Cai Ellis's Articles
Triggered Emails: What they are and how to use them in Email Marketing
Email marketing is the most profitable and cost-effective digital marketing strategy. But, let’s be real, it can also...
Targeted Email Marketing: The right email, to the right person, at the right time
In an ideal world, all your contacts would engage with every email you send. After all, they consented...
Subscription Services and Dark Patterns: How Big Tech Keeps you Paying!
When we as consumers interact with businesses online, you can be sure that its marketers will throw every...
The Biggest Office Communication Fails (Survey)
With many businesses using email as the main form of communication between employees, customers and suppliers, communication etiquette...
Dynamic Content in Emails: The secret sauce of personalized email marketing!
You’re probably reading this because you want to start using personalization strategies in your email campaigns. Why? Because...
12 Benefits of Newsletters: Why they are essential to your email marketing strategy!
Want to start a newsletter, but wondering if it’s absolutely necessary? You’ve already set up triggered emails and...
Types of Email Marketing: 15 campaigns you could be using today!
What’s the best type of email marketing for businesses? Newsletter, promotional, or lead nurture emails? Well, the answer...
What is an Email Nurture Campaign? (And How to Write One That Converts your Leads)
There’s no doubt that email marketing is a powerful tool for lead conversion. And ideally, leads would convert...
Email Personalization Strategies: 11 ways to connect with your contacts
If you’re struggling to run effective email campaigns, chances are that you’re not leveraging email personalization to connect...
