Cai Ellis's Articles
Email Newsletter Best Practices:12 Proven Strategies
In today's fast-paced digital world, it's crucial for businesses to stay connected with their audience. Email newsletters are...
Email List Management: How to Keep Your List Clean and Healthy!
Email list management can be a nightmare… The money spent offering freebies (lead magnets) in exchange for email...
Spam Statistics 2025: New Data on Junk Email, AI Scams & Phishing
Online spam is a problem we’re all familiar with, whether it’s emails, texts, or social media DMs, most...
Lead Magnet Ideas: 27 Ways to Grow Your List (With Examples)
Leads won't share their contact details with you simply because you asked. You usually have to “bribe” them...
Email Scrubbing: Why it’s important for list hygiene, and How to do it correctly!
We all know that the potential ROI of an email list isn’t in the quantity of subscribers. It’s...
Email Usage Statistics 2025: Latest Reports and Data
The use of email has grown rapidly over the last few decades, with an email address being an...