How to Write a Webinar Email That Converts: Best Strategies for Getting More Attendees
Creating a webinar email should be simple, right? You draft a quick invite, hit send, and watch the sign-ups roll in. Except, it rarely ever goes that way. What usually happens is… …your...
How to Filter Bot Clicks in Email Marketing Reports: What Each ESP is Doing to Improve Accuracy
Are you seeing suspiciously high open and click rates on marketing emails? Bot clicks and opens are usually...
36+ Lead Generation Statistics That you need to know in 2024!
Lead generation, the process of identifying and attracting potential customers, is something that all businesses need to do...
DTC Email Marketing Strategies (+ Examples): 9 Ways To Increase Revenue and Build Loyalty
Klaviyo's The State of DTC reported a noteworthy finding: email marketing platforms are the third most critical tool for...
How to Increase Email Engagement: 7 Simple Tips for Getting More Opens and Clicks
Emails. We all get them, but what makes us want to click on some more than others? With...
Customer Journey Stages: Unpacking the 5 Phases to Drive Business Growth
Do you ever wonder how customers perceive and interact with your brand? Understanding the customer journey is a...
What is an Email Nurture Campaign? (And How to Write One That Converts your Leads)
There’s no doubt that email marketing is a powerful tool for lead conversion. And ideally, leads would convert...
Email A/B testing: Tips, Techniques, And Examples
As an email marketer and a newsletter writer, I always keep an eye on my metrics —open rates,...
Lead Scoring Best Practices: 10 Tips to Increase Deals and Advocates
Which matters more for your organization: High lead quality or high lead quantity? A perfect sales and marketing...
10 Essential Email Marketing KPIs to be Tracking
You’ve set up your latest campaign, and you’re chuffed with yourself. But what next? After you’ve finished your...
Email Marketing Ebook: Beginner's Guide
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