Mailify Review Is The Price Tag Worth It?

It’s relatively easy to navigate, though some items feel a little hidden. We like the dynamic transitions between screens, and the big, bold pop-ups that prompt you to confirm before making any major changes – very handy indeed!

You can drag and drop elements, and there’s a lot of flexibility. For example, it lets you position text and buttons on images, and add different content elements you like to columns. Text is edited within the email, however, the formatting options sometimes obstruct part of the text you’re editing, which is very annoying.

Navigating back and forth while creating a campaign (e.g. from contacts to editor) is easier than in a lot of other tools.

Standard personalization (e.g. inserting first name) is available. There is a very simple ‘Generate title’ function where you can insert titles according to the assumed gender of contact (based on first name), but it’s not very accurate.

Newsletters, HTML, plain text, A/B testing, automatic/triggered (birthdays, registrations etc.), SMS

There are around 100 templates to choose from, all of which are mobile-responsive. Apart from being able to change elements, they can also be edited for different layouts and color schemes.

They include multi-path workflows that allow you to send emails based on triggers like email clicks, page views, abandoned cart and bounces. However, it’s still not possible to build more complex workflows involving tags and segments.

While it does have a useful feature of autocorrecting email addresses upon upload, the list management options are quite basic. And while you can create ‘targeting’ groups within lists based on contact fields (equivalent to segments), it’s way too complicated to access them.

There are options to create subscription forms (where you can enable double opt-in), invitation/event registration forms, and surveys, which are all customized in the visual editor. You can also have forms displayed as a standalone page, embed them on your site, or have them appear as a pop-up. While fields can be added and customized, only a handful come as standard.

Unfortunately, Mailify didn’t do so great in our deliverability tests back in 2019. We’d advise you to monitor this.

You have your standard reporting available, plus more advanced reports like geotracking, heatmaps, reading time, devices used and email clients. However, we found there was a bit of a lag with opens and clicks data getting updated. While integration with Google Analytics is available, there’s no social media, conversion or ecommerce tracking.

Mailify is available in 5 languages, although confusingly, the French version is only available as a separate tool (Sarbacane).

Spam testing is available (using Spam Assassin), however design testing isn’t.

Bounced email addresses can be manually added to the bounce list, and hard bounces are also automatically added by Mailify upon each campaign send.

Import and export both available. You can create multiple blocklists to exclude from campaigns

There doesn’t seem to be an overall limit for storage, but per campaign, a 5 MB limit for images applies.

SPF, DKIM and DMARC are supported.

This is possible. You can also order a domain name through Mailify directly on the Premium plan.

This is available, but you need to use ‘user credits’. You can set different levels of access, enable/disable campaign sending, and also set maximum credits for email/SMS.

Google Analytics, Magento, WordPress and PrestaShop. There are also APIs and webhooks enabling you to connect to your own systems.

You can create ‘landing pages’, with options for responsive or mobile-only pages. Something slightly confusing – you can’t add forms to these. Instead, you’d need to create a form and select the ‘dedicated page’ option, which isn’t as flexible in layout. There are only 3 templates available.

Their knowledge base is adequate, but it’s missing a lot of internal links. Much of the content and videos also seem to relate to the older version of the tool, so it’s in need of an update. Email support is available, and responses usually come back within a few hours. Phone support is available.