Cai Ellis's Articles
Email Scrubbing: Why it’s important for list hygiene, and How to do it correctly!
We all know that the potential ROI of an email list isn’t in the quantity of subscribers. It’s...
Permission Based Email Marketing: The Importance of Consent
As a company, do you ask for customer consent before sending marketing emails to your contacts? Do you...
Triggered Emails: What they are and how to use them in Email Marketing
Email marketing is the most profitable and cost-effective digital marketing strategy. But, let’s be real, it can also...
Targeted Email Marketing: The right email, to the right person, at the right time
In an ideal world, all your contacts would engage with every email you send. After all, they consented...
Subscription Services and Dark Patterns: How Big Tech Keeps you Paying!
When we as consumers interact with businesses online, you can be sure that its marketers will throw every...
CAN-SPAM Act vs Email Marketing: Everything you need to know to stay compliant!
The CAN-SPAM Act provides important laws that govern the sending of marketing emails to US-based recipients. If you’ve...
Survey: The Biggest Office Communication Fails
With many businesses using email as the main form of communication between employees, customers and suppliers, communication etiquette...
Dynamic Content in Emails: The secret sauce of personalized email marketing!
You’re probably reading this because you want to start using personalization strategies in your email campaigns. Why? Because...
Spam Statistics (2023): Reports and Analysis
Online spam is a problem we’re all familiar with, whether it’s emails, texts, or social media DMs, most...
