How to Animate Your Sender Logo in Email Newsletters? A Step-by-Step Guide

Would you like to stand out in the inbox among all the other newsletters? One of the easiest ways is by using an animated avatar for your sender logo.

This is what our animated sender logo looks like:

Note: This method only works for Gmail. However, considering that almost a third of all email users are on Gmail or Google Workspace, a significant number of people will see it. Plus, setting it up couldn’t be more straightforward.

How to Animate Your Logo

There are several free tools available online. One such tool is Dancelogo. You could use it to animate your logo, but chances are that it won’t look very professional, as the animations aren’t unique to your branding.

That’s why I would hire someone to do this job, for example on Fiverr or Upwork. It shouldn’t cost you more than $30 to get a custom animation like the one we have.

The source file we created is a GIF, 500×500 px in size, and 495 KB in weight. It might seem large, but Google will compress it to fit the required size. Therefore, it's better to upload a larger version.

Adding an Animated Sender Logo Step by Step

1. If you haven’t got a Google account for your sender email address yet, create one here: https://accounts.google.com/. If you already have a Google account, click on your profile image on the right-hand side and select “Add another account”.
2. Make sure you create this account for your existing email address (don’t create a new Gmail address!)
3. Confirm your email address by entering the code Google sends you
4. Login to your new account
5. Click on Personal Info and then Profile Picture
6. Now you can upload your GIF file. Done! It might take a moment until it’s visible everywhere.

If you found this useful, you might also want to look into setting up BIMI. It’s a form of email authentication that will also display a logo in a range of email providers such as Gmail, Yahoo, Apple and Fastmail.

It is a bit more complicated as you have to make some modifications to your domain’s DNS. Learn more about it in our article about email authentication methods.

Please let me know if it worked for you! You can also leave a comment below and upload your animated logo.

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Robert Brandl

Founder and CEO

Hello! I'm Robert, an email marketing expert with over 15 years of experience. After honing my skills at an agency by serving major corporations, I founded EmailTooltester as a passion project to help small and medium-sized businesses. Connect with me on LinkedIn where I regularly share my best email marketing knowledge. And feel free to ask me which ESP I'd recommend for your specific needs - I have plenty of experience with tools like ActiveCampaign, GetResponse, Mailchimp, and Brevo.

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