Mailify Review Is The Price Tag Worth It?
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Describing themselves as ‘“An intelligent and easy-to-use tool” for successful campaigns, this French provider, also known as Sarbacane, serves over 10 000 small-to-medium companies, however, because of its price tag, Mailify’s target is clearly big companies and enterprises.
Mailify Sunrise, was a strong attempt to expand their reach back in the day. Packing in new features such as marketing automation, SMS, a modernized interface, and - perhaps most significantly - a web version of the application, turning itself into an ‘all-in-one marketing platform’. If you prefer, though, you can still manage all data locally (if you’re prepared to upgrade to the highest plan - Exclusive - and to fork out the cash) and switch off data upload to the cloud.
But how well does it deliver? And how does it compete against other more established tools in this space? We take a look in our review below.
Essential plan. For 5,000 email credits / month. Discounts available for yearly contract.
Essential plan. For 10,000 email credits / month. Discounts available for yearly contract.
Essential plan. For 25,000 email credits / month. Discounts available for yearly contract.
Essential plan. For 50,000 email credits / month. Discounts available for yearly contract.
Essential plan. For 100,000 email credits / month. Discounts available for yearly contract.
Essential plan. For 200,000 email credits / month. Discounts available for yearly contract.
Essential plan. For 500,000 email credits / month. Discounts available for yearly contract.
Mailify price their service differently to other providers, which can be both a good and bad thing, depending on your requirements. Rather than charging based on the number of subscribers (these are unlimited), they instead charge a minimum fee based on the number of emails sent per month. If you go over that limit, you can purchase additional credits, or upgrade to a higher plan.
That makes it a little hard for us to compare it to the pricing of other tools. However, if we work off the assumption that you’ll only be sending one email a month to a relatively small list, that puts Mailify somewhere towards the higher end of the pricing scale. It gets more cost-effective when you’re sending larger volumes (25,000+ per month), although, in this case, its prices still sit in the mid-range.
The lowest plan, Essential, starts at $69 /month for up to 5,000 emails. If you compare this to Brevo’s lowest paid plan (10k emails/mo = $35), you see that it’s not so affordable.
A yearly discount is also available for all plans.
Unfortunately, you won’t be able to access their pricing information unless you sign up to their free trial, as they don’t display their prices openly, which is quite off-putting.
Pros and Cons
Mailify is one of the few newsletter tools that allow you to upload an unlimited number of recipients. On the flip side, pricing is charged based on the number of emails sent per month, and users will need to pay for a minimum of 5,000 emails.
With over 100 modern, mobile-responsive templates to choose from, you should be able to find one that’s right for you
Is Mailify the right newsletter service for you?
- Recommended if:
- Not recommended if:
You don’t have your own templates
Mailify has some pretty decent-looking (and mobile-responsive) email templates, and a wide selection to choose from. Having a flexible and easy-to-use editor is a big plus, too.
You are a large company with a big budget
Considering the price tag, we’d have issues recommending this service to smaller companies. Larger enterprises might find the offline data housing option useful, along with the dedicated coach and 3 dedicated IPs.
On paper, Mailify looks like a complete email marketing solution, with features that cater to many digital marketing needs – marketing automation, landing pages, forms, reporting, and even SMS. Packaged in a modern interface, it’s easy to be dazzled at first.
And we do have to say – in some areas, it does pretty well, for example, with their advanced reporting, complete with data on geolocation, devices and reading time.
However, it’s important to be aware that other features lack the sophistication of more well-known tools. Their automation, for example, could be a little more advanced, offering the option to use tags. And they should really simplify the process of setting up segments (‘targeted groups’) to make them easier to use. In fact, most of our other reviewed tools do a much better job here.
Their prices are significantly higher compared to other newsletter providers for those sending fewer than 10,000 emails per month. We’re not really sure how they can justify this, especially when more powerful tools like GetResponse and SendinBlue are similarly priced, or even offer a free plan, which Mailify doesn’t.
We keep our content up to date
28 Oct 2021 - General update
7 Jan 2019 - Deliverability rating updated
11 Mar 2019 - Updates for new features
This review has been written and researched following our EmailToolTester methodology.Our Methodology