Sarah Baxter's Articles
Klaviyo vs Mailchimp (2024): Which is the Better Choice for Ecommerce Email Marketing?
Sometimes the hardest decisions to make are between two good options. Both Klaviyo and Mailchimp are solid email service...
Building an Ecommerce Email Marketing Strategy
Picture this: You wake up, grab your morning coffee, and open your inbox only to be greeted by...
Shopify Email vs Klaviyo: Which is better for your Shopify store?
Finding the right email marketing tool is key for Shopify store owners looking to connect with their audience....
Shopify Email vs Mailchimp: Which should you choose for your store?
When I launched my Shopify store back in 2016, Shopify Email didn’t even exist. Back then, ecommerce store...
Abandoned Cart Email Templates for Ecommerce: The Best Options Available
Many customers abandon their carts because of unexpected shipping costs, a long checkout process, or simply getting distracted...
Ecommerce Marketing Automation: The Top 9 Budget-Friendly Platforms in 2024
If you’re a busy ecommerce store owner like me, here are a few things you don’t have time...
Cart Abandonment Solutions for Ecommerce: The Best Software for Recovering Sales
It’s a familiar scenario for me in my own online store: a customer adds a unicorn horn to...