Mailify Review Is The Price Tag Worth It?

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Inka Wibowo

Inka Wibowo

Author

Robert Brandl

Robert Brandl

Researcher

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Describing themselves as ‘“An intelligent and easy-to-use tool” for successful campaigns, this French provider, also known as Sarbacane, serves over 10 000 small-to-medium companies, however, because of its price tag, Mailify’s target is clearly big companies and enterprises.

Mailify Sunrise, was a strong attempt to expand their reach back in the day. Packing in new features such as marketing automation, SMS, a modernized interface, and - perhaps most significantly - a web version of the application, turning itself into an ‘all-in-one marketing platform’. If you prefer, though, you can still manage all data locally (if you’re prepared to upgrade to the highest plan - Exclusive - and to fork out the cash) and switch off data upload to the cloud.

But how well does it deliver? And how does it compete against other more established tools in this space? We take a look in our review below.

  • Mailify Review
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Mailify Pricing

$ 69

5,000 Subscribers

5,000 Emails

Essential plan. For 5,000 email credits / month. Discounts available for yearly contract.

$ 99

10,000 Subscribers

10,000 Emails

Essential plan. For 10,000 email credits / month. Discounts available for yearly contract.

$ 139

25,000 Subscribers

25,000 Emails

Essential plan. For 25,000 email credits / month. Discounts available for yearly contract.

$ 179

50,000 Subscribers

50,000 Emails

Essential plan. For 50,000 email credits / month. Discounts available for yearly contract.

$ 239

100,000 Subscribers

100,000 Emails

Essential plan. For 100,000 email credits / month. Discounts available for yearly contract.

$ 349

200,000 Subscribers

200,000 Emails

Essential plan. For 200,000 email credits / month. Discounts available for yearly contract.

$ 629

500,000 Subscribers

500,000 Emails

Essential plan. For 500,000 email credits / month. Discounts available for yearly contract.

Mailify price their service differently to other providers, which can be both a good and bad thing, depending on your requirements. Rather than charging based on the number of subscribers (these are unlimited), they instead charge a minimum fee based on the number of emails sent per month. If you go over that limit, you can purchase additional credits, or upgrade to a higher plan.

That makes it a little hard for us to compare it to the pricing of other tools. However, if we work off the assumption that you’ll only be sending one email a month to a relatively small list, that puts Mailify somewhere towards the higher end of the pricing scale. It gets more cost-effective when you’re sending larger volumes (25,000+ per month), although, in this case, its prices still sit in the mid-range.

The lowest plan, Essential, starts at $69 /month for up to 5,000 emails. If you compare this to Brevo’s lowest paid plan (10k emails/mo = $35), you see that it’s not so affordable.

A yearly discount is also available for all plans.

Unfortunately, you won’t be able to access their pricing information unless you sign up to their free trial, as they don’t display their prices openly, which is quite off-putting.

Pros and Cons

  • Pros
  • Cons

Pros

  • Unlimited contacts

    Mailify is one of the few newsletter tools that allow you to upload an unlimited number of recipients. On the flip side, pricing is charged based on the number of emails sent per month, and users will need to pay for a minimum of 5,000 emails.

  • Templates

    With over 100 modern, mobile-responsive templates to choose from, you should be able to find one that’s right for you

Is Mailify the right newsletter service for you?

  • Recommended if:
  • Not recommended if:
  • You don’t have your own templates

    Mailify has some pretty decent-looking (and mobile-responsive) email templates, and a wide selection to choose from. Having a flexible and easy-to-use editor is a big plus, too.

  • You are a large company with a big budget

    Considering the price tag, we’d have issues recommending this service to smaller companies. Larger enterprises might find the offline data housing option useful, along with the dedicated coach and 3 dedicated IPs.

Rating Details

Ease of Use

It’s relatively easy to navigate, though some items feel a little hidden. We like the dynamic transitions between screens, and the big, bold pop-ups that prompt you to confirm before making any major changes – very handy indeed!

Editor Info popup

You can drag and drop elements, and there’s a lot of flexibility. For example, it lets you position text and buttons on images, and add different content elements you like to columns. Text is edited within the email, however, the formatting options sometimes obstruct part of the text you’re editing, which is very annoying.

Navigating back and forth while creating a campaign (e.g. from contacts to editor) is easier than in a lot of other tools.

Personalization Info popup

Standard personalization (e.g. inserting first name) is available. There is a very simple ‘Generate title’ function where you can insert titles according to the assumed gender of contact (based on first name), but it’s not very accurate.

Email types Info popup

Newsletters, HTML, plain text, A/B testing, automatic/triggered (birthdays, registrations etc.), SMS

Choice and Flexibility of Template Designs Info popup

There are around 100 templates to choose from, all of which are mobile-responsive. Apart from being able to change elements, they can also be edited for different layouts and color schemes.

Email Marketing Automation Info popup

They include multi-path workflows that allow you to send emails based on triggers like email clicks, page views, abandoned cart and bounces. However, it’s still not possible to build more complex workflows involving tags and segments.

List Management Info popup

While it does have a useful feature of autocorrecting email addresses upon upload, the list management options are quite basic. And while you can create ‘targeting’ groups within lists based on contact fields (equivalent to segments), it’s way too complicated to access them.

Registration Forms/ Opt-in & Opt-out- Process Info popup

There are options to create subscription forms (where you can enable double opt-in), invitation/event registration forms, and surveys, which are all customized in the visual editor. You can also have forms displayed as a standalone page, embed them on your site, or have them appear as a pop-up. While fields can be added and customized, only a handful come as standard.

Deliverability Info popup

Unfortunately, Mailify didn’t do so great in our deliverability tests back in 2019. We’d advise you to monitor this.

Reports and Analysis

You have your standard reporting available, plus more advanced reports like geotracking, heatmaps, reading time, devices used and email clients. However, we found there was a bit of a lag with opens and clicks data getting updated. While integration with Google Analytics is available, there’s no social media, conversion or ecommerce tracking.

Languages Info popup

Mailify is available in 5 languages, although confusingly, the French version is only available as a separate tool (Sarbacane).

Spam- and Design-Testing Info popup

Spam testing is available (using Spam Assassin), however design testing isn’t.

Bounce Management Info popup

Bounced email addresses can be manually added to the bounce list, and hard bounces are also automatically added by Mailify upon each campaign send.

Blocklist Info popup

Import and export both available. You can create multiple blocklists to exclude from campaigns

Storage available for data and images

Unlimited

There doesn’t seem to be an overall limit for storage, but per campaign, a 5 MB limit for images applies.

Authentication Info popup

SPF, DKIM and DMARC are supported.

Own Domain Info popup

This is possible. You can also order a domain name through Mailify directly on the Premium plan.

Different levels of account access Info popup

This is available, but you need to use ‘user credits’. You can set different levels of access, enable/disable campaign sending, and also set maximum credits for email/SMS.

Integrations

Google Analytics, Magento, WordPress and PrestaShop. There are also APIs and webhooks enabling you to connect to your own systems.

Landing Page Builder Info popup

You can create ‘landing pages’, with options for responsive or mobile-only pages. Something slightly confusing – you can’t add forms to these. Instead, you’d need to create a form and select the ‘dedicated page’ option, which isn’t as flexible in layout. There are only 3 templates available.

Customer Support

Their knowledge base is adequate, but it’s missing a lot of internal links. Much of the content and videos also seem to relate to the older version of the tool, so it’s in need of an update. Email support is available, and responses usually come back within a few hours. Phone support is available.

Overall rating

3.4

Mailify offers a good range of features, including a good amount of templates, marketing automation and useful analytics. However, list management and segmentation options are still a little basic, and user experience could be improved

Conclusion

On paper, Mailify looks like a complete email marketing solution, with features that cater to many digital marketing needs – marketing automation, landing pages, forms, reporting, and even SMS. Packaged in a modern interface, it’s easy to be dazzled at first.

And we do have to say – in some areas, it does pretty well, for example, with their advanced reporting, complete with data on geolocation, devices and reading time.

However, it’s important to be aware that other features lack the sophistication of more well-known tools. Their automation, for example, could be a little more advanced, offering the option to use tags. And they should really simplify the process of setting up segments (‘targeted groups’) to make them easier to use. In fact, most of our other reviewed tools do a much better job here.

Their prices are significantly higher compared to other newsletter providers for those sending fewer than 10,000 emails per month. We’re not really sure how they can justify this, especially when more powerful tools like GetResponse and SendinBlue are similarly priced, or even offer a free plan, which Mailify doesn’t.

Mailify Alternatives

The authors

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Inka Wibowo

Senior Content Manager

Hi, I'm Inka! I spent the earlier part of my career in agency land, helping businesses of all sizes get their email marketing campaigns up and running. Now, at EmailTooltester, I'm using my experience to help businesses like yours find the best email marketing services for your needs.

Robert Brandl

Founder and CEO

Hello! I'm Robert, an email marketing expert with over 15 years of experience. After honing my skills at an agency by serving major corporations, I founded EmailTooltester as a passion project to help small and medium-sized businesses. Connect with me on LinkedIn where I regularly share my best email marketing knowledge.

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We keep our content up to date

28 Oct 2021 - General update
7 Jan 2019 - Deliverability rating updated
11 Mar 2019 - Updates for new features

Our Methodology

This review has been written and researched following our EmailToolTester methodology.

Our Methodology

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