Inka Wibowo's Articles
Email Marketing for Financial Advisors: How to Invest in Your Client’s Inbox
Did you know the top three most expensive keyword categories in Google Ads are finance-related? These are (accompanied...
How to Filter Bot Clicks in Email Marketing Reports: What Each ESP is Doing to Improve Accuracy
Are you seeing suspiciously high open and click rates on marketing emails? Bot clicks and opens are usually...
Brevo vs ActiveCampaign: Which One Fits Your Budget and Email Marketing Strategy?
Trying to decide between Brevo vs ActiveCampaign? It’s a tough choice – especially as they happen to be...
Apple MPP Open Rate Tracking: Which ESPs Provide The Most Accurate Reporting?
More than three years have passed since Apple shook up the email marketing world with Mail Privacy Protection...
Brevo vs SendGrid (2026): Which One Is Better For Your Business?
A growing business means you need to send well-timed, targeted campaigns and transactional emails. So it makes sense...
Welcome Email Subject Lines: How to Get That All-Important First Open
Welcome emails are your first impression. They’re also your best chance to make a connection with subscribers, and...
