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700 free newsletter templates (that are all responsive!)

Author

May 15, 2019

Inka Wibowo

Free newsletter templates

So maybe you’ve decided your email newsletters are in need of a refresh. Or you’re just sick of your newsletters falling apart when viewed on mobile (and potentially getting missed by up to 77% of your subscribers).

Unfortunately, sometimes the templates available in your newsletter tool just don’t cut it. And you simply may not have the budget to have new templates designed (which can literally cost thousands!).

Luckily, we’ve got some great news. We’ve compiled this list of 700 completely free, fabulous-looking newsletter templates, which you can download and use with any email service – MailChimp, MailerLite, Constant Contact, you name it. No strings attached!

What’s more, all the templates are mobile-responsive, meaning they’ll automatically adjust to look great on any device.

So, if you’re ready to give your newsletters a makeover, and you love a good freebie (who doesn’t?), check out our list below. Also, don’t forget to read our tips on usage at the end.

Where can I download free responsive newsletter templates?

MJML

mjml free email templates

MJML use their open-sourced markup language to generate responsive HTML code that can be copied and pasted into your email tool. Over 20 templates are available on their site.


Cakemail

cakemail free responsive templates

Email marketing service Cakemail have generously made 39 of their templates free to download.


Sendwithus

Sendwithus email template

Sendwithus provide 14 open-source email templates, including newsletters, welcome and confirmation emails.


GitHub

github email templates

GitHub's repository includes hundreds of responsive email HTML files, which you can browse through and download. Recommended templates include Antwort and EmailOctopus.


Themezy

themezy templates

A collection of 16 responsive email templates from around the web.


Pixelbuddha

pixelbuddha holiday emails

A quick search for 'email' will give you 5 different responsive templates, including holiday themes.


Dribbble

dribbble newsletter templates

Dribbble is an online community of designers. A quick search through the site will help you find a few modern-looking HTML email templates that you can download.


Copernica

copernica email templates

5 mobile-optimized templates are available from this marketing automation provider.


Email on Acid

emailonacid newsletter

Email testing company Email on Acid have designed a versatile newsletter template with various elements/sections that you can mix and match.


Behance

behance free newsletter

On this design portfolio site, you’ll find this fresh-looking template, which has been tested on 33 email clients using Litmus and is based on Google's Material Design.


GraphicsFuel

graphicsfuel free template

This clean-looking newsletter template includes multiple sections, has been thoroughly tested, and comes with a PSD file.


Pixelhint

pixelhint responsive newsletter

A breezy newsletter template from this provider of web design resources.


PSD2HTML

psd2html free templates

Browse through the ‘freebies’ blog posts to find 2 Halloween and Valentines Day-themed templates.


Sketch App Sources

sketchappresources newsletter templates

These 3 simple, flat-design templates look great on mobile and have been tested with all major email clients.


Slicejack

Slicejack responsive email

Development agency Slicejack offer a stylish newsletter template that's been tested with Litmus and Email on Acid.


Mailchimp

Mailchimp mobile emails

Mailchimp offer 6 template ‘blueprints' for free, which are essentially responsive email layouts – you'll need to add your own colors and styling.

Side note – if you sign up to the tool on the free plan, you'll also get access to 100+ additional MailChimp templates that can be used within MailChimp. These include blank layouts, and fully-designed themed emails for different categories such as ecommerce, newsletters, events and holidays:

Mailchimp templates

You can sign up for free and get access to the MailChimp templates here.


Zurb

zurb responsive templates

Their 5 free templates are basic, and will probably need some styling/colors applied to them. But they've been optimized for a wide range of mobile and desktop email clients, so they're a safe bet. Note that HTML and CSS files come separately – they'll need to be combined using either your email service (if it does this) or an inliner tool like Zurb's own.


W3 layouts

w3layouts email templates

Their 50+ templates are completely free. The only catch? You have to keep the footer link to their website.


ZippyPixels

zippypixels free newsletter template

This template can be edited using ZippyPixels' online editor, then downloaded. You'll receive a plain HTML version, as well as versions specifically made for CampaignMonitor and MailChimp. Note that it can only be used for non-commercial purposes, and that ZippyPixels must be credited.


Litmus

litmus free email templates

Litmus are the authority on email design and testing, so it's no surprise that they'd offer their own responsive email templates for download. All 5 are free and fully tested, of course. You need to subscribe to their mailing list in order to download them.


Litmus Community

litmuscommunity responsive newsletter templates

Litmus have also made 25+ email templates available on Litmus Community, including marketing and ecommerce templates.


99designs

99designs email templates

99designs have put together 3 professionally-designed email templates (newsletter, promotional and personal email), in various styles and colors, giving you a total of 45 options. Email signup required.


Freshmail

freshmail newsletters

Sign up to Freshmail's mailing list and you'll get 3 stylish templates, along with PSD files.


Stamplia

stamplia responsive templates

Email template marketplace Stamplia have made 7 templates available on the Litmus site – you just need to signup to receive them.


Zurb Foundation

zurbfoundation responsive layouts

A few additional HTML templates available from Zurb, coded using their Foundation for Emails framework. Once again, HTML and CSS come in separate files. Sign up required.


SendXSendX

Over 20 responsive templates from SendX, which come with HTML and PSDs included. Email sign up is required.


Postcards

Postcards email builder

Designmodo's Postcards is an email template builder that will let you create your own ready-to-go email, using drag-and-drop content blocks. There is a free plan (sign-up required) that will let you create and export a template using a handful of the modules. It's easy to use, and the designs are decent. However, for access to all the modules you'll need to upgrade to a paid plan. Try it here.


A few quick tips for using these templates

  • These templates should be compatible with any email service or newsletter tool that allows you to create emails using your own HTML (e.g. MailChimp, ActiveCampaign). That being said, you’ll need some HTML knowledge in order to be able to edit the content of the emails (text, images, links etc). We’d recommend preparing the code in an HTML editor like Atom or Brackets (or even Notepad++) before uploading it to your newsletter tool.
  • Instructions for uploading your own templates should be available from your email tool. Some tools (such as MailChimp) allow you to upload zip files, meaning all content (including HTML and image files) will get added to the tool and be ready to use. Others will allow you to upload only the HTML files or to just paste in the code – in this case, you’d need to make sure the images are hosted publicly online, or uploaded to your sending tool. Otherwise, they won’t display in your email.
  • While many of these templates have already been tested, it’s important to do your own spam and design testing once you’ve finalized your email, to make sure there are no problems with deliverability or display. Services such as Glock or Litmus can help with this. Your email tool might also have spam and design testing built-in.
  • Without getting too technical, it’s worth remembering that code used for emails is quite different to that used for web pages. For example, while CSS (the code that defines email and webpage styling) is often inserted in the <head> of a webpage’s HTML, or saved in an external file, these methods won’t work with a lot email clients. That’s why CSS needs to be inlined for emails (most of the templates above already have this). And while you’ll often find JavaScript, videos, flash and other media files used on webpages, spam filters will block out any email containing these, so make sure not to include them in your emails.
  • More tips on email coding best practice are available from MailChimp and Benchmark.

Are there any other free newsletter templates we’ve missed? Let us know in the comments below!

 

Couldn't find the right free template for your newsletter? Check out ThemeForest's range of best selling newsletter templates.