Klaviyo, the investment might actually be worth it.

With Klaviyo, you won’t have to pay extra for CRM, automations, AI tools, SMS marketing, or ecommerce features. Having access to all these add-ons together inside Klaviyo can actually save you money in the long run.

Klaviyo charges based on the number of active contacts in your account. If you exceed your contact limit, your campaigns and automation will also be paused. This is a much better approach than the likes of Mailchimp for example, who charge for inactive contacts. You can manually adjust your contact limit in the Billing section.

What Does Klaviyo’s Free Plan Include?

Klaviyo offers a free plan that includes email support for the first 60 days. You can create an account, import and sync your data, customize templates and emails, and use many of Klaviyo’s features for free.

The send limit is 500 emails to up to 250 active profiles. You will also get 150 SMS credits. Once you exceed that limit, you’ll be asked to upgrade.

How does Klaviyo compare to other ecommerce platforms?

Let’s see how Klaviyo's pricing structure compares to its competitors:

Omnisend:

Known for its ecommerce focus, Omnisend provides unique email content blocks and the ability to build landing pages, a feature that Klaviyo unfortunately lacks.

Omnisend’s pricing starts lower than Klaviyo at $16/month, offering scalable plans based on email volume and features. For example, Omnisend offers a plan at $282/month for businesses with 25,000 contacts with up to 300,000 emails. In contrast, Klaviyo’s pricing for 25,000 contacts starts from $400/month with up to 250,000 monthly email sends

Additionally, Omnisend supports SMS and web push notifications, making it a versatile tool for ecommerce businesses. Its free plan is generous, allowing access to almost all features, though with a limited sending allowance​.

> Try Omnisend for free

Mailchimp:

One of the biggest differences between Klaviyo and Mailchimp is their intended audience. Mailchimp prioritizes simplicity and ease of use, while Klaviyo is designed for eCommerce brands that are serious about their ecommerce email marketing. Mailchimp’s pricing is slightly lower than Klaviyo’s, starting at just $13/month making it a slightly better option for smaller ecommerce businesses with basic ecommerce marketing needs. Klaviyo integrates deeper with ecommerce platforms, providing seamless data synchronization and more personalized marketing campaigns.

Klaviyo’s features are specifically designed to drive sales and add value to your business. For small business owners just starting with email marketing, Klaviyo's free plan is particularly advantageous, offering customers access to an advanced set of features without imposing restrictive limits. This allows you to effectively build and optimize your email campaigns from the beginning, ensuring you have access to all the tools necessary to grow your marketing efforts.

> Try Mailchimp for free

ActiveCampaign:

Highly rated for automation, ActiveCampaign offers advanced features and deep integrations with ecommerce platforms. While its pricing can be comparable to Klaviyo, also starting at $19/month, it offers a variety of plans that scale based on contact lists and features, providing flexibility for different business needs.

ActiveCampaign offers more extensive automation capabilities, powerful contact segmentation features, detailed email marketing reports, and a wide range of built-in integrations. However, it does not offer a free plan, and ecommerce integrations are only available on the higher-tiered Plus plan and above.

> Sign up for a free trial of ActiveCampaign

Klaviyo Pricing: Extra Costs:

Klaviyo SMS

Klaviyo SMS uses a credit-based system, where the price per credit varies based on the quantity of SMS purchased. Each message includes carrier fees, and a free toll-free number or a branded sender ID is provided to get started.

Klaviyo Reviews

Since most customers prefer purchasing products that have product reviews from buyers, ecommerce email marketing platforms have started channeling more focus into collecting these written reviews from your customers.

Klaviyo offers this as a rather expensive add-on feature, which is called “Klaviyo Reviews”. To start collecting these reviews automatically, you’ll be looking at spending at least an additional $25 per month. Other email marketing platforms like Omnisend include this feature in their plans without extra cost.

Klaviyo Reviews Pricing:

• $25: 250 max monthly orders
• $90: 1,000 max monthly orders
• $175: 2,000 max monthly orders
• $300: 3,500 max monthly orders
• $500: 10,000 max monthly orders

> Find out more about Klaviyo Reviews here.

Klaviyo CDP

For those of you looking to store, manage, analyze, and activate your customer data more efficiently, Klaviyo offers its own Customer Data Platform. However, it's definitely aimed at enterprise-level customers, with plans starting at a whopping $500/month for 100k profiles.

• Prices are based on the total number of stored email profiles within your account
• Currently available to Klaviyo customers with a paid plan

Dedicated IP Addresses

Klaviyo offers dedicated IP addresses, which allow the reputation of the IP address to be influenced only by the single account using it.

Under Klaviyo’s guidelines, existing and new customers who wish to start using a dedicated IP must first complete the following steps:

• Suspend any third-party affiliate marketing being conducted elsewhere.
• Update, refresh, or pause any poorly performing email templates.
• Clean your email lists to remove unengaged profiles and invalid email addresses.

For further details on eligibility for a dedicated IP, customers should contact their Customer Success Manager. Unfortunately, pricing or plan information is not available online.

Klaviyo Pricing: Conclusion

Overall, Klaviyo is amongst our top choices for small to medium-sized ecommerce stores. If you’re just starting, Klaviyo provides access to advanced features for free, although it does come with a small learning curve. Thankfully you’ll have access to support for the first 60 days to address any queries you have. We also created an in-depth Klaviyo tutorial to help you get started.

As your business grows, you can upgrade your Klaviyo with you. However, as we mentioned, it becomes quite expensive around the 50,000 subscriber mark, charging significantly more than its competitors. For larger list sizes, I’d recommend considering more budget-friendly alternatives like Omnisend, which offers more affordable pricing and better features for ecommerce businesses.

> Sign up to Klaviyo for free