Cai Ellis's Articles
Email Usage Statistics 2025: Latest Reports and Data
The use of email has grown rapidly over the last few decades, with an email address being an...
Email Deliverability Statistics 2025: All the data on avoiding the spam folder!
Email deliverability is a big deal if you're into email marketing; it's basically a measure of how many...
DMARC vs DKIM vs SPF: What are the key differences?
SPF, DKIM, and DMARC are email authentication tools that help protect against email spoofing and make sure emails...
Do I need a DMARC record? (No, but here’s why I highly recommend you get one!)
As an email marketer, implementing a DMARC (Domain-based Message Authentication, Reporting, and Conformance) record could be very beneficial...
Emojis in Subject Lines:Should you use them? 🤔
As an email marketer, you will hear many supposed advantages of using emojis in email subject lines. These...
Targeted Email Marketing: The right email, to the right person, at the right time
In an ideal world, all your contacts would engage with every email you send. After all, they consented...
Subscription Services and Dark Patterns: How Big Tech Keeps you Paying!
When we as consumers interact with businesses online, you can be sure that its marketers will throw every...
The Biggest Office Communication Fails (Survey)
With many businesses using email as the main form of communication between employees, customers and suppliers, communication etiquette...
Dynamic Content in Emails: The secret sauce of personalized email marketing!
You’re probably reading this because you want to start using personalization strategies in your email campaigns. Why? Because...
