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Constant Contact Alternatives: Which one’s the best fit for you

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Jan 24, 2019

Josep

Constant Contact Alternatives

As far as email marketing platforms go, Constant Contact is a dinosaur. Started more than 20 years ago, it saw its user base grow significantly around 2011, but has since lost a lot of traction to competitors like Mailchimp.

constant contact competitors popularity

Comparing the popularity of Constant Contact Vs Mailchimp

On the one hand, this is understandable as the market is becoming more competitive. But it could also mean their product isn’t as impressive as it once was, especially for a small business. In this article, we’ll look at why this could be, and who offers a better Constant Contact alternative.

Main Shortcomings of Constant Contact

As you can read in our detailed review, we really like Constant Contact’s niche features, especially to organize events. However, there are a number of ways in which they lag behind their competitors:

  • No deeper automations, only autoresponders.
  • The email templates are dated and the editor lacks flexibility
  • Registration forms are too basic and hard to customize
  • Our experience with customer support wasn’t the best, whether via email or live chat

So if you’re looking for alternatives to Constant Contact with better features, read on.

Here Are Seven of the Best Constant Contact Alternatives

SendinBlue Strong reporting options that Constant Contact lacks. The automations and transactional emails are also superior, and it’s more affordable.
ActiveCampaign Unlike Constant Contact, ActiveCampaign offers email marketing automation and numerous list management tools.
GetResponse Powerful automations and 17 languages. They also offer a landing page tool and webinars, whereas Constant Contact does none of these things.
MailerLite Cheaper price plans than Constant Contact, with good features and an excellent user interface.
MailChimp More popular than Constant Contact, and the free plan gives you a larger number of contacts and features.
BenchMark Better options than Constant Contact for international email campaigns.
ConvertKit More focus on bloggers and automation than Constant Contact.

Most popular Constant Contact Competitors in Detail

Interested in learning more about who offers better email marketing software than Constant Contact and why? Here are your answers.

1. SendinBlue

We think SendinBlue is a great fit for those looking for a Constant Contact alternative. The French email marketing service has some interesting features, including the ability to send SMS as well as transactional emails and, of course, newsletters. They have some impressive automation and reporting features, too – and all for a very affordable price.

While it may not be as powerful as Active Campaign or GetResponse (see below), chances are that it'll more than do the job for you. Let’s see it in action in the video below:

Pricing per contact

9,000 emails: $0/mo (with a limit of 300 emails per day)

40,000 emails: $25/mo

60,000 emails: $39/mo

120,000 emails: $66/mo        

What we like about SendinBlue: At first glance, their free plan is generous, but there’s a catch: you can’t send more than 300 emails a day. However, paid plans are amongst the cheapest around. Available in 6 different languages and fairly easy to use. Comes with most of the reports you’ll need (Google Analytics as your campaign monitor, geo-tracking, clickmaps, etc). The automations are also surprisingly advanced, and they offer a landing page feature too.

What they should improve: The user interface is kind of clunky, and at times we found the email editor a little laggy. According to our tests, they aren't the strongest provider when it comes to deliverability.         

Who is this for: Those looking for a really cheap tool that does a little bit of everything, and does it pretty well.

> Try SendinBlue

2. Active Campaign

The top rated email marketing service in our comparison list. In our detailed review, we noted that they seem like a powerhouse newsletter tool, and there is indeed a lot to like about their offer. The features, in particular, seem adapted to email marketers who want complete control over how and when to send messages to users. Follow up campaigns, multiple conditions and if/then/else logic means tons of flexibility for creating complex chains and sales funnels.

But is isn't it a bit much for beginners? See the video below to find out, and to understand why we call them the Automation Champs.

Pricing per contact

Up to 500: $15/mo

Up to 1,000: $29/mo

Up to 2,500: $49/mo

Up to 5,000: $89/mo

What we like about Active Campaign: Email automations and list management are really solid. They let you create complex emailing workflows and well targeted email campaigns, where you can adapt the message to your readers. Reports and analysis are great with Active Campaign as you can dig into the data for refining your campaigns and communications. Our experiences with support was really positive.

What they should improve: Prices. They can become rather expensive if you have many contacts. We’d also like to see more informative spam tests: right now it’s either pass or fail and you don’t get a clear explanation about what is wrong.

Who is Active Campaign for: users who are serious about email automations and have strong budgets, as they can be expensive. There’s not free version (but a free trial), so Active Campaign really targets professionals and businesses.

> Try Active Campaign

3. GetResponse

Tons of pro features, competitive prices, what’s not to like about GetResponse as an email marketing platform? Well, their claim that they are “the easiest newsletter tool available” maybe. After all, nobody likes boasting.

But as you’ll see in our review, this Polish-based company might have certainly empowered email marketers with their outstanding features. They could even work for beginners who don’t have a website yet thanks to their landing page editor. See our video below to find out more information.

Pricing per contact

Up to 1,000: $15/mo

Up to 2,500: $25/mo

Up to 5,000: $45/mo

Up to 10,000: $65/mo        

What we like about GetResponse: Automations, list management and multilingual options (17 languages). Best design and Spam testing tool we’ve tried. It comes with a Landing Page editor, something very few tools offer. This makes it an appealing solution for starting in email marketing without having a website yet (e.g. using social media).

What they should improve: Not the easiest tool to manage. Some functions are buried too deep and the interface can feel a bit clunky. It’s cheaper than Active Campaign but no free plan and either. The entry level plans are a bit expensive. The space that your content and media can take is limited (to 1GB) but that should not be a problem for most users.        

Who is this for: Marketing managers or small business owners who want powerful tool and have a good grasp of advanced features.

> Try GetResponse

4. MailerLite

Our favourite, most affordable provider of email newsletters. Don’t let the fact that they are a young company scare you: it actually plays in their favour. From the modern feel of the platform to the minimalist and efficient templates, these guys seem to know exactly what they’re doing.

Combine that with the fact they offer very good features at a good price, and you have a very exciting proposition for your next email marketing tool, as you can see below:

Pricing per contact

Up to 1,000: $0/mo

Up to 2,500: $15/mo

Up to 5,000: $30/mo

Up to 10,000: $50/mo

What we like about MailerLite: Great free plan and really affordable paid plans with limited number of contacts, but unlimited emails. Super easy to use, one of our favorites tools here with an intuitive and pleasant backend design. Comes with automations and a good list management system, (although not as powerful as Active Campaign or GetResponse). Available in 7 languages and they even offer support for most of them. Users without websites can still create landing pages to redirect traffic towards social media pages for instance.

What they should improve: We’d like to see more powerful automations and reporting; these would allow users to get more data about their subscribers to improve further communications. And they really need spam and design testing to preview how emails will look through different email providers (e.g. Gmail) or to understand email deliverability issues. None of that is currently available.

Who is this for: This is ideal for small businesses or freelancers who want to start with email marketing cheaply or even for free. MailerLite comes with all the features included on all paid plans. Plus, you get 1,000 contacts for free.

> Try MailerLite

5. Mailchimp

Without a doubt the most famous email marketing service out there. In fact, it’s hard to think of another tool whose ad campaigns, visual and cheeky mascot has had such an impact on creators of newsletters everywhere.

However, just because they are the first name in everyone’s mind when you mention newsletters, they aren’t necessarily the best. See for yourself in our video and breakdown below:

Pricing per contact

Up to 2,000: $0/mo

Up to 2,500: $30/mo

Up to 10,000: $80/mo

Up to 30,000: $225/mo     

What we like about Mailchimp: The generous free plan that includes automations. You get 2,000 contacts and up to 12,000 emails free per month (which you pay with a very small Mailchimp button ad in each email). Their editor is the most flexible we’ve tried, letting you completely control the email template design. The reports and analysis are extremely detailed (opens, clicks, social media, ecommerce conversions, etc.).

What they should improve: After the free plan, prices climb up steeply. You can get better tools for your money with Active Campaign or Get Response, for instance.The automations are good, but achieving complex email marketing automated workflows is not especially easy or intuitive. It doesn’t help that managing contacts isn’t flexible either, as moving them across lists isn’t possible.        

Who is this for: They are great for newbies to email marketing as they offer a generous free plan including advanced features like the automations. Also good for ecommerce thanks to their goal conversion tracking.

> Try Mailchimp

6. Benchmark

Your international email campaign is in good hands with Benchmark thanks to their excellent multilingual options and support. They are present in fifteen countries around the world, which should be a testament to the quality of their “powerfully simple” newsletter tool.

While we appreciate the goal, we’d say they fall in a kind of middle ground, quality wise. There is some good and some bad in equal measure, as you can see in our video:

Pricing per contact

Up to 2,000: $0/mo

Up to 3,500: $43.99/mo

Up to 7,500: $65.99/mo

Up to 15,000: $106.99/mo

What we like about Benchmark: Another great editor to build email templates with their building blocks. Modern-looking templates for impressively visual newsletters. They are available in 9 languages (English included). Generous free plan, up to 2,000 contacts.

What they should improve: The advanced email marketing features. For example, the email marketing automations system is not as smart as we’d like – more like basic autoresponders. This means sending automations on email signups, opened emails and on clicks, but not much more. Managing subscribers isn’t great either as moving them across different lists gets complicated.        

Who is this for: Great to start for free. But they become quite expensive quite quickly. Especially if you take consider that other tools offer more features at similar or even cheaper prices.

> Try Benchmark

7. ConvertKit

ConvertKit targets content creators of the digital age, including bloggers, Youtubers and podcaters. It is a strange angle, especially since we can’t imagine what these people would need that other small businesses wouldn’t.

But let’s not just judge them on this as it could just be a marketing technique. The proof of the pudding is in the eating, which is why we’ve tested all their features in our video comparison below:

Pricing per contact

Up to 1,000: $29/mo

Up to 3,000: $49/mo

Up to 5,000: $79/mo

Up to 10,000: $119/mo        

What we like about ConvertKit: It’s designed with bloggers and digital marketers in mind. Easy enough to use, as their backend is intuitive and has a pleasant feel. They are new but also working hard on the email automations and list management. In our first ever deliverability test, they did very well.

What they should improve: No free plan and rather expensive. Especially since they lack advanced email marketing features (e.g. no different levels of account access, reports are too basic) and the designs are very limited.

Who is this for: Not sure. Although we are interested to see where they go with their product, we think there are currently better options in their price range.

> Compare ConvertKit to other Constant Contact competitors

Which Constant Contact alternative should I Choose?

In conclusion, you can see why Constant Contact is beginning to lag behind the competitions. There are now more and more excellent email marketing providers, some of them with better tools and cheaper prices.

  • For cheaper options with robust features: we really like SendinBlue and MailerLite and their full features, even on the lower tier plans.
  • For the best free plans: Still MailerLite, but it’s worth adding MailChimp and their generous freemium offer.

Still unsure about which newsletter tool is best for you? > Compare these Constant Contact alternatives

 

Last updates:

03 Jan 2019 – Smaller updates for SendinBlue