Yemi Pelumi's Articles
Email Welcome Series Best Practices The Complete Guide for 2026
Sending a welcome email is email marketing 101. Nearly every business sends one, and for good reason. Welcome...
How to Grow your Email List with Instagram: Convert Your Followers into Subscribers
Your Instagram followers are NOT your audience. You can spend years building an Instagram following, attract thousands or...
How to Write a Welcome Email: A Step-by-Step Guide with Examples
Writing a welcome email often seems so simple. A prospect or lead subscribes to your list. You send...
Storytelling in Email Marketing: How to Write Emails People Actually Read
You write a valuable email, hit send, and wait. But all you get are a few opens, maybe...
11 Strategies To Drive Sales With Ecommerce Email Campaigns (Without Discount Offers)
Tired of offering discounts to make more sales in your ecommerce business? Every other week, you offer “20%...
How to Write a Product Launch Email That Converts: Step-by-Step Guide + Examples & Templates
“We're excited to introduce…” If your last product launch email started anywhere near those five words, I probably...
Product Launch Email Subject Lines: 60+ Examples for Every Phase & Why They Work
Most product launch email subject lines fail because they announce instead of earning the open. They assume subscribers...
Best Email Marketing Courses 2026: Free and Premium Training Options
Search for “email marketing course”, and you’ll drown in a sea of options – from free and beginner-friendly...