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Feb 16, 2021
So maybe you’ve decided your email newsletters are in need of a refresh. Or you’re just sick of your newsletters falling apart when viewed on mobile (and potentially getting missed by up to 77% of your subscribers).
Unfortunately, sometimes the templates available in your newsletter tool just don’t cut it. And you simply may not have the budget to have new templates designed (which can literally cost thousands!).
Luckily, we’ve got some great news. We’ve compiled this list of 700 completely free, fabulous-looking newsletter templates, which you can download and use with any email service – MailChimp, MailerLite, Constant Contact, you name it. No strings attached!
What’s more, all the templates are mobile-responsive, meaning they’ll automatically adjust to look great on any device.
So, if you’re ready to give your newsletters a makeover, and you love a good freebie (who doesn’t?), check out our list below. Also, don’t forget to read our tips on usage at the end.
If you'd like some inspiration, you can also check out these newsletter examples.
Stripo offers over 400 free newsletter templates that are easy to use and easy to export to your preferred email marketing tool. They have some really good-looking designs, which are all categorized by type, industry, season and feature. You can also preview your emails across 90+ popular environments, including multiple mobile devices, and sync with multiple ESPs. Find out more about Stripo in this article on dedicated email template builders.
There are loads of well-designed responsive templates to choose from with Unlayer. You can sort by industry, but also usage, which is very helpful. For example, they have a number of transactional email templates.
MJML use their open-sourced markup language to generate responsive HTML code that can be copied and pasted into your email tool. Over 20 templates are available on their site.
MailBakery has tons of modern HTML, fully responsive email templates to choose from. These are organized into categories, for example, ecommerce, food & restaurants, travel, etc.
Email marketing service Cakemail have generously made 39 of their templates free to download. The fact that it tells you how many downloads each email template has had, gives you an idea of their popularity. The templates themselves aren't bad, if you're looking for something classic and not too flashy.
Dyspatch provide 14 open-source email templates, including newsletters, welcome and confirmation emails.
GitHub's repository includes hundreds of responsive email HTML files, which you can browse through and download. Recommended templates include Antwort and EmailOctopus.
A collection of 16 responsive email templates from around the web.
Pixelbuddah gives you 15 different responsive HTML templates, including holiday themes. Their designs are definitely worth checking out.
Dribbble is an online community of designers. A quick search through the site will help you find a few modern-looking HTML email templates that you can download.
5 mobile-optimized templates are available from this marketing automation provider.
Email testing company Email on Acid have designed a versatile newsletter template with various elements/sections that you can mix and match.
On this design portfolio site, you’ll find this fresh-looking template, which has been tested on 33 email clients using Litmus and is based on Google's Material Design.
This clean-looking newsletter template includes multiple sections, has been thoroughly tested, and comes with a PSD file.
Browse through the ‘freebies’ blog posts to find 2 Halloween and Valentines Day-themed templates.
These 3 simple, flat-design templates look great on mobile and have been tested with all major email clients.
Development agency Slicejack offer a stylish newsletter template that's been tested with Litmus and Email on Acid.
Mailchimp offer 6 template ‘blueprints' for free, which are essentially responsive email layouts – you'll need to add your own colors and styling.
Side note – if you sign up to the tool on the free plan, you'll also get access to 100+ additional MailChimp templates that can be used within MailChimp. These include blank layouts, and fully-designed themed emails for different categories such as ecommerce, newsletters, events and holidays:
You can sign up for free and get access to the MailChimp templates here.
Their 5 free templates are basic, and will probably need some styling/colors applied to them. But they've been optimized for a wide range of mobile and desktop email clients, so they're a safe bet. Note that HTML and CSS files come separately – they'll need to be combined using either your email service (if it does this) or an inliner tool like Zurb's own.
Their 50+ templates are completely free. The only catch? You have to keep the footer link to their website.
This template can be edited using ZippyPixels' online editor, then downloaded. You'll receive a plain HTML version, as well as versions specifically made for CampaignMonitor and MailChimp. Note that it can only be used for non-commercial purposes, and that ZippyPixels must be credited.
Litmus are the authority on email design and testing, so it's no surprise that they'd offer their own responsive email templates for download. All 5 are free and fully tested, of course. You need to subscribe to their mailing list in order to download them.
Litmus have also made 25+ email templates available on Litmus Community, including marketing and ecommerce templates.
99designs have put together 3 professionally-designed email templates (newsletter, promotional and personal email), in various styles and colors, giving you a total of 45 options. Email signup required.
Sign up to Freshmail's mailing list and you'll get 3 stylish templates, along with PSD files.
Email template marketplace Stamplia have made 7 templates available on the Litmus site – you just need to signup to receive them.
A few additional HTML templates available from Zurb, coded using their Foundation for Emails framework. Once again, HTML and CSS come in separate files. Sign up required.
Over 20 responsive templates from SendX, which come with HTML and PSDs included. Email sign up is required.
Designmodo's Postcards is an email template builder that will let you create your own ready-to-go email, using drag-and-drop content blocks. There is a free plan (sign-up required) that will let you create and export a template using a handful of the modules. It's easy to use, and the designs are decent. However, for access to all the modules you'll need to upgrade to a paid plan. Try it here.
Are there any other free newsletter templates we’ve missed? Let us know in the comments below!
Couldn't find the right free template for your newsletter? Check out ThemeForest's range of best selling newsletter templates.
Updates:
16 Feb 2021 – Added MailBakery and Unlayer
18 Nov 2020 – General update
23 Apr 2020 – Added Stripo
Our email marketing course for beginners – ideal for small and medium-sized businesses, online stores and bloggers. It shows you all the steps you need to send your first newsletter. Best of all, it’s free! Sign up to receive your copy immediately!
Our email marketing course for beginners – ideal for small and medium-sized businesses, online stores and bloggers. It shows you all the steps you need to send your first newsletter. Best of all, it’s free! Sign up to receive your copy immediately!
Please note: From time to time we will also send you our newsletter. We will never share your email address with anyone other than our email service provider. And of course, you can unsubscribe at any time.
