Free Email Marketing Tools and Resources

Email Marketing: The Basics

How to set up an email newsletter? Our beginners guide for email marketing
Newsletter Cost Calculator: Which provider is the cheapest?
Choosing a newsletter tool: Which newsletter services are the best out there? There’s even a bunch of free ones.

Subject Line Tester: preview what your subject line is going to look
Find anyone’s email address: anymailfinder.com or VoilaNorbert.com
Check if an email address works without writing to it: MailTester.
Deliverability Testing: check the likelihood of your newsletter being caught by a spam filter.
Email Client Testing: EmailonAcid and Litmus check your newsletters across different email clients. PutsMail validates your HTML code for compatibility.
Check your MX records: Using this Google tool you can verify if your domain name is configured correctly.
Create free web forms: this tutorial shows a selection of providers for web forms.
Landing pages or small websites: find the right provider to create a website quickly and easily.
MailChimp Labs: convert header CSS Styles to inline-CSS.
Zapier: automate everything! This service features automations with all major email marketing services like Active Campaign, GetResponse, Mailchimp and Brevo.
NEWOLDSTAMP lets you generate a free HTML signature for your emails.
MailCharts: track your competitors’ email marketing campaigns and get actionable insights on how to improve your email strategy
Chat GPT: a powerful AI chatbot that can help you come up with content ideas and even write your newsletters
What newsletter software? This tool helps you find out what newsletter service was used to send a specific newsletter in your inbox.

1000+ free responsive newsletter templates that we’ve found on the web
8 dedicated email template builders
600 email templates from various sources. Most of them are responsive too.
7 responsive email templates: you can even get the PSD source files by signing up

CampignMonitor lists the CSS support of the most important email clients in a handy table.
Convert HTML code into plain text: from MailChimp’s labs.
How to create rock-solid email HTML code: because email HTML is not the same as web HTML.
A couple of insights on how to embed videos in HTML emails (CampaignMonitor)
HTML Email Checker: handy tool to validate your email’s source code.

CAN-SPAM, CASL and the EU Opt-In Directive: this guide shows you what laws you have to respect in the US, Canada and within the EU.
Legal texts for your website: helpful guide with tips that make your website and online store lawyer-proof.