Inka Wibowo's Articles
EmailOctopus vs Mailchimp: A Beginner’s Guide to Choosing the Right Platform
When I first got into email marketing nearly twenty years ago, Mailchimp was the platform all my clients...
Mailchimp Alternatives: Top 15 Options for 2026 (some are even free!)
There was once a time when Mailchimp was the first name that came to mind when you thought...
How to Filter Bot Clicks in Email Marketing Reports: What Each ESP is Doing to Improve Accuracy
Are you seeing suspiciously high open and click rates on marketing emails? Bot clicks and opens are usually...
Beehiiv vs Mailchimp: Which Email Marketing Beast is Better For Monetizing Content?
Mailchimp is, without a doubt, a major email marketing player, boasting an impressive 14 million active users. It’s...
9 Top CRM With Automation Tools: Goodbye tedious tasks, hello higher sales
A customer relationship management (CRM) software can be a lifesaver in tracking and closing deals — but only...
Choosing the Best Website Builder With Email Marketing Features
A common method of running email marketing together with a website is to: build a website on one...
Flodesk vs Mailchimp 2026 Review: The Rising Star or Old is Gold?
If you’re looking for the best email marketing platform, Mailchimp might seem like a safe choice. After all,...
How to Create a Newsletter in Outlook: Plus, When You Shouldn’t
I have to admit: when I first heard that Microsoft was adding a “Newsletter” feature to Outlook, I...
10 Best Email Marketing Platforms for Nonprofits of All Sizes: Special nonprofit discounts available!
I’m subscribed to a few nonprofit organizations’ email lists, and I always feel a bit dismayed when I...
